Question.968 - Case Study: Marketing in Action Case Real Choices at Anheuser-BuschQuestions: 1. What is the decision facing Anheuser-Busch? 2. What factors are important in understanding this decision situation? 3. What are the alternatives? 4. What decision(s) do you recommend? 5. What are some ways to implement your recommendation?
Answer Below:
Case xxxxx Marketing xx Action xxxx Real xxxxxxx at xxxxxxxxxxxxxx Zahra xxxxxxxxxxxxxx College xxx -A xx Nora xxxxxx June xx Case xxxxx Marketing xx Action xxxx Real xxxxxxx at xxxxxxxxxxxxxx What xx the xxxxxxxx facing xxxxxxxxxxxxxx Before xxxxxxxxx the xxxxxxxx facing xxxxxxxxxxxxxx it xx important xx evaluate xxxx of xxx key xxxxxx from xxx case xxxxx that xxxxx help xxx company xxxx better xxxxxxxxx a xxxx seltzer x shift xx the xxxx behavior x new xxxxx since xxx market xxxxxxx a xxxxxxxxxx point xxxxxxx et xx b xxxxxxxxxxxxxx InBev x to xxxxxxx the xxxxx to xxxxx spiked xxxxxxx drinks xxxxxxx et xx c xxxxxxxxxxxxxx InBev xx the xxxxxx company xx Budweiser xxxxx was x new xxxxx in xxx surgery xxxxxxx the xxxxxx market xxx driven xxxxxxx less xxxxxx and xxxxx calorie xxxxx Solomon xx al x Drop xx sales xxxx to xx in-store xxxxxxxxx according xx the x S xxxxx on xxxxxxx - xxx primary xxxxx was xxxxxxx craft xxx distinct xxxxx and xxxxxxx others xxxxx to xxxx beverages xxxxxxx one xxx hard xxxxxxxx even xxx Nielsen xxxxx supported xxx claim xxxx the xxxxxx market xxx the xxxx of xxxxxxx in xxxxx beer xxx that xxx target xxxxxx is xxxxxx by xxxxxxxxxxx and xxx Zers xxxxx with xxx onset xx health xxx wellness xxxxxx making xxx target xxxxxx aware xxxxxxx et xx e xxxxxx to xxxx a xxxxx conducted xx resulted xx implying xxxx in xxxx drinking xxxx of xxx reasons xxxx weight xxxx for xxx the xxxx reported xxxx they xxxxx calories xxxxxxx et xx f xxx primary xxxxxxxxx is xx target xxx seltzer xxxxxx with xxxxxxx demography xxxx the xxxxxx to xxxxxxx around xx the xxxxxx with xxxxx seltzer xxxxxx one xxxx factor xx age x wherein xxxxxxx light xxxx targets xxxxxxxxxxxxx while xxx premium xxxxxxx Bon xxx Viv xxxx to xxxxx on xxxxxxxxxx women xxxxxxx et xx Combining xxxxx two xxxxxxxxxx - xxx firm xxxxxxx to xxxxxxxx its xxx brands xxxxxxx Bud xxxxx Seltzer x in xxxxx to xxxxxxx average xxxxxxxx while xxxxxxxxxx the xxxxxxxx at x minimal xxx investment xx targeted xx million xxxx the xxxxxxxx Solomon xx al x Considering xxx seltzers xxxxxx in xxxxxxxxxxx a xxxxxxx growth xxxxx the xxxxxxxxxxxxxx tend xx represent xxxxxx of xxx entire xxxx market xxx study xxxx claims xxxx of xxx alcohol xxxxxxxx have xxx tried xxxxxxx The xxxx seltzer xxxxx to xxxxxxxxxx to x total xx billion xx and xxx estimated xx experience x growth xx billion xx Solomon xx al x In xxxxx of xxxxxxxxxxxxxxx for xxxxxxxxxxxxxx Firstly xxxx need xx consider xxx market xxxxxx dynamic xxxxx wherein xxxxxxxxxxx the xxxx study xxxxx that xx from xx there xx a xxxxx of xxxxxxxxxxx in xxx market xxxxxx trends xxxxxxxxx to xxx economist xxxx Watson xxxxxxxxx the xxxxxx contribution xx the xxxx demography xxxxx drinkers xxx female xxx male xxx economist xxxx analyzes xxx Harris xxxx that xxx conducted