Question.932 - Executive Summary 2. Mission, Goals & Strategies 3. The current market situation: A. Your company’s current social media presence/activity B. Competitive analysis – top 2-3 competitors – their activity C. Listening results – what is the public saying about your category? Competitors? Your company? D. Recommendation – management tool(s) (i,e. Hootsuite, etc.) to employ. 4. Your company strategy and positioning A. Target Market 1. 2-3 personas B. Areas of focus/positioning statement for each persona C. SWOT analysis 5. Social media marketing communication plans - the 4 P's A. Select three platforms you’re recommending your target company use (i.e., Facebook, Twitter, Instagram, Reddit, YouTube, etc.) 1. Rationale – why? 2. Which personas will be focused on with each platform. B. For each platform, examples of: 1. Creative recommendation 2. Basic strategy by platform – how you’ll engage your audience. 6. Measurement & execution A. Key process indicators: size of network/growth, amount of audience engagement, etc/ B. Monitoring tool usage 3/19/23, 10:07 PM Your SM Marketing Plan https://learn.vccs.edu/courses/524882/assignments/11282507 3/4 Your submission should: be about 14-16 (word document) pages long. include charts, graphs, tables, and graphics where appropriate. be in many cases adapted from your homework assignments (incorporate comments, be shortened, etc.)
Answer Below:
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that xxxxxxx in xxxx social xxxxx platform xxxxxxxxxxx with xxxxxxxxx Communications xx LinkedIn xxx driven xxxxxxx B x and xxx hiring xxxxxxx There xx no xxxx activity xxxx B x is xxxxxxxxx on xxx Linkedin xxxxxxxxxxxxxx There xx only xxx post xxxxxxx to xxx new xxxxxxx business xxxx Competitive xxxxxxxx Top xxxxxxxxxxx and xxxxx activity xxxxxx school xxx career xxxxxxx community xxxxxxxxx Notes xx interactions xxxxx monthly xxxxxx on xxxxxxx ndash xxxxx is xx social xxxxx interaction xx any xx the xxxxxxxxx expect xx Facebook xxxx offers xxx discounts xx the xxxxxxxxx lists xxxx firm xx one xx the xxxxxxx competitors xxx the xxxxx Appeal xxxxx since xxxx have xxxxxx customer xxxx in xxx physical xxxxx and xxxxxxxxxxxx store xxxxxxxx Scrubs xxxx by xxx community xxxxxxxxx Notes xxxxxx participation xxxxxxx the xxxxxxxxxxxx is xx Instagram xxx firm xx active xx Instagram xxx posses x threat xx Scrub xxxxxx since xxxx are xxxxxx responsive xx the xxxxxxx with xxxxxxx NOVA xxxxxxxx LLC 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xxxxxxxx and xxxxxxx are xxxxxxxx to xxxxxxxxx to xxxxx material xx a xxxx range xx topics xxxx as xxxx entertainment xxx education xxxxx may xxxxxxxxx to xxx download xxxxxxxx to xxxxxx to xxxxx they xxx not xxxxxxxxx to xxx internet xxxxxxxxxx Facebook xxxxxxxxx to xxxxxxxx there xxxx over xxxxxxx monthly xxxxxx users xx Facebook xx of xxxxxxx with xxx majority xx users xxxxxxx between xxx ages xx and xx terms xx gender xxxxxxxxxxx of xxxxxxxx profiles xxxx female xxxxx were xxxx Statista xxxxxxxx According xx Omnicore xxxxxx LinkedIn xxx over xxxxxxx registered xxxxxxx as xx January xxxx the xxxx of xxxxx being xxxxxxx the xxxx of xxx In xxxxx of xxxxxx distribution xx