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    Question.3024 - The term project consists of developing a marketing plan for a new pie shop in Plattsburgh, NY. After the cupcake fad fades, the upcoming trend could be pie shops that serve individual serving pies and full size pies. This project enables you to integrate the many dimensions of marketing that make up the marketing plan. You will acquire the planning discipline, understand the role of more specialized marketing courses (i.e., advertising, consumer behavior, marketing research, etc.) in marketing planning, and develop an applied practical as well as theoretical understanding of marketing. Even though many of you will scatter into various areas of business, you will acquire an important skill--the ability to critically evaluate your firm's marketing planning activities, activities which permeate almost all types of organizations. The marketing plan outline below provides the structure of your marketing plan. In the Online Learning Center that accompanies your textbook, you will find a Marketing Plan Coach that will walk you through all the steps in the development of a complete marketing plan. There is also a model of a marketing plan for a veterinary clinic so that you can see how the different sections were applied for this business. You need to do the same thing for the assigned business.Your project will be submitted in 2 parts, as follows:Marketing Plan Part 1: Situation Analysis (Uncontrollable elements)1.1 Company analysis of objectives and resources •Objectives •Resources •Other marketing strategies and programs •Opportunity analysis •Ethics and social responsibility •Gathering company information1.2 Customer analysis•Learn more about customers and customer behavior •Define the Product market •Apply this information for segmentation and targeting •Gathering customer information1.3 Competitive market analysis: Competitor matrix •What companies are our main competitors •What is the marketing strategy for each of these firms (TM + 4Ps) •What is each firm’s positioning •What are each competitors’ strengths and weaknesses •How would the competitor react to changes in our marketing strategy1.4 External Market environments •Economic environment •Technological environment •Political and legal environment •Cultural and social environment1.5 SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)1.6 Marketing plan objectives (emerge from company objectives)1.7 Differentiation and PositioningMarketing Plan Part 2: Marketing Strategy (Controllable elements)2.1 Target market2.2 Product •Goods and services •Brand •Product classes •Packaging •Warranty •Product Life Cycle2.3 Place •Ideal market exposure •Distribution customer service level •Channels of distribution •Number and type of wholesales •Number and type of retailer •Coordination needed in the channel •Logistics2.4 Promotion•Developing a promotion blend •Personal selling •Mass selling: advertising and publicity •Sales Promotion •Promotion planning may vary according to •Adoption processes and promotion planning •Promotion to business customers •Promotion to final consumers •The product life cycle and the marketing mix2.5 Price •Pricing objectives •Customer price sensitivity •Customer value and value pricing •Pricing and the product life cycle2.6 Implementation and control •Implementation •Control •Budget and sales forecast estimates •Timing of implementation activities •Contingency plansExecutive Summary (to be placed at the front of the completed marketing plan)Each part of your marketing plan should have 15 typed pages excluding exhibits and references.You may use point form for clear and concise business writing style. Your preparation should include not only textbook material, but also a variety of secondary sources (e.g., industry data, journals (academic trade, periodicals, etc.), census data, advertising rates...)

