Question.2777 - A) Identify and describe at least 2 packaging examples for each of the following: persuasive labeling, informational labeling, greenwashing. What are the common elements you notice about each of the packaging labels? Explain the importance of product offerings in terms of creating a complete Marketing Mix set of strategies, and the impact on the brand. B) Identify and describe 2 new service products that have been introduced into the marketplace in the last 2 years. Explain how/why the brand relies on tangible cues to communicate the quality of the product with its customers, how it could impact the consumer's post-purchase evaluation, and which type of relationship marketing is most appropriate for the service.
Answer Below:
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