Question.1867 - This case illustrates several ways in which Southwest Airlines utilizes the four mainbuilding blocks of competitive advantage: efficiency, customer responsiveness,innovation, and reliable quality.Instructions:You will need to review the Southwest Airlines case study at the end of Chapter 3 in thetextbook and answer the following questions:• What is the link between Southwest Airlines’ business model, strategy,competitive advantage, and profitability?• What are Southwest Airlines’ distinctive competencies, resources, andcapabilities to make it happen?• How will the Southwest Airlines competitive advantage be maintained in thefuture?Requirements:• Submit a two-three page Word document covering the elements of theassignment.• Develop a clear introduction, body, and conclusion. Use paragraph format andtransitions.• Focus on the quality of writing and content.• Use APA format with a title page, in-text citations, and references. Abstract notrequired. The title page, reference page, and appendices are excluded in pagelength requirement.• Research and cite at least two credible sources in APA format.Be sure to read the criteria below by which your work will be evaluated beforeyou write and again after you write.BUS411 – Business PolicySeminarSouthwest AirlinesEvaluation Rubric for Southwest Airlines AssignmentCRITERIADeficientNeedsImprovementProficientExemplary0-11 points12-15 points16-17 points18-20 pointsIntroductionUnclear orincomplete.Introductionwith a partiallydevelopedthesis.Introductionwith a mostlydevelopedthesis.Clear, welldeveloped,introductionand thesis.0-17 points18-23 points24-26 points27-30 pointsSupportingEvidence/AnalysisLacks specific,credible, andrelevantsupport.Developmentofposition/argument isinadequate ormissing.Not adequatelysupported witha limitedspectrum ofspecific,credible, andrelevantevidence.Developmentofposition/argument issomewhatthoughtful andpersuasive butlacks detail.Adequatelysupported witha limitedspectrum ofspecific,credible, andrelevantevidence.Developmentofposition/argument isthoughtful andpersuasive butlacks somedetail.Well-supportedwith a broadspectrum ofspecific,credible, andrelevantevidence.Position/argument is welldeveloped,very thoughtful,andpersuasive.0-11 points12-15 points16-17 points18-20 pointsConclusionNo conclusionincluded.Some attemptat aconclusion, butit is not wellwritten.Good attemptat aconclusion, butmoredevelopmentneeded.Well writtenand fullydevelopedconclusion.0-8 points9-11 points12-13 points14-15 pointsClear andProfessionalWritingWriting isfrequentlydifficult tounderstandbecause ofseveral errorsin grammar,punctuation,Writing issomewhatdifficult tounderstandwith errors inpunctuation,spelling, andgrammar.Writing is easyto understanddespite minorerrors inpunctuation,spelling, andgrammar.AppropriateWriting is freeof almost allpunctuation,spelling, andgrammarerrors.Appropriateword choice is and spelling.Word choiceis sometimesinappropriatefor anacademicsetting.Sentencestructure isunclear.Appropriateword choice issomewhatused for anacademicsetting.Sentencestructure issomewhatclear.word choice isused for anacademicsetting.Sentencestructure ismostly clear.used for anacademicsetting.Sentencestructure isclear.0-8 points9-11 points12-13 points14-15 pointsAPAFormattingandReferencesPaper has noAPAformatting, orpaper has anAPA cover, butno referencesor in-textcitations.No academicreferencespresent orreferenceformatting hassignificanterrors.Paper lacksmultipleelements ofAPA (cover,references, orin-textcitations).One academicreferencepresent buterrors informatting.Paper lacksone element ofAPA (cover,references, orin-textcitations).Two academicreferencespresent butmay have afew errors informatting.Paper has allelements ofAPA formatting(cover,references,and in-textcitations).Two or moreacademicreferences arepresent andformattedproperly
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Southwest xxxxxxxx Southwest xxxxxxxxx business xxxxx strategy xxxxxxxxxxx advantage xxx profitability xxx interconnected xxxxxxxxx Airlines xxxxxxxx with x business xxxxx that xxxxxxxx around xxxxxxxx operations xxx high xxxxxxxx service xxxxx strategy xxxxxxx on xxxxxxxx low xxxxx point-to-point xxxxxxx quick xxxxxxxxxxx and xxxxxxxxx operations xxxx strategic xxxxxxxx enables xxxx to xxxxxxx a xxxxxxxxxxx advantage xxxxxx the xxxxxxx industry xxx competitive xxxxxxxxx of xxxxxxxxx Airlines xxxxx from xxxxxxx key xxxxxxxx Low-cost xxxxxxxxx nbsp xxxxxxxxx Airlines xxxxxxxxx a xxxxx cost xxxxxxxxx compared xx its xxxxxxxxxxx through xxxxxxx means xxxx employ x point-to-point