Question.4669 - Week 2 and 3 Review What is performance media?Ans: Digital advertising tactics known as “performance media” include marketers making payment in response to particular user activities, including clicks, impressions, or conversions. This strategy has a strong emphasis on quantifiable results and return on investment, and it evaluates the efficacy of campaigns using models such as cost per click (CPC), cost per mille (CPM), and cost per acquisition (CPA). What is CPC, CPA, CPV and CPE and what can it be used to understand?Ans: a. CPC, is the price that advertisers pay each time a user clicks on an advertisement. This methodology aids in determining how cost-effective it is to increase website traffic. b. CPA: When a user completes a desired activity, such as making a purchase or signing up, payment takes place. It gives you an idea of how much it costs to get a customer. c. CPV, is the fee time a user watches video advertisement. The cost of interacting with people through video content is measured by this statistic. d. CPE: User interactions with on advertisement, likes, shares, and comments, determine how much is paid. It calculates the price of active user participation. How do DSPs, DMPs, and SSPs work together?Ans: a. DSPs give marketers the ability to effectively buy digital ad inventory across several exchanges, focusing on certain audiences according to a range of criteria. b. To create comprehensive user profiles, DMPs gather and examine enormous volumes of audience data from several sources. DSPs use this information to improve the accuracy of ad targeting. c. SSPs help publishers automate the management and sale of their ad inventory, guaranteeing competitive pricing and wide-ranging advertising access. Describe Paid vs Organic social.Ans: a. Paid social media refers to the practice of companies paying to place sponsored messages or ads on social media sites. Paid media offers instant exposure and interaction metrics while enabling tailored advertising that reaches particular demographics, interests, or behaviors. b. The term “organic social” describes the free content – such as posts, articles, and interactions with followers – that companies post on their social media accounts. Building relationships, community involvement, and brand loyalty over time without paying the platforms directly is the goal of organic social media. What are the 3 social strategic principles and describe them.Ans: a. Authenticity: Companies should convey sincere, recurring statements that are true to their identity and basic beliefs. With the audience, authenticity builds credibility and trust, which strengthens bonds and increases brand loyalty. b. Engagement: Its critical to actively engage the audience through messages, comments, and interactive material. Engagement improves user experience, fosters community development, and shows that the brand appreciates it consumers. c. Consistency: A consistent brand voice and visual identity, as well as regular and well-thought-out posting schedules, support audience engagement and strengthen brand identification across all social media channels. You have been asked to give a client a summary of the capabilities of Meta, TikTok, Pinterest, Linkedin and Snapchat. Please provide 3-4 sentences or bullets on each.Ans: a. Meta: Offers broad advertising solutions with advanced targeting possibilities based on user demographics, interests, and actions. Businesses may build varies ad types, including pictures, videos, carousel, and interactive advertisements, to engage people across Facebook and Instagram platforms. b. Pinterest: Serves as a visual discovery tool that lets companies use Pins to highlight their goods and concepts. Promoted Pins and Shopping Ads are two of Pinterest’s advertising tools that target users according to their search habits and interesting, increasing traffic and purchases. c. LinkedIn is a professional networking specialist that provides advertising solutions that target users according to their job title, industry, and professional interests. LinkedIn advertisements are perfect for business-to business (B2B) marketing since they help professionals generate leads and become aware of your brand. d. Snapchat: Offers fleeting content and advertising choices. Its platform is a melting pot for engaging and dynamic ad experiences to a younger audience.
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