Question.2961 - The following is the link to watch the CNBC documentary video: Inside the mind of Google: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CC4QtwIwAQ&url=http %3A%2F%2Fvideo.cnbc.com%2Fgallery%2F%3Fvideo%3D3000021036&ei=- K0wUu_DDNLF4AOP74GwCQ&usg=AFQjCNFpAeZlbeSCkEUliwcLdx7dWNBv6g&bvm=bv.5210924 9,d.dmg Finish watching the video and prepare the executive briefing and topic discussion in class. Executive Briefing: Quarter 2: Theme: What path are you going to take initially? At the end of Quarter 2, you should review your market analysis, strategy, and decisions for current quarter and going forward, and write an executive briefing which includes the following: 1. State your corporate goral and desired company image. 2. Describe segments you selected for initial market development by providing customer profiles. 3. Describe brands to be produced for chosen segments. Justify features selected. 4. Identify cities chosen for test marketing. Explain choices. 5. Lay out initial strategy for market development (i.e., market entry sequence by segment and geographic area). The Quarter 2 executive briefing is due on Sept 16 (Mon) in class. The written report should be no less than 2 pages in length, and you should also prepare an oral briefing/discussion in Monday’s class.
Answer Below:
Corporate xxxx and xxxxxxx imageThe xxxxxxxxx goal xx the xxxxxxx is xx be xxxxxx leader xx innovative xxxxxxxxx in xxx industry xx operates xx This xx with xxx view xx provide xxxxxxx solutions xx the xxxxxxxxx of xxx company xxx make xxxxx life xxxxxx with xxx products xxx solutions xxxxxxxx by xxx company xx line xxxx best xxxxxxxxx of xxxxxxxx the xxxxxxx would xxx to xxxx a xxxxxxx image xxxx exudes xxxxxxxx confidence xxxxxxx loyalty xxx utmost xxxxx Trust xx an xxxxxxxxx element xxxx the xxxxxxx would xxx to xxxxxxx through xxx corporate xxxxx All xxxxxxxxxxxx of xxx company xxxxxx be xxxx to xxxx required xxxxxx of xxxxx and xxxxxxxxxx in xxx business xxxxxxxx provided xx the xxxxxxx Segments xx customerIndustry xx nothing xxx an xxxxxxxxxxx of xxxxxx of xxxxxxxxx Customers xxxx different xxxxxxxxxx and xxxxxxxxxxxx On xxx basis xx their xxxxxxxxxxxx I xxxxx first xxxx to xxxxxx those xxxxxxxxx who xxx open xx experimentation xxxx are xxxxxx to xx the xxxxx adapters xx the xxxxxxx s xxxxxxxx The xxxxxxx would xxxxx its xxxxxxxx with xxxx customer xxxxxxx At x later xxxxx the xxxxxxx would xxxxxx start xx target xxx base xx the xxxxxxx and xxxxxx itself xx the xxxx segment xxxx segment xxxxx allow xxx company xx increase xxx revenues xxx substantially xxxxxxxx volumes xxxxx is xxxxxx to xxxxx in xxxx profitability xxx allow xxx company xx expand xxxxxx and xxxxxxxxxxx specific xxxxx that xxxxxxx would xxxxxx would xx applications xxxx would xx operated xx mobile xxxxxx Mobile xxxxxxxxxxx or xxxx are xxxx software xxxxx provides xxxxxxxx services xxxxxxx on xxxxx mobile xxxxxxxx Mobile xxxxxxxxxxxx are xxx future xxxxxx for xxx company xx it xxxxx provide xx access xx fast xxxxxxxxxx consumer xxxx who xxx logging xx to xxxxxxxx through xxxxxx phones xxxxxxxxxxxx people xxx accessing xxxxxxxx more xxxxxxx mobile xxxxxx than xxxx computers xxxxxxxxx the xxxxxxx would xxxx to xxxxxxx mobile xxxxxxxxxxxx The xxxxxxxx of xxxxxx applications xxxxx be xxxxxxxxx customized xxxxxxxxx for xxxxxxxxx This xxxxx entail xxxxxxxxxx brands xxx applications xxx different xxxxxxxxxxxx of xxxxxxx users xxxxx apps xxxxx be xxxxxxxxxxxx and xxxxxxx solutions xxx customers xxx justification xxx these xxx of xxxxxxxx is xxxx apps xxx used xx users xxx entertainment xxx specific xxxxxxxxx purpose xxxx are xxxxxxxx for xxxxxxxxxxx a xxxxxxxx customer x profile xxxx is xxxxxxx for xxxxxxxxxxxxx with xxxxxxx Users xxxxxxxxxx the xxxxxxx ones xxx looking xxx apps xxxx provide xxx with xxxxxxxx tasks xxxxx can xx performed xxxx mobile xxxxxx Cities xxx test xxxxxxxxxxxx initial xxxxxx for xxxx marketing xxxxx be xxx York xx US xxxxxxx in xxxxx and xxxxxxxxx in xxxxx This xx line xxxx the xxxxxxx s xxxxxx to xxxxxx the xxxx of xxxxxxxxx and xxxxxxxxxx markets xx which xx the xxxxxxx economy xx the xxxxx provides x major xxxxxx of xxxxxxxx and xxxx marketing xx New xxxx China xx the xxxxxx largest xxxxxxx and xx among xxx fastest xxxxxxx developing xxxxxxx It xx also xxxx to xxx largest xxxxxx of xxxxxx phone xxxxx This xxxxxxxxxx market xxx would xx targeted xxxxxxx Beijing xxxxxxxxx which xx the xxxxxxxxxxx Technology xxxxxxx of xxxxx is xxxxxx to xx a xxxx platform xx test xxxxxxxx in xxxxx which xx among x major xxxxxxxxxx market xxxx huge xxxxxxx mobile xxxxx Initial xxxxxxxx for xxxxxx developmentThe xxxxxxx strategy xxx market xxxxxxxxxxx would xxxxxx first xxxxxxxxx the xxxxx users xxx are xxxxx adapters xxx any xxx product xxxxxxxx This xxxxx ensure x great xxxxx for xxx company x products xxxxxxxxx Later xx is xxxxxxx to xxxxxx the xxxxxxx into xxxx market xxxxxxx Therefore xxx overall xxxxxx development xxxx would xx to xxxxxxx the xxxxxx for xxxxx users xxx then xxxxxx the xxxxxxx for xxx mass xxxxxx This xxxxxx development xxxxxxxx would xxxxxx successful xxxxxx and xxxxxxxxxx growth xx the xxxxxx ReferencesMalinvaud x Sz xxxx I xxx Sabot x Development xxxxxxxx and xxxxxxxxxx of xxx Market xxxxxxx Oxford xxxxxxxxxx PressFerrell x Marketing xxxxxxxx Text xxx Cases xxxxxxx LearningMore Articles From Business Management
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