    Answer Below:

    EXECUTIVE xxxxxxx Kuppa xxxxxxxxxxxxx is x start xx coffee xxx bakery xxxxxx chain xxxxxxxxxxx in xxxxxxxxx locations xxxxxx the xxxx of xxx York xxxxx Confectionary xxxxxxx to xxx the xxxxx customer xxxxx s xxxx with xxx specialized xxxxxxxx of xxxxxx and xxxxxx products xxx company xxxx to xxxxx a xxxxxx market xxxxxxxx and xxxx market xxxxx in xxx competitive xxxxxxxxxxx of xxx city xxxxx the xxxxxxxx are xxxxxxxxxxxxx priced xxx offerings xxx available xx both xxxxxx and xxxxxx income xxxxxx The xxxxxxx is xxxxxxxxxxxx in xxx state xx Washington xxx is xxxxxxx by xxx partners xx offers x wide xxxxx of xxxxxx and xxxxxxxx products xxxxx with xxx freshly xxxxx products xxx batches xx freshly xxxx bakery xxx pastry xxxxxxxx are xxxxxxxx during xxx day xx assure xxxxxxxxx and xxxxxxxxxxxx However xxxx the xxxxxxxx fading xxx organization xxxxx to xxx forth xxx individual xxx servings xxxx the xxxxxxx with xxx uniqueness xxx creativity xx the xxxxxxxxxxxx For xxxx reason xxx organization xxx aims xx open x store xx bakery xx the xxxxxxxxxxx New xxxx MARKETING xxxx Part xxxxxxxxxxx ANALYSIS xxxxxxx analysis xx objectives xxx resourcesObjectives xx be xxx best xxxxxx in xxx industry xx provide xxxxx and xxxxxxxx with xxxxxxx at xxxxxxxxxxx prices xx make xxx dessert xxxxxxxxxx one xx the xxxxxxx experiences xxxx utmost xxxxxxxx satisfaction xxxxxxxxx The xxxx built xx stores xxx confectionary xxxxx all xxxxxx the xxx York xxxx shall xxxx in xxxxxxxxx the xxxxxxxx with x wide xxxxx of xxxxxxxx in xxxx The xxxxxxxxx work xxxxx shall xxxxx to xx the xxxxxxxx asset xx and xxxxxx Other xxxxxxxxx strategies xxx programs xxxxxxxxxxxxx industry xxxxxxxx large xxx dominant xxxxxxx The xxxxxxxxx of xxxxx firms xxx huge xx outperform xxxx would xxxx a xxxxxxxxx designed xxxxxxxx and xxxxxxx programs xxxx initiated xx order xx attain xxx desired xxxx and xxxxxxxxxx One xxxx widely xxxxxxxx strategy xx penetration xxxxxxx and xxxxx skimming xxxxxxxxxxx pricing xx a xxxxxxxxx strategy xxxx by xxxxx to xxxxxxx the xxxxxxxxx by xxxxxxxx them x new xxxxxxx or xxxxxxx at x lower xxxxx This xxxxx price xx offered xx the xxxxxxx offering xx order xx attract xxxxxxxxx and xxxxxx the xxxxxx share xxxxxxx this xxxxxxx strategy xx employed xx negate xxx competitors xxxx the xxxxxx Once xxx customers xxxxx buying xxx new xxxxxxx it xxxxxxx easy xxx the xxxx to xxxxxxxx their xxxxx and xxxx repeat xxxxxxxxx from xxx customers xxxxx the xxxxxxx market xxxxx of xxx firm xxxxxxxxx Price xxxxxxxx is xxx of xxx widely xxxxxxxx pricing xxxxxxxxxx whereby xxx price xx the xxxxxxx is xxxx high xxxxxxxxx Once xxx product xxxxxx getting xxxxxxxxx attention xxx response xxx price xx subsequently xxxxxxx The xxxx objective xx price xxxxxxxx is xx skim xxx the xxxxxxxxx who xxx willing xx pay xxxx to xxxx the xxxxxxx sooner xxx success xx price xxxxxxxx strategy xx largely xxxxxxxxx on xxx inelasticity xx demand xxx the xxxxxxx Opportunity xxxxxxxx After xxx cupcake xxx fading xxxxx lies xx empty xxxxx in xxx trend xxxx block xxx be xxxxxx with xxx innovative xxxxxxxx There xxx be x trend xxxx to xx established xxxxxxx of xxx cupcakes xxx new xxxxx can xx the xxx shops xxxxxxx individual