Question.4191 - Module 2 Case Study #1 Due Saturday by 11:59pm Points 100 Submitting an external tool Attempts 1 Allowed Attempts 1 Available Jan 5 at 12am - Jan 18 at 11:59pm Case Study #1 Please read the attached case: "LG Electronics Strategic Planning for Competitive Advantage” related to Chapter 2 of the e-text. After reading the case, be sure to address the questions at the end in a carefully crafted essay not to exceed four (4) pages. Your answers should be as detailed as possible with references from the actual case, e-text, or outside research sources. Make sure to read the Case Study Analysis Guidelines in the modules. Make sure all questions are answered thoroughly and completely. The case study must be original content each time. In other words, written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. Be sure to cite all sources inclusive of the article and e-text. Check for the correct forms of verbs, capitalize proper nouns, and make sure you are using the correct word or phrase. Sometimes what we say and what we hear are different from the way something must be written. Requirements and Format Length: not to exceed three (3) pages double-spaced, typed, 12 pt. font, 1” margins. Your case study submission must follow the APA format The case study must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page. Research materials should be high-quality sources such as those available through the library's online databases. Supplementary materials (such as tables, figures, and screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated into the main text. An electronic copy of the case analysis must be submitted via Turnitin. Any similarities found in Turnitin above 25% will subject the analysis to be returned for no credit and may be subject to further discipline under the plagiarism policy of the College. Complete and upload your work in Microsoft Word format, not PDF, and submit no later than 11:59 pm ET Saturday! YOUR FILE MUST BE NAMED: MKT 2220 Your Last Name CaseStudy#1 GRADING: • 70% of the thoughtfulness and thoroughness of the paper • 30% for grammar, syntax, structure, professionalism, and editing Case Activity #1 Chapter 2 LG Electronics Strategic Planning-1.docxDownload Case Activity #1 Chapter 2 LG Electronics Strategic Planning-1.docx The following content is
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Module xxxx Study xxxx Pagan xxxxxxxxxx OF xxxxxxxxx MKT xx Dr xxxxxxxxxxxxx th xxxxxxxx LG's xxxxxxx Component xxxxxxxxx SBU xxxxx is x leader xx the xxxxxxxxxxxx vehicle xxxxxxxxxx industry xxxxx be xxxx represented xx the xxxxxxxx Mark xxxxxxxx of xxx Boston xxxxxxxxxx Groups xxx portfolio xxxxxx The xxx matrix xxxxxxxxxxx business xxxxx based xx their xxxxxx growth xxxx and xxxxxx share xxxx the xxxx categories xxxxx Stars xxxxxxxx Marks xxxx Cows xxx Dogs xxxxx that xxxx Vehicle xxxxxxxxx Solutions xx part xx a xxxxxxxxxx new xxx rapidly xxxxxxx market xx fits xxx characteristics xx a xxxxxxxx Mark xxxx et xx The xxxxxx is xxxxxxxxxxxx high xxxxxx and xxxxx LG xx leading xxx sector xx terms xx market xxxxx the xxxxxxxx unit xxxxxx has x smaller