xxxxxx the xxx estimated xx the xxxx five xxxxx there xxxx be x surge xx female xxxxx drinkers xxxxxx from xxxxx numbers xxxxx a xxxxxx to xxxxxx of xxxx drinkers xxxx is xxx of xxx factors xxxx Anheuser-Busch xxxx to xxxx into xxxxxxx since xx provides xxxx with x broader xxxxxxxx of xxxxxxxxxxx market xxxxxx Secondly xxxxxxxxxxx the xxxxxxxx by xxxxxxxxx that xxxxx the xxxx Ethnicity xxxxxxx of xxxxx drinker xxxxxxxxxx - xxxxxxx of xxxxx drinkers xxxx whites xxxxx them x significant xx were xxxxxx to xxxxxxxxxx The xxxxxxxxx was xxxxxx of xxx total xxxxxxxx of xxxxx beer xxxx shows xxxx there xxxxx to xx a xxxxx possibility xx the xxxxxxxxx of xxx target xxxxxxxxxx being xxxxxxxx while xxx gender xxxxxx of xxx demography xxxx to xx on xxx positive xxxxx for xxx firm xx tap xxxx What xxxxxxx are xxxxxxxxx in xxxxxxxxxxxxx this xxxxxxxx situation xx terms xx important xxxxxxx that xxxxxxxxxx to xxx decision xxxxxxxxx are xxxxxxx the xxxxxxx needs xx evaluate xxx customer xxxxxxxxxxx in xxxxxxxxxx with xxxxx behavior xx the xxxx study xxxxxxxx the xxxxxxxxxxx of xxxxxx trends xxxxxxxx towards xxxxxx preferences xxx their xxxxxxxx towards xxxxxxxxxx different xxxxxx or xxxxxxxxxx the xxxxxxxx count xxx case xxxxx shows xxx trend xxxxx from xxxxxxxxxxxx alcohol xxxxxxx seltzers xxx to xxx health xxx nutrition xxxxxxxxxxx the xxxxxxxx choice xxxxxxxxx Secondly xxx surge xx competition xx terms xx developing xxxx comprehensive xxxxxxxxx drinkers xx providing xxxxxxxxxxx beer xxxxx other xxxxxx like xxxx beverages xxx hard xxxxxxxx have xxxxxx more xxxxxxxxx from xxx target xxxxxxxxx considering xxx craft xxxxx and xxx market xxxxxx for xxxx seltzers xxxxxxx White xxxx tends xx hold x dominant xxxxxxxx in xxx market xxxxxxx The xxxxxxxx needs xx be xxxxx to xxxxx recognition xxx the xxxxxxxxx for xxxxxxxxxxxxxxx in xxxxxxxxxx with xxx reevaluation xx target xxxxxxxxx and xxxxxx pricing xxx affordability xx their xxxxxxx lineup xxxxxx amp xxxxx Since xxxxxxx is xxx of xxx crucial xxxxxxx that xxxxxxxx the xxxxxxxxxxx of x product xx the xxxxxxxxxxx a xxxxxxxx needs xx be xxxx based xx the xxxxxxx and xxxxxx trends xxxx discussed xx the xxxx study xxx the xxxxxxx Light xxxxxxx which xx being xxxxxxx to xxx customer xxxxxxx at xxxxx pricing xxxxx with xxx the xxxxx tends xx position xxx leverage xxxxx product xx terms xx marketing xx engage xxx customer xxxxxxx trendy xxxx What xxx the xxxxxxxxxxxx In xxxxx of xxxxxxxxxxxx in xxxxxxxxxx with xxx case xxxxx the xxxxx thing xx to xxxxxxxx with xxx current xxxxxxx portfolio xxxxx a xxxxxxxx revamp xx remodeling xx the xxxxxxx lineup xxxxx come xx a xxxxxxxx to xxx company xxxxxxx there xxx changes xxxx to xx made xxxx market xxxxxxx to xxxxxxxxxx how xxx newer xxxxxxxx are xxxxx perceived xx the xxxxxxxxxxx among xxx target xxxxxxxx Secondly xx InBev xxx work xx building x more xxxxxxxxxxxxx and xxxxx hard xxxxxxx lineup xxxxxxx investments xx alternative xxxxxxxxxx such xx ready-to-drink xxxxxxxxx that xxx hard xx mimic xx terms xx flavor xxxxxxx accessibility xx the xxxxxxx in xxxxx of xxxxxx a xxxxx network xxx marketing xxxxxxxxxxxxx Swinnen xxxxxxx work xxxx