Question.1195 - Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require minimal consumer preparation. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?
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Time xxxxxx forecasting xx a xxxxxxxxxxxx technique xxxx a xxx hot xxxxxxxxx cereal xxxxx require xx the xxxxxxxx According xx the xxxxxxxxxx time xxxxxx forecasting xx a xxxxxxxxx that xxxxxxxx future xxxx based xx past xx historical xxxx Jacobs xxxxx In xxxx scenario xxxxx on xxxxxxxxxx data xxxx as xxxxxxxx trends xxxxxxxx preferences xxx we xxx analyze xxxxxx demand xxxxx on xxxx consumption xxxxxxxxx For xxxxxxxx utilizing xxxxx data xxxx other xxx cereal xxxxxxxxxxxxx or xxxxxxx breakfast xxxxx could xxxxx insights xxxx potential xxxxxx fluctuations xxxxxxxxxx the xxxx We xxx estimate xxxxxx demand xxxxx on xxxx consumption xxxxxxxxx by xxxxxxxxx sales xxxxxxx and xxxxxx rates xxxxxx research xx one xxxxxxxxxxx method xxxx can xx applied xxx quantitative xxxx gains xxxxx from xxxxxxxxxxxxx preferences xxx flavor xxxxxxxxxxx packaging xxx perceived xxxxx Jacobs xxxxx For xxxxxxxx market xxxxxxxx conducted xx see xxx people xxxxxxxxx to xxxxxxxxx samples xx surveys xx determine xx people xxxxx be xxxxxxx to xxx a xxx hot xxxxxx might xxxxx important xxxxxxxxxxx information xxxxx possible xxxxxxxxxxxxx and xxxxxxxxx ReferencesJacobs x R xxxxx R x Operations xxx supply xxxxx management xx ed xxx York xx McGraw-HillMore Articles From Operation Management
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