xxxxx compared xx more xxxxxxxxxxx players xx the xxxxxxx automotive xxxxxxxx As xxxx LG's xxxxxxx telematics xxxxxxxx has xxxx growth xxxxxxxxx but xxxxx requires xxxxxxxxxxx investment xx increase xxx market xxxxx and xxxxxxxxxxxxx In xxx BCG xxxxxx Question xxxxx represent xxxxx that xxx in xxxxxxxxxxx markets xxx have xxx market xxxxx These xxxx often xxxxxxx substantial xxxx investments xx either xxxx market xxxxx or xxxxxx whether xxxx are xxxxx further xxxxxxxxxx LGs xxxxxxx Component xxxxxxxxx is xx the xxxxx stages xx capitalizing xx the xxxxxxx demand xxx advanced xxxxxxxxxx technologies xxxx as xxxxxxxxxx cockpit xxxxxxxxxxx and xxxxxxxxxx vision xxxxxxx The xxx will xxxx continued xxxxx on xxxxxxxxxx partnerships xxx scaling xxxxxxxxxx to xxxxx capture xxx growth xxxxxxxxx of xxx automotive xxxxxxxxxx sector xx LG xxx maintain xxx leadership xxxxxxxx and xxxxxx its xxxxxx share xxx Vehicle xxxxxxxxx Solutions xxx could xxxxxxxxxx transition xxxx a xxxx which xxxxxxxxxx a xxxxxxxxxxx market xxxx a xxxx market xxxxx generating xxxxxxxxxxx revenue xxx profit xxxx et xx Question xxx LG xxxxxx Steam xxxxxx represents x differentiation xxxxxxxx for xxxx Home xxxxxxxxx and xxx Solution xxxxxxx Differentiation xxxxxxxx involves xxxxxxxx unique xxxxxxxx that xxxxxxx value xxxxxxx innovative xxxxxxxx quality xxx performance xxxxxxxx the xxxxxxx to xxxxx out xxxx competitors xxx justify x premium xxxxx By xxxxxxxxxxx the xx Styler xxxxx Closet xx is xxxxxxx into xxx growing xxxxxxxx demand xxx convenient xxxxxxxxxxxxx clothing xxxx solutions xxx Stylers xxx of xxxxxxxxx technology xx sanitize xxx deodorize xxxxxxx without xxxxxxx on xxxxx chemicals xxxx it xxxxx from xxxxxxxxxxx washing xxxxxxxx or xxx cleaning xxxxxxxx The xxxxxxx to xxxxxx allergens xxxx as xxxxxx dust xxx pet xxxxxx without xxxxx or xxxxxx adds xxxxxxx layer xx appeal xxx health-conscious xxxxxxxxx This xxxxxxxxxx product xxxxxxxx a xxxxxxxx to xxx consumer xxxx for xxxxxxxxxxx and xxxxxxxxx clothing xxxx emphasizing xxxxxxxxxxx and xxxxxx benefits xxx Styler xx also xxxxxx in xxx ability xx care xxx delicate xxxxx that xxx be xxxxxxx in xxxxxxxxxxx washing xxxxxxxx thus xxxxxxxx to x broader xxxxxx As xxxxxxxx Scott x television xxxxxxxxxxx and xxxxxxxxxx suggests xxx Styler xxx the xxxxxxxxx to xxxxxx a xxxxxxxxx staple xxxxxxxxxx its xxxxxxxxx market xxxxxx Furthermore xxx inclusion xx celebrity xxxxxxxxxxxx such xx Jonathan xxxxxx promotion xx the xxxxxxx strengthens xxx position xx the xxxxxx and xxxxx elevate xxx brand xxxxx The xxxxxxxxxxx with x public xxxxxx known xxx expertise xx home xxxxxxxxxxx and xxxxx creates x positive xxxxxxxxxx and xxxxx in xxx product xxxx et xx This xxxxxxxxx approach xxxxxxxxxxx the xxxxxxxxxxxxxxx strategy xx fostering xxxxxxxxx connections xxxx potential xxxxxxxxx In xxxxxxxx the xx Styler xxxxxx with xxx growing xxxxx of xxxxx home xxxxxxxx further xxxxxxxxxxx LG's xxxxxxxxxx to xxxxxxxxxxxx technology xxx customer-centric xxxxxxxxx As xxxxxxxxx increasingly xxxx for xxxx to xxxxxxxx their xxxxx while xxxxxxxxxxx cleanliness xxx health xxxxxxxxx LGs xxxxxxxxxx approach xxxxxxx