Question.980 - Demonstrated critical thinking skills and synthesis of ideas: 25% In Module 11 we discussed the advantages of “Innovation Clusters”. Take the opposite view and make an argument against Innovation Clusters as necessary for innovation. What might be the disadvantages in Innovation Clusters? You want UAB to adopt a student-user innovation community that has input into campus life and academic programs. How would you go about implementing this change and overcoming resistance? You are considering becoming an entrepreneur. Apply the 4 frames of value innovation and the strategy canvas to identify a new blue ocean market opportunity (in something other than Autonomous Vehicles) You are the CEO of United Airlines and you have had a pretty difficult month. First, you kicked young women off of a plane because they were wearing yoga pants, then you forcefully dragged a doctor off a plane against his will. While your stock price has mostly rebounded, you had a loss of value of $1 billion the day after the incident with the doctor. You know your organization needs a culture change. Apply Kotter’s 8-step model of change, along with any of the tools we learned about this semester, to the United organization – what would be your strategy for remaking the organization? Be as specific as you can.
Answer Below:
Exam xxxxx Horn xxxxxxxxxx of xxxxxxx at xxxxxxxxxx MG xxx QX xxxxxxxx Innovation xxxxxxxxx Taisha xxxxxxxxx June xx Exam xxxxxxxxxxx the xxxxxxxx from xxx module xxx in xxxxx to xxxx opposite xxxx Although xxxxxxxxxx cluster xxxxx to xxxxxx collaboration xxx drive xxxxxxxx growth xx comes xxxx a xxxxxx compromise xxxxxxx lack xx diversity xxxxxxx the xxxxxxxxxx cluster xxxx to xxxxxxx similar xxxxxxxxxx and xxxxxxxxx this xxxxxxxxxxx practices xxxxxxxxxxx the xxxxxxxxxxx of xxxxxxx thinking xxx perspectives xx unconventional xxxxxxxx in xxx long xxxx such xxxxxxxxx are xxxxx more xxxxx in xxxxx of xxxxxxxxxx productivity xx the xxxxxxxx innovation xx will xxxxxx the xxxxxx potential xxx breakthrough xxxxxxxxxxx Basyuk xx al xxxxxxxx there xx more xxxxx for xxxxxxxxxx conformity xxxxxxx additional xxxxxxxx is xxxxx to xxxxx upon xxx majority xxxxxx cluster xxxxx may xxxxxx dissenting xxxxxxxx or xxxxxxxxxxx viewpoints xxxxxxx to xxxxxxxxxx the xxxxxxxxxx of xxxxxxx innovations xxx growth xxx possibility xx engaging xx alternative xxxxxxxxxx is xxxx Kuksa xx al xxxxxxx the xxxxxxxxxxx of xxxxxxxxxxx the xxxxxxxxxxxx knowledge xxxxxxxxx although xx explored xx module xxxxx how xxxxxxxxxx cluster xxxxxxx knowledge xxxxxxx and xxxxxxxxxxxxx it xxxxxx out xx how xxxxx is x underlying xxxx of xxxxxxxxxx that xx by xxxxxxxx to xxx localized xxxxxxxxxxxx that xxxxx restrict xxx exposure xx external xxxxxx of xxxxxxxxx about xxxxxxxxxx ideas xxxx other xxxxxxxxxx or xxxxxx resulting xx impeding xxx cross-pollination xx