Question.2940 - Article Analysis (Two at 150 points each) For this assignment, you will find an article that pertains to one of the topics/chapters contained in that module. The article MUST be related to one or more of the topics discussed in that module. Each article should be at least three pages long. You should submit the electronic article with your analysis. Prepare a typed 6-8 page analysis of the article (double-spaced, word-processed). Note: You may use an article from the text, Annual Editions: Marketing 11/12, that will be used in Bus 505T as long as it is not already part of the assigned reading in the class. Check the schedule for that course to be sure. Papers should be typed, double-spaced, grammatically correct, and include a works cited list in APA style. Each paper should be typed in 12-point font. The margins should be 1- inch all around. Your paper should include the following information: Your name, class and due date The name of the article, author, date and publication A brief summary of the article (2-3 paragraphs). Do not submit a paper that only summarizes the article because this will result in a low grade (see rubric). Key concepts that the article and the chapter have in common (How/Why is the article relevant to the chapter? Be specific in comparing concepts from the article to the text. Expand on your analysis - 1/2 of analysis should be in this section). Bold the terms or concepts that you are discussing. Additional sources to support your analysis are expected. Your analysis of the article. This is a critique of the concepts in the article. Do you agree/disagree? What makes the article (case) strong/weak? You may also add personal experiences related to the article concepts. 1/2 of the overall analysis should be in this section. You may also use additional sources to support your analysis. At least 2 other sources (i.e. other articles, texts, books), not including your article or the class text, that provide support or refute the primary article should be cited. Using two outside sources will result in a satisfactory rating for that area. The outside sources should be documented in a Works Cited section (APA style) at the end of the article. To get an excellent in this area, use 5 sources (other than article and text). These sources should be high quality sources such as other articles (do not use Wikipedia or other websites that are not considered academic). An electronically attached copy of the primary article. (Note: If you use an article from the Annual Editions text, I have a copy.) Suggested sources for your articles include Wall Street Journal, Forbes, Fortune, American Demographics, Business Week, Journal of Marketing, Marketing Today AND any journals or periodicals that are relevant to your industry. Subjects: What Influences Consumer Behavior? • Consumer behavior—the study of how individuals, groups, and organizations select, buy, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. • Influences: – Cultural factors – Social factors – Personal factors or What Is Organizational Buying? • Organizationbuying—thedecision-makingprocess by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers. Characteristics of Business Markets • Fewer, larger buyers • Closesupplier-customer relationship • Professional purchasing • Multiplebuying influences • Derived demand • Inelastic demand • Fluctuatingdemand • Geographically concentrated buyers • Directpurchasing
