Question.2935 - Visit Publix SuperMarkets … The assignment has two parts: PART 1: A) For the product category that your group has been assigned, pick one brand (i.e. manufacturer brand or private label brands or premium brands) and identify the brand’s marketing mix (product details, price, promotion and place). B) Identify the competitor brands available and provide an in-depth competitive analysis based on benefits, price, promotional offers and packaging. (Chapter 1, Chapter 9) C) Identify the needs and wants this product satisfies and what innovation or changes has the product/company implemented to address today’s macroenvironment (for example, have they changed packaging to lower shipping cost or to help the environment?) PART 2: Use secondary and primary research data to provide answers to the following: A) Outline the consumer behavior process with respect to your chosen brand. (Consumer Behavior– Chapter 5) B) Identify the needs that motivate the consumers to purchase the brand and the level of involvement by interviewing at least five customers. (Chapter 5) C) Identify and analyze the segmentation strategy used by the company, the target market and the positioning strategy. (Chapter 8) (Use advertisements for the brand to comment on target market and positioning strategy). D) Discuss how the brand’s packaging and labeling contribute to the firm’s overall strategy. Here you are expected to comment on the design of the package and the information on the package. (Chapter 10) E) Provide suggestions on how to improve the marketing strategy for the brand. (Chapter 9)Written Report:1) All groups must turn in a 10 page analysis.Fall 20122) Please identify the different parts of your analysis by the use of appropriate headings, such as: PART 1 A) Marketing Mix PART 1 B) Competitive Analysis PART 1 C) Needs and Wants, Innovations PART 2 A) Consumer Behavior Process, Etc. 3) Information collected from customer interviews should be reflected in the assignment. 4) The assignments should be typed using Times New Roman 12pt. font and with 1”margins on all sides, single spaced, stapled and revised for grammatical and spelling errors. 5) A copy of the questionnaire used for customer inputs should be included in the assignment as an Appendix. 6) Secondary sources of information should be cited. 7) Your paper will be graded based on the degree of research, analysis and clarity. 8) You may use print ads / commercials for the product in the Appendix.
Answer Below:
Part x The xxxxxxxxxxxx Strategy xxx Segmentation xxxxxxxx of xxx company xx based xx the xxxxx of xxx use xxx the xxxxxxxx base xxxx the xxxxxxx has xxxxxxx to xxxxxxx their xxxxxxxx based xx the xxxxx two xxxxxxxxx Thus xxx company xxx made x since xxxxxx to xxxxxx that xxxx are xxxxxxxxx products xxxx will xx able xx fulfill xxx needs xx their xxxxxx customer xxxx The xxxxxxxx has x wide xxxxxxx of xxxxxxx flavors xxxx is xxxxx on xxx strategy xx their xxxxxxxx segmentation xxxx it xxxxx to xxxxxxxxxxxx on xxx basis xx the xxxxxxxx base xxxx the xxxxxxxx has xxxx sure xxxx it xxx prepared xxxxxxxxx flavors xxx different xxx groups xxx example xxxx have xxxx flavors xxxxxxx in xxxx the xxxxx and xxx tastes xxx preferences xx the xxxxxxxx These xxxxxxx various xxxxxxx such xx chocolate xxx strawberry xxxxx are xxxxx by xxx children x lot xxxx it xxxxx to xxx elders xxx people xx the xxxxxx age xxxxx the xxxxxxx has x wide xxxxx of xxxxxxxx for xxxx also xxx company xxx specially xxxx and xxxxxxx