ideas x hamper xxx potential xx think xxx of xxx box xxxxxx competitive xxxx cooperation xxx to xxx competitive xxxxxx that xxxxx compromise xxx collaborative xxxxxxxxx and xx the xxxx run xx could xxxxxx in xxxxxxx industries xxx companies xxxxxxxx proprietary xxxxxxxxx and xxxxxxxxx hindering xxx collective xxxxxxxx Lapina xxxxxxxx consolidation xxx dependence xxxxxxxx access xx specialized xxxxxxxxx is xxxxxxxxxx highlighted xx a xxxxxxx of xxxxxxxxxx clusters xx may xxxx lead xx dependency xxx companies xxxxxx clusters xxx become xxxxxx interdependent xx a xxxxx number xx suppliers xxxxxxxxx or xxxxxxxxxxxxxx rendering xxxx subject xx cluster xxxxxxxxx disturbances xx bottlenecks xxx overabundance xx resources xxx the xxxxxxxxx to xxxxxx flexibility xxx innovation xxxxxx saturation xxxxxxxxxxxxx creative xxxxxxxxxxx inside x cluster xxx result xx market xxxxxxxxxx for xxxxxxxxxx products xx services xxxxxx et xx The xxxx rivalry xxxxxx the xxxxxxx might xxxxxx in xxxxxx cannibalization xxxxxxxx individual xxxxxxxxxxxx potential xxxxxxxxxxxxx and xxxxxx chances xxxxxx the xxxx of xxxxxx and xxxxxxxx expenses xxxxxxx innovation xxxxxxxx are xxxxxxxxxx located xx high-cost xxxxxxxxx it xx difficult xxx smaller xx resource-constrained xxxxxxxxxx to xxxxxxxxx a xxxxxxxx Lapina xxx increased xxxx of xxxxxx and xxxxxxxx expenditures xxxxx generate xxxxxxxx hurdles xxx restrict xxx diversity xx cluster xxxxxxxxxxxx limiting xxxxxxx innovation xxxxxxxxx To xxxxxxxxx while xxxxxxxxxx clusters xxxxx considerable xxxxxxxx it xx critical xx recognize xxx weigh xxx possible xxxxxxxxx Policymakers xxx organizations xxx design xxxx inclusive xxx diversified xxxxxxxxxx ecosystems xxxx support xxxxxxxxx outside xxx bounds xx conventional xxxxxxxx by xxxxxxxxxxx and xxxxxxxx working xx reduce xxxxx limitations xx order xx implement xxxxxxxxxxxx innovation xxxxxxxxx at xxx and xxxxxxxx resistance xxxx of xxx following xxxxxx seps xxx be xxxxxxxx Firstly xxxxxxxxxxxx a xxxxx of xxxxxxx wherein xx involving xxx stakeholders xx UAB xxxxxxxxxx the xxxxxxxxxxxx innovation xxxxxxxxx in xxxxx of xxxxxxxxxxxxx the xxxxx scope xx opportunity xxxx could xxxxxxx them xx terms xx enhancing xxxxxx life xxx improving xxx academic xxxxxxxxxxx while xx this xxxxx it xx important xx present x compelling xxxxxxxx that xxxxxxx real xxxxx example xxx datasets xxxx the xxxx studies xxxxx universities xxxxx similar xxxxxxxxxxx have xxxx implemented xxx has xxxxx the xxxxxxxxxxxx in x lot xx beneficial xxxx Gupta xxxxx students xxx involved xx decision xxxxxx it xxxxx UAB xx opportunity xx tap xxxx students xxxxxxx Secondly xxxx on xxxxxxxx a xxxxxxx coalition xxxx influential xxxxxxxxxxx such xx faculty xxxxxxx who xxxx a xxxx reputation xxxxx the xxxxxxxx administrators xxxxxxx leaders xxx other xxxxxxxxxxxxxxx from xxxxxxx departments xxx have xxx potential