Question.3340 - 1-3 OverviewYou work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario has been researching new technology developments that the company could integrate into its vehicles to enhance their usefulness and access to sensor data. Such data is acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest to the CTO is the internet of things (IoT), the interconnection of embedded devices such as sensors and computers over the internet to share data. For automobiles, the trend points to creating connected cars. PromptSenior management has decided to explore IoT for the company’s trucks and cars. Your task is to create an internal memo explaining that the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool from the Module One resources and the information from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the following: Discuss the feasibility of the product line (refer to RWW screening tool question number one: Is it real?).Is there a need or desire for the product?Is the size of the potential market adequate?Can the product actually be made?Will the final product satisfy the market?Discuss the ability of the company to win market share (refer to RWW screening tool question number two: Can we win?).Will your company’s products have a competitive advantage?How will your competitors respond?Can your company understand the market properly?Discuss the potential benefits to the company of producing this product (refer to RWW screening tool question number three: Is it worth doing?).Will the product be profitable at an acceptable risk?Does launching the product make strategic sense?Does the product fit your company’s overall growth strategy?Will your company’s senior management support this project?Based on the answers to the questions above, explain the reasons why IoT and connected cars are strategically important to the company.Consider the evolving customer needs and desires; how would they impact the company’s product plan?What do you think competitors will do (if anything) in response to changes in your company’s development plan?Do you think that accelerating development of connected cars will help grow the company?
Answer Below:
Introduction xxx paper xxxxxxxx the xxxxxxxxx competitive xxxxxxxxx and xxxxxxxx advantages xx incorporating xxx Internet xx Things xxx into xxx product xxxx given xxx growing xxxxxxxx in xxx Internet xx Things xxxxxxxxxx and xxx integration xxxx cars xxxxxxxxx information xxxx the xxx brief xxxxxxxxxxx growth xxxx comparative xxxxxxxxx statistics xxx comparative xxxxxxx plans xxx analysis xx predicated xx the xxx Real xxx Worth xx screening xxxxxxxxx Feasibility xx the xxxxxxx line xxxxxxxxxxxxx cars xxx highly xxxxxxx and xxxxxx by xxx market xxx global xxxxxx for xxxxxxxxxxxxx vehicles xx expected xx grow xxxx billion xx to xxxx billion xx with x compound xxxxxx growth xxxx CAGR xx fr xxx A xxxxx of xxxxxxxxxxxx the xxxxxxxx of xxxxxx IoT xx opening xx new xxx cases xxx providing xxxxxxxx to xxxxxxx industries xxx applications xxxxxxx et xx Growing xxxxxxxx demand xxx improved xxxxxxxxxxxx safety xxxxxxxx and xxxxxxxxxx driving xxxxxxxxxxxx is xxx primary xxxxxx of xxxx expansion xxx market xxx linked xxxx has xxxxxxxx potential xxx is xxxxxxxxx quickly xxxxxxxx it xx less xxxx the xxxxxxxx average xx the xxxxxxx growth xxxxxxxxxx for xxxxxxxxx vehicles xx which xxxxx represents x sizable xxxxxx opportunity xxx IoT-connected xxxxxxxxxx product xxxx is xxxxxxxxxxx possible xxxxx the xxxxxxx technological xxxxxxxx and xxx incorporation xx sensors xxx computers xx the xxxx Keyless xxxxx and xxxxxx connectivity xxx the xxxxxxxxxxx connectivity xxxxxxx that xxx be xxxxx The xxxxxxxx IoT-connected xxxxxxxxxx will xxxxxxx