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Question.851 - From the bullet point list below, select one topic for which you will lead the discussion in the forum this week. Early in the week, reserve your selected topic by posting your response (reservation post) to the Discussion Area and identifying your topic in the subject line. Practice posing your reservation post as a research question. Distinguish between rating and ranking scales. Assess the limitations of each, providing examples of when each may be appropriate. Developing survey or measurement questions is only one aspect of good instrument design. The rating scale also contributes to the quality of the instrument. Below are examples of the many different response scales that are in use. Evaluate potential strengths and weaknesses of the scales. Yes–No Yes–Maybe–No Poor–Fair–Excellent Poor–Fair–Good–Excellent Poor–Fair–Average–Good–Excellent Analyze the four data types using examples for each. Assess closed- and open-ended questions. When do we use each of them? Provide examples. Propose the key factors in designing a questionnaire. As the beginning of a scholarly conversation, your initial post should be: Succinct—No more than 500 words. Provocative—Use concepts and combinations of concepts from the readings to propose relationships, causes, and/or consequences that inspire others to engage (inquire, learn). In other words, take a scholarly stand. Supported—Scholarly conversations are more than opinions. Ideas, statements, and conclusions are supported by clear research and citations from course materials as well as other credible, peer-reviewed resources.

Answer Below:

Considering xxx business xxxxxxxx both xxxxxx and xxxxxxx scales xxxx to xxxxx a xxxxxx objective xxxxxxx there xxx varying xxxxxxxxxxxxxxx to xx depending xx the xxxxx or xxx business xxxxxxx being xxxxxxxxx In xxxxx of xxx Rating xxx scale xxxxx to xxxxxxx authority xx the xxxxxxxxxxx to xxxxx their xxxxxxxxx in xxx format xx multiple xxxxxxx The xxxxxxxxxxx of xxxxxxxxx the xxxxxx entirely xxxxxxx on xxx scope xx the xxxxxxxx since xxx scope xxxx lie xxxxxx the xxxxxx value xxxxx by xxx researcher xxxxx amp xxxxxxxx In xxxx type xx scale xxx researcher xxx the xxxxxxxxx to xxxx draft xxxxxxxxxxxx questions xxxx could xxxxxxx quantitative xxxxxxxx that xx measurable xxx these xxxxxxxxx are xxxxx subjected xx be xxxxxx by xxxxx Maio xx al xxx instance xxxxxxxxxxx a xxxxxxxx that xx about xx bring xx a xxxxxx intervention xxxxxxxx the xxxx recognizes xxxxx hard xxxx and xxxxx to xxxx if xxxxxx work xxxxx benefit xxxx and xxx likely xxxx view xx In xxxx scenario xxxx they xxxx to xxx employee xxxxxxxx that xxx to xx closed-ended xxxx can xxxxxxxx them xx how xxxxxx remote xxxxxxx would xxxxxxx them xxxx responses xxxx as xxxx likely xxx sure xxx not xxxxxx The xxxxx can xx used xx mobile xxxxxxx in xxxxx of xxxxx The xxxxxx scale xx seen xx the xxxxxxx could xx applied xx that xxxxxxxx where xxxxx is x closed xxxxxxxx needed xxxxx itself xxxxx serve xx a xxxxxxxxxx to xx such xx the xxxxxxxxxx would xxxxxxx the xxxxx with x biased xxxxxxxxxxxxx notion xx produce xxxxxxx results xxxxx amp xxxxxxxx The xxxxxx scale xxxx heavily xxxxxx on xxx emotional xxxx of xxx participants xxxxx could xx reflected xx their xxxxxxxxx cues xxxx would xxx produce xxxxxxx data xxx Likert xxxxx is xx example xx a xxxxxx scale xxxx is xxxxxxxx used xxx Likert xxxxx provides xxx respondents xxxx a xxxxx of xxxxxxx to xxxxxxxxx their xxxxxxx which xxx in xxxxxxxxxx with xxxxx understanding xx feelings xxxx et xx Considering xxx Ranking xxxxx which xx used xxxx the xxxxxxxxxxx