xx support xxx implementation xx student-user xxxxxxxxxx community xxx have xxx influential xxxxx to xxxxxxx diverse xxxxxxxxxxxx and xxxxxx buy-in xxxx different xxxxx of xxx university xxxxxx Thirdly xxxx on xxxxxxxxxx a xxxxxx and xxxxxxxx in xxxxxxxxxx with xxx coalition xx is xxxxxxxxx to xxxxxx to xxx stakeholders xxxxxxx so xxxx the xxxxxxxxxx can xxxxxxx their xxxxxxxx into xxx student-user xxxxxxxxxx without xxx resistance xxx by xxxxxxxx the xxxxxxxxx and xxxxxxxxxx the xxxxxxxx outcome xxx University xxx align xxx mission xxx vision xxxxxxxxxxx since xx provides xxxx a xxxxxxx strategy xxxx can xx communicated xx the xxxxxxxxx effectively xxxxx Fourth xxxxxxxxxxx the xxxxxx and xxx change xxxxxxxxxxxx in xxxxx of xxxxxxxx how xxx university xxxx be xxxxxxxxxx the xxxxxxxx liberty xx the xxxxxxxx in x comprehensive xxxxxx and xx order xx communicate xxx university xxx engage xx various xxxxxxx of xxxxxxxxxxxxx such xxxx it xxxxx it xxxxxx for xxx stakeholder xx receive xxx right xxxxxxxx message xxx get xxxxx queries xxxxxxxxx Kotter xxxxx establishing x empowered xxxxxx wherein xxxx the xxxxxxxxx environment xxxxxxxxx the xxxxxxxx encouraging xxxx to xxxxxxxx participate xxxxxxx more xxxxx for xxxxxxx ideas xxx perspectives xx be xxxxxx wherein xxx students xxxx be xxxxx opportunity xx evaluate xxx intervention xxxx constructive xxxxxxxx such xxxx the xxxxxxxx mission xxx have xxxxxxxxxx elements xx this xxxxx the xxxxxxxxxx needs xx work xx collaborative xxxxx giving xxx students xxxxxxxxxxxxxx over xxxxxxx tasks xxx cross-disciplinary xxxxxxxxxxxx whereby xxx they xxx enable xxxx innovative xxx trendier xxxxx Gupta xxxxx the xxxxxxxxxx need xx establish x short-term xxx such xxxx the xxxxxx intervention xxxxxxx a xxxxxxx wherein xxx university xxx share xxx stories xxxxxx to xxxxxxxxxxx the xxxxxxxx outcome xxxx implying xxx unity xx the xxxxxxxxxxxx and xxx user-generated xxxxx in xxxxx of xxxxxxx the xxxx contributors xxxx that xx builds xxx momentum xxx encourages xxxxxx to xxxxxxxxxxx more xxxxxxxxxxx Kotter xxxxxxx consider xxxxxxxxxxxxx the xxxxx with xxx momentum xxxxxx the xxxxxxxxxx can xxx into xxxxx change xxxxxxxxxxxxx and xxxxxx the xxxxxxxxxx of xxxxxxxxxxxx innovation xxxxxxxxx wherein xx the xxxxxxxxxx can xxxxxx in xxxxxxx evaluation xx impact xxxxxxxxxxxxx of xxx intervention xxxxx anchoring xxx change xx the xxxxxxx such xxxx the xxxxxxxxxx establishes x more xxxxxxxxxxx learning xxxxxxxxxx for xxx students xxxxx adapt xx the xxxxxxx trends xx innovation xxxx communication xxx inclusive xxxxxxxxxxx whereby xxx students xxx also x part xx stakeholders xxx uphold xxx practice xx active xxxxxxxxxxxxx Gupta xx this xxxx the xxxxxxxxxx can xxxxxxxxxxx the xxxxxxxxx into xxxxxxxx structures xxxxxxxx and xxxxxxxx procedures xxx decision-making xxxxxxxxx in xxxxxxxxxx with xxxxxxxxxxx the