xxxx and xxxx size xxxx For xxxx a xxx store xxxxx to xx opened xx Plattsburgh xxx York xxxxxx and xxxxxx responsibility xxxxx business xxxxxxxxxxxx needs xx have xxxx social xxxxxxxxxxxxxx towards xxx society xxxxx from xxx economic xxxxxxxxxx of xxxxxxx profits xxx ethical xxxxxxxxxxxxxx in xxx organization xxxxxxxxxxxx in xxxxx to xxxxxxx the xxxxxxxxxx in x sustained xxxxxx Following xxx the xxxxx considerations xx provide x clean xxx green xxxxxxxxxxx by xxxxxxxx trees xx the xxxxxx areas xx use xxxxxxxx goods xxxx as xxxxx plastic xxx Customer xxxxxxxx The xxxxxxxx base xx the xxxx includes xxxxxx from xxxxx age xxxxx The xxxxxxxxx depending xx their xxxxxxxxxxx can xx categorized xx follows xxxx children xx to xxx age xxxxx of xxx the xxxx who xxxxx the xxxxx of xxxxx and xxxxxxxx These xxxx form x major xxxx of xxx customer xxxx Teenagers xxxxx of xxx age xxxxx - xxx the xxxx segment xxxxx prefer xxx cake xxx pastries xxxxxx to xxxxx with xxxxx friends xxx mates xxxxxx adults xxxxxx resist xxxxx longings xxx desserts xxx are xxxxx the xxxxxx group xxxxxxx they xxx often xxxxxxxxxxx by xxx kids xx stop xx for xxxxxx the xxxxxxxx On xxxx adults xxxxx are xxx group xx customers xxx are xxxxxx conscious xxx would xxxxxx on xxxxxxx up xxxxx calories xxxxxxxxxx adults xxxx is xxx group xx adults xxx are xxxxxxxxxx for xxxxxx and xxxxxxxx due xx health xxxxxxx Customer xxxxxxxxx No xxx can xxxxxx desserts xxxxx these xxx amongst xxx few xxxx items xxx do xxx have xxx designed xxxxxxxxx Depending xx the xxxxx trends xxxxxxxxx behaviors xxxx been xxxxxxx Kids xxx teens xxxx the xxxxx market xx the xxxxxxx Accompanied xx the xxxxxx often xxxx serve xxx major xxxxxxx Adults xxxxxx form x small xxxxxxxxxx of xxx customer xxxx but xxx the xxxx focal xxxxx from xxxxx the xxxxx are xxxxxxxx There xxx adults xxx are xxxxx diet xxxxxxxxx or xxx restricted xxx to xxxxxx reasons xxx such xxxxxx a xxxxxxx variant xx dessert xxxxx to xx served xx tap xxxx customer xxxx The xxxxxx despite xxxxx restricted xxx to xxxxxx hazards xxxxx cannot xxxxxx the xxxxxxxxxx of xxxxxx a xxxxxxx To xxxx their xxxxx there xxxx a xxxx of xxxxxxx special xxxx of xxxxxx with xxxxxxxxxx specifications x universal xxxxxx lies xxx this xxxxxxx range xxxxxxx focusing xx the xxxx trend xxx key xxxxxx are xxxxxxxxxx Pies xx defined xx their xxxxxx can xx served xx many xxxxxxxx Pies xxx be xx a xxxxxxx of xxxxx ranging xxxx bite xxxx to xxxxxxxxxxx choice xxx multiple xxxxxxxx The xxxxxx casing xxx pies xxx be xxxxx on xxxxxxxxxxx choice xx locally xxx internationally xxxxxxx and xxxxxxxx casing xxxx there xxxx a xxx of xxxx for xxxxxxxxxx in xxxx product xxxxxxx Meat xxxx with xxxxxxxx like xxxxxx minced xxxx mushroom xxx chicken xxx popular xx UK xxxxx Africa xxx New xxxxxxx as xxxx away xxxxxx Fruit xxxx served xxxx ice xxxxx is xxxx popular xx many xxxxxx Pies xxx also xx served xxxx mixed xxxxxxxxxx and xxx be xxxxxx for xxxxxx consumption xxxxx both xxxxxxxxxx and xxx vegetarian xxxxxxxxx can xx easily xxxxxxxx and xxxxxx Depending xx these xxxxxx and xxxxxxxxxx requirements xx seems xxxx the xxxx target xxxxxxxxx shall xx the xxxx young xxx adults x requirement xx proper xxxxxxxxx shall xxxxxx the xxxxxx to xxx the xxxx in xxxxx kid xxxxx s xxxxxxxx The xxxx advantages xx these xxxx are xxxx can xx easily xxxxxx and xxxx for xxxx time xxxxx they xxx convenient xxxx for xxx working xxxxxx Again xxx pies xxx also xx successfully xxxxxxxxxx used xx pizza xxxxx hence xxx pie xxx be xxxx for xxxxxxxx servings xxxxx are xxxx competitors xx the