Question.4773 - MBA 580 Module One Memo OverviewYou work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario has been researching new technology developments that the company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest to the CTO is the internet of things (IoT), the interconnection of embedded devices such as sensors and computers over the internet to share data. For automobiles, the trend points to creating connected cars.PromptSenior management has decided to explore IoT for the company’s trucks and cars. Your task is to create an internal memo explaining that the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool from the Module One resources and the information from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the following:Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?).Is there a need or desire for the product?Is the size of the potential market adequate?Can the product actually be made?Will the final product satisfy the market?Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?).Will your company’s products have a competitive advantage?How will your competitors respond?Can your company understand the market properly?Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?).Will the product be profitable at an acceptable risk?Does launching the product make strategic sense?Does the product fit your company’s overall growth strategy?Will your company’s senior management support this project?Based on the answers to the questions above, explain the reasons why IoT and connected cars are strategically important to the company.Consider the evolving customer needs and desires; how would they impact the company’s product plan?What do you think competitors will do (if anything) in response to changes in your company’s development plan?Do you think that accelerating development of connected cars will help grow the company?What to SubmitThis memo should be a Word document of 1–2 pages in length using double spacing, 12-point Times New Roman font, and one-inch margins. Any references should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
Answer Below:
Internal xxxxxx Top xxxxx ManagementFrom xxxx ManagerDate xxxxxxx Subject xxxxxxxxxxx of xxx into xxx Automotive xxxxxxx LineThis xxxx supports xxx integration xx Internet xx Things xxx technology xxxx our xxx and xxxxx product xxxxx to xxxxxxx our xxxxxxxxx usefulness xxx access xx sensor xxxx Is xx real xxxxxxxxxxxxx Need xxxxxx Connected xxxx are xxxxxxxxxxxx in xxxxxx by xxxxxxxxx IoT-enabled xxxxxxx most-wanted xxxxxxxxxxxx include xxxxxxxx infotainment xxxxxxxx safety xxxxxxx over-the-air xxxxxxxx updates xxx remote xxxxxxxxxxx Market xxxx The xxxxxx connected xxx market xx expected xx reach xxx billion xx growing xx a xxxx of xxxx indicates x substantial xxx rapidly xxxxxxxxx market xxxxxxxxxx We xxxx the xxxxxxxxxxxxx expertise xxx manufacturing xxxxxxxx to xxxxxxxxx IoT xxxxxxxxxx into xxx vehicles xxxxxx Satisfaction xxxxxxxxx car xxxxxxxx will xxxxxxxxxxxxx enhance xxxxxxxx satisfaction xxx brand xxxxxxx Can xx Win xxxxxxxxxxx Advantage xx will xxxx the xxxx over xxxxxxxxxxx by xxxxxxxx state-of-the-art xxxxxxxxx car xxxxxxxx and xxxxxxxx using xxx loyal xxxxxxxx base xxx strong xxxxx name xxxxxxxxxx Response xxx competitors xxxxxxxxx BMW xxxxxx and xx are xxxxxxxxx hugely xx IoT xxxxxxxxxx We xxxx to xx ahead xx this xxxxxxxxxxx and xxxxxxxxx must xxxxxxxxxxx create x comprehensive xxx strategy xxxxxx Understanding xxxxxxxx market xxxxxxxx is xxxxxxxx to xxxxxxxxxx the xxxxxxxx consumer xxxxxx and xxxxxxxxxx for xxx features xx connected xxxxxxxxxxx Is xx Profitable xxxxxxxxxxxxx The xxxxxxxxxxx of xxx to xxxxx connected xxxxxxxx such xx over-the-air xxxxxxx remote xxxxxxxxxx and xxxx analytics xxxxxxxxxxxx will xxxx up xxx avenues xxx revenue xxxxxxxxxx Strategic xxxxx The xxxxxxxxxxx of xxx at xxx plant xxxxxxxxxx our xxxxx image xx pioneers xx automotive xxxxxxxxxxxx and xxxx well xxxx our xxxxxx plan xx creating xxxxxxxxxxxxxxx sophisticated xxxxxxxx Top xxxxxxxxxx Support xxx program xxxxx have xxx top xxxxxxxxxx support xxxx the xxx himself xxx has xxxx researching xxx showing xxxxxxxx in xxx Strategic xxxxxxxxxx of xxx and xxxxxxxxx CarsEvolving xxxxxxxx Needs xxxxxxxxx expect xxxxxxxxx and xxxxxxxxxxx vehicles xxxx the xxxxxxxxxxx of xxx these xxxxx can xx met xxx retain xxx clientele xxxxxxxxxxx Environment xxxxxx the xxxxxxxxxxx environment xx the xxxxxxxxxx industry xxx integration xx required xx keep xxxx with xxxxxxxxxxx Business xxxxxxxxxxx IoT xxxxxxxxxx will xxxxxxx customer xxxxxxxxxxxx unlock xxx revenue xxxxxxx and xxxxxxxx us xxx success xx the xxxxxxxxx automobile xxxxxxxx Effects xx Product xxxxxxxxx Development xx need xx do xx faster xxxx for xxxxxxx Toyota xx BMW xxx are xxxxxxxxxx these xxxxxxxx for x connected xxx right xxx Features xxxx need xx come xx the xxxxxxxxx would xxxxxxx semi-autonomous xxxxxxx advanced xxxxxx assistance xxxxxxx and xxxxxxxxxx the xxxx of xxxxxxxxxxx with xxxxxx devices xxx smart xxxx ecosystems xxxxxxxxxx ResponseThe xxx ambitions xxxxxxx the xxxxxxxxx automobile xxxxxxxx are xxxxx to xx responded xx our xxxxxxxxxxx We xxxx to xxxxxx its xxxxxxxx very xxxxxxxxx and xxxxxx the xxxxxxxx regarding xxxx Acceleration xx the xxxxxxxxxxx ProcessBy xxxxxxxxxxxx the xxxxxxxxxxx process xxx developing xxxxxxxxx automobiles xxx capture xxxx substantial xxxxxx share xx fast xxxxxx that xxxxxxxxx car xxxxxxxx is xxxxxxxxxxxxx Customer xxxxxxx and xxxxxxxxxxxxx Improved xxxxxxx value-added xxxxxxxx that xxxx develop xxx streams xx revenues xxxxxxx our xxxxxxxxxx in xxxxxxxxxx leadership xxxxxxxxxxxxxxx recommend xxxx we xxxxxxx a xxxxxxxxxxxxx IoT xxxxxxxx and xxxxxxxx the xxxxxxxxx resources xx accelerate xxx integration xx connected xxx features xxxx our xxxxxxx line xxx funding xxxxxxxx shall xxxxx the xxxxxxxxx Research xxx Development xxxxxxxxxx of xxxxxx software xxxx analytics xxx sensing xxxxxxxxxxxx Strategic xxxxxxxxx Align xxxx IT xxxxxxxxx for xxxxx know-how xxx to xxxxx up xxx entire xxxxxxxxxxx process xxxxxx acquisition xx the xxxxxxx of xxxxxxx and xxxxxxxxx engineers xxx software xxxxxxxxxx skilled xx linked xxxxxxxxxx and xxxxxxxx of xxxxxx technologies xxx has xxxxxxxxxx our xxxxxxxx for xxxxxxx in xxx future xxxxxxx developing xxxxxxxxxx sector xxxxxxxxx SSSSSMore Articles From MBA-580-11555-M01 InnovStrat High-Perform
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