Question.3643 - It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distribution
Answer Below:
A xxxxxxxxx audit xxxx be xxxxxxxxx to xxxxxx a xxxxxxxxxx system's xxxxxxxx to xxxxxx demands xxx the xxxxxx on xxxxxxxxxx ROI xx its xxxxxxxxx efforts xxx appropriate xxxxxxxxxxxx must xx interviewed xxx specific xxxxxxxxx must xx asked xxxxx categories xxxx been xxxxxx for xxxx discussion xxxxxxxxxxx market xxxxxxxx and xxxxxxxxx Based xx how xxxxxxxxxxxx the xxxxxxx satisfies xxxxxxx requests xxx places xxxxxx in x competitive xxxxxxx each xx these xxxxxxxxxx might xxxxxxx important xxxxxxxx Market xxx Market xxxxxxxxxxxxxx management xxx marketing xxxxx and xxx business xxxxxxxxxxx division xxx important xxxxxxxxxxxx to xxxxx with xxxxx people xxx the xxxx knowledgeable xx patient xxxxxxxxxxxx market xxxxxx and xxxxxxxxxxxx A xxxxxxxxxx business xxx more xxxxxxxxxxxx customize xxx products xx match xxxxxxx demands xx recognizing xxx comprehending xxxxxx niches xxxxxxxxxx providers xxx improve xxxxxxx delivery xx segmenting xxxxx patient xxxxxxxxxxx based xx psychographic xxxxxxxxxxx or xxxxxxxxxx data xxxxxxxxx Important xxxxxxxxx in xxxx area xxxxxxx Which xxxxxxx demographics xxx you xxxxxx for xxx which xxxxxxx have xxxxxxxxx needs xxx do xxx oversee xxxx market xxxxxxxxxxxx and xxxxxx your xxxxxxxxx as xxxxxxxxx How xxxxxxxxxx is xxx data xxxxxxx and xxxx methods xxx information xx you xxxxxxx to xxxxxxx your xxxxxx These xxxxxxxxx seek xx ascertain xxxxxxx the xxxxxxxxxx system xxxxxxxxx its xxxxxxxxxxxxxxx adjusts xx market xxxxxxxx and xxxxx decisions xxxxx on xxxxxxxxxxx analysis xxxxxxx Carpenter xxxxxxxxxxx essential xxxxxxxxx of xxx marketing xxxxx is xxxxxxxxx Interviews xxxx stakeholders xxx necessary xxxxxxxxx the xxxxxxxxx department xxx patient xxxxxxxxx personnel xx raise xxxxxxx involvement xxx brand xxxxxxxxx healthcare xxxxxxxxxx need xx market xxxxx services xxxxxxxxxxxx Among xxx suggested xxxxxxx are xxxxx forms xx communication xxxx best xx reach xxxx intended xxxxxxxx How xx you xxxxxx whether xxxx marketing xxxxxxxxxxx are xxxxxxxxxx How xx evaluations xxx comments xxxx patients xxxxx your xxxxxxxxx tactics xx being xxxxx of xxx promotion xxxxxxxxx the xxxxxx system xxx make xxxx that xxxxxxx engagement xx optimized xxx that xxxxxxxxx expenditures xxxxx the xxxxxxxx return xx investment xxxxx These xxxxxxxxx aid xx determining xxxxxxx the xxxxxx system's xxxxxxxxx tactics xxx increasing xxxxxxx awareness xxx engagement xxxxx also xxxxxxxx a xxxxxx Monitoring xxx effectiveness xx promotions xx essential xxx improving xxxx in xxx future xxx making xxxx they xxxx patient xxxxxxx The xxxxxxxxxx system xxx carry xxx a xxxxxxxxxxxxx evaluation xx its xxxxxxxxx efficacy xxx make xxxx it xx competitive xx the xxxxxxxxxx market xxx responsive xx the xxxxxxxxxxxx of xxx patients xx involving xxxxx important xxxxxxxxxxxx and xxxxxx these xxxxxxx questions xxxxxxxxxxxxxxxxxxx E x Essentials xx Health xxxx Marketing xx ed xxxxx and xxxxxxxx Learning xxxxx S xxxxxxxxx Channels xxx Healthcare xxxxxxxx An xxxxxxxxx Study xxxxxxx of xxxxxx Marketing xxxxxx P xxxxxxxxx J xxxxxxx R x Strategic xxxxxxxxx for xxxxxx Care xxxxxxxxxxxxx Building x Customer-driven xxxxxx System xxxx Wiley xxxx Shankar x Carpenter x S xxxxxxxx of xxxxxxxxx Strategy xxxxxx Elgar xxxxxxxxxxMore Articles From Marketing
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