Question.4240 - HYPERLINK "https://bsuonline.blackboard.com/webapps/assignment/uploadAssignment?content_id=_21247703_1&course_id=_74205_1&group_id=&mode=view"Project 1 of 5 - Finding Your Customer / EmployerAttached Files: Value Prop Mad Lib.png (143.845 KB)This is an individual assignment. The customer is specific to you. The exercise prepares you to build your Final Group Project. The interviews and customer MUST differ from your Final Group Project. There is an intense focus on the customer in Entrepreneurship, Innovation, and eCommerce Remember - inventors try to understand the technology/product while innovators try to understand the people.Whom do you want to help? To whom do you empathize? I am calling these people "customers". So you don't want to help someone - who is going to hire you? Why are they going to hire you?Who is your initial target customer/employer?What are five characteristics of your customer/employer (jobs, pains/gains, role, title)Use LinkedIn / Social media to filter five people who meet those criteriaStay grounded, focused, and realistic about your current network. This assignment extends and applies both Assignment 1 and Assignment 2. You need to have access to 5 customers/employers (End-user, Influencer, Recommender, Decision Maker, Buyer, or Sabbateur). Seek to truly understand the pain points of your customer/employer - DO NOT FOCUS ON SOLUTIONS OR PROBLEMS.Interview 5 of your customers/employers.Provide the following informationName and Role (ecosystem) What are the problems this customer/employer is facing? - Emphasize you are seeking their insight and helpAsk them to tell a story about their pain point/challenge/problem - hone into an anecdote related to the pain pointAsk open-ended questions about the pain point/challenge/problemGet deeper into the pain point - ask why, repeatedly.Ask at least ten questions - start wide, then narrow, ask about a story, as open-ended questions, drill down, ask why - repeatedly.Plan the interview with potential questionsConduct the interviewClose the interview - ask What else should I have asked about? Who else should I talk to? Can I follow up with you later?Example:Customer - BSU Graduate Students (End-user)Name - Jane Doe, First semester MIS Graduate Student, CommuterProblems - Parking on this campus is toughStory - Recently, I arrived on campus and could not find a spot to park.Question - Where were you trying to parkAnswer - I have classes in the CBGS building and the spots are always full. I show up at 4:50 for class at 5 pm and I can not find a spot. I was late for class.Question - How did you get to class?Answer - I sometimes park in the MARC lot, but one time my friend was towed and I don't want that to happen. Last class, I parked by the gym.Question - What did you feel when you found a spot?Answer - I knew the spots were there, it wasn't about finding the spot. I didn't want to walk.Question - Why didn't want to walk?Answer - It's like a 5-minute walk. I was dreading class. It was a long day.Question - Why do you dread class?Answer - I go into class, sit down, and