Question.2184 - Creating a Written Marketing Plan – 135 pts A. Written Marketing Plan Create a marketing plan in APA format with the sections below. This is not simply a cut and paste from your parts, but a consolidation of the information contained in them and any feedback given on them. For more specifics on what to include in each section, refer to the corresponding sections of the text. Remember that the purpose of this project is to show that you can apply the course concepts. Be as thorough as possible in each section. In addition to the sections below, your grade will also be based on format, professionalism, and language. You should consult the grading rubric for further details on how the plan will be scored. Title Page Table of Contents Introduction Include a description of the company, the business mission statement, and an overview of the major points in the marketing plan. This must include an overview of your company and preview the major elements of your marketing plan. Remember, your mission statement ties your marketing plan to your overall business strategy. This gives the reader an “executive summary” of what you are going to present in your plan. Situation and SWOT Analysis Analyze the environment that the product will be marketed in. Identify strengths, weaknesses, opportunities, and threats. Identify the firm’s competitive advantage. Marketing Objectives Use properly specified objectives to explain what is to be accomplished through the marketing activities. Objectives are specifically what you want to accomplish with your plan and by when. Market Segmentation Identify the basis for segmentation and give a profile of each segment. This is the general discussion of the “who” you will focus your time and resources on targeting. What elements are useful to describe your target market and the characteristics of your perfect customer. Target Market Strategy Identify and explain the target market(s) and the specific targeting strategy. This section is the “how” you are going to appeal to your target market. What kind of appeal will you use to stimulate a purchase decision from your target market and why did you select it based upon the need/benefit description of your target market. Marketing Mix Strategy: Product Describe all appropriate tangibles and intangibles; this should be based upon the need your product(s) fulfill in the market and what unique benefit you bring to your target market (your unique selling proposition). Discuss the product life cycle. Marketing Mix Strategy: Distribution Describe the marketing channels and channel strategy, supply chain management from source to point of consumption, and retailing methods. Marketing Mix Strategy: Promotion Include advertising types and media, public relations, sales promotions, and personal selling. What is your promotional mix and appeal; why did you select them? Marketing Mix Strategy: Price Explain pricing objectives, strategies, and tactics, as well as the determinants of price for the product.This is your positioning strategy; niche, low-cost provider, value, selective/premium. Implementation, Evaluation, and Control Describe the steps that will turn the plan into action (activity descriptions, timelines), and how the plan will be monitored and evaluated. These are actual steps you will take to put the plan into action and how you will monitor your progress toward the accomplishment of your goals and objectives stated in the beginning. References Some of the information in your plan will have to be researched. Provide APA-style references to that research both on a references page and with internal citations.
Answer Below:
IntroductionOur xxxxxxx is xx the xxxxxxxx of xxxxxxxxx self-tracking xxxxxx technologies xxx services xx provide x tech xxxxxxx wristwatch xx monitor xxxxx rate xxxxx patterns xxxxx standing xxxxxxxxx and xx app xx visualize xxx information xxxxxxxx We xxxx offer xxx opportunity xx work xxxx a xxxxxxxxxxxx physician xx health xxxxxxxxxx in xxx area xx you xxxx advice xx guidance xxx mission xx to xxx our xxxxxxxx to xxxxxx our xxxxxxxxx clients xx leading xxxxxxxxx and xxxx active xxxxxxxxxx All xxxxxxxxxxxx should xx able xx purchase xxx use xx but xx are xxxxxxxxxxxxx on xxxxxx people xxx care xxxxx their xxxxxx Situation xxx SWOT xxxxxxxxxxxxxxxxx User-friendly xxx that xx easy xxx the xxxxxxxxx to xxxxxxxx Personalized xxxx from x health xxxxxxxxxxxx Well-trained xxx informative xxxxxxxx service xxxx Extensive xxxxxxxx technologies xxxxx accurately xxxxxx heart xxxx sleep xxxxxxxx movements xxx more xxxxxxx et xx Weaknesses xxxxxx competition xxxx well-established xxxxxxxxxxx in xxx fitness xxxxxxxx Limited xxxxxxxxxxx in xxx market xx a xxx company xxxxxxx financial xxxxxxxxx and xxxxxxxxxxxxx potential xx a xxxxxxx Ghiyath xx al xxx customer xxxxxxx team xxx not xx able xx keep xx with xxx continuous xxxx for xxxxxxxx updates xxxxxxxxxxxxx Growing xxxxxx for xxxxxxxxxxxxx health xxxxxxxxxxxx Increasing xxxxxxxxx of xxx importance xx health xxx fitness xxxxxxxxx market xxxxx through xxxxxx sales xxx partnerships xxxxxxx Entry xx new xxxxxxxxxxx with xxxx advanced xxxxxxxxxx Changes xx government xxxxxxxxxxx Economic xxxxxxxx Competitive xxxxxxxxx Our xxxxxxxx on xxxxxxxxxxxxxx care xxx pricing xxxxx us x competitive xxxxxxxxx Compared xx our xxxxxxxxxxx we xxxxxxx an xxxxxxxx approach xx health xxx fitness xxx can xx so xx a xxxx affordable xxxxx secrets xx Apple's xxxxxxxx competitive xxxxxxxxx nbsp xxxxxxxxxxxx we xxxxxxxxx client xxxxxxx which xx crucial xx the xxxxxxx and xxxxxx industry xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx ReferencesGhiyath xxxx et xx nbsp xxxx Apple xxxx SWOT xxxxxxxx of xxxxx nbsp xxxxxxxx Strategy xxx Available xx https xxxxxxxxxxxx com xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx nbsp xxxxxxx to xxxxx rsquo x enduring xxxxxxxxxxx advantage xxxx nbsp xxxxx Advantage xxxxxxxxx at xxxxx smartadvantage xxx blog xxxxxxxxxxxxxxxxxxxxxxxxxxx nbsp xxxxMore Articles From Business Management
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