Question.790 - For this discussion, we will be utilizing what we'have learnt from the Advertising Revolution of the 1920s in Chapter 6 to identify ads of the modern era that convince consumers to buy. Remember, in Source 1 of the chapter, historian Roland Marchand discussed several techniques advertisers of the 1920s started to employ to influence Americans. These include but are not limited to: testimonials, socio-dramas, first impressions, advertising as advice, consumers as the protagonists, etc. Also, keep in mind the lowest common human denominator Marchand discusses. Effective ads are often not as logical as they are emotional to appeal to the masses. Your task is to select and post a commercial into your discussion. Using a Youtube video will be the easiest way to go about this. You will then analyze the ad to identify which techniques the advertisers employ, why you feel the ad is compelling, and extensively discuss how it specifically connects to the sources in chapter 9.
Answer Below:
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