Question.3643 - It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution
Answer Below:
A xxxxxxxxx audit xxxx be xxxxxxxxx to xxxxxx a xxxxxxxxxx system's xxxxxxxx to xxxxxx demands xxx the xxxxxx on xxxxxxxxxx ROI xx its xxxxxxxxx efforts xxx appropriate xxxxxxxxxxxx must xx interviewed xxx specific xxxxxxxxx must xx asked xxxxx categories xxxx been xxxxxx for xxxx discussion xxxxxxxxxxx market xxxxxxxx and xxxxxxxxx Based xx how xxxxxxxxxxxx the xxxxxxx satisfies xxxxxxx requests xxx places xxxxxx in x competitive xxxxxxx each xx these xxxxxxxxxx might xxxxxxx important xxxxxxxx nbsp xxxxxx and xxxxxx SegmentsSenior xxxxxxxxxx the xxxxxxxxx group xxx the xxxxxxxx development xxxxxxxx are xxxxxxxxx stakeholders xx speak xxxx These xxxxxx are xxx most xxxxxxxxxxxxx on xxxxxxx demographics xxxxxx trends xxx segmentation x healthcare xxxxxxxx can xxxx successfully xxxxxxxxx its xxxxxxxx to xxxxx patient xxxxxxx by xxxxxxxxxxx and xxxxxxxxxxxxx market xxxxxx Healthcare xxxxxxxxx can xxxxxxx service xxxxxxxx by xxxxxxxxxx their xxxxxxx populations xxxxx on xxxxxxxxxxxxx demographic xx geographic xxxx Berkowitz xxxxxxxxx inquiries xx this xxxx include xxxxx patient xxxxxxxxxxxx are xxx aiming xxx and xxxxx sectors xxxx different xxxxx How xx you xxxxxxx your xxxxxx developments xxx modify xxxx offerings xx necessary xxx frequently xx the xxxx updated xxx what xxxxxxx and xxxxxxxxxxx do xxx utilize xx segment xxxx market xxxxx inquiries xxxx to xxxxxxxxx whether xxx healthcare xxxxxx maintains xxx competitiveness xxxxxxx to xxxxxx dynamics xxx makes xxxxxxxxx based xx competition xxxxxxxx Shankar xxx Carpenter xxxx PromotionAn xxxxxxxxx component xx any xxxxxxxxx audit xx promotion xxxxxxxxxx with xxxxxxxxxxxx are xxxxxxxxx including xxx marketing xxxxxxxxxx and xxxxxxx relations xxxxxxxxx To xxxxx patient xxxxxxxxxxx and xxxxx awareness xxxxxxxxxx businesses xxxx to xxxxxx their xxxxxxxx successfully xxxxx the xxxxxxxxx queries xxx Which xxxxx of xxxxxxxxxxxxx work xxxx to xxxxx your xxxxxxxx audience xxx do xxx assess xxxxxxx your xxxxxxxxx initiatives xxx successful xxx do xxxxxxxxxxx and xxxxxxxx from xxxxxxxx guide xxxx marketing xxxxxxx nbsp xx being xxxxx of xxx promotion xxxxxxxxx the xxxxxx system xxx make xxxx that xxxxxxx engagement xx optimized xxx that xxxxxxxxx expenditures xxxxx the xxxxxxxx return xx investment xxxxx These xxxxxxxxx aid xx determining xxxxxxx the xxxxxx system's xxxxxxxxx tactics xxx increasing xxxxxxx awareness xxx engagement xxxxx also xxxxxxxx a xxxxxx Monitoring xxx effectiveness xx promotions xx essential xxx improving xxxx in xxx future xxx making xxxx they xxxx patient xxxxxxx nbsp xxx healthcare xxxxxx can xxxxx out x comprehensive xxxxxxxxxx of xxx marketing xxxxxxxx and xxxx sure xx is xxxxxxxxxxx in xxx healthcare xxxxxx and xxxxxxxxxx to xxx requirements xx the xxxxxxxx by xxxxxxxxx these xxxxxxxxx stakeholders xxx posing xxxxx focused xxxxxxxxx nbsp xxxxxxxxxxxxxxxxxxx E x nbsp xxxxxxxxxx of xxxxxx Care xxxxxxxxx nbsp xx ed xxxxx and xxxxxxxx Learning xxxx Dutta x nbsp xxxxxxxxx Channels xxx Healthcare xxxxxxxx An xxxxxxxxx Study xxxx Journal xx Health xxxxxxxxx nbsp xxxxxx P xxxxxxxxx J xxx Stevens x J xxxxxxxxx Marketing xxx Health xxxx Organizations xxxx Building x Customer-driven xxxxxx System xxxx John xxxxx amp xxxx nbsp xxxxxxx V xxx Carpenter x S xxxx Handbook xx Marketing xxxxxxxx Edward xxxxx Publishing xxxxMore Articles From Marketing
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