xxxxxxxxxx efforts xxxxxxxxx ongoing xxxxxxxx and xxxxxxxxxxxx developmental xxxxxxxxxxxxx that xxxxxxxxxx learning xxxxxxx for xxx faculty xxxxxxx in xxxxxxxx to xxxxxxxxxx and xxxxxxxxx intelligence xx order xx identify x new xxxx ocean xxxxxx opportunity xx an xxxxxxxxxxxx it xx essential xx assess xxxx frames xx value xxxxxxxxxx and xxx strategy xxxxxx some xx the xxxxxxxxx approach xxxxxxxxx to xx learning xxx Firstly xx identify xxx value xxxxxxxxxx wherein xxx by xxxxxxx the xxxxx by xxxxxxxxxxx what xxxxx of xxxxxx could xxxxxxxx or xxxxxxxxx a xxxxx value xxx the xxxxxx customer xxxxxxx in xxx market xxxxx also xxxxxxxxxxx what xxxxxxx could xx improved xx enhanced xxxx Islam xxxxxxxx reducing xxx value xx identifying xxx factors xxxx can xx reduced xxxx are xx less xxxxx by xxx target xxxxxx Then xxxxxxx the xxxxxxxx canvas xxxxxxx evaluating xxx current xxxxxxxxx by xxxxxxxxx the xxxxxxxx canvas xx analyze xxx industries xxxxxxxxxxx factors xxx their xxxxxxxx positions xx understanding xxxxx your xxxxxxxxxxx can xxxxxxxx their xxxxx in xxxxx of xxxxxxx along xxxx the xxxxxxxx value xxxx offer xxxxxxxx In xxxxx of xxxxxxxxx the xxxxxxxx canvas xxxxxxx evaluating xxx current xxxxxxxxx by xxxxxxxxx the xxxxxxxx canvas xx analyze xxx target xxxxxxxxxx competitive xxxxx and xxxxxxxx factors xx order xx mitigate xxx industry xxxxxx risk xxx the xxxxxxxx of xxx company xxxxxxxxx This xxxxxxxxxxxx gives xx overview xx where xxx competitors xxxx to xxxxx on xxx what xxxxxx are xxxxx offered xxxxxxxx by xxxxxxxxxxx the xxxxxxxx and xxxxxxxxxxx which xxx company xxxxx to xxxxxxx with xx a xxxxxxxx industry xxxxx this xxxxx them xxx ability xx identify xxxxxxxx of xxxxxxxxx and xxxxxxxxx scope xx allocation xxx resource xxxxxxxxx Kim xxxxxxxxx Thirdly xxxxxxxxxx the xxxxx of xxxxxx wherein xx identifying xxx areas xx scope xxxxxxx new xxxxxx can xx created xx increased xxxxx the xxxxxxxxxxx have xxx identified xx tends xx offer xxxxx values xx Considering xxxxx and xxxxxxxxxx Firstly xxxxxxxxxx the xxxxxxxxxxxxxxx in xxxxxxxxxx with xxx customer xxxxxxxxxxx by xxxxxxxx over-assuming xxx distinctive xxxxxx which xxx be xxxxxxxx by xxxxxxx the xxxxxxxxxx with xxxxxxxxx target xxxxxxx feedback xx order xx understand xxx demand xxxxxx from xxxxx hand xxxxxxxx so xxxx assessment xxx be xxxx in xxxxx of xxxx is xxxxx offered xxx what xx the xxxxxx market xxxxxxxxx and xxx dynamically xxx demand xxxxxxx with xxxxx understand xxx firm xxx mitigate xxx second xxxxxxx customer xxxxxxxxxxxx Agnihotri xxxx Islam xxxx the xxxxxxxx datasets xxx firm xxx evaluate xxx varied xxx diverse xxx target xxxxxxxx segment xx in xxxxx of xxxxxxxxxx their xxxxxxxx or xxxxxxxx while xx the xxxxx hand xxxx can xxxxx their xxxxxxx lineup xx meet xxx innovative xxxxxx without xxxxxxxxxxxx various xxxxx factors xxxxxxx considering xxxxxxxxxxx imitation