processes xx ensure xxxx they xxx building xxxxxxxx based xx the xxxxx of xxx customer xxx company xxx also xxxxxxxxx its xxxxxx based xx the xxx use xxx end xxx means xxx primary xxxxxx for xxxxx the xxxxxxxxx purchase xxxxx products xxxx the xxxxxxx has xxxx various xxxxxxxx that xxxxxxx different xxxxx of xxx people xxxxx on xxx situations xxx example xx various xxxxxxxx that xxx company xxxxxxxx is x few xxxxxxxx for xxxxxxx ceremonies x few xxxxx on xxxxxxxx parties xxx a xxx on xxx basis xx various xxxxxxxx parties xxxx the xxxxxxx has xxxxxxx that xx has xxxxxxxx various xxxxxxxx market xxxxxxxx as xxxx as xxx market xxxxx on xxx end xxx Thus xxx above xxxxxxxxxx has xxxxxxx showed xxx segmentation xxxxxxx of xxx company xxx highlight xx the xxxxxxx is xxxx it xx differentiated xxxxx on xxx customer xxxx as xxxx as xxx end xxxx model xxx Target xxxxxx A xxxxxx is x well xxxxxxx area xx which xxx business xxxxxxx on xx principal xxxxxxxx In xxx traditional xxxxx a xxxxxx is xxxxxxx only xx a xxxxxxxx place xx which xxx company xxxxxxxx and xxx geographical xxxxxx in xxxxx the xxxxxxx carries xx its xxxxxxxx processes xx the xxxxxx world xxx market xxxxx is xxx only xxxxxxxxxx to xxxxxxxx environment xxx now xx has xxxx expanded xx the xxxxxx world xxxx a xxx market xxx emerged xxxx has xxxxxxxx a xxx of xxxxxxxxxxxxx to xxx various xxxxxxxx concerns xxx advertisements xx the xxxxxxx are xxxx attractive xxx they xxx mostly xxxxxx Thus xxx main xxxxxxxxxxx strategy xx the xxxxxxx is xxxxx online xxxx also xxxxxxxx the xxxxxx which xxx company xx targeting xxx is xxx wide xxxxxx world xxxx the xxxxxx market xx the xxxxxxxx has xxxxxxx from xxx physical xxxxxx to x well xxxxxxx and xxxxxxxxx online xxxxxxx process xxx company xxx ensured xxxx it xxx built x very xxxxxxxx friendly xxxxx and xxxx model xx also xxxx easy xxx efficient xx use xxxxxxxx the xxxxxx product xxxxx of xxx company xx highlighted xxxxxx and xxx customers xxx select xxx products xxxxxx which xxxxxxxx a xxx of xxxx to xxx customers xxxxxxxx there xx an xxxxxxxxxx market xxxx the xxxxxxx is xxxxxxxxx The xxxxxxx has xxx policy xx cash xx delivery xxx online xxxxx When xxx executives xx to x particular xxxxxxx to xxxxxxx the xxxxxxxx products xxxx they xxxx request xxx customer xxxxx appointment xxx permission xx gather xxxxxxxxx customers xxx the xxxxxxx Thus xxx sales xxxxxxxxx ensures xxxx they xxxx additional xxxxxxxx with xxxxxxxxxx and xxxx attend xxx various xxxxxxxxx customers xxxx have xxxxxxxx in xxx house xx the xxxxxxx customer xxxx the xxxxxxx has x modern xxx also x much xxxxxxx model xxx distributing xxxxxxx in xxxxx market xxxxx The xxxxxxxxxxx Strategy xxx positioning xxxxxxxx is xxx process xx ensuring xxxx the xxxxxxxx of xxx company xxxx been xxxxxx in xxx best xxxxxxxx channel xxx company xxxx should xxxxxx that xx takes xxx the xxxxxxxxx plans xxx also xxxxxxxxxx all xxx required xxxxxxxxxx to xxxxxx that xx has xxxx able xx place xxxxxx in xxx particular xxxxxx that xx has xxxxx itself xx place xxxx The xxxxxxxxxxx strategy xx the xxxxxxx is xxxx it xxxxx to xxxxxxxxxxxxx itself xxxx its xxxxxxxxxxx and xxxxxxx differentiated xxxxxxxx Thus xxxxx differentiated xxxxxxxx will xxxxxx that xxx company xxx a xxxxxxxxx consumer xxxx The xxx of xxx company xx to xxxxxx its xxxxxx in xxx online xxxxxx and xxxx the xxxxxxx has xxxxx to xxxxxx that xx has xxxxxxxx all xxx sauces xx the xxxx possible xxxxxx and xx also xxxxxxxxx large xxxxx advertising xxxxxxx to xxxxxx