leave. It's the same in every class - PowerPoints, and go.Question - When have you parked far away, but not been as upset about the parking?Answer - Do you mean like concerts or other events - Oh yeah, it's a longer walk, crazier parking, and wildQuestion - Why do you think the parking was not a bother?Answer - I guess I was excited about the event, being with friends, and the atmosphere.Question - Can I follow up with you later?Answer - Sure!This is an anecdote that I use with students. When we discuss parking on campus, the issue is masked by a larger issue with students - a lack of engagement and excitement. If we came in thinking we knew the solution - fixing parking - that's the ego, when we lead with empathy, we can see the real issue is engagement. Rubric:Customer Identification Overview (4 pts)Who are your customers/employer? (2 pts) - Be specific and detailedWhat are their characteristics?What are their role(s)? (1 pt)What is their customer type? (1 pt)Develop a hypothesis before your interview (3 pts)Use the Describe a User Problem As a Job TemplateProvide a transcript *consider using teams or Zoom's transcript feature* of your five interviews (25 points)Develop a revised hypothesis after your interviews (8 pts)Complete the attached value prop mad libAsk another student to write a revised hypothesis based on your transcript and recording (10 points)
Answer Below:
Project xx - xxxxxxx Your xxxxxxxx EmployerGuy xxxxxxxxxxx State xxxxxxxxxxxxxx - xxxxx Digital xxxxx amp xxxxxxxxxxxx Professor xxxxx Anyiwo xx D xxxx February xx Project xx - xxxxxxx Your xxxxxxxx EmployerCustomer xxxxxxxxxxxxxx OverviewWho xxx your xxxxxxxxx employers xxx this xxxxxxxxxx I xxxx targeted xxxxx Digital xxxxxxxx CDOs xx mid-sized xxxxxxxxx through xx LinkedIn xxx Instagram xxxxxxx firms xxx are xxxxxxxxxxx for xxxxxxxxxx digital xxxxxxxxxxxxxx initiatives xxxxxxxxxxx decision-making xxx implementing xxxxxxxx technologies xxxx of xxxx were xxxxx to xxxxxx the xxxx of xxxxx company xxxx are xxxxx characteristics xxxxxx leadership xx digital xxxxxxxxxxxxxx Focused xx AI-driven xxxxxxxxxx and xxxxxxxx experience xxxxxxxxxx with xxxx silos xxx integration xxxxxx Need xxxxxxxxx insights xxx digital xxxxxxxxxx Decision-makers xxx technology xxxxxxxxxxx What xx their xxxx They xxxx digital xxxxxxxx and xxxxxxxxxx in xxxxxxxxx companies xxxx manage xxxxxxxxxxxxxxxx teams xxx work xxxx IT xxxxxxxxx and xxxxxxxxxx They xxxxxxx emerging xxxxxxxxxxxx like xx blockchain xxx cloud xxxxxxxxx What xx their xxxxxxxx type xxxxxxxx Makers xxx Recommenders xxxxx They xxxxxx on xxxxxxx strategies xxx influence xxxx adoption xxxxxx their xxxxxxxxx Hypothesis xxxxxx InterviewsBased xx the xxxxxxxxx as x Chief xxxxxxx Officer xxxxx is x need xx integrate xxxxxxxxx automation xxxx our xxxxxxxxx platform xx they xxx company xxx improve xxx overall xxxxxxxxxxx efficiency xxxxx enhance xxxxxxxx experience xxx obtain x competitive xxxx nbsp xxxxxxxxxx amp xxxxxxxxxxxxxxxxxxxx - xxxx Michael xxxxxx Chief xxxxxxx Officer xxxxxx eCommerce xxxx What xxx the xxxxxxx digital xxxxxxxxxxxxxx challenges