xxxxxxx the xxxx needs xx have xxxxxxxxxxx plan xx scenario xxxxx they xxxx a xxxx ocean xxxxxxxxxxx the xxxxxxxxxxx will xxx to xxxxx it xx it xx important xxx the xxxx to xxxx a xxxxxxxxxxx plan xx sustain xxx competitive xxxx over xxx competitors xxx Mauborgne xxxxxx factor xxxxx the xxxxxxx of xxx company xxxxx or xx flexible xx the xxxxxxx shifts xx the xxxxxxx trends xxxx that x wider xxxxxxxx base xxx be xxxxxxx to xx terms xx differentiation xxxx operates xx diverse xxxxxxxxxxx along xxxx the xxxxxxxx allocation xxx other xxxxxxxxxxxx to xxxxx These xxx some xx the xxxxxxx that x company xxxxx to xxxxxxxx and xxxxxxxx the xxx market xxxxx and xxxxxxxxx a xxxxxxxx value xxxxxxxxxxx that xxxxxxxxxxxxxx the xxxx offering xxxx compared xx the xxxxxxxxxx in xxxxx to xxxxxxxx the xxxxxxx rate xx blue xxxxx market xx the xxx of xxxxxx Airlines xxxxxxxxxx with xxx necessity xxx a xxxxxxxx change xx a xxxxxx of xxxxxx occurrences x would xxxxxx a xxxxxxxx for xxxxxxxxxxx the xxxxxxxxxxxx using xxxxxxxx -step xxxxxx model xxx following xxx the xxxxx and xxxxxxxxxx activities x would xxxx Create x sense xx urgency x Recognize xxx seriousness xx the xxxxxxxxx and xxxxx influence xx the xxxxxxxxx reputation xxxxx price xxx consumer xxxxx Gupta x Communicate xx all xxxxxxx the xxxxxxxx need xxx change xxxxxxxxxxx the xxxxxxxxx long-term xxxxxxxxxxxxx of xxxxxxxxxx the xxxxxx quo xxxx a xxxxxxxx coalition xxx together x cross-functional xxxx of xxxxxx leaders xxx influencers xxxx different xxxxxxxxxxx b xxxx coalition xxxxxx comprise xxxxxx executives xxxxxxxxxx heads xxx customer xxxxxxx human xxxxxxxxx and xxxxxxxxxx representatives xxxxxx Develop x vision xxx strategy xxxxxxxxx an xxxxxxxxx mission xxxx emphasizes xxxxxxxx dedication xx customer-centric xxxxxxx reverence xxx inclusivity xxxxx b xxxxxxx a xxxxx plan xxxxxxx on xxxxxxxxx the xxxxxx customer xxxxxxxxxx and xxxxxxxxxxx a xxxxxxx of xxxxxxx and xxxxxxx Communicate xxx vision x Use xxxxxxxx communication xxxxxxx to xxxxxxxxxxx the xxxxxx and xxxxxxxx to xxx workers xx a xxxxxxxxxx and xxxxxxxxxxx manner xxxxxx b xxxx town xxxx meetings xxxxxx an xxxxxxxx campaign xxx use xxxxxxx channels xx guarantee xxxx everyone xxxxxxxx the xxxxxxx Empower xxxxxxxxx for xxxxxxxxxxx action x Encourage xxxxxxx at xxx levels xx share xxxxxxxx and xxxxxxxxxxx for xxxxxxxxx the xxxxxxxx experience xxx cultivating x respectful xxxxxxx Gupta x Implement xxxxx such xx suggestion xxxxx or xxxxxxx platforms xx collect xxx assess xxxxxxxx feedback xx a xxxxxxx basis xxxxxxxx short-term xxxx Identify xxxxxxxxx activities xxxx match xxxx the xxxxxxxx and xxxxxxxxxxx demonstrable xxxxxxxxxxxx in xxxxxxxx experience xxx staff xxxxxxxx Kotter x Recognize xxx celebrate xxxxx victories xx well xx personnel xxx have xxxxxxxxxxx to xxx beneficial xxxxxxxxxxxx Consolidate xxxxx and xxxxxxx more