LinkedIn xxxxx were xxxxxx while xxxx male xxxxxxxx Agency xxxxxxx According xx Hootsuite xx of xxxxxxx had xxxx billion xxxxxxx active xxxxxxxxxxx with xxx majority xx people xxxx to xx terms xx gender xxxxxxxxxxxx of xxxxxxx users xxxx male xxxxx were xxxxxx Hootsuite xxxxxx According xx Influencer xxxxxxxxx Hub 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utilized xx over xx worldwide xxxxx with xxx bulk xx users xxxx to xx regarding xxxxxx composition xx statistics xx the xxxxxx distribution xx WordPress xxxxx is xxxxxxxxxx W xxxxx Tools xxx engagement xxx monitoring xxxxx on xxxxxxxx and xxxxxxxxx may xxxxxxxx with xxxxxxxx by xxxxxxxx to xx commenting xx it xxx sharing xx Users xxx utilize xxx share xxxx to xxxxx items xx their xxxxxxxx timeline xx groups xx with xxxxxxxx friends xxxxx can xxxxxxx the xxxx function xx express xxxxx appreciation xxx a xxxx or xx respond xx a xxxxxx These xxx platforms xxxxx to xxxxx the xxxxx audiences xx a xxxxxxx way xxx stay xxxxxxxxxxx through xxx ad xxxxxxxx since xxxxx platforms xxx free xxxxxx interactions xxxx offers xxx discounts xx accordance xxxx responsive xxxxxx could xxxx the xxxxxxx to xxxx advantage xx the xxxxx generated xxxxx may xxxxxx with xxxxxx on xxxxxxx by xxxx disliking xxxxxxxxxx and xxxxxxxxxxx to xxxxxxxx Users xxx receive xxxxxxx about xxxxxx videos xxxx their xxxxxxxxx producers xx using xxx like xxx subscribe xxxxx The xxxxxxx option xxxxxx users xx interact xxxx the xxxxxxx and xxxxx viewers xxxxxxxxx the xxxxx LinkedIn xxxxxxxx comparable xxxxxxxxxx capabilities xxxx as xxxxx comments xxx shares xxx LinkedIn's xxxxx function xxxxxx users xx share xxxxxxxx with x broader xxxxxxxx via xxxxx network xxx industry xxxxxx TikTok xxxxx viewers xxxxxxx to xxxxxxxx with xxxxxx such xx likes xxxxxxxx and xxxxxx TikTok's xxxxx function xxxxxx users xx post xxxxx on xxxxx own xxxxxxx or xxxx specified xxxx Users xxx utilize xxx hashtag xxxxxxxx to xxxxxx and xxxxxxxxxxx in xxxxxxx challenges xxx trends xxxxxx is xx the xxxxx of xxxxxxxx a xxxxxxxx sensation xxxxxxxxxxx that xxxxx several xx videos xx terms xxxxx video xxxxxx Scrub xxxxxx can xxxxxxx their xxxxxxx video xx TikTok xx promote xxx social xxxxx testimonials xx how xxxxx product xx Users xxx interact xxxx material xx Pinterest xx saving xxxx and xxxxxxxxxx on xxxx Users xxx store xxxx to xxxxx own xxxxxx for xxxxxx reference xxxxx the xxxx function xxxxx may xxxxxxx the xxxxxxx function xx debate xxx exchange xxxxxxxx about xxx pinned xxxx Tweets xx Twitter xxx be xxxxxxxxxx with xx liking xxxxxxxxxx and xxxxxxxxxx Users xxx utilize xxx retweet xxxx to xxxxx tweets xxxx their xxx followers xxxxx the xxxxxxx option xxxxxxx them xx join xx conversations xxxx other xxxxx On xxxxxxx hashtags xxx used xx organize xxx discover xxxxxx about x given xxxxx or xxxxx Scrub xxxxxx can xxx its xxxxxxx presence xxxxxxxx by xxx new xxxxxx and xxxx the xxxxxx engaged xxxx some xx the xxxxxxx aspects xx terms xx how xxxx practice xxxxxxxxxxx use xx materials xxxx disposed xx is xxxxxxxxxxxxxx and xxxxx to xxxxxxx lesser xxxxxxx This xx one xxxxxxxxxxxxxxx of xxx company xxxx can xx used xx promote xxxxx current xxxxx is xx thrive xx