that xxx customers xxx also xxxxx that xxx company xxx taken xxx online xxxxxx Thus xxx positioning xxxxxxxx of xxx company xx that xx wants xx differentiate xxxxxx from xxx competitors xxx create xx entirely xxxxxxxxx company xx regards xx the xxxxxxx offerings xxx company xxx the xxxxxxxxxxx strategy xx making xxx products xxxxxxxxx to xxx newer xxxxxxxxxx Thus xxx positioning xxxxxxxx is xx differentiate xxx products xxxx the xxxxxxxxxxx and xxxx to xxxxxx that xxxxx target xxxxx is xxx people xx the xxxxx generation xxx above xxxxxxxx thus xxxxx that xxx company xxxx not xxxx to xxx the xxxxxxxx in xxx same xxxxxxxx as xxx competitors xxx it xxx differentiated xxx products xx a xxxxx extent xxxxxxxx the xxxxxxxxxxx strategy xx the xxxxxxx is xxxx planned xxx implemented xx a xxxx dedicated xxxxxx Thus xxx the xxxxx discussions xxxx that xxx marketing xxxxxxxx of xxx company xx much xxxxxxx and xxx company xxx been xxxx to xxxx and xxxx the xxxxxxxx in xxx desired xxxxxx that xxxx wanted xx push xxx product xx Part x Suggestions xxx primary xxxxxxx of xxx company xx yogurt xxxxx is x milk xxxxxxx The xxxx products xx not xxxx a xxxx good xxxxxxxxx if xx is xxx refrigerated xxxx a xxxxxx care xxxxx to xx taken xx ensure xxxx the xxxxxxxx are xxx spoilt xx the xxxxxxxx system xxx mechanism xxx the xxxxxxx of xxx products xxx preserved xxxx the xxxx suggestion xxxx I xxxx for xxx company xx for xxxxxxxxx and xxx delivery xxxxxx The xxxxxxxxxxxxxxx have xxxx discussed xxxxx Proper xxxxxxxxx Management xxxxx There xxx to xx a xxxxxx inventory xxxxxxxxxx in xxxxx companies xxxxxxx the xxxxxxxx are xxx consumer xxxxxxxx Thus xxx company xxxxx to xxxxxx that xx has x critical xxxxxxxxx planning xx place xx there xx excess xxxxxxxxx then xx will xxxx to xxxxxxxx of xxx products xxxxx will xxxx to xxxxxx for xxx company xxxx the xxxxxxx should xxxxxx that xx has x proper xxxxxxxxx planning xxxxxxxx System xxxxx The xxxxxxx dealing xx consumer xxxxxxxxxxxx has xx ensure xxxx the xxxxxxxx are xxx destroyed xx damaged xx the xxxxxxx If xxxx will xx damaged xx transit xxxx it xxxx not xx accepted xx the xxxxxxx In xxxx the xxxxxx takes xxx product xxxxxxx properly xxxxxxxx it xxxx it xxxx lead xx negative xxxxxxxxx for xxx company xxxx the xxxxxxx will xx traced xxxx it xx very xxxxxxxxx to xxxxxx that xxx delivery xxxxxxx is xxxx planned xxx also xxx delivery xxxx and xxxxxxxx should xx in xxxxx and xxxxxxxx maintained xxx company xxx been xxxxxxxxxx very xxxx and xxx also xxxx able xx create x large xxxxxx share xxx itself xx addition xx the xxxxxxx employs xxx additional xxxxxxxxxxx provided xxxxx it xxxx be xxxx to xxxxxx its xxxxxx to x great xxxxxx and xxxx further xxxxxxxx its xxxxxxx References xxxxxxx J xxxxxxx Yogurt xx School xxxxx Menus xxxxx After xxxx Forces xxxxxx NBC xxxx Health xxxxxxxxx from xxxx www xxxxxxx com xxxxxx chobani-yogurt- xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx B xxxxxx Chobani xxxxxx for xxxxxx consumers xxxx as xxxxx Yogurt xxxxxxxxx Hastens xxx recall xx lsquo xxxxx rsquo xxxxx containers xxxx Online xxxxxxxxx from xxxx www xxxxxxxxx co xx news xxxxxxxx Chobani-blamed-making- x consumers-sick-Greek-yogurt-company-hastens-recall-moldy-containers xxxx Background xx Chobani xxxxxxxxx from xxxx chobani xxx products xxxxxxxx A xxxxxxx Recalls xxxx Greek xxxxxx The xxxx Street xxxxxxx Retrieved xxxx http xxxxxx wsj xxx news xxxxxxxx SBMore Articles From Marketing
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