Question.1189 - The aim of this assignment is to create cross-cultural awareness in terms of global business. When dealing with international business as a manager or an executive, it is required to understand the cultural sensitivity related to various cultures as most multi-national are spread across the world in different continents. You are a marketing executive at a multi-national firm based out of Seattle, United States with offices in different continents. Your company is a manufacturer of medical supplies and equipment. The marketing team is waiting for a cultural competency brief from you regarding an upcoming meeting in Dubai, UAE (United Arab Emirates), where they have to negotiate a medical supplies sale contract with a local company. 1) Write a short brief on the cultural sensitivities and possible barriers in terms of the business meeting and the marketing strategy. 2) Propose valid solutions that can overcome these cultural barriers and ensure that the meeting is smoothly conducted.
Answer Below:
Upadhi xxxxxxxxxxxxxx Journal xxxx December xxxxxxxx sensitivities xxx possible xxxxxxxx in xxxxx of xxx business xxxxxxx and xxx marketing xxxxxxxx A xxxxxxxx inclusion xxx acceptance xx the xxxxxxxx identities xxx cultures xx people xxxx differ xxxx their xxx is xxxxxxxx to xx Cultural xxxxxxxxxxx While xxxxxxxxxx meetings xxxx the xxxxxxxxx in xxxxx the xxxxxxxxx executive xx required xx understand xxx cultural xxxxxxxxxxx related xx the xxxxxxx of xxx country xxxxx are xxx challenges xxx managers xx global xxx international xxxxxxxx as xxxx are xxxxxxx in xxxxxxxxxxxxx business xxxxxxxxxx Cultural xxxxxxxxxxx is xxxxxxxx as xxx tasks xxxxxxxx in xxx international xxxxxx are xxxxxxx Trang xx al xxxxxxxx sensitivity xxxxx a xxxxxxx role xx business xxxxxxxxxxxx and xxxx in xxxxxxxx positive xxxxxxxxxxxxx promoting xxxxxxx and xxxxxxxxx communication xx a xxxxxxxxxx business xxxxxxxxxxx Understanding xxxxxxxx sensitivity xxxx help xxx marketing xxxxxxxxx understand xxx concern xxx make xxxxxxx accordingly xxxxxxxx while xxxxx business xxxxxxxx there xxx challenges xxx barriers xx terms xx business xxxxxxxx Different xxxxxxxx like xxxxx have xxxxxxx business xxxxxxxxx communication xxxxxx and xxxxx During xxx meeting xxx participants xxx get xxxxxxxx or xxx be xxxxxxxxx to xxxxx differences xxx possibly xxxx mistakes xxxxx barriers xxxxxxx language xxxxxxxx which xxxxx due xx not xxxxxxx a xxxxxx language xxx possible xxxxxx that xxx arise xxx to xxxxxxxxxxxxxxxxxx and xxxxxxxxxxxxxxxxx Some xx the xxxxxxxx barriers xxx include xxxxx and xxxxxxxxxx differences xxxxx and xxxxxxxxxxxxxxxxxxxxx issues xxxxxxxxxxxxx challenges xxx There xxx different xxxxxxxx when xx comes xx market xxxxxxxx in x global xxxxxxxxx The xxxxxxx will xxx to xxxxx a xxxxxxxxx approach xx building xxx business xx Dubai xxxxxxx the xxxxxx process xxxxxxxx setting x target xxx a xxxxxx market xxx company xxx face xxxxxxxxxxxx in xxx promotional xxxxxxxxxx if xx is xxx aware xx cultural xxxxxxxxxxx They xxxxx send xxxx insensitive xxxxxxxx on xxxxx marketing xxxxxxxxxxxxx channels xxxxx can xxxx some xxxxxxxx emotions xxxxxxxxx that xxx overcome xxxxx cultural xxxxxxxx and xxxxxx that xxx meeting xx smoothly xxxxxxxxx It xx important xx overcome xxx barriers xxx ensure xxxx the xxxxxxx is xxxxxxxx conducted xxxxxxx it xxx significantly xxxxxx negotiation xxxxxxxxxxxxx and xxxxxxx relationship xxxxxxxx It xx important xx respect xxx culture xx other xxxxxx in x good xxxxxxxx Hoogstad xxx of xxx ways xx overcome xxx barriers xx to xxx culturally xxxxx and xxxxxxxx by xxxxxxxxx time xx the xxxxxxx in xxxxx the xxxxxxxx is xxxxx to xxxx place xxxxxxxx about xxx values xxxxxxxxx norms xxx traditions xxxx help xxx business xx get xxxxxxxx insights xxxx the xxxxxxxx nuances xxxxxxx way xx overcome xxx language xxxxxxx is xx be xxxxx of xxx differences xx languages xxxxxxxxx colloquialisms xxxxxx and xxxxxxxxxxxxxxxxx Getting xxxx from xxxxx translators xxx also xxxxxxxxxxxxx help xxxx out xxx the xxxxxxxxx misconceptions xxx misunderstandings xxxxxxxx asking xxx clarification xxx openly xxxxxxxxxxxxx will xxxx the xxxxxxxx to xxxxx any xxxx of xxxxxx The xxxxxxxxx executive xxxxx to xxxx closely xxxx the xxxx and xxxxx a xxxxxxxxxxxx before xxxxxx into xxx business xxxxxxxxxxx Therefore xx being xxxxxxxxxx sensitive xxxxxxxxx and xxxxxxxxx the xxxxxxxx can xxxxxxx its xxxxxxx to xxxxxxxx and xxxxxxxx cultural xxxxxxxx The xxxx of xxxxxxx feedback xxxx international xxxxxxx can xxxx the xxxxxxxxx executive xxxxxx the xxxxxxxxx in xxx business xxxxxxx properly xxxx feedback xxx be xxxx to xxxxxxx business xxxxxxxxx and xxxxxxx cross-cultural xxxxxxxxxxxxx References xxxxxxxx V xxxxxxxxxx Communication xxxxxxxx Australian xxxxxxx of xxxxxx Development x Trang x T xxxxxxx N x Tho x D xxxxxxxxx Cultural xxxxxxxxxxx and xxx impact xx business xxxxxxxxxxxx quality xx th xxxxxx Industrial xxxxxxxxx and xxxxxxxxxx Group xxxxxxxxxx Lugano xx -More Articles From Management
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