xxxxxx a xxxxxxxxxxxxxxxx the xxxxxxxxxxxx by xxxxxxxxx them xxxx performance xxxxxxxxxxx training xxxxxxxxxxxxx and xxxxxxxx policies xxxxx b xxxxxxxxxxxx evaluate xxxxxxxx obtain xxxxxxxx and xxxxxx change xxxxxxxxxx in xxxxxxxx to xxxxxxxx consumer xxx staff xxxxxxx Anchor xxx changes xx corporate xxxxxxx a xxxxx recruiting xxxxxxxxxx and xxxxxxxxxxx practices xxxx the xxxxxxxx values xx ensure xxxx the xxx culture xxx behaviors xxxxxx the xxxxxxxx Kotter x Through xxxxxxxx communication xxxxxxxxxx models xxx recognition xxxxxxxxxxxxx reinforce xxx value xx the xxx culture xx addition xx Kotter's xxxxxxxx I xxxxx use xxx following xxxxx and xxxxxxx to xxxx the xxxxxxxxxxxx transform x Training xxxxxxxxxxx interventions xxxxxxxxx extensive xxxxxxxx initiative xx improve xxxxxxxx service xxxxxxx resolution xxx knowledge xx diversity xxx inclusion xxxxxx the xxxxxxxx of xxxxxxxxx to xxx feedback xxxx the xxxxxxxxxxxx b xxxxxxxx Engagement xxxxxxx Conduct xxxxxxxx surveys xx gauge xxxxxxxx satisfaction xxx suggest xxxxx for xxxxxxxxxxx Kotter x Leadership xxxxxxxxxxx Invest xx leadership xxxxxxxxxxx interventions xx provide xxxxxxxx and xxxxxxxxxxx with xxx skills xxxx need xx promote xxxxxxx cultural xxxxxx in xxxxx to xxxxxxxxx an xxxxxxxxx workplace xx involving xxx internal xxxxxxxxxxxx in xxxxxxxx making xxxxx d xxxxxxxx Feedback xxxxxxxxxx Create xxxxxxx for xxxxxxxxx to xxxxxx feedback xxxxx actively xxxxxxxxx to xxxxx ideas xxx concerns xx taking xxxxx into xxxxxxxxxxxxxx they xxx meet xxx dynamic xxxxxx demand xxxxxx by xxxxx adaptive xxxxxxxxxx Agnihotri x Extending xxxxxxxxxx of xxxx ocean xxxxxxxx Journal xx Strategic xxxxxxxxx - xxxx S xxxxx M x Impact xx Blue xxxxx Strategy xx Organizational xxxxxxxxxxx A xxxxxxxxxx review xxxxxx implementation xxxxx IOSR xxxxxxx of xxxxxxxx and xxxxxxxxxx Basyuk x S xxxxxxxx A x Prokhorova x V xxxxxxxx O x Shutilov x V xxxxxxxxxxxxxx management xx the xxxxxxxxxx cluster xxxxxxxxxxxxx Review xx Management xxx Marketing x Gupta x Leading xxxxxxxxxx change-The xxxxxx way xxxxxxxxxxxxx Journal xx Innovation xxxxxxx Kim x C xxxxxxxxx R xxxx ocean xxxxxxxx expanded xxxxxxx How xx create xxxxxxxxxxx market xxxxx and xxxx the xxxxxxxxxxx irrelevant xxxxxxx business xxxxxx Press xxxxxx J x Leading xxxxxx Harvard xxxxxxxx press xxxxx I xxxxxxx I xxxxxxxxxxxxxxx O xxxxxxxx I xxxxxxxxxxx V xxxxxxxxxx cluster xx a xxxxxxxxx for xxxxxxxx the xxxxxxxxxxx interaction xx the xxxxxxxxxx sphere xxxxxxxxxx Theory xxx Studies xxx Rural xxxxxxxx and xxxxxxxxxxxxxx Development x Lapina x S xxxxxxxxx and xxxxxxxxxxx of xxxxxxxxxx Clusters xx a xxxx for xxxxxxxxxx Activities xx the xxxxxx Vestnik xxxxxxxxxxxxxx Gosudarstvennogo xxxxxxxxxxxx Serii x E xxxxxxxx kologii x Strategy x O xxxx Ocean xxxxxxxx Marketing xMore Articles From Management
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