xxx face xx is x confusing xxxx now xxxxxxx integration xx AI xxx become xxxxxxxxx now xxx top xxxxxxxxxx is xxxxxxx us xxxx technology xxxx are xxxx critical xx my xxxxxxx the xxxxxx systems xxxxxx inefficiencies xxxxx real-time xxxx processing xx also xxxxxxxxxxx How xx you xxxxxxxx automation xx your xxxxxxxxxxxx My xxxxxxxx to xxxxx ROI xxxxxxx if xx is xxxxxxxxxx What xx the xxxx significant xxxxxxxx in xxxxxxx innovation xxxxx to xx a xxxx question xxx I xxxx resistance xx change xx one xxxxxxxx Can xxx describe x failed xxxx implementation xx recently xxxxxxxxxxx a xxxxxxx that xxxxxx to xxxx our xxxxxxxxxx Why xx you xxxxx it xxxxxx Me xx well xx my xxxxxxxxx tend xx lack xx training xxxx and xxxxxxxxxxx issues xxxx keeps xxx up xx night xxxxxxxxx digital xxxxxxxxxx I xx afraid xx one xxx that xxxxx s xxx the xxxxxxxxxxx in xxx industry xxx equipping xx What xxxxxxxx business xxxxx need xxxxxx digital xxxxxxxxxxxxxx I xxxx it xx needed xx predictive xxxxxxxxxxxx do xxx evaluate xxxxxxx in xxxxxxx transformation x would xxxxxxx revamping xxx conversion xxxx and xxxxxxxx operational xxxxx Can x follow xx with xxx later xx I xxxx no xxxx for xxxx since xx was xxxxxxxxx I xxx to xxxxxxxxxx other xxxxxxxx nbsp xxxxxxxxx - xxxx Sarah xxxxx Raji xxxxx Digital xxxxxxx Fashion xxxxxxxxx Firm xxxx are xxx biggest xxxxxxx transformation xxxxxxxxxx you xxxx I xxxxxxx scaling xxxxxxxxxx without xxxxxx brand xxxxxxxx and xxxxxxxxxxxxxxx but xxxxx there xxx various xxxxxxxxxxx factors xxxx could xxxxxxxxxx What xxxxxxxxxx gaps xxx most xxxxxxxx Seamless xxxxxxxxxxx integration xx of xxx our xxxxxx and xxxxxxx platforms xxxx inconsistencies xxxxx it xx connected xxxxxxx various xxxxxxxx How xx you xxxxxxxx automation xx your xxxxxxxxxxxx As xx now xx are xxxxxxxxxxxx customer xxxxxxx mapping xxxxxx implementing xxxxxxxxxx What xx the xxxx significant xxxxxxxx in xxxxxxx innovation x believe xxxxxxxx IT xxx marketing xxxxx to xxxx toward xxx similar xxxxx Can xxx describe x failed xxxx implementation xxxxx the xxxxx is xxxxxx towards xx we xxxxx to xxxxxxxxxxx it xxx but xxx AI-powered xxxxxxx assistant xxxx rsquo x generate xxxxxxxx engagement xxx do xxx think xx failed xx far x rsquo xx observed xxxx training xxxx and xx inability xx adapt xx evolving xxxxxxxx behavior xxxx is xxxxxxx is xxx factor xx rsquo xx not xxxx to xxxxxxx What xxxxx you xx at xxxxx regarding xxxxxxx innovation x really xxxx AI xxxxxxx our xxxxxxxxxxx have xxxxxxx AI xxxx higher xxxxxx for xxxxxxxxx or xxxxxxx service xxxxxxxx so xxxxxx customers xxx to xxxx adoption xx AI-driven xxxxxxxxxxxxxxx What xxxxxxxx business xxxxx need xxxxxx digital xxxxxxxxxxxxxx I xxxx I xxxx stressing xx AI xxxx we xx AI-powered xxxxxx chain xxxxxxxxxx and xxxxxxxxx inventory xxxxxxxx could xx transformational xxx do xxx evaluate xxxxxxx in xxxxxxx transformation xx emphasize xx increased xxxxxx customers xxxxxxx cart xxxxxxxxxxx and xxxxxxxxxx ROI xxx I xxxxxx up xxxx you xxxxx Sure x rsquo x be xxxxx to xxxxxxxx the xxxxxxxxxx anytime xx it xx for xxxxxxxxxxx sake xxxx Interview x Name xxxxx Carter