the xxxxxx Steam xxxxxx differentiates xxx brand xxx captures xxxxxx attention xx the xxxxxxxxxxx home xxxxxxxxx industry xxxxxxx this xxxxxxx LG xx not xxxx enhancing xxx product xxxxxxxxx but xxxx positioning xxxxxx as x leader xx the xxxxx home xxx health-conscious xxxxxxxxx markets xxxxxxxx LGs xxxxxxxx of xxxxxxx products xxxxxxx both xxxxxx stores xxx online xxxxxxxxx such xx Best xxx Costco xxxxx Target xxxxxx and xxx own xxxxxxx represents xxx Place xxxxxxx of xxx marketing xxx The xxxxxxxxx mix xxxxx referred xx as xxx Ps xxxxxxx Price xxxxx and xxxxxxxxx focuses xx how x company xxxx its xxxxxxxx into xxx hands xx consumers xxx Place xxxxxx is xxxxxxxxxxxx concerned xxxx the xxxxxxxxxxxx channels x company xxxx to xxxxxx its xxxxxxxx are xxxxxxxxxx to xxx target xxxxxx By xxxxxxxx its xxxxxxxx through x combination xx physical xxxxxx stores xxx online xxxxxxxx LG xx effectively xxxxxxxx that xxx offerings xxx available xx a xxxx range xx customers xxxxxxxxx convenience xxx maximizing xxxxx Physical xxxxxx stores xxxx Best xxx Costco xxxxx and xxxxxx give xxxxxxxxx the xxxxxxxxxxx to xxxxxxxx directly xxxx LGs xxxxxxxx see xxxx in xxxxxx and xxxx an xxxxxxxx purchase xxxxxxxx in xxxxxx These xxxxxxxxxxx retail xxxxxxxxx allow xxxxxxxxx to xxxxxxxxxx LG xxxxxxxx in xxxxxxxxx settings xxxx as xxxx appliance xxxxxxxx or xx models xxxxx can xxxx a xxxxxxxxxxx role xx influencing xxxxxxxx decisions xx the xxxxx hand xxx online xxxxxxxx through xxxxxxxxx such xx Amazon xxx its xxx website xxxxx shopping xxxx convenient xxx consumers xxx prefer xx browse xxx buy xxxxxxxx from xxx comfort xx their xxxxx Online xxxxxxxx also xxxxxxxx the xxxxx benefit xx comparison xxxxxxxx where xxxxxxxxx can xxxxxxx assess xxxxxxx features xxxxxx and xxxxxxx Lamb xx al xxx multi-channel xxxxxxxx also xxxxxx to xxx growing xxxxx of xxxxxxxxxx particularly xx more xxxxxxxxx move xxxxxx digital xxxxxxxx experiences xx having x presence xx popular xxxxxxxxxx sites xxxx Amazon xx taps xxxx a xxxxxx audience xxxxxxxxxxxx on xxx ease xx access xxx the xxxxx that xxxxxxxxx place xx these xxxxxxxxx Furthermore xxxxxxx through xxxx physical xxx online xxxxxxxx helps xx maintain xxxxxxxxxxx advantage xx the xxxxxxx consumer xxxxxxxxxxx market xxx ability xx reach xxxxxxxxx in xxxx traditional xxxxxxxxxxxxxxxx stores xxx through xxx growing xxxxxx space xxxxxxx LG xx tap xxxx diverse xxxxxxxx preferences xxxxxxxxx brand xxxxxxxxxx and xxxxx potential xxxx comprehensive xxxxxxxxxxxx strategy xxxxxx with xxx global xxxxxx ambitions xxxxxxxx the xxxxxxx to xxxxxxxx product xxxxxxxxxxxx and xxxxxxx its xxxxxx presence xxxxxx different xxxxxxx and xxxxxxxx segments xx conclusion xxx strategic xxx of xxxx physical xxx digital xxxxxxxxxxxx channels xxxxxxxx a xxxxxx Place xxxxxxxx in xxx marketing xxx ensuring xxxx its xxxxxxxx are xxxxxxxxxx to x broad xxxxx of xxxxxxxxx ultimately xxxxxxx sales xxx market xxxxxxxxxxx References xxxx C x Hair x F xxx McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xxx c xx page x e x dd x b xx a xMore Articles From Marketing
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