Question.2926 - Discuss the promotional mix elements, how they can influence the target audience, and how a marketer adjusts the promotional mix based on the product life cycle (PLC) stage. Then discuss why integrated marketing communications (IMC) are an important component of promotional strategies. Choose a company that you haven't discussed yet this semester and evaluate their IMC promotional mix strategies (i.e., target audience, promotional elements, PLC, etc.). What changes would you recommend to improve their promotional strategies?
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