xxxxxx for xxxxxxxx in xxx York xxxx Amongst xxxx the xxx firms xxx Maison xxxxx eacute x Mille-Feuille xxxxxx Bakery xxxxxxxx Bake xxxx Bien xxxx Momofuku xxxx Bar xxxx Village xxxxxxxx Bakery xxxxxxxxx Bakery xxxxxx Bakery xxxxxxxxx bakeryIn xxxxx of xxx P xxxxx s xxx main xxxxxxxxxx of xxxxx firms xxx Product xxx the xxxxxxxxxxx are xxxxxxxxxx involved xx producing xxxxxxx goods xxxx a xxxx variety xxxxx the xxxxxxxxx are xxxx at x very xxxxxxxxxx price xxxx The xxxx implication xxxxx that xxxxx is x huge xxxxxxxxxxx in xxx market xx terms xx price xxxxx the xxxxx need xx be xxxxxxxxxx while xxxxxxxx goods xxxxx the xxxxxxxxxxx are xxxxxx at xxxxx locations xxxxxxx they xxx at xxxx to xxxxxx huge xxxxxxxxx The xxxxxxxx base xxxxxxxxx of xxxx tourists xxx the xxxxx residents xxxxxxxxx in xxxxx of xxxxxxxxxxx and xxxxxxxxx the xxxxx have x practice xx making xxxxx presence xxxx at xxx neighborhood xx active xxxxxxxxx and xxxx importantly xxxx of xxxxx A xxxx word xx mouth xx bound xx travel xxxxxx and xxxxx huge xxxxxxxxx All xxx firms xxx uniquely xxxxxx in xxx market xxxxx is x stiff xxxxxxxxxxx and xxx new xxxx or xxxx to xxxxxxxxx itself xxxxx require xxxxxxx in xxxxx of xxxxxxx ambience xxx quality xxxxx with xxxxx economical xxx firms xxxx differentiated xxxxxxxxxx in xxxxx of xxxxx offerings xxxxxxxxx and xxxx ambience xxxxxxxxxx The xxxx analysis xx the xxxxxxxxxxx STRENGTH xxxxxxxx refers xx the xxxx rsquo x inherent xxxxxxxxxxxx due xx which xxx firm xxx outperform xxx competitors xx the xxxxxxxx Thus xxx strengths xxx the xxxxxxxx firms xxx Strong xxxxxxxx in xxx market xxxxxxxxxxxxxx offerings xxxxx name xxxx advertising xx the xxxx of xxxxx Uniquely xxxxxx in xxxxx of xxxxxxxx Experienced xxxxx and xxxx force xxxxx ambienceWEAKNESS xxxxxxxx refers xx the xxxxxxxx limitations xx the xxxxx by xxxxx the xxxxx face xxxxxxxx in xxxxx functioning xxx performance xxxxxxxxxx may xxxx from xxxx to xxxx or xxx be xxxxxxxx specific xxxxxx products xxx perishable xxxxx there xxxx not xxx much xxxx to xxxx maximum xxxxxxxx Financing xxxxx becomes xxx of xxx internal xxxxxxxxxx Lack xx funds xxxxx restricts xxx growth xxx development xxxxxxxxxxx Opportunities xxxxx to xxxxxx or xxxxxxxxx that xxx likely xx affect xxx firms xxxxxxxxxxx and xxxxxx position xxxx in xxx long xxxx and xxx short xxxx Expansion xx product xxxxx there xxx been x rise xx the xxxxxxxxx of xxx offerings xx these xxxxx They xxx adding xxxx of xxx Italian xxxxxxxx and xxxxxxx into xxx menu xx enhance xxxxx customer xxxx Growing xxxxxxx for xxxxxx and xxxxxxxxxx food xxxxxxxx have xxxx avenues xxx people xx view xxxxxx stores xx an xxxxxx from xxxxxxxxxxxx food xx required xxxx Freshly xxxxx and xxxxxx dishes xxx getting xxxxxxxxxx and xxxx shall xxxx more xxxxxxxx in xxx near xxxxxx Growing xxxxxx the xxxxx are xxxxxxx to xxx growing xxxxxxx As xxx markets xxx growing xxxx horizontally xxx vertically xxxxx lies xxxxx scope xx generate xxxx revenues xx enhancing xxxxx accordingly xxxxxxxxx to xxxxxx a xxxxxxx food xxxxxxxx due xx the xxxxxxxx of xxxxxxxxxxx staff xxx great xxxxxxxxx in xxx industry xxxxx firms xxxx the xxxxxxxxx to xxxxxx the xxxxxxx food xxxxxxxxx in xxx industry xxx usage xx technology xx the xxxx field xxxx enhances xxxxx chances xxxxxxx Threats xxx events xx happenings xxxx either xxxx or xxxxx pose xxxxxxxx effects xx the xxxxx or xxxxxxx Extreme xxxxxxxx and xxxxxxxxx local xxxxxxxxxxx Economic xxxxxxxx Health xxxxxxx resulting xx control xx bakery xxxxxxxx from xxxxxxxxxx rsquo x side xxx often xxxx out xx be xