Question.617 - You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as external stakeholders such as customers, investors, and suppliers.As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling.DirectionsComplete the Project One Worksheet in your Soomo webtext and submit it for instructor feedback.Part 1: DefineYou will first conduct research on the U.S.-based automotive manufacturing industry using the Shapiro Library database links provided in the supporting materials section below. Then, prepare an analysis report that addresses the following: Define the problem. Explain the type of qualitative and quantitative data you will be targeting in your research. Provide a broad description of the U.S. automotive manufacturing industry and its value. Include: Total value of the industry Sales by region Sales by fuel type: electric, hybrid, and gas Describe the current trends in the automotive market. The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid Trends in customer demands such as vehicle color, extra features, and styles Trends in the body types of vehicles sold (SUVs, trucks, sedans) Part 2: ResearchIn Module One, you chose an industry that you think would provide opportunity for your company. Now, using industry-specific and scholarly resources to inform your decision, prepare an industry analysis report that includes the following: Provide a broad description of the new industry. Describe the overall attractiveness of the industry. Is this a growing industry? Is this an industry that has a lot of growth potential? What outside factors are affecting its growth? Identify the factors that have allowed competitors to be successful in this industry thus far. Summarize the overall value of the industry. How is the industry currently trending? Summarize the sales. Speculate if sales vary based on the region of the country. (For example, there would be very few snow plow sales in the southern United States, if any at all.) Define expected growth areas. Describe the current market trends for the new industry. What products or services are trending? What are some current customer demands? Perform a Porter’s Five Forces analysis to determine the potential success of moving into this new industry. Explain your rationale. Part 3: CompareCompare the two industries and summarize your findings. Perform a Porter’s Five Forces analysis to compare the two industries. Summarize how your findings address the problem.
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BUS xxxxxxxxx One xxxxxxxx Executive xxxxxxx Stacy xxxxxxx March xxxxxxxxxxx of xxxxxxx The xxxxxxxx has xxx many xxxxxxxxxx while xxx COVID- xxx not xxxxx automotive xxxxxxxx There xxx a xxxxx decline xx the xxxxx in xxx previous xxx years xxx qualitative xxx quantitative xxxxxxxx are xxx two xxxxxxxxxxxxx tools xxxx provide xxx best xxxxxxxxxx to xxx industry xx get xxx most xxxxxxxxx results xxxxxxxxxxxx research xx useful xxx forecasting xxxxxx automotive xxxxxx particularly xx the xxxxxxxxxxxxxxxxxx sales xxx after-sales xxxxxxxxx The xxxxxxxxxxx data xxx summary xxxx be xxxxxxxxx corresponds xx policies xxx approaches xxxx need xx be xxxxxxxxx in xxx industry xxxxxxxxx a xxxxxxxxxxx edge xxxx the xxxxxx in xxx automotive xxxxxxxx These xxxxxxxx pertain xxxxxxx sustainability xxx taking x holistic xxxxxxxx in xxxxxxxxxxxxx In xxxxxxxxxx the xxxxxxxxxxxx data xxxxxxxx will xxxxx the xxxx on xxx stock xxxxx performance xx the xxxxxxxxxx companies xxx their xxxxxxxx effect xx the xxxxxx Description xx the xxxxxxx U x Automotive xxxxxxxx The x S xxxxxxxxxx Industry xx one xx the xxxxxxx industries xx has xxx of xxx largest xxxxxxxxxx markets xx the xxxxx The xxx and xxxxxxxxxx industry xxx around xxxxxxx The xxxxxx has xxxx highest xxxxxx the xxxx while xxxxx has xxxx a xxxxx decline xx the x S xxxxxxxxxx industry xx has xxxxxxxx per xxxx on xx average xxxxxxx and xxxxxxx US xxxxxxx and xxxxxxxxxx Alliance xxx Automotive xxxxxxxxxx New xxx sales xxx critical xx the xxxxxxxxxx industry's xxxxxxx There xxxx been xxxx fluctuations xx the xxxxxxxxxx sales xxx to xxxxxxx reasons xxx of xxx prominent xxxxxxx is xxxxxxxx New xxxxxxxxxx sales xxx predicted xx grow xx with xxx decline xx Pandemic xxxxxxxxx to xxxx data xxx total xxxxx vehicle xxxxxxxxxx sales xxxxxx billion xxx nations xxxxxxxxxx light-vehicle xxxxxxx sold xxxxxxx light-duty xxxxxxxx NADA xxxx Mid xxxx Report xxxxxxx Automotive xxxxxx Trends xxxxxx is xxx key xxx the xxxxxx of xxxxxxxxxx industries xxxx carbon xxxxxxxx zero xxxxxxx and xxxxxxx congestion xx the xxxxxxx trend xx the xxxxxxxxxx industry xx the xxxxxx significant xxxxxx trends xxx pushing xxx pulling xxx automotive xxxxxxxx in xxxxxxxx directions xxxxxxxxxx manufacturers xxx hurrying xx create xxx technologies xxx bring xxxxx products xxxx compliance xxxx strict xxx regulations xxx while xxxxxxxx to xxxx profitable xx adverse xxxxxx conditions xxxxxxxxxx vehicles xxxxxxxxxxx battery xxxxxxxxxxx vehicle xxxxx weighting xxxxxx mobility xxx mergers xxx acquisitions xxx all xxxxx topics xx the xxxxxx Industry xxxxxxxx A xxxxxxxxxxxxxx to xxx electric xxxxxxxx is x path xx zero xxxxxxxx in xxx future x new xxxxxxxx way xx manufacturing xxxx is xxx use xx Ultium xxxxxxx systems xxxxx pave x new xxx to xxxxx EV's xxxxxx the xxxxxxxx In xxxxxxx these xxxxxx into xxxxxxx the xxxxxxxxxx industry xxxxx to xxxx up xxx production xxxxxxxx of xxxxxxxxxx vehicles xx around xxxxx by xxxxx sustainability xx the xxx tool xx the xxxxxxxxxx industry xx it xxxxx enhance xxxxxxxxx ways xx combat xxxxxxx change xxxxxxxxxxx of xxx New xxxxxxxx Supplying xxx motors xx the xxxxxxxxx industry xxxxx be xxx of xxx feasible xxxxxxxxx that xxxxx help xxx formal xxxxxxxxxx sector xx rake xx the xxxxxxxx The xxxxxx transport xxxxxxxx operate xx the xxxx page xx regional xxxxxxxxx transportation xxxxxxx There xxxx be xxxx cars xxxx would xxxxxxx a xxxxxxxxxxx due xx its xxxxxxxx wear xxx tear xxxxxxx Joining xxxxx with xxx of xxx agencies xxxx provide xxxx or xxxxx transport xxxxxxxx will xxxxxxx the xxxxxxxx automotive xxxxxxx The xxxxxxxxxxxxxx sector xx one xx the xxxx sectors xx U x industries xxx transportation xxxxxxxx has x massive xxxxxx on xxx economy xxx today xxxxxxxxxxxxxx industry xx not xxxxxxxxxx to xx easy xxxxxxxxxxx of xxxxxx Even xxxxxxxx from xxxxxx or xxx e-portal xxxxx the xxxxxxxxxxxxxx industry xxxxx into xxxxxxx According xx a xxxxxx in xxxx world xxx revenue xx the xxxxxxxxxxxxxx industry xxx heavily xxxxxxxx by xxx COVID- xxxxxxxx however xx the xxxxxx years xxx revenues xxxx surge xx as xxxxx is xxxxxxxx government xxxxxxxxxx and xxxxxxxxxx infrastructure xxxx could xxxxxxx long-lasting xxxxxxxxxx for xxx industry xx the xxxxxxx funding xxx the xxxxxx transportation xxxxxxxx was x massive xxxxxxx Lang xxxxxxx Market xxxxxx in xxx New xxxxxxxx It xx predicted xxxx the xxxxxx transportation xxxxxxxx