Question.2961 - The following is the link to watch the CNBC documentary video: Inside the mind of Google: http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ved=0CC4QtwIwAQ&url=http %3A%2F%2Fvideo.cnbc.com%2Fgallery%2F%3Fvideo%3D3000021036&ei=- K0wUu_DDNLF4AOP74GwCQ&usg=AFQjCNFpAeZlbeSCkEUliwcLdx7dWNBv6g&bvm=bv.5210924 9,d.dmg Finish watching the video and prepare the executive briefing and topic discussion in class. Executive Briefing: Quarter 2: Theme: What path are you going to take initially? At the end of Quarter 2, you should review your market analysis, strategy, and decisions for current quarter and going forward, and write an executive briefing which includes the following: 1. State your corporate goral and desired company image. 2. Describe segments you selected for initial market development by providing customer profiles. 3. Describe brands to be produced for chosen segments. Justify features selected. 4. Identify cities chosen for test marketing. Explain choices. 5. Lay out initial strategy for market development (i.e., market entry sequence by segment and geographic area). The Quarter 2 executive briefing is due on Sept 16 (Mon) in class. The written report should be no less than 2 pages in length, and you should also prepare an oral briefing/discussion in Monday’s class.
Answer Below:
Corporate xxxx and xxxxxxx imageThe xxxxxxxxx goal xx the xxxxxxx is xx be xxxxxx leader xx innovative xxxxxxxxx in xxx industry xx operates xx This xx with xxx view xx provide xxxxxxx solutions xx the xxxxxxxxx of xxx company xxx make xxxxx life xxxxxx with xxx products xxx solutions xxxxxxxx by xxx company xx line xxxx best xxxxxxxxx of xxxxxxxx the xxxxxxx would xxx to xxxx a xxxxxxx image xxxx exudes xxxxxxxx confidence xxxxxxx loyalty xxx utmost xxxxx Trust xx an xxxxxxxxx element xxxx the xxxxxxx would xxx to xxxxxxx through xxx corporate xxxxx All xxxxxxxxxxxx of xxx company xxxxxx be xxxx to xxxx required xxxxxx of xxxxx and xxxxxxxxxx in xxx business xxxxxxxx provided xx the xxxxxxx Segments xx customerIndustry xx nothing xxx an xxxxxxxxxxx of xxxxxx of xxxxxxxxx Customers xxxx different xxxxxxxxxx and xxxxxxxxxxxx On xxx basis xx their xxxxxxxxxxxx I xxxxx first xxxx to xxxxxx those xxxxxxxxx who xxx open xx experimentation xxxx are xxxxxx to xx the xxxxx adapters xx the xxxxxxx rsquo x products xxx company xxxxx start xxx business xxxx this xxxxxxxx segment xx a xxxxx stage xxx company xxxxx slowly xxxxx to xxxxxx the xxxx of xxx pyramid xxx market xxxxxx in xxx mass xxxxxxx Mass xxxxxxx would xxxxx the xxxxxxx to xxxxxxxx its xxxxxxxx and xxxxxxxxxxxxx increase xxxxxxx which xx likely xx bring xx more xxxxxxxxxxxxx and xxxxx the xxxxxxx to xxxxxx Brands xxx featuresThe xxxxxxxx brand xxxx company xxxxx target xxxxx be xxxxxxxxxxxx that xxxxx be xxxxxxxx on xxxxxx phones xxxxxx application xx apps xxx that xxxxxxxx which xxxxxxxx specific xxxxxxxx tousers xx their xxxxxx platform xxxxxx applications xxx the xxxxxx growth xxx the xxxxxxx as xx would xxxxxxx it xxxxxx to xxxx increasing xxxxxxxx base xxx are xxxxxxx on xx internet xxxxxxx mobile xxxxxx Increasingly xxxxxx are xxxxxxxxx internet xxxx through xxxxxx phones xxxx over xxxxxxxxx Therefore xxx company xxxxx look xx develop xxxxxx applications xxx features xx mobile xxxxxxxxxxxx would xx providing xxxxxxxxxx solutions xxx customers xxxx would xxxxxx developing xxxxxx and xxxxxxxxxxxx for xxxxxxxxx requirements xx various xxxxx These xxxx would xx entertaining xxx provide xxxxxxxxx for xxxxxxxxx The xxxxxxxxxxxxx for xxxxx set xx features xx that xxxx are xxxx by xxxxx for xxxxxxxxxxxxx and xxxxxxxx solutions xxxxxxx They xxx required xxx maintaining x specific xxxxxxxx amp x profile xxxx is xxxxxxx for xxxxxxxxxxxxx with xxxxxxx Users xxxxxxxxxx the xxxxxxx ones xxx looking xxx apps xxxx provide xxx with xxxxxxxx tasks xxxxx can xx performed xxxx mobile xxxxxx Cities xxx test xxxxxxxxxxxx initial xxxxxx for xxxx marketing xxxxx be xxx York xx US xxxxxxx in xxxxx and xxxxxxxxx in xxxxx This xx line xxxx the xxxxxxx rsquo x policy xx engage xxx best xx developed xxx developing xxxxxxx US xxxxx is xxx largest xxxxxxx of xxx world xxxxxxxx a xxxxx source xx business xxx test xxxxxxxxx in xxx York xxxxx is xxx second xxxxxxx economy xxx is xxxxx the xxxxxxx growing xxxxxxxxxx country xx is xxxx home xx the xxxxxxx number xx mobile xxxxx users xxxx geographic xxxxxx set xxxxx be xxxxxxxx through xxxxxxx Bangalore xxxxx is xxx Information xxxxxxxxxx capital xx India xx likely xx be x good xxxxxxxx to xxxx products xx India xxxxx is xxxxx a xxxxx developing xxxxxx with xxxx captive xxxxxx users xxxxxxx strategy xxx market xxxxxxxxxxxxxx initial xxxxxxxx for xxxxxx development xxxxx entail xxxxx targeting xxx young xxxxx who xxx early xxxxxxxx for xxx new xxxxxxx offering xxxx would xxxxxx a xxxxx start xxx the xxxxxxx rsquo x products xxxxxxxxx Later xx is xxxxxxx to xxxxxx the xxxxxxx into xxxx market xxxxxxx Therefore xxx overall xxxxxx development xxxx would xx to xxxxxxx the xxxxxx for xxxxx users xxx then xxxxxx the xxxxxxx for xxx mass xxxxxx This xxxxxx development xxxxxxxx would xxxxxx successful xxxxxx and xxxxxxxxxx growth xx the xxxxxx ReferencesMalinvaud x Sz xxxxxx kely x amp xxx Sabot x Development xxxxxxxx and xxxxxxxxxx of xxx Market xxxxxxx Oxford xxxxxxxxxx PressFerrell x Marketing xxxxxxxx Text xxx Cases xxxxxxx LearningMore Articles From Business Management
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