establishing x sustainable xxxxxxx line xx Example xxxxxx from xxxxxxxxxxx WordPress xxxxx users xxx ability xx interact xxxx blog xxxxxxx by xxxx commenting xxx sharing xxxxx may xxxxxxx the xxxx and xxxxx tools xx express xxxxx appreciation xxx a xxxx and xxxxx it xxxx their xxx readers xx followers xxxxxxxxxx services xxxx Apple xxxxxxxx and xxxxxxx allow xxxxxxxxx to xxxxxxxx with xxxxxxxx by xxxxxxxxxxx like xxx sharing xxxxx Scrub xxxxxx can xxxxxxx the xxxxxxxxx from xxxxxx TV xxxxxx like xxxx rsquo x Anatomy xx promote xxxxx products xx depict xxx importance xx the xxxxxxxx it xx made xx and xxx challenges xxxx can xx overcome xx using xxxxxxxxxxx raw xxxxxxxx and xxxxxxxxx the xxxxxxx they xxxxx with xxxxxxxxxx used xxx social xxxxx marketing xxx promote xxx raw xxxxxxxxx used xx Scrub xxxxxx Some xx the xxx ran xxx Scrub xxxxxx Conversions xxxxxxxxxxx Rationale xxxxxx on xxx website xxxx in xxx bio xxxxxx on xxx link xx the xxx of xxx company's xxxxxx media xxxxxxx Users xxxxxxxxxxx a xxxxxxxxxxx to xxxxx more xxxxx Scrub xxxxxxxx goods xxx maybe xxxx a xxxxxxxx by xxxxxxxx on xxx website xxxx Add xx shopping xxxx Scrub xxxxxxxx items xxxx been xxxxx to xxxxx online xxxxxxxxxx basket xxxxxx things xx their xxxxxx indicates xxxx the xxxxxxxx is xxxxxxxxxx in xxxxx Appeal's xxxxxxxx and xx actively xxxxxxxxxxx purchasing xxxx Subscribe xx the xxxxxxxxxx Subscribing xx Scrub xxxxxxxx email xxxxxxxxxx Those xxxx sign xx for xxx newsletter xxxxxxxx that xxxx wish xx get xxxxxxxxxxx about xxx goods xxxxxxxx and xxxxx Scrub xxxxxx news xxxx can xxxxxx boost xxxxxxxx loyalty xxx encourage xxxxxx purchases xxxxxxx acquisition xxxxxx a xxxxxxxx on xxx Scrub xxxxxx website xxxxx Appeal's xxxxx conversion xxx as x maker xx nursing xxxxxx is xx sell xxxxx products xxxxx Appeal xxx assess xxx efficacy xx their xxxxxx media xxxxxxxxxx in xxxxxxx sales xx analyzing xxx amount xx product xxxxxxxxx made xx their xxxxxxx Product xxxxxx request xxxxxxx out x form xx obtain xxxxxxx samples xxxxx Appeal xxx utilize xxxxxx media xx reach xxx to xxxxxxxxx consumers xxx provide xxxx free xxxxxxx samples xxxxx Appeal xxx monitor xxx performance xx their xxxxxx media xxxxxxxxxxx in xxxxxxxxxx leads xxx developing xxxxx recognition xx analyzing xxx number xx requests xxx product xxxxxxx received xxx social xxxxx Participation xx educational xxxxxxx Engaging xxxx instructional xxxxxxxxxxx on xxxxx Appeal's xxxxxx media xxxxx such xx videos xx blog xxxxxxxx Scrub xxxxxx may xxxxxxx instructional xxxxxxx that xxxxxxxxxx the xxxxxxxxxxx qualities xxx benefits xx their xxxxxx Scrub xxxxxx may xxxxxxx the xxxxxx of xxxxx social xxxxx initiatives xx raising xxxxx awareness xxx teaching xxxxxxxxx buyers xxxxx their xxxxx by xxxxxxxx the xxxxxx of xxxxxx who xxxxxxxx with xxxx material xxxxx Appeal's xxxxxxxx conversion xxx is xxxxxxx purchase xxxxx it xxxxxxxxxxx effects xxxxx income x request xxx product xxxxxxx is xxxx an xxxxxxxxx conversion xxxxxxxxx because xx may xxxxxx create xxxxx and xxxxx brand xxxxxxxxxxx Interaction xxxx instructional xxxxxxx is xxxxxxxx for xxxxxxxxxx brand xxxxxxx and xxxxxxxxx potential 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