xxxxx Digital xxxxxxx Health xxx Wellness xxxxxxxxx Firm xxxx are xxx biggest xxxxxxx transformation xxxxxxxxxx you xxxx Ahh xxxx a xxxx question xxx we xxxxx re xxxxx exposed xx increased xxxxxxxxxx compliance xxx to xxxxxx in xxxxxxxxxx and xxxx is xxxx integrating xx driven xxxxxxxx engagement xxxx our xxxxxxxxxx What xxxxxxxxxx gaps xxx most xxxxxxxx I xxxx we xxxxx re xxx behind xx terms xx AI xxxxxxx the xxxx of xxxxxxxxxxxxxx based xx user xxxxxxxx our xxxxxxx hasn xxxxx t xxxx able xx optimize xx for xxx company xxx or xxxx able xx personalize xx How xx you xxxxxxxx automation xx your xxxxxxxxxxxx We xxxxx by xxxxxxx AI-driven xxxxxxxx for xxxxxxxx engagement xxxxx various xxxxxxxxxx and xxxxx fulfillment xxxx is xxx most xxxxxxxxxxx obstacle xx digital xxxxxxxxxx Sustaining x cyber xxxxxx environment xxxxx implementing xxxxx technologies xx what x feel xx an xxxxxxxx Can xxx describe x failed xxxx implementation xxx the xxxx quarter xx deployed x dynamic xxxxxxx algorithm xxxx didn xxxxx t xxxxx with xxxxxxxx expectations xxx do xxx think xx failed xxxx of xxxxxxxx behavior xxxxxxx caused xxxxxxx inconsistencies xxxx keeps xxx up xx night xxxxxxxxx digital xxxxxxxxxx The xxxxxxxxxxx marketing xxxxx and xx ya xxx the xxxx at xxxxx AI xx being xxxxxxx that xxxxxxx we xxx rsquo x fall xxxxxx competitors xxxx specific xxxxxxxx areas xxxx urgent xxxxxxx transformation xxxxxxxxx to xx it xxxxx s xxx marketing xxxxx everything xx digital xxx we xxx looking xxx something xxxx demand xxxxxxxxxxx or xxxxx warehouse xxxxxxxxxx How xx you xxxxxxxx success xx digital xxxxxxxxxxxxxx We xxxxxx the xxxxxxxx retention xxxx how xxx existing xxxxxx chain xx operating xxx evaluate xxx security xx the xxxxxxxx Can x follow xx with xxx later xxx really x don xxxxx t xxxx if x have xxx authority xx give xxxx the xxxxxxx about xx company xxx us xxx do xxxx again xxxx Interview x Name xxxxx Rodriguez xxxxx Digital xxxxxxx Consumer xxxxxxxxxxx eCommerce xxxx What xxx the xxxxxxx digital xxxxxxxxxxxxxx challenges xxx face xxxx sustaining xxxxxxxxx inventory xxxxxxx across xxxxxx warehouses xx the xxxxxxx challenge xxx me xxxx technology xxxx are xxxx critical xx are xxxxxxx with xx personalization xxx I xxxxx m xxxx we xxxxx re xxx away xxxx practically xxxxxxxxx efficiency xx customer xxxxxxxxxxx How xx you xxxxxxxx automation xx your xxxxxxxxxxxx I xxxxx m xxx sure xx I xxx say xxxx but xx rsquo xx trying xx integrate xx with xxxxxxxx support xx enhance xxxxxxxxxx and xxxxxxxxxx What xx the xxxx significant xxxxxxxx in xxxxxxx innovation x would xxxx to xxxxxx the xxx between xxxxxxxxxxxxxxxx and xxxxxx experiences xxx you xxxxxxxx a xxxxxx tech xxxxxxxxxxxxxx Our xxxxxxxxx product xxxxxxxxxxxxxxx didn xxxxx t xxxxx conversion xxxxx but xx understand xx is xx the xxxxxxx stage xx of xxx Why xx you xxxxx it xxxxxx It xxxxx be xxxxxxx because xx insufficient xxxxxxxx behavior xxxxxxxx and xxxxxxxxxx relevance xxxx keeps xxx up xx night xxxxxxxxx digital xxxxxxxxxx For xx it xxxxx to xx the xxxxxxxxx of xxxxxxxx hyper-personalized xxxxxxxxxxx at xxxxx What xxxxxxxx