Answer Below:
Consumer xxxxxxxx An xxxxxxxxxxxxxxxxxxxx This xxxxxxx by xxx author xx Durmaz xxxxx amp xx Sebastian xxxxxxxx is xx Consumer xxxxxxxx and xx states xxx importance xx consumer xxxxxxxx in xxxxx s xxxxx and xx also xxxxxx that xxxx are xxx factors xxxx effects xx rather xxxxxxxxxx the xxxxxxxx behaviors xxx article xxxx focuses xx the xxxxxxxxxx of xxx Consumer xxxxxxxx in xxxxx s xxx and xxx effectively xx helps xx to xxxx with xxx current xxxxxxx in xxxxxxxxx field xxxxxxxx behavior xx very xxxxxxxxx for xxx companies xx stand xx the xxxxxxx scenario xxxxxxxx to xxxxxxxx the xxxxxxxx or xxxxx in xxx current xxxxxxxxxxx world xx helps xx influence xxx behavior xx the xxxxxxxx The xxxxxxx also xxxxxxxx about xxx factors xxxx effects xx rather xxxxxxxxxx the xxxxxxxx making xxxxxxx of xxx consumer xxxxxxxx behavior xx the xxxxxxx that xxxxxxx the xxxxxxxx of xxx individuals xxxxxxxxxxxxx and xxxxxx and xx helps xx selecting xxx securing xxx products xx services xxx it xxxxx in xxxxxxxxxxx the xxxxx as xxxx as xxxxxxx of xxx consumers xxx so xxx producer xx the xxxxx of xxx demands xxx needs xxx design xxx product xxxxxxxx behavior xx an xxxxxxxxx marketing xxxx that xxxxx in xxxxxxxx as xxxx as xxxxxxxxx of xxx products xx services xxx ideas xxx satisfaction xx the xxxxxxxxx and xxx society xx large xxxxxxxx behavior xx a xxxxxxx that xx designed xxxx analysis xx various xxxxxxxx from xxxxxxxxx psychology xxx economics xxx science xxxx deals xxxx wealth xx is x decision xxxxxx tool xxx the xxxxxxxxx individuals xx society xx large xx studies xx details xxxxxxxxx the xxxxxxxxxx Consumer xxxxxxxx An xxxxxxxx and xxxxxxxxxxx as xxxx as xxx preferences xx the xxxxxxxx in xxxxxxx with xxx product xx services xxxxxxxx behavior xx an xxxxxxxxxx process xxxx studies xxx buying xxxxxxxx of xxx consumer xxxxxxxx behavior xx basically x psychological xxxxxxx and xx it xx not xx easy xxxx to xxxxxxx about xxx behavior xxx the xxxxxxx even xx regards xx products xx services xxxxxxx the xxxxxxxx behavior xx an xxxxxxxxx tool xxx analysis xx behavior xx the xxxxxxxx relationship xxxxxxxxxx marketing xxx in xx organization xx customization xxxxxxxxxx of xxxxxxxx Behavior xx process xx marketing xxxxxxxx behavior xx an xxxxxxxxx tool xxxx helps xx selection xxx consumption xx the xxxxxxxx as xxxx as xxx services xxxxxxxx behavior xxxxxxxx various xxxxxxx such xx market xxxxxxxx analysis xx various xxxxx factors xx the xxxxxx The xxxxx and xxxxxxxxxxx are xxxxxxx and xxxxx is xxxxxxxxxx in xxxxxxx with xxx wants xxx desires xx the xxxxxxxx and xx the xxxxxxx is xxxxxxxx after xxxxxxxx of xxxx and xxxxx factor xxxx is xxxxxxx with xxx needs xxx demands xx the xxxxxxxx Various xxxxxxx responsible xxx Consumer xxxxxxxx The xxxxxxx factors xx which xxxxxxxx behavior xxxxxxx include xxxxxxxx factor xx says xxxx consumer xxxxxxxx is xxxxxxxxxx by xxxx cultural xxxxxx which xxxxxxxx social xxxxx subculturePage xxxxxxxx Behavior xx Analysis xxx buyer xxxxxxx Culture xx the xxxxxxxxx part xx each xxx every xxxxxxx It xx the xxxx cause xx every xxxxxx wants xxx behavior xxxxxxxxx have xx be xxxx careful xxxxx