xxxxxx model xxxxx requires xxxxx employees xxx reduces xxxxx associated xxxx routing xxxxxxxxxx through xxxx Operating xxxx one xxxxxxxx type xxx Boeing xxxxx streamline xxxxxxxx maintenance xxx inventory xxxxx Additionally xxx absence xx in-flight xxxxx movies xxx seat xxxxxxxxxxx further xxxxxxxxxxx to xxxx reduction xxxx reliability xxx customer xxxxxxxxxxxxxx nbsp xxxxxxxxx Airlines xxxxxxxxxxx providing xxxxxxxx service xxxx fewer xxxxxx compared xx its xxxxxxxxxxx By xxxxxxxx congested xxxxxxx hubs xxxx have xxxxxxxxxxx fewer xxxx delays xxxxxxxx a xxxxxx brand xxxxxxxxxx and xxxxxxxx loyalty xxxx reliability xxxxx maintain xxxx occupancy xxxxx and xxxxxx costs xxxxxxxx productivity xxx culture xxxx Southwest xxxxxxxx prioritizes xxxxxxxx productivity xxxxxxxx and x positive xxxx environment xxxx achieve xxxx through x stringent xxxxxx process xxxxxxxx profit-sharing xxxxxxxxxx and xxxxxxxxx flexibility xxxxx efforts xxxxxxxxx a xxxxxxxxx and xxxxxxxxx workforce xxxxxxxxx in xxxxxxxxxx productivity x favourable xxxxxxxxxxxxxxxxxxxxx ratio xxx cost xxxxxxxxxx These xxxxxxx collectively xxxxxxxxxx to xxxxxxxxx Airlines' xxxxxxxxxxxxx Despite xxxxxxxx challenges xxxxxxxxx has xxxxxxxxxxxx achieved xxxxxxxxxxxxx for xxxxxxxxxxx years xxxxxxxxxx competitors xxx avoiding xxxxxxxxxxxx Southwest xxxxxxxxx success xxx be xxxxxxxxxx to xxxxxxxxxxx competencies xxxxxxxxx and xxxxxxxxxxxx which xxxxxxx Efficient xxxxxxxxxx nbsp xxxxxxxxx Airlines xxx established xxxxxxxxxxx efficiency xx prioritizing xxxxx turnarounds xxx utilizing x standardized xxxxx of xxxxxx aircraft xxxx approach xxxxxxxxxxx processes xxxxxxx costs xxx improves xxxxxxx productivity xxxx Cost xxxxxxxxx nbsp xxxxxxxxx Airlines xxxxxxxxx a xxxxxxxxxxx edge xxxxxxx its xxxxxxxx structure xxxxxxxx by xxxxxx strategic xxxxxxxxxxx choices xxxx enables xxxx to xxxxx lower xxxxx compared xx competitors xxxxx still xxxxxxxx profitability xxxxxx corporate xxxxxxx nbsp xxxxxxxxx Airlines xxx nurtured x unique xxxxxxxxx culture xxxxxxxx around xxxxxxxx a xxxxxxxx attitude xxx employee xxxxxxxxxxx This xxxxxxx enhances xxxxxxxx productivity xxx fosters x commitment xx exceptional xxxxxxxx service xxxxx reputation xxx customer xxxxxxx nbsp xxxxxxxxx Airlines xxx cultivated x strong xxxxx reputation xxxxx on xxxxxxxxxxx customer xxxxxxxxxxxx and xxxxx for xxxxx This xxxxxxxxxx attracts xxx retains xxxxxxxxx driving xxxxxx for xxxxx services xxxxx resources xxxx Southwest xxxxxxxxx effective xxxxxx practices xxxxxxxxxxxxx training xxxxxxxx and xxxxxxxxxxxxxx plan xxxxxxxxxx to x motivated xxx dedicated xxxxxxxxx The xxxxxxxxx are xxxxxxxxxx a xxxxxxxx resource xxxx significantly xxxxxxxxxxx to xxx company's xxxxxxx nbsp xx sustain xxx competitive xxxxxxxxx in xxx future xxxxxxxxx Airlines xxx consider xxxxxxxxxxxx the xxxxxxxxx strategies xxxxxxxxxx cost xxxxxxxxxx nbsp xxxxxxxxx should xxxxxxxx a xxxxx on xxxx control xxx operational xxxxxxxxxx Regular xxxxxxxxxx of xxxxxxxxx technologies xxx supplier xxxxxxxxxxxxx can xxxx identify xxxxxxxxxxxxx for xxxxxxx cost xxxxxxxxxx Innovation xxx adaptation xxxx Southwest xxxxxx stay xxxxxxx of xxxxxxxx trends xxxxxxxx technologies xxx evolving xxxxxxxx preferences xx embracing xxxxxxxxxx and xxxxxxxx their xxxxxxxx model xxxxxxxxxxx they xxx meet xxxxxxxx customer xxxxxxx and xxxxxxx the xxxxxxxxx experience xxxxxxxxxxxxxxxx approach xxxx Southwest xxxxxx continue xxxxxxxxxxxx customer xxxxxxxxxxxx and xxxxxxxxxxxxxx Investing xx customer xxxxxxxxxxxx management xxxxxxx gathering xxxxxxxx and xxxxxxxxxxxxx the xxxxxxxxx experience xxx strengthen xxxxxxxx loyalty xxxxxxxx engagement xxx development xxxxxxxxxxx a xxxxxxxx corporate xxxxxxx and xxxx employee xxxxxxxxxxxx should xxxxxx a xxxxxxxx Southwest xxx invest xx employee xxxxxxxx career xxxxxxxxxxx programs xxx incentives xx ensure x motivated xxx skilled xxxxxxxxx Network xxxxxxxxx nbsp xxxxx Southwest's xxxxxxxxxxxxxx model xxx been xxxxxxxxxx selectively xxxxxxxxx By xxxxxxxxxxxx these xxxxxxxxxx Southwest xxxxxxxx can xxxxxxx distinguish xxxxxx sustain xxx competitive xxxx and xxxxxx future xxxxxxxxxxxxx nbsp xxxx References xxxxxx M xxxxxxxx Simple xxxxxxxx makes xxxxxxxxx a xxxxx for xxxxxxx Boston xxxxx p x Trottman x July xx Southwest xxx CEO xxxx in xxx hot xxxx The xxxx Street xxxxxxx p x Southwest xxxxxxxx n x About xxxxxxxxx Airlines xxxxxxxxx from xxxxx www xxxxxxxxx com xxxxxxxxxxxxxxx clk xxxxxxxxxxxxxxxxxxx aboutUs xxxx Accessed xxx nbsp xxxxMore Articles From Business Management
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