consumer xxxxx for xxxxxxxx safety xxxxxxxxxx connectivity xxx autonomous xxxxxxx capabilities xx addition xx meeting xxxxxxxx expectations xxxx will xxxxxxxxx the xxxxx as x pioneer xx automotive xxxxxxxxxx Ability xx Win xxxxxx ShareBy xxxxxxxxxxxxx IoT xxxx the xxxx the xxxxxxx can xxxxxxx a xxxxx connected xxxxxxxxxx experience xxxx navigation xxxxxxxxx services xxx service xxxxxx updates xxx technological xxxxxxx and xxxxxxxxxxx position xxxx be xxxxxxx strengthened xx the xxxxxxxxx alliances xxxx Waymo xxx Toyota xxxxxx like xxxxxxxxxx Toyota xxx BMW xxx all xxxxxxxxxx linked xxx technology xxxxxxx the xxxxxxx can xxxxxxxx its xxxxxx leadership xxx quickly xxxxxxxxx new xxxxxxxx thanks xx the xxxxxxxxxxxx and xxxxx on xxxxx incremental xxxxxxx providing x competitive xxxx The xxxxxxx is xxxxxxxxxxx in xxx industry xxx what xxxxxxxxx anticipate xxx present xxxxxxxx and xxxxxxxx improvements xxxxx with xxxxxxxx expectations xxx connectivity xxx features xxxxxxx to xxxxxxxxxx driving xxx industry xxxxxx Potential xxxxxxxxxxxxxxxxxxx IoT xxxx cars xx anticipated xx be xxxxxxxxxx and xxxxx manageable xxxxx The xxxxxxxxx alliances xxx the xxxxxxxxx market xxx connected xxxxxxxxxxx will xxxx reduce xxxxx and xxxxxxxx profitability xxxxxxxxxx maintenance xxxxxx can xxxx improve xxxxxx streams xxxx parts xxx repair xxx Internet xx things xxx be xxxxxxxxxx as xxx of xxx disruptive xxxxxx and xx is xxx of xxx technology xxxxx is xxxxxxxxxxxxx by xxxxxxxxxxxxx innovation xxx competition xxxxxxxx et xx Launching xxx IoT-connected xxx product xxxxx strategic xxxxx since xx advances xxx objective xx becoming x pioneer xx automotive xxxxxxxxxx This xxxxxxx addresses xxx requirement xx speed xx innovation xx equal xx surpass xxxxxxxx growth xxxxx and xxxx within xxx broader xxxxxx plan xxxxx that xxxx project xxxxxx with xxx strategic xxxxxxxxxx and xxx the xxxxxxxxx to xxxxx significant xxxxxx growth xxx competitive xxxxxxxxx senior xxxxxxxxxx is xxxxxx to xxxxxxx it xxxxxxxxxx of xxx and xxxxxxxxx cars xxxxxxx levels xx connectivity xxx autonomous xxxxxxx capabilities xxx becoming xxxxxxxxxxx for xxxxxxxxx By xxxxxxx these xxxxxxx and xxxxxxxxx consumer xxxxxxxx integrating xxx into xxxx will xxxx market xxxxx and xxxxx loyalty xxxxxx will xxxx developing xxxxx linked xxxxxxx technology xxx company xxx maintain xxx competitiveness xxx outperform xxxxx manufacturers xx it xxx quicken xxxxxx car xxxxxxxxxxx By xxxxxx a xxxxxx chunk xx the xxxxxxx growing xxxxxx the xxxxxxx will xxxx by xxxxxxxxxxxx the xxxxxxxxxxx of xxxxxxxxx cars xxxx will xxxxxxxxx sustained xxxxxxxxx and xxxxxxxxxxxxxxx within xxx automotive xxxxxx Conclusion xx can xx concluded xxxx the xxxxx that xxx company xxxx integrate xxx into xxx vehicle xxxxxxx range xx meet xxxxxxxx wants xxxxxx trends xxx growth xxxxxxxxxx Utilizing xxx current xxxxxxxxxxxxx infrastructure xxxxxxxxx alliances xxx market xxxxxxxxx the xxxxxxx can xxxxxxxxxxx create xxx introduce xxxxxxxxxxx vehicles xxxxxxxxxxxx itself xx a xxxxxxxxxxx in xxxxxxxxxx innovation xxxxxxxxxx Cheruvu x Kumar x Smith x Wheeler x M xxxxxxx S xxxxx A xxxxxxx D x Connectivity xxxxxxxxxxxx for xxx Demystifying xxxxxxxx of xxxxxx Security xxxxxxxxxx IoT xxxxxx Edge xxx Platform xxxxxxxx Deployment x fr xxx Available xx https xxx fr xxx insights xxxxxxxxxxxxxxxxxx articles xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Vermesan x Nava x D xxxxxxxxx H xxxxxxx Innovation xxxxxxx the xxxxxxxx of xxxxxx Disruptive xxxxxxxxxx Trends xx Building xxx Hyperconnected xxxxxxxxxxxxxxxx of xxxxxx Research xxx Innovation xxxxx Chains xxxxxxxxxx and xxxxxxx pp x River xxxxxxxxxxMore Articles From Management
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