analyzing xxx culture xxxxxxx the xxxxxxxxx of xxxxxxx on xxxxxxxx of xxxxxx depends xxxx country xx country xxx the xxxxxxx also xxxxxxxx different xxxxxxxxxx like xxxxxxxxxxxxx geographical xxxxxxx religions xxxxxx groups xxx These xxxxxx can xx used xx the xxxxxxxxx by xxxxxxxxxx the xxxxxx into xxxxxxxxxxx different xxxxxxxx For xxxxxxx products xxx be xxxxxxxx by xxx marketers xxxxxxxxx to xxx need xx a xxxxxxxxxxxx group xxxx and xxxxx society xx possessed xx some xx social xxxxx which xx essential xx the xxxxxxxxx as xxx buying xxxxxxxx of xxxx people xx a xxxxx social xxxxx is xxxx This xx the xxx in xxxxx the xxxxxxxxx activities xxx be xxxxxxxx according xx different xxxxxx classes xx should xxxx that xx is xxx only xxxxxx on xxxxx social xxxxx is xxxxxxxxxx but xxxxx are xxxx other xxxxxxx like xxxxxxxxx occupation xxxxxx etc xxxxxxxx behavior xxxx depends xx Social xxxxxx It xxxxxxx the xxxxxx behavior xx consumers xxxxxxx other xxxxxx factors xxx family xxxxxxxxx groups xxxx and xxxxxx A xxxxxx s xxxxxxxx or xxxxxxxx can xx formed xx determined xx reference xxxxxx For xxxxxxx the xxxxxxxx which xxx visible xxxx shoes xxx etc xxxx the xxxxxxxxx of xxxxxxxxx on xxxx products xxxx be xxxx high xxxxx groups xxxxxxx opinion xxxxxx one xxx influences xxxxx because xx his xxxxxxxxx and xxxxx characteristic xxxxxxx important xxx factor xx Family xxxxx strongly xxxxxxxxxx the xxxxxx of x member xxx marketers xxx finding xxx influence xxx roles xx family xxxxxxx like xxxxxxx wife xxx children xx the xxxxxxxx focus xx the xxxxx of x wife xxxx the xxxxxxxxx will xxxxxx the xxxxx in xxxxx ads xx should xx noted xxxx buying xxxxx of x consumer xxxxxx with xxxxxx in xxxxxxxx life xxxxx Depending xxxx the xxxxxx clubs xxxxxxxxxxxx family xxx and xxxx person xxxxxxxxxxxxx Consumer xxxxxxxx An xxxxxxxx different xxxxx and xxxxxx in xxx society xxx example x women xxx works xx a xxxxxxx in x firm xxx plays xxxx of x manager xxx a xxxxxx therefore xxx buying xxxxxxxxx will xx determined xx her xxxxxx and xxxx The xxxx important xxxxxx is xxx Personal xxxxxxx that xxxxxxxxx the xxxxxxxx behavior xxx important xxxxxxxx factors xxxx determine xxx consumer xxxxxxxx are xxxxxxxxxx lifestyle xxx personality xxxxxxxx situation xxx self xxxxxxx Life-cycle xxx age xxxx the xxxxxxxxx impact xx the xxxxxx behavior xx consumer xx is xxxxx obvious xxxx with xxx passage xx time xxxxxxxx change xxx goods xxx services xxxxxxxx Family xxxxxxxxxx comprises xx the xxxxxxxxx phase xxxx married xxxxxxx young xxxxxxx unmarried xxxxxxx etc xxxx is x helps xx the xxxxxxxxx to xxxxxxx their xxxxxxxx for xxxx stage x person x occupation xxx an xxxxxxxxx impact xx his xxxxxxxx of xxxxxx For xxxxxxx a xxxxxxx s xxxxxxx will xxx branded xxxxxxxx suits xxxxx as xxxxxxx low xxxxx worker xxxxxxx in xxx same xxxxxxx will xxx rugged xxxxxxx Economic xxxxxxxxx of xxx consumer xxxx has x big xxxxxxxxx on xxx buying xxxxxxxx If xxx saving xxx income xx the xxxxxxxxx is xxxx then xx will xxx more xxxxxxxxx products x person xxxx low xxxxxx will xxx be xxxx to xxx such xxxxxxxxx products xxxxxxxxx of x person xxxxxxxxxx the xxxxxx behavior xx refers xx the xxx a xxxxxx dwells xx the xxxxxxxxxxx i x how xx lives xx the xxxxxxx It xx based xx the xxxxxxxx s xxxxxxxxx activities xxxxxxxx and xxx way xxx he xxxxxxxxx with xxx outer xxxxx Consumer xxxxxxxx in xxxxxxxxxxxxx Era xxxxx s xxx is xx era xx technology xxx modernization xxx grabbed xxx whole xxxxxxx ThisPage xxxxxxxx Behavior xx Analysis xxxxxxxx age xx technology xxx brought xxxx changes xx well xx challenges xx the xxxxxx So xx consider xxx analyze xxx the xxxxxxx and xxxxxxxxx in xxx market xxx behavior xx the xxxxxxxxx are xxxxxxxx in xx effective xxxxxx and xxxxxxxxxxx are xxxxxx obtained xx that xxxx and xxxx diverse xxxx of xxxxxxxxxxxx between xxx buyer xxx the xxxxxxxx is xxxxxxxxxxx that xxx be xxxxxxxxx in xxx technological xxx Consumer xxxxxxxxxxxx is xxxxxxxxx and xxxxxxxxx tool xxxx helps xx establishing x direct xxxxxxxxxx or xxxxxx on xxx consumer xx context xxxx the xxxxx and xxxxxxx of xxx product xxx the xxxxxxxx can xxxxxx give xxxxxxxxxx and xxxxxxxxxxx to xxx brand xxxxxxxxxxx and xxxxx loyalty xxxxxxxx behavior xxxxx in xxxxxxxxxxxx and xxxxxxxxxxx the xxxxxxxxxxxxxx reinforcement xx it xx directly xxxxxxx to xxxxx system xx the xxxxxxxx Conclusion xxxxxxxx behavior xx considered xxxx sensitive xx well xx immediate xxxxxx that xx oriented xxxxxxx the xxxxxxxxxx of xxx society xxx consumers xxxxxxxx behavior xx considered xxxxxxxxx at xxx time xx purchasing xxx product xx consuming xxxxxxxx and xxx direct xxxxxxxxxxxxx process xx considered xx the xxxxxxxxxx process xxxxxxxx behavior xxxxx in xxxxxx a xxxxx impact xx the xxxxxxxx of xxx consumer xx purchasing xxxxxxx and xx makes xxx process xxxxxxxxx consumer xxxxxxxx is xxxx important xx the xxxxx of xxxxxxxxx because xx basically xxxxxxxxx and xxxxxxxx the xxxxxx philosophy xx marketing xxxxxxx the xxxxxxxxxx consumer xx regarded xx the xxxx and xxx the xxxxxxxx and xxxxxxxx are xxxxxxxx and xxxxxxxx in xxxxxxx with xxx needs xxx tastes xx preferences xx the xxxxxxxxx The xxxx consumer xxxxxxxx consists xx two xxxxxxx words xxxxxxxx and xxxxxxxx Consumer xxxxxx for xxx person xx people xxx consume xxx product xxx behavior xxxxx the xxxxxxxxxxx ofPage xxxxxxxx Behavior xx Analysis xxx the xxxxxxxxx or xxxxxxxxx that xx being xxxx by x people xx any xxxxxxxxxxxxx or xxxxxxxxx It xxxxx us xx know xxxxx the xxxxxxx that xx responsible xxx purchase xx a xxxxxxx and xxxx about xxx several xxxxxxxx of xxx consumers xxxx is xxxxx attached xxxx the xxxxxxxx of xxx product xxxxxxxxxx Anton x Camarero x Carrero x The xxxxxxxxx Effect xx Satisfaction xx Consumers xxxxxxxxx Intention xxxxxxxxxx and xxxxxxxxx Vol xx pp x Baumgartner x Steenkam x B x M xxxxxxxxxxx Consumer xxxxxx Behavior xxxxxxxxxxxxxxxxx and xxxxxxxxxxx International xxxxxxx of xxxxxxxx in xxxxxxxxx Vol xx - xxxx H x Hsieh x C xx Y x Lee x Relationship xxxxxxxxx and xxxxxxxx Switching xxxxxxxx Journal xx Business xxxxxxxx Vol xx - xxxx Consumer xxxxxxxx An xxxxxxxx Demirdijian x S xxxxxxxx T xxxxxxxxxxxx in xxxxxxxx Behavior xxxxxxxx Shifts xx Prospect xxx Journal xx the xxxxxxxx Academy xx Business xx - xx Wulf x Odkerken-Schoder x Assessing xxx Impact xx a xxxxxxxx s xxxxxxxxxxxx Efforts xx Consumers xxxxxxxxx and xxxxxxxx Journal xx Retailing xxx Consumer xxxxxxxx Vol xx - xxxxxxx P x Management xxxxx Responsibilities xxx Practices xxxxxx Butterworth- xxxxxxxxxMore Articles From Management
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