Question.3046 - Segmentation and Positioning
Answer Below:
Mini xxxxxxx Segmentation xxx Positioning xxxx When x firm xxxxxxxx a xxxxxxxxx plan xx needs xx identify xx opportunity xx the xxxxxx Ideally xx seeks x breakthrough xxxxxxxxxxx one xxxx will xxxx an xxxxxxxxx develop xxxxxxxxxxxx marketing xxxxxxxx that xxxx be xxxxxxxxxx for x long xxxx For xxxxxxx an xxxxxxxxxx that xxx be xxxxxxxx or xxxxxxxxxxx can xx such xx opportunity x g xxxxxxxxxxxxxx products xxxx provides x company xxxx a xxxxxxxxxxxxx on xxx market xxxx More xxxxxxxxxx however xxxxxxxxx can xxxxxxxx a xxxxxxxxxxx advantage x marketing xxx that xxx target xxxxxx sees xx better xxxx a xxxxxxxxxx rsquo x But xx order xxx a xxxx to xxxx its xxxxxxxxxxx advantage xx must xxxxxxx the xxxxxxxxxxx closely xxx anticipate xxx likely xxxxxx plans xxxx The xxxxx of xxxxxxxxxxxxx can xx classified xx four xxxx according xx products xxxx or xxx and xxxxxxx same xx new xxxx a xxxx is xxxxx after xxxx Market xxxxxxxxxxx same xxxxxxxx same xxxxxxx trying xx increase xxxxx of x firm xxxxx s xxxxxxx products xx its xxxxxxx markets xxxxx probably xxxxxxx a xxxx aggressive xxxxxxxxx mix x g xxxxxxx amp xxx Johnson xxxxxxxxx new xxxx for xxx baby xxx nbsp xxxxxx development xxxx products xxx markets xxxxxx to xxxxxxxx sales xx selling xxxxxxx products xx new xxxxxxx Universities xxxxxxxxxx children xxx summer xxxxxxxx nbsp xxxxxxx development xxx products xxxx markets xxxxxxxx new xx improved xxxxxxxx for xxxxxxx markets xxxxxx develops xxxxxxx clothes xx appeal xx the xxxxxx who xxx their xxxxx nbsp xxxxxxxxxxxxxxx new xxxxxxxx new xxxxxxx moving xxxx totally xxxxxxxxx product xxxxx and xxxxxxx RJReynolds xxx cigarette xxxxxxxx adds xxxxx goods xx its xxxxxxx line xx appeal xx new xxxxxxxxx nbsp xxxxxxxxx should xxx forget xxxxxxxxxxxxx opportunities xxxxxx nbsp xxxxxx segmentation xxxx A xxxxxx is x group xx potential xxxxxxxxx with xxxxxxx needs xxx are xxxxxxx to xxxxxxxx something xx value xxxx sellers xxxxxxxx various xxxxx and xx services xxxxx that xx ways xx satisfying xxxxx needs xxxx Market xxxxxxxxxxxx is x two-step xxxxxxx naming xxxxx product xxxxxxx market xxxx very xxxxxxx needs xxx sellers xxxxxxxx various xxxxx substitutes xxxxx e x university xxxxxxxx segmenting xxxxx broad xxxxxxxxxxxxxxx in xxxxx to xxxxxx target xxxxxxx and xxxxxxx suitable xxxxxxxxx mixes xxxxx e x students xxx cannot xxxx close xx a xxxxxxxxxx the xxxxxxxxxx develops x distance xxxxxxxx program xx meet xxxxx needs xxxx So xxxxxxxxxx means xxxxxxxx a xxxxx of xxxxxx into xxxxxxx clusters xxxx who xxxx similar xxxxx Each xxxxxxx is x market xxxxxxx made xx of xxxxxxxxxx homogeneous xxxxxxxxx who xxxx respond xx a xxxxxxxxx mix xx a xxxxxxx way x good xxxxxx segmentation xxxxxxxx identifies xxxxxx segments xxxx meet xxxxxxxx Homogeneous xxxxxx all xxx people xx the xxxxxxx are xxxxxxx to xxxx other xxxxxxxxxxxxx without xxxx cluster xx different xxxx the xxxxx clusters xxxxxxxxxxx there xxx enough xxxxxx in xxx segment xx make xx a xxxxxxxxxx group xx go xxxxx Operational xxx variable xx useful xxx identifying xxxxxxxxx e x saying xxxx you xxxx to xxxxxx consumers xxx like xxxxxx sunsets xx hard xx operationalize xxxxx how xxx you xxxx them xx the xxxxxx But xxxxxx you xxxx students x mdash xxx know xxxxx to xxxx them xxx how xx reach xxxx using xxx right xxxxx nbsp xxxx to xxxxxxx market-oriented xxxxxxxxxx nbsp xxxxxx target xxxxxx approach xxxxxx homogeneous xxxxxxx as xxx market xxxxxxxx target xxxxxx approach xxxxxx or xxxx target xxxxxxxx and xxxxxxx a xxxxxxxxx marketing xxx for xxxx segment xxxxxxxx target xxxxxx approach xxxxxxx sub-markets xxxx a xxxxxx target xxxxxx and xxxxxxx one xxxxxxxxx mix xxx the xxxxxxxx target xxxx Segmentation xxxxxxxx of xxx types xxxx been xxxx successfully xx marketers xxx how xxx would xxxxxxxx yourself xxxxx the xxxxxxxxx variables xxx the xxxxx market xxxxx you xxxxx with xx assessment xxx the xxxxx nbsp xxxxxxxxxx Region xx the xxxxx country xxxx nbsp xxxx nbsp xxxx nbsp xxxx USA xxxxxx in xxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxxxxx Size xx city xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx people xxxxxxxxxxx Income xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxx Sex xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx male xxx female xxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx - xxxxxx size xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx no xxxx Family xxxx cycle xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx young xxxxxx Occupation xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx student xxxxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx some xxxxxxx Race xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxx Social xxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxx class xxxxxxxxxx Needs xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxxxx social xxxxxxxx sought xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx a xxx of xxxx not xxxxxxxxx Thoughts xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxxxxx disposed xxxxxx pizza xxxx of xxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx heavy xxxx Purchase xxxxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx frequent xxxxx familiarity xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx preference xxxx of xxxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxxxxxx shopping xxxx of xxxxxxx solving xxxx nbsp xxxx nbsp xxxxxxxxxx on xxxxx dial xxxxxxxxxxx required xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxx Lifestyle xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx struggler xxxx For xxxxxxxxx targeting xxxxxxxx customers xxxxxxxxx variables xxxxx be xxxx such xx type xx customer xxxxxxxxxxxx wholesaler xxxxxxxxxxxx size xx firm xxx product xxxx be xxxx type xx buying xxxxxxxxx new xxx modified xxxxx straight xxxxx kind xx relationship xxx purchasing xxxxxx nbsp xxxxxxxxxxx nbsp xxxxxxxxx can xxx positioning xx help xxxxxxxx product-market xxxxxxxxxxxxx Positioning xx an xxxxxxxx that xxxxx how xxxxxxxxx locate xxxxxxxx and xx present xxxxxx in x market xxxxxxx at xxxx positioning xxx marketers xxx see xxx customers xxxx a xxxx rsquo x current xx potential xxxxxxxx how xxxx view xxx competition xxxxx s xxxxxxxx see xxxx kind xx offering xx seen xx ideal xxx which xxxxxxxx is xxxxxx to xxxxxx to xxxxxxxxx segments xxx nbsp xxxxxxxxx have xxxxxxx made xxxx comparisons xxxxxxx products xxxxx on xxxxx extensive xxxxxxxxxx in xxx market xxxx don xxxxx t xxxxx it xxx in x positioning xxx but xx asked xx voice xxxxx opinions xx various xxxxxx according xx some xxxxxxxxx their xxxxxxx can xxxxxxxxx be xxxxxxx out xx a xxxxxxxxxxx map xxx example xx I xxxx to xxx you xx compare xxxx food xxxxxxxxxxx such xx McDonald xxxxx s xxxxxx King xxxxx rsquo x Kentucky xxxxx Chicken xxx Subway xx the xxxxx of xxxxx and xxxxxxx you xxxxx be xxxx to xxxxx it x did xxxx exercise xx a xxxxxxxxx and xxxx is xxxx I xxx from xxx students xxx if xxx agree xxxx it xxxx According xx the xxxxxxxxxxx map xxxxxxxx rsquo x and xxxxxx King xxx both xxxxx priced xxxxxxx with xx perceived xx slightly xxxxxx quality xxxxxxx of xxxxxxxxxxx meat xxx Wendy xxxxx s xxx Subway xxx more xxxxxxxxx but xxxxxx is xxxxxxxxx as xxxxxx quality xxxxxxxx closely xx Wendy xxxxx s xxxxxxx KFC xx lower xxxxxxx because xx the xxxx fat xxxxxxx one xxxxx at xxx gives xxx your xxx allowance xxx a xxxx according xx dieticians xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx Price xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx KFC xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx Wendy xxxxx s xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx Subway xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx Hi xxxxxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxx nbsp xxxxxxxx rsquo x nbsp xxxx nbsp xxxx nbsp xxxx Burger xxxx nbsp xxxx nbsp xxxxxxxxxx opportunities xx a xxxxxxxx marketing xxxxxxxxxxx nbsp xxxxxxxxx does xxx take xxxxx in x vacuum xxx environment xx dynamic xxxx Laws xxx change xxx companies xxxx abide xx them x g xxx Food xxx Drug xxxxxxxxxxxxxx determines xxxx information xxxx be xxxxxxxxx in xxxx labeling xxx technology xxxxx out xxxxxxxxx that xxxxxx our xxxxxxxx behavior x g xxxx phones xxxxxxxxx change xxxx time x g xxxxxxxxxxx are xxxxx and xxxx require xxxxxxxxx products xxx services xxxx immigration xxxxxxxxxxx are xxxxxxx mdash xxxxxxx Americans xxx Hispanics xxxx up xxxxx to xx the xxxxxxxxxx each xxxxxxxx it xx almost xx the xx population xxxxxxxxx get xxxxxxx companies xxxx So xxxxxxxxx must xxxxxx monitor xxx environment xx seek xxxxxxxxxxxxx and xxxxxx threats xx your xxxxxxx evaluates xxx environment xxxx week xx determine xx it xxxxxx enter xxx market xxx it xxxxx that xxx environment xx favorable xx soon xx it xxxxxxxxxx a xxx product xx service xx the xxxxxx the xxxxxx is xxx different xxx needs xx be xxxxxxxx again xxx Because xxx competitors xxxx see xxxx new xxxxxx and xxx change xxxxx strategy xx respond xxxxxxxxxxx Then xxxx company xxxx respond xx that xxxxxx and xx on xxxxxx nbsp xx companies xxxxxx have xxxxxxxxxx to xxxxx their xxxxxxx and xxx marketing xxxxx they xxxxxxx should xxxx them xxxxxxx their xxxxxxxxxx Objectives xxxxxxx cover xxxx issues xx earning x profit xxxxxxxxxx being xxxxxxxx useful xxx But xxxxxxxxx must xxxxxxx these xxxxxxxxxx with xxxxxxx resources xxxxxxx resources xxxxxxx financial xxxxxxxx AT xxx amp x producing xxxxxxxxxx and xxxxxxxxxxx Chrysler xxxxxxx IBM xxx copyrights xxxxxxxxx marketing xxxxxxxx McDonald xxxxx s xxxxx customer xxxx Coke xxxxxxxxx capability x and xxxxxxx relationships xxxxx nbsp xxxxx are xxxxx of xxxxxxxxxxxxx factors xx consider xxxxxxxxxxx environment xxxxxxxx Environment xxxxxxxxxxxxx environment xxxxxxxxx environment xxxxx environment xxxxxxxx social xxxxxxxxxxx nbsp xxxxxxxxxxx environment xxxx The xxxxxxxxxxx environment xxxxxx to xxx number xxx types xx competitors xxx marketing xxxxxxx must xxxx and xxx they xxx behave xxxx Most xxxxx operate xx a xxxxxxxxxxx environment xxxx of xxxxxxxxxxx generally xxxxxxxxxx a xxxxxxxx which xx guarded xxxxxxx in xxx U x through xxxxxxxxxxx Oligopolies xxxx as xxx automobile xxxxxxxx and xxxxxxxxxxxx competition xxxxxx foods xxx typical xx you xxxx analyze xxx competitors xx find x competitive xxxxxxxxx This xx not xxxx difficult xxx should xx done xxxxxxxxxxxxxx For xxxx of xxxx competitors xxxxxxxx the xxxxxx market xxxxxxx Price xxxxxxxxx and xxxxx strategy xxxx may xxxx you xxxx a xxx a xxxxxx segment xxxx is xxx being xxxxxxxx by xxx competitor xx a xxxxxxx feature xxx offered xx a xxxxx level xxx covered xxx This xxx indicate xxxxxxxxx strategies xx assess xxxx There xxx be xxxx conditions xxxxxxx by xxxxxxxxxxx that xxxx it xxxxxx impossible xx compete xx the xxxxxxxxxxxxxxxxxxx barriers xxxxx may xx patents xx copyrights xxxxx economies xx scale xx production xxxxxxxx to xxxxxxxx low xxxxxx control xxxx channels xxxx as xxxxx space xx supermarkets xxxxx cereal xxxxxxxxx control xxx shelf xxxxx for xxxxxx or xxxxx advertising xxxxxxx nbsp x company xxxxxx try xx avoid xxxxxxxxx head-on xx should xxxxxxxxxxxxx itself xxxxxxx its xxxxxx of xxxxxx market xxx Ps xx that xx is xxx perceived xx a xxxxxx competitor xxxx Economic xxxxxxxxxxx nbsp xxx economic xxx technological xxxxxxxxxxxx affect xxx way xxxxx and xxx whole xxxxxxx use xxxxxxxxx Economic xxxxxxxxxx change xxxxxxx especially xxxxx the xxxxxx economy xx connected xxxx people xxxx that xxxx theUnited xxxxxx sneezes xxxxxxxx for xx economic xxxxxxxx Canada xxxxxxx a xxxx This xxxxx that xxx downturn xxxx be xxxx severe xx the xxxxxxxx economy xxxx Inflation xxx interest xxxxx affect xxxxxx For xxxxxxx if xxxxx is xxxxxxxxx prices xx up xxx people xxx afford xx buy xxxxx items xx interest xxxxx go xx it xxxx more xx buy x house xx finance x car xxx so xxxxx people xxx They xxxx their xxxxx invested xx it xxx earn xxxx interest xxxxx and xxxx them xxxx buying xxxxx in xxx future xxxx Technological xxxxxxxxxxx nbsp xxx technological xxxx refers xx the xxxxxxxxx skills xxx equipment xxxx affect xxx way xx economy xxxxx s xxxxxxxxx are xxxxxxxxx to xxxxxx For xxxxxxx advances xx robotics xxxxx to xxxxxx quality xxxxxxx lower xxxxxxxxxx costs xxx reduces xxxxx Personal xxxxxxxxx increase xxxxxxxxxx just xxxxx of xxx easy xx is xx draft x document xxx edit xx without xxxxxx to xxxxxx it xxx the xxx for xxxxxxxxxxx transfer xxx shopping xxxxxxxx scanners xx grocery xxxxxx for xxxxxxxxx management xxxx has xxxxxxxxxxxxxx the xxxxx industry xxxxxxxx technology xxx Smart xxxxxx are xxxxxxxx our xxxxx hellip xxxx Political xxxxxxxxxxx nbsp xxxxxxxxxxx mdash xx emphasis xx a xxxxxxx rsquo x interests xxxxxx everything xxxx can xx limiting xxxxxxx it xxx keep xxxx companies xxxx considering xxxxxxxxxxxxx in xxxxxxxxxxxxx markets xxx unification xx European xxxxxxx common xxxx currency xxx other xxxxxxxx groupings xxxx the xxxxx partners x S xxxxxx and xxxxxx is xxxxxxxx down xxxxxxxx to xxxxx nbsp xxxxxxxxxxx mdash x social xxxxxxxx that xxxxx to xxxxxxxx the xxxxxx and xxxxxx of xxxxxxxxx has xxxxx in xxxxxxxxxx over xxx last xxxxxxx Consumers xxx now xxxxxx informed xx their xxxxxx as xxxxxxxxx can xxxx more xxxxxxxx decisions xxx business xxxx respond xx their xxxxxxxxxxxx nbsp xxxxx environment xxxx In xxx U x the xxxxx climate xx to xxxxxxxxx competition xxxxx are xxxxxxxxx antimonopoly xxxx and xxxxxxxxxxx that xxxxxx the xxxxxxxxx mix xxxxxxxxx Consumer xxxxxxxxxx laws xxx not xxx food xxx drugs xxx controlled xxxxxxx safety xx controlled xxxxxx and xxxxx laws xxxx e x Some xxxxxx have xxxxxxx beautification xxxx preventing xxxxxxxxxx Prosecution xxx involve xxxxx fines xxx or xxxx time xxxx There xxx also xxxx laws xxxxxxxxx international xxxxx nbsp xxxxxxxx social xxxxxxxxxxx nbsp xxx cultural xxxxxx environment xxxxxxx how xxx why xxxxxx live xxx behave xx they xx There xxxx been xxxx changes xx recent xxxxxxx which xxxx an xxxxxxxxx impact xx consumer xxxxxxxx More xxxxx in xxx work xxxxx means xxxx they xxxx more xxxxxx and xxxxxxxx making xxxxx than xxxx in xxxxxxx More xxxxxxxxxxxxx households xxxxx that xxxx have xxxxx financial xxxxxxxxxxxxxxxx and xxxx discretionary xxxxxx to xxxxx on xxxxxxxxxx The xxxxxxxxxx is xxxxx which xxxxx that xxxxx is x growing xxxx for xxxxxxxxxxxxxx products xxx services xxxx as xxxxxxxx living xxxxxx are xxxxxxxxxxxx health xxxxxxxxx which xxxxxxx how xxxx consumer xxxx and xxxxx products xxxx as xxxxxxxxxx drugs xxxxxxx or xxxxxx themselves xx the xxx etc xxxxx changes xxxx about xxxxxx Marketers xxxx continually xxxxxxx the xxxxxxxxxxx to xxxxxx opportunities xxx example x disposable xxxxxx manufacturer xxx the xxxxxxxxx of xxx aging xxxxxxxxxx for xxxxx of xxxxx adult xxxxxxx rsquo xxx individuals xxxxxxxxx of xxxxxxxxxxxx mdash xxxx technology xxx a xxx market xxxxxxx nbsp xxxxxxxxxx opportunities xxxx How xx firms xxxxxxxx opportunities xxxxxxx Electric xxxxxxxxx a xxxxxxxxx planning xxxx and xxxxx for xxxxx green xxxxx positions xxxxx on xxxxxxxx strength xxxxxxxxx and xxxxxxxx attractiveness xxxxxxxxxx nbsp xxx Boston xxxxxxxxxx Group xxx developed x portfolio xxxxxxxxxx approach xxxxx treats xxxxxxxxxxx products xxxxxxxxx or xxxxxxxxx business xxxxx as xxxxxx they xxxx stock xxxxxxxxxxx to xx bought xxx sold xxxxx financial xxxxxxxx nbsp xxx must xxxxxxxx the xxxxx and xxx risks xxxx with xxxxxxxxxxx sensitivity xxxx products xxx more xxxxxxxxx than xxxxxx e x cigarettes xxxxxxxMore Articles From Marketing
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