and xxx freight xxxxxxxxx industry xxxx grow xx a xxxxxxxx rate xxxxx e-commerce xxxxxxxx is xxx of xxx booming xxxxxxxx and xxxxxxxx goods xxxxx a xxxxxxxxxxx role xx each xxxx of xxx economy xx the xxxxx hand xx most xx the xxxxxxxxxx in xxxxxxx populated xxxxxxx that xx the xxxxx population xxxx on xxxxxx transport xxx population xxxxxx will xxxxxxxx demand xxx public xxxxxxxxxxxxxx system xx urban xxxxxxx networks xxxxxxxxx traffic xxxxxxxxxx places x burden xx local xxxxxxxxxxxxxx and xxxxxx efficiency xxx expanding xxxxxxxx in xxxxxxx populated xxxxx is xxxxxxxxx difficult xxxx In xxx coming xxxxx it xx In xxx urban xxxxxxxxxx is xxxxxxxxx to xxxx creating xx opportunity xxx the xxxxxxxx Even xxxxxx ridership xxx declined xxx to xxxxxxxx there xxx been x stable xxxxxx in xxx revenue xx past xxxx years xxx to xxxxxx Pandemic xxx industry xxxxxxxx a xxxx as x result xxxxxxx growth xx the xxxxxxxx has xxxx constrained xxxx annualized xxxxxxxx of xxxxxxx to xxxxxxx during xxx five xxxxx through xxxxxxxxx a xxxxxxx fall xx In xxxxxxx industry xxxxxxx is xxxxxxxxx to xxxxxxxx by xxxxxxx Lang xxx industry xx going xx see x further xxxxxxxx as xxxxx is xxxxxxxxxxxx which xxxxx people xx opt xxx public xxxxxxxxx at xxx same xxxx changing xxx volatile xxxxx oil xxxxxx or xxx prices xxxx influeneced xxx users xx opt xxx public xxxxxxxxxxxxxx this xxxx prioritize xxxxxx to xxx for xxxxxx transport xxxxxxxx AExplanation xxxx Porters xxxx Forces xxxxxxxx of xxx New xxxxxxxx Porters xxxx forces xxxxxxx the xxxxxx of xxx entrants xxxxx of xxxxxx power xx sellers xxx threat xx substitute xxxxxxxx competition xxxxxx the xxxxxxxx Porters xxxx force xxxxxxxx will xxxx derive xxx key xxxxxxx that xxxx influence xxxxxxxxxxxxx in xxx transportation xxxxxxxx The xxx entrants xx the xxxxxxxxxxxxxx industry xxxx bring xxxxxxxxxx that xxxx indirectly xxxxxxxx the xxx industry xx perform xxxxxx under xxxxxxx circumstances xxx new xxxxxxxx has xx look xxxxxxx a xxxxxxxxxxx of xxxxxxxx the xxxx or xxxxxxxxxx a xxxxx price xxxxxxxx and xxxxxxxx a xxx value xxxxxxxxxxx to xxx customers xxxx World xxxx To xxxxxxxx the xxxxxx from xxx entrants xxx new xxxxxxxx must xxxxxx more xxxx research xxx development xxxx will xxxx in xxxxxxxxxx and xx the xxxx time xx will xxxx bring xxx customers xxxx the xxxxxx Power xx suppliers- xxxx of xxx companies xx the xxxxxxxxxxxxxx industry xxxx their xxx materials xxxx different xxxxxxxxx In xxxxxxxx the xxxxxxxxx in x strong xxxxxxxx will xxxx control xxxx this xxx industry xxx overall xxxxxx of xxxx higher xxxxxxxx power xxxx be xxx lowering xxxxx profitability xx the xxxxxxxxxxxxxx industry xxxx World xxxx To xxxxxx this xxxxxx the xxx industry xxxxxx build xxxx an xxxxxxxxx supply xxxxx with xxxxxxxx suppliers xxxxx will xxxx them x grip xxxx the xxxxxxxxxxxxxxxxx dedicated xxxxxxxxx whose xxxxxxxxxx depend xx the xxxx Power xx Buyers xx is x known xxxx that xxxxxx demand x lot xxxx want xxx better xxxxx for xxxxx money xxxxxxx spending xxxx of xxxxx money xx there xx a xxxxxxx customer xxxx it xxxx not xxxxx the xxx transportation xxxxxxxx to xxxxxxx their xxxxxx margins xx order xx understand xxx power xx buyers xx becomes xxxxx for xxx new xxxxxxxx to xxxxx a xxxxx customer xxxx The xxxxxx of xxxxxxxxxx products xxx automotive xxxxxxxx is xxxxxx up xxxx electric xxxxxxxx or xxxxxx vehicles xxxx will xxxxxx most xx the xxxxxxxxxx to xxxxxx in xxxxx vehicle xxxxxxxxxxx of xx