need xx compare xxx factor xx another xxxx not xxxxxxx a xxxxxx that xx based xx the xxxxxx scale xx rating xxxx For xxxxxxxx using xxx same xxxxxxx as xxxxxxxxx above x company xxxxxxx to xxxxxxxxx remote xxxx while xxxxx the xxxxxxx scale xxx compare xxx items xxx it xxxx no xxxxxx be x closed-ended xxxxxxxx For xxxxxxx will xxxxxx work xxxxxxx the xxxxxxxxx or xxxxxxxxx them xxxxxxxxxx overtime xx addition xx meal xxxx will xx beneficial xxx ranking xxxxx would xxxxxxx both xxx benefits xxx the xxxxxx audience xxxxx be xxxxx to xxxx them xxxxx on xxxxx preferences xxx Ranking xxxxx provides xxx researcher xxxxxxxxxxx to xxxxxxxxxx what xxx target xxxxxxxx desires xx this xxxxxxxx there xx a xxxxxx possibility xx researchers xxxxxxx varied xxxxxxxxx since xxxx more xxxxx are xxxxxxxx respondents xxxxx rank xxxxxxxxx and xxxxxxx to xxxxxxxxx unreliable xxxxxxxx Alwin xxx Krosnick xxxxxxx both xxx scaling xxxxx have xxxxxxx objectives xxxx can xx interchanged xxxxxxxxx on xxx research xxxxxxxxxx Alwin x F xxx Krosnick x A xxx measurement xx values xx surveys x comparison xx ratings xxx rankings xxxxxx Opinion xxxxxxxxx - xxxx G x Roese x J xxxxxxxx C xxx Katz x Rankings xxxxxxx and xxx measurement xx values xxxxxxxx for xxx superior xxxxxxxx of xxxxxxx Basic xxx applied xxxxxx psychology x Prs xx thank xxx for xxxxxxx your xxxxxxx into xxx topic x would xxxx to xxx that xxx of xxx strengths xx open-ended xxxxxxxxx is xxx it xxxxxxx the xxxxxxxxxx to xxxxxx the xxxxx of xxx research xxxx an xxxxxxxxxx piece xx information xx terms xx an xxxxxxxxxxx approach xxxxxx et xx To xxxxxxxxxx the xxxxxxxxxxxx question x using xx example xxxxxxxx a xxxxxxxx wants xx understand xxx industrial xxxxxxxxxxx since xxx target xxxxxxxxxx is xxxx considering xxxx the xxxxxxxx is xxxxxxxxxxxxxxxx in xxx industry xx terms xx expertise xx can xxxxxx closed-ended xxxxxxxxx to xxxxxxx data xxxx only xxxxxxxx to xxx research xxxxxxxxx For xxxxxxx when x particular xxxxxxxx wants xx launch x new xxxxxxx or xxxxxxx and xxx no xxxx of xxxx is xxxxxx trends xx the xxxxx market xx will xxxxxx open-ended xxxxxxxxx to xxxx as xxxx information xx possible xxxxxxxxxx Neuert x E xxxxxxxxx K xxx Behr x Open-ended xxxxxx closed xxxxxx Assessing xxxxxxxxx formats xx web xxxxxxx Sociological xxxxxxx amp xxxxxxxx https xxx org xx we've xxxx chosen xxx same xxxxx I xxxx to xxxxx diverse xxxxxxxxxxx to xxxx post x would xxxxxxx the xxxxxxxxxx on xxxxxxxxxxxxx the xxxxxxxxx and xxxxxxxxxx of xxx ranking xxxxx since xxx ranking xxxxx is xxxx by xxx researcher xxxx they xxxx to xxxx more xxxxxxxxxx to x list xx items xxxxx could xxxxxx in xxxxxxxxx varied xxxxxxx in xxxxx of xxxxxxxxx the xxxxxxxxxxx factor xxxx et xx On xxx other xxxx the xxxxxxx scale xxxxx help xxx researcher xxxxxxxx diversity xxxxxxx among xxx target xxxxxxxxxx reduces xxx possibility xx response xxxx and xxxx more xxxxxxxxx to xxx researchers xx mitigate xxx flow xx data xxxx et xx I xxxxx like xx pose x question xx just xxxx us xxxxx imagine x work xxx a xxxxxxxx that xxxxxxxx energy xxxxxx and xxx firm xxxxx to xxxx two xxxxxx one xxx did xxx target xxxxxxxxxx receive xxx newly xxxxxxxx product xxxxxxxx the xxx management xxxxx to xxxx that xxxx compared xx the xxxxxxxxxxx drink xxxxx with xxx newly xxxxxxxx product xxxxx one xx the xxxx favorite xxxxx the xxxxxx population xx both xxxxxxxxx which xxxxx is xxxxxxxxxxx References xxxx G x Roese x J xxxxxxxx C xxx Katz x Rankings xxxxxxx and xxx measurement xx values xxxxxxxx for xxx superior xxxxxxxx of xxxxxxx Basic xxx applied xxxxxx psychology x

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