Question.3870 - The case is focused on change within British Airways. In reviewing the case study on British Airways it is important to consider the full 10 year period described in the case study (1980-1990). British Airways transformed itself from an organization of inefficiencies into a customer-focused and financially healthy organization. Reflect on the transformative power of change in almost every area of the company and the overall change in company culture, then respond to the following prompts in writing your post: What was life like at the “old” British airways? What was difficult about making change? What were the critical factors in the successful transformation? How did they transform themselves? (e.g. key steps and sequence, risks) What would you have done differently?
Answer Below:
Inefficient xxxxxxxxxx subpar xxxxxxxx service xxx a xxxxxxxxxxxx culture xxxx encouraged xxxxx complacency xxxx the xxxxxxxxx of xxxx at xxx former xxxxxxx Airways xx in xxx early x British xxxxxxx had xx responsibility xx a xxxxxxxxxxx airline xxx experienced xxxxxxxxx losses xxxx service xxx a xxxxxxx reputation x lack xx initiative xx meeting xxxxxxxx needs xxxxxxxx from xxx workforce's xxxxxxxx lack xx motivation xxxxx of xxxxxxxx in xxxxx roles xxx resistance xx change xxxx ingrained xxxxxxx made xx difficult xx implement xxxxxx since xxxxx members xxxx unwilling xx break xxx habits xxx were xxxxxx of xxxxxx their xxxx This xxxx the xxxxxxxxxx to x more xxxxxxxxxxxxxxxx and xxxxxxxxx business xxxxxxxxx Strong xxxxxxxxxx a xxxxxxxx customer-centric xxxxxx and xxxxxxxxx restructuring xxxx the xxxx factors xx British xxxxxxxx successful xxxxxxxxxxxxxx The xxxxxxx was xxxx to xxxxxxx its xxxx and xxxx service xxxxxxx priority xxxx Colin xxxxxxxx was xxxxxxxxx CEO xxxxxxxx a xxxxx emphasis xx customer xxxxxxxxx John xxxxxx assistance xx chairman xxxxxxx this xxxxxxxxxx creating x cooperative xxxxxxxxxx for xxxxxxxxxxxxxx Furthermore xx establish xxxxxxx Airways xx a xxx airline xxxxx expenditures xxxx also xxxxx on xxxxx training xxx rebranding xxxxxxxxxxx British xxxxxxxxx privatization xxxxxxx cemented xxx change xxxx a xxxxxxxxxxxx organization xx a xxxxxxxxxxx market xxxxxxxxxxx by xxxxxxxx it xx function xxxxxxxxxxxx and xxxxxx profitability xxxxxxx Airways xxxxxxx its xxxxxxxxxx reorganized xxx focused xx customer xxxxxxx as xxxx of x methodical xxxxxxxxxxxxxx The xxxxx steps xxxx Colin xxxxxxxxxx appointment xxx adopting x new xxxxxxxx satisfaction-focused xxxxxx Next xxxx staff xxxxxxxx to xxxxxxxxx waste xxx redirect xxxxx to xxxxxxx enhancement xxx airline xxxxxxxx a xxxxxxxx rebranding xxxxxxxx to xxxxxxx its xxxxxx image xxx implemented xxxxxxxx programs xxx staff xxxxxxx to xxxxxx a xxxxxxxxxxxxxx mentality xxxxxxxxx staff xxxxxxxxxx and x decline xx customer xxxxx were xxxxx the xxxxxxxx connected xxxx these xxxxxxx however xxxxx issues xxxx lessened xx solid xxxxxxxxxx and xxxxxxxxxxx communication xxxxxxxx British xxxxxxx to xxxxxx a xxxx effective xxx customer-focused xxxxxxx If xxxxx the xxxxxx I xxxxx have xxxxx a xxxx measured xxxxxxxx to xxx personnel xxxxxxxx including xxxxxxxxxxxxx for xxxxxxxxxx and xxxxxxxxxxxx to xxxxxx employee xxxx and xxxx essential xxxxxx British xxxxxxx could xxxx preserved xxxxxx and xxxxxxxx resistance xx change xx giving xxxxxxxx staff x clear xxxxx forward xxx offering xxxxxxxx for xxx positions xxxx would xxxx aligned xxxx the xxxxxxxxx customer-centric xxxxx Furthermore xxxxxxxxx communication xxxxxx the xxxxxxxxxx process xxxxx have xxxx employees xxxx more xxxxxxxx helped xxxx comprehend xxx changes' xxxxxxxxxxxxxx and xxxxxxxxxxxx their xxxxxxxxxx to xxx new xxxxxx Additionally xxxxxxx Airways xxxxx have xxxx positioned xx a xxxxxx in xxx sector xxxxxxxxxxx operations xxx enhancing xxxxxxxx experiences xxxx more xxx it xxxxxxxxxx digital xxxxxxxxxx and xxxxxxxxxx adoption xxxxxxxMore Articles From Business
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