increase xx gas xxxxxx It xxx be xxxxxxxxxx if xxx new xxxxxxxx will xxxxx on xxxxxxxx rather xxxx the xxxxxxx of xxx new xxxxxxxx Competition xxxxxx the xxxxxxxx If xxxxx is xxxxxxx competition xxxxxx the xxxxxxxx it xxxx drive xxxx to xxx prices xxx profitability xx the xxxxxxxx The xxx industry xxxxxx must xxxxx upon xxxxxxxxxxx differentiation xxx build xxx domain xx complete xx better xxxxxxxx BSummary xx Findings xxxx Porters xxxx Forces xxxxxxxx Comparing xxxx Industries xxxxxxxxxx industry xx one xx the xxxx competitive xxxxxxxxxx in xxx world xxxxx the xxxxxxxx automotive xxxxxxxx is xxxx of xxxxxxxxx players xx we xxxxxxx both xxx industries xx Porters xxxx forces xx can xx observed xxxx automotive xxxxxxxx will xxx be xxx by x threat xx new xxxxxxx as xx requires x huge x capital xxxxxxxxxx while xxx existing xxxxxxx are xxxxxxxxxx by xxx competition xx the xxxx time xxx new xxxxxxx into xxx market xxxxx it xxxxxxxxx to xxxxxxxx with x competitive xxxxxxx While xxx new xxxxxxxx has xx face xxx threat xx the xxxx of xxxxxxxxxx where xxx industry xxx to xxx efforts xxxx it xxxxxx of xxxxxxxxxxx is xxxx for xxxxxxxxxx industry xx the xxxxxxxx relies xx fuel xxxxxx and xxxxxxxxxx is xxx other xxxxx that xxxxx a xxxxx urban xxxxxxxxxx to xxx for xxxxxx transport xxxxxxxx At xxx same xxxx the xxxxxxxxxx industry xxxxxxxxx a xxxxx sum xx money xx the xxxxxxxx and xxxxxxxxxxx of xxxxxxxx vehicles xxx hybrid xxxxxxxx proves xx be x substitute xx the xxx industry xxxxx is x subsequent x little xx marginal xxxxxx when xx comes xx bargaining xxxxx of xxxxxxxxx As xxx suppliers xxx dependent xx labor xxxxx supplies xxx raw xxxxxxxxx While xxx new xxxxxxxx has xx deal xxxx a xxxxxx positioning xx supplier xxx it xxx to xxxx with xxx same xxxxxxx negotiations xxx automotive xxxxxxxx has xx deal xxxx two xxxxx of xxxxxx which xxxxxxx customers xxx dealers xxxxxxxxx it xxxxxxx imperative xx understand xxxx the xxxxxx are xxxxxx highly xx the xxxxxxxxxx industry xxx it xx the xxxx for xxx new xxxxxxxx as xxxx of xxx revenue xxxxxxxxxx takes xxxxx through xxxxxx There xx a xxxx and xxxxxx competition xx the xxxxxxxxxx industry xxx the xxx industry xxxx not xxxx to xxxx with xxx such xxxxxx competition xxxxxxxx A xxxxxxxxxx Industry xxxxxxxx B xxx Industry xxxxxxxxxxxxxx Industry xxxxxxxxxx Autosinnovate xxx Driving xx Economy xxx Innovation xxxxxxxx For xxxxxxxxxx Innovation xxxxxx Available xx lt xxxxx www xxxxxxxxxxxxx org xxxxxxxxxxx the-industry xx Advantage-marketline-com xxxxxxx snhu xxx Industry xxxxxxxx online xxxxxxxxx at xx https xxxxxxxxxxxxxxxxxxxxxxxx ezproxy xxxx edu xxxxxx industry xx IBIS xxxxx team xxxxx Porters xxxx Forces xx Develop xxxxxxxx Strategies x Industry xxxxxxx IBISWorld xxxxxx Industry xxxxxxx IBISWorld xxxxxxxxx at xx https xxx ibisworld xxx blog xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx gt xxxx C xxxxxx Transportation xx the xx online xxxxxxxxxxxxxxxx ezproxy xxxx edu xxxxxxxxx at xx https xxxxxxxxxxxxxxxx ezproxy xxxx edu xx en xxxxxxxx about xx Nada xxx NADA xxxx Mid xxxx Report xxxxxx Available xx lt xxxxx www xxxx org xxxxxxxx DownloadAsset xxxx id xx Statista xxxxxx car xxxxx - xxxxxxxx online xxxxxxxxx at xx https xxx statista xxx statistics xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx text xxxxxxxxx car xxxxx grew xx pandemic xx all xxx economies xxMore Articles From Strategic Management
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