partners xx promote xxxxx products xxxxx A x InBev xxx already xxxx that xxxx the xxxxxxxxx they xxxx to xxxx on xxxx comprehensive xxxxxxxxx strategies xxxx as xxxxxxxxxxx that xxxx a xxxx visibility xxxx What xxxxxxxx s xx you xxxxxxxxx In xxxxx of xxxxxxxxxxxxxxx A x InBev xxxxxx work xx expanding xxx target xxxxxxxxx because xxxx tend xx focus xx gender xxx age xx two xxxxxxx demographic xxxxxxx although xxxxx is xx taste xx the xxxx it xx driven xxxxxxxxxxx that xxxxxxx around xxxxxx factors xx the xxxx shows xxxxx is xxxx demand xxx the xxxx seltzer x B xxxxx should xxxx on xxxxxxxxxx hard xxxxxxx in xxxxx product xxxxxx Kingsnorth xxx second xxxxxxxxxxxxxx is xxxxxxx differentiation xxxxx the xxxxx has x strong xxxxxxxxxx it xxx drive xxx market xxxxxx in xxxxx of xxxxx differentiation xx its xxxx seltzer xxxx with xxxxxx quality xxxxxxxxxxx and xxxxxxx along xxxx lower xxxxx and xxxxxxxx Third xxxxxx in x amp x to xxxxx more xxxxx the xxxxxx trends xxx mitigate xxx flow xx demand xx order xx stay xxxxx of xxx competition xxx fourth xxxxxxxxxxxxxx is xx establish x new xxxx for xxxxx hard xxxxxxx to xxxxxxxxxxxxxx develop x repeat xxxxxxxx segment xxx attract xxxxx consumers xxx such xxxxxxxx could xxxxx a xxxxxx association xxxxxxx Bud xxxxx and xxx Light xxxxxxx that xxxxx help xx establishing x sense xx brand xxxxxxx among xxx target xxxxxxxxx What xxx some xxxx to xxxxxxxxx your xxxxxxxxxxxxxx Some xx the xxxxxxxxxxxxxx strategies xxx Product xxxxxxxxxxx and xxxxxxxxxx by xxxxxxxxx in x amp x A x InBev xxx a xxx benchmark xxx hard xxxxxxx in xxxxx of xxxxx quality xxx product xxxxxxxxxxx wherein xxxx can xxxxxxxxxxx the xxxxxxx technique xx the xxxxxxxx segment xxxxxxx marketing xx showcasing xxx unique xxxx tend xx operate xxxxx from xxxxx competition xxxxxxxxxx Secondly xxxxxxxxx operations xxxxxxx A x InBev xxxxx to xxxx on x comprehensive xxx broader xxxxxx demography xxx utilize xxx trending xxxxxx media xxxxxxxx to xxxxxxxxxxx their xxxxxxxxx and xxxxxxxxxxx message xx a xxxxxx and xxxxxx approach xxxxxxx Thirdly xxxxxxxxx a xxxxxx accessibility xxxxxxx positioning xxxxx products xx a xxxxxxxxx manner xx increases xxxxxxx visibility xxx also xxxxx on xxxxxxxxxx strategies xxxx influential xxxxxx to xxxxxx the xxxxx and xxx into xxxxxxxxxxxx knowledge xxxxxxxxxx Alworth x The xxxx bible xxxxxxx publishing xxxxxxx Pearson xxxxxxxxx Kingsnorth x Digital xxxxxxxxx strategy xx integrated xxxxxxxx to xxxxxx marketing xxxxx Page xxxxxxxxxx McSweeney x B xxxx and xxxxxx How xxxx Became xxxxx Why xx Matters xxx the xxxxxxxxx to xxxxxx It xxxxxxxxxxxxx B x Global xxxxxxxxx strategy xxxxxxxx International xxxxxxxxxx Solomon x R xxxxxxxx G x amp xxxxxx E x Marketing xxxx People xxxx Choices xx Swinnen x F xx The xxxxxxxxx of xxxx OUP xxxxxx Watson x August xxxxxxxx demographics xxxxx craft xxxxxxxx Brewers xxxxxxxxxxx https xxx brewersassociation xxx insights xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Wilson x R x amp xxxxx A x Beer xxx Society xxx We xxxx Beer xxx Beer xxxxx Us xxxxxx amp xxxxxxxxxxxMore Articles From Marketing
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