business xxxxx need xxxxxx digital xxxxxxxxxxxxxx For xxx we xxxx predictive xxxxxxxxx for xxxxxx forecasting xxx returns xxxxxxxxxx How xx you xxxxxxxx success xx digital xxxxxxxxxxxxxx We xxxx to xxxxxx the xxxxxxxx satisfaction xxxxxx and xxxxxx engagement xxxxx Can x follow xx with xxx later xxx that xx not x problem xx all x rsquo x love xx continue xxx conversation xxx only xx the xxxx permits xxxx Interview x Name xxxxxx Simmons xxxxx Digital xxxxxxx Home xxxxx eCommerce xxxx What xxx the xxxxxxx digital xxxxxxxxxxxxxx challenges xxx face xxx us xx is xxx managing xxx vast xxxxxxx catalog xxxx automationWhat xxxxxxxxxx gaps xxx most xxxxxxxx We xxxxx re xxxxxxxxx our xxxxxxxx website xxx search xxxxxxxxx it xxxxx precision xxxxxxx AI xxxxxxxxxxx How xx you xxxxxxxx automation xx your xxxxxxxxxxxx I xx not xxxx but xx the xxx management xx rsquo xx trying xx optimize xxxxxxxx automation xxxx AI xx other xxxxxxx learning xxxxx What xx the xxxx significant xxxxxxxx in xxxxxxx innovation x should xxx be xxxxxx this xxx it xx data xxxxx preventing x unified xxxxxxxx experience xxx you xxxxxxxx a xxxxxx tech xxxxxxxxxxxxxx We xxxx a xxxx discounting xxxxxxxxx causing xxxxxxxxxx revenue xxxxxx Why xx you xxxxx it xxxxxx Our xxxxxxxx AI xxxxx did xxx factor xx real xxxx demand xxxxxxxxxxxx What xxxxx you xx at xxxxx regarding xxxxxxx innovation xx desire xx ensure xxxxxxxxx that xx driven xx AI xx that xx achieve xxxxxxxxx effectiveness xx minimizing xxx overall xxxx What xxxxxxxx business xxxxx need xxxxxx digital xxxxxxxxxxxxxx For xxx we xxxx to xxxxxx customer xxxxxxxxx analysis xxx better xxxxxxxxxxxxxxx How xx you xxxxxxxx success xx digital xxxxxxxxxxxxxx Mininizing xxx operational xxxxxxxxxxxxxx and xxxx assess xxxxxxxxx conversion xxxxx Can x follow xx with xxx later xx please xxx rsquo x contact xx about xxxx I xx not xxxx about xxxxxxx Revised xxxxxxxxxx After xxx InterviewThe xxxx interviewed xx all xxx mid-sized xxxxxxxxx firms xxxx significant xxxxxxxx in xxxxxxx transformation xxx to xx adoption xxxxxxxxxxxx resistance xxxxx by xxx internal xxxxxxxxxxxx predictive xxxxxxxxx and xxxxxxxxxxx efficiency xxxxx ensuring xxxxxxxx system xxxxxxxxxxxxxxxx and xxxxxxxxxx compliance xxxxx bridging xx limitations xxx legacy xxxxxxxxxxxxxx is xxxxxxx for xxxxxxxxx innovation xxx market xxxxxxxxxxxxxxx Final xxxxxxxxxx SummaryCustomer xxxxx Digital xxxxxxxx CDOs xx mid-sized xxxxxxxxx firms xxxx of xxx Pain xxxxxx Identified xx adoption xxxxxxxxx accuracy xxxxxxxxxxx and xxxxxxxx data xxxxxx systems xxxxxxxxxx seamless xxxxxxxxxx Challenges xx personalization xxx customer xxxxxxxxxx Lack xx real-time xxxxxxxxxx analytics xxx inventory xxxxxxxxxxxx High xxxxxxxxxxxxx risks xx digital xxxxxxxxxxxxxx Solution xxxxxxxxx AI-powered xxxxxxxxxx tailored xxx digital xxxxxxxx with xxxxxxxx predictive xxxxxxxxx personalization xxx cybersecurity xxxxxxxxxxx Strategic xxxxxxx Success xx digital xxxxxxxxxxxxxx depends xx optimizing xx scalability xxxxxxxxxxxxxxxx collaboration xxx seamless xxxxxxxxxxx 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