Question.2910 - Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets. Write a six to eight (6-8) page paper in which you: 1. Describe the history and core business of each company. 2. Compare and contrast the approach to management that each company has pursued in order to embrace innovation. 3. Determine what other management differences have impacted the relative success of Kodak and Fujifilm. Provide specific examples to support your response. 4. Evaluate each company’s approach to ethics and social responsibility and the impact those approaches have had on each company’s profitability. 5. Discuss the extent to which management of both companies adapted to changing market conditions. 6. Recommend three (3) ways any company should build in flexibility to back up its decision-making process in order to adapt to changing market conditions. 7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school- specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: • Describe the primary functions of management (planning, organizing, leading, controlling) and the associated skills, tools, and theoretical approaches that can be used to accomplish these functions. • Explain the principal theories and the various approaches to management that have evolved over time and their application to current management situations. • Explain the decision-making process management uses to develop viable courses of action to a variety of management situations. • Use technology and information resources to research issues in management concepts. Write clearly and concisely about management concepts using proper writing mechanics.
Answer Below:
Eastman xxxxx Company xxxxxxxx known xx Kodak xx an xxxxxxxx multinational xxxxxxx was xxxxxx in xxx year xxxx the xxxxxxxxxxx of xxxxxx Eastman xxx company xxx credited xxx putting xxx first xxxx camera xx the xxxxx of xxx consumers xxxx made xxx complicated xxx cumbersome xxxxxxx to xx easily xxxxxxxxx and xxxxx to xxxxxx everyone xxxxxxxx Since xxxx Eastman xxxxxxx has xxxx the xxxxxx to xxxxxxxx new xxxxxxxx and xxxxxxxxx to xxxx the xxxxxxxxxxx simple xxx enjoyable xxxxxxxx in xxxxx the xxxx deals xxx digital xxxxxxxx solutions xxxxxxxxxxxx and xxxxxxxxxxx digital xxxxxx plates xxxxxx CTP xxxxxxxx for xxxxxxxxxx marketing xxxxxx management xxx screening xxx solutions xxx proofing xxx wide xxxxxx and xxxxxxxxxx workflow xxx brand xxxxxxxxxx including xxxxxxxx inkjet xxxxxxxx and xxx cartridge xxxxxxx cameras xxx video xxxxxxx and xxxxx kiosks xxxxx started x direct xxxxxxxxxxx with xxx Japanese xxxxxxx in xxx same xxxxx Fujifilm xxxxxxxx was xxxxxxxxxxx based xx a xxxxxxxxxx plan xx have x domestic xxxxxxxxxxxx film xxxxxxxxxxxxx industry xxxx company xxxxxxxxx the xxxxx off xxxxxxxxxxxx film xxxxxxxxxx of xxxxxxxxx Celluloid xxxxxxx limited xx was xxxxxxxxxxx primarily xxxx the xxxxxxxxx of xxxxxxxxx photographic xxxxx Later xx diversified xxxx new xxxxxxx thereby xxxxxxxx a xxxxxx brand xxxx and xxxxxxxx all xxxx the xxxxx Today xxx company xxxxxx digital xxxxxxx D xxxxx products xxxxx amp xxxxxxx Binoculars xxxxxxx systems xxxxxxxxxxxxxx products xxxxxx Pictures xxxxxxxx optical xxxxxxx recording xxxxx and xxxx conductor xxxxxxxxx As xxxx the xxxxx are xxxxxxx to xxx technology xxxxx and xxxx technology xx their xxxxx essence xxxxxxxxx research xxx development xxxxx with xxx core xxxxxxx of xxxxxxxxxx is x must xxx commitment xx innovation xxxxxx a xxxxx leadership xxx immense xxxxxxx Kodak xxxxxxxx theneeded xxxxxxxxxx from xxxxxx Carp xxx led xxx company xx move xx the xxxxxxx camera xxxxxx with xxxxxxxxx family xx digital xxxxxxx It xxxxx tremenderous xxxxxxxxx in xxxxxxxx the xxxxxxxx behavior xxxx the xxxxxx that xxxxx loved xxxxxx digital xxxxxx Once xxxxx product xxxxxxxxxxx started xxx company xxx able xx venture xxxx a xxxx range xx products xxx of xxx key xxxxxxxxxxx was x printer xxxx where xxxxxxxxx could xxxxxx their xxxxxxx into xxxx compact xxxxxx press x button xxx watch xxxxx photos xxxx out xx the xxxxx hand xxxxxxxx was xxxxxxxx towards xx all xxxxxxxx different xxxxx of xxxxxxxxxx Seeing xxx natural xxxxxxxxxxxx in xxx home xxxxxxx the xxxxxxxxxxx tied xxxxxx to xxxxxxxx efforts xx promote xxxxxxxxxx and xxxxxx itself xxx the xxxxxx of xxx firm xxx the xxxxxxx as x whole xxxxxx the xxxxxxxxxxx and xxxxxxx effects xx Japan xxx firm xxxxxxx conducting xxxxxxxxxx aimed xx support xxxxxxxx recovery xxxxxxx by xxxxxxxxx both xxxxxx and xxxxxxx sectors xxxx range xx materials xxxxxxx and xxxxxxxx in xxxxxxxx to xxxxxxxx to xxxxxx the xxxxxxxxxx of xxxxx own xxxxxxxxxx Apart xxxx their xxxxxxxxxxx in xxxxxxxxxx there xxx other xxxxxxxxxx differences xxx These xxxxxxxxxxx have xxx the xxxxxxxxx to xxxx their xxx path xxx destiny xxxx companies xxxxx the xxxx problem xx to xxxxxxx photography xxxxx replaced xx films xxxxx founded xxxx problem xxx could xxx come xx with x stable xxxxxxxx despite xxx major xxxxxxxxxx capabilities xxx giant xxxxxx libraries xxxx despite xxxxx weak xx comparison xx the xxxxxxxxxxx did xxxx out xxx answer xx the xxxxxxx The xxxxx difference xx both xxx companies xxxxxxxx was xx terms xx forecasting xxx change xxx preparing xxx it xx terms xx adapting xx the xxxxxxx circumstances xxxxx has xxxx inflexible xxxxxxx Fujifilm xxxxxx out xx be xxxxxxxxxxxx changes xxxx all xxxxx with x positive xxxxxx and xxxxxxxx not xxxx its xxxxxxxx but xxxx reengineered xxxxx processes xxx structure xx Kodak xxxxxxxxx Larry xxxxxxxx wrote x forecast xxxxx predicted xxx different xxxxxxx would xxxxxxx digital xx contrast xx films xxxxxxxxx quite xxxxxxxxxx the xxxx market xx This xx their xxxxxxxx achievement xxxxxxx their xxxxxxxx failure xxxx in xxx fact xxxx they xxx nothing xx this xxxxxx for xxxxxxx every xxxx market xx film xxxxxx hoping xxx the xxxx to xxxxxx However xxxx did x lot xxxxx this xxx moment xxxx realized xxx upcoming xxxxxx they xxxxx into xxxxxxxxx and xxxx optical xxxxx for xxx flat xxxxxx As xxxx by xx Komori xxxx had xx reconstruct xxx whole xxxxxxxx model xxx this xx terms xx functioning xxxxx was x slow xxxxxxx to xxx situation xx the xxxxxxxx Fuji xxxxxx resorted xx the xxxxxxx approach xx for xxxxxxx the xxxxx wars xxxx initiated xx Fuji xx response xxxxx altogether xxxxxxx to xxx into xxx such xxx The xxxxxx was xxx correlation xxxxxxx price xxxxxxx and xxxxxx share xxxx s xxxxxx share xxxx incrementally xx at xxxxx s xxxxxxxx In xxxxx of xxxxxxxxx social xxxxxxxxxxxxxx Kodak xxxxxx to xxxxxx the xxxxxxxx principle xx caring xxx the xxxxxxxxx first xxxxxxx with xxx passage xx time xxxxx involved xxxxxx into xxxxxxx other xxxxxxxx too xxxxx segments xxxxxxxx funding xx the xxxxxxxxx parks xx recycling xx silver xxx recovery xx solvent xx annual xxxxxx to xxxxxxxx and xxxxxxxxxxxx in xxxxxxxxx of xxxxxxxxxxxxx conservation xx and xxxxxxxxx of xxxxxxx Kodak xxxxxxxxxx Trust xx public xxxxxxxxxxxxx goals xxxxx announced xx Apart xxxx these xxxxxxxx to xxx community xxx firm xxx adopted x number xx measures xxxxxxx from xxxxxx benefits xx leave xx providing xxxxx for xxxxxxxx homes xxxx for xxxxxxxxx Fujifilm xx the xxxxxxxx aims xx contribute xx the xxxxxxxxxxx development xx society xx putting xxxx practice xxx philosophy xx fair xxxxxxxx practices xxxxx approach xx directed xx Fulfill xxx economic xxx legal xxxxxxxxxxxxxxxx and xxxxxxx to xxxxxxx s xxxxxxx by xxxxxxxxxxxx as x corporate xxxxxxx to xxx development xx culture xxx technology xx society xxx environmental xxxxxxxxxxxx Constantly xxxxxxxx whether xxx CSR xxxxxxxxxx are xxxxxxxxxx adequately xx the xxxxxxx and xxxxxxxxxxxx of xxxxxxx and xxxxxxx those xxxxxxxxxx are xxxxxxxxx properly xxxxxxx dialogue xxxx their xxxxxxxxxxxx including xxxxxxxxx shareholders xxxxxxxxx employees xxxxx communities xxx business xxxxxxxx Enhance xxxxxxxxx transparency xx actively xxxxxxxxxx information xx fulfill xxx accountability xxx their xxxxxxxx activities xxxxxx the xxxxxxxxx clearly xxxxxxxxxx the xxxxxxxx change xxxxxxx they xxxx differed xx their xxxxxxxx to xxxxxxx to xxxx Kodak xxx a xxxxxxxxxxx Japanese xxxx which xxxxxx was xxxxxxx with xxxxxxxxxxxx but xxxxxx the xxxxxxx instincts xx translate xxxxx resources xxx strategic xxxxxxxxxxxx to xxxxxx the xxxxxx Fujifilm xx the xxxxxxxx was x small xxxx in xxxxxxxxxx to xxxxx but xx was xxxxxxx in xxx approach xxxx successfully xxxxxxx opportunities xxxx would xxxx them xxxxxxx foothold xxxxxxxxxxx competitive xxx well xxxxxxx market xxxxx actions xxx reactions xxxx were xxxxxxxxx and xxx a xxxxx of xxxxxx Kodak xxxxxx the xxxxxxxxxx wherein xx could xxx its xxxxxxxxx efficiently xxx find xxx a xxxxxxxx to xxxxx to xxx changing xxxxxxxxxxx On xxx contrary xxxx resorted xx the xxxxx route xxx involved xxxxxxxxxx to xxxxxxx for xxx hope xx selling xxxx films xxxxxxx understanding xxx change xxx shift xxxxxxx their xxxxxxx were xxxxxxxxxxxx to xxxxxxxx changes xxxxxxxx embraced xxx change xxx involved xxx marketing xxxxxxxxxx Right xxxx the xxxxx wars xx sponsorship xxxxx to xxxxxxxxxx marketing xxx advertising xxxx tried xxxxx hands xx almost xxxxxxxxxx They xxxxxx an xxxxxxx foothold xx the xxxxxx Once xxxx were xxxx to xxxxx their xxxx it xxx a xxxxxxxx of x endless xxxxxxx of xxxxxxxx win xxx success xxxx represents xxxxx s xxxxxxxxxxxx and xxxxxxxxx to xxxxxxx to xxx new xxxxxxxxx trend xxxxxxx understanding xxx pulse xxx trend xxx kind xx excellence xxxxx reputation xxxxxxxxx capabilities xxxxx mover xxxxxxxxx and xxxxx image xxxxx had xxx unparalleled xx any xxxxx firm xx the xxxx industry xxxx Kodak xxxxxx in xxx a xxxxxxx leadership xxx courage xx come xx the xxxxxxxx They xxxx just xxxx done xx understanding xxx problem xxxx exactly xxx left xxx to xxxxx up x solution xxxxx could xxxx done xxxxxx if xxxx would xxxx fought xxxx their xxxxxxxxxxxxx and xxxxxxxx to xxxx one xxxx of xxxxxxxxxx Despite xxxxxxxx market xxxxxxxx and xxxxxx Kodak xxxxx not xxxxxxx the xxxx was xxxxxx against xx and xxxxxxx it xxx to xxxx for xxxxxxxxxx Inflexibility xx a xxxx s xxxxxxxxxxxx attitude xx change xxxxx makes xxx firm xxxxxxxx and xxx market xxxxxx rejecting xxx firm xxxxxxxx Thus xxxxx lies x dire xxxx to xxxx on xxxxxxxx and xxxxxxxx in xxx environment xxx circumstances xxxxxxxxxxxxx is xxxxx characterized xx the xxxxxxxx prevailing xx the xxxxxxxxxxxx at xxx levels xx it xxx decision xxxxxx planning xxxxxxxxxx or xxx controlling xxxxxxxx all xxxx a xxxxxxx rigidity xx them xxxx prevents xxx firm xx embrace xxxxxxx and xxxxx accordingly xxxxx are xxxx to xxxxxx rigidity xxx enhance xxxxxxxxxxx They xxx I xx gain xxxxxxxx operational xxx structural xxxxxxxxxxx organizations xxx adopt xxxxxxxxx like xxxxxxxxx in xxxxxxxxxx volumes xxxxxxxx and xxxxx crash xxx multifunctional xxxxx and xxxxxxxx up xxxxxxxxxxx Changing xxx managerial xxxxx and xxxxx alterations xx control xxxxxxx II xx gain xxxxxxxx operational xxx structural xxxxxxxxxxx the xxxx can xxxxxx to xxxxxxxxx Using xxxxxxxxx labour xxx concepts xxxx as xxx co-maker xxxx and xxxxxxxxx Reserving xxxxxxxx with xxxxxxxxx and xxxxxxxxx multi xxxxxxxx III xx gain xxxxxxxxx flexibility xxx firm xxx resort xx following xxxxxxxxxxx the xxxxxxx strategy xxx applying xxx technologies xxx fundamentally xxxxxxxx products xxxxxxxx new xxxxxxx market xxxxxxxxxxxx and xxxxx market xxxxx to xxxxx entry xxx control xxxxxxxxxxxx Engaging xx political xxxxxxxxxx to xxxxxxxxxx trade xxxxxxxxxxx References xxx official xxxx of xxxxxxxxx The xxxxxxxx site xx Eastman xxxxx Flinchbaugh x February xxxxx and xxxx a xxxx of xxx companies xx the xxxx of xxx same xxxxxxxxxxxxxx problem xxxxxxxx T xxxxx vs xxxx the xxxxxx for xxxxxx market xxxxx Lucas xxxxx C xxx Goh xxx Mein xxxxxxxxxx technology xxx Kodak xxxxxx the xxxxxxx photography xxxxxxxxxx Journal xx Strategic xxxxxxxxxxx Systems xxxx - xxxxxx Issue xx - xxx Engineer xxxxxxx Kodak x creative xxxxxxx into xxxxx focus xxxx - x Fenech xxx Strli xxxxxx Degano xxxxxx Cassar xxx Stability xx chromogenic xxxxxx prints xx polluted xxxxxx environments xxxxxxx Degradation xxx Stability xxxx - xxxxxx Issue xx Henk x Volberda xxxxxxxx Flexible xxxxxxxxxxxxx for xxxxxxxxxxx Markets xxxxx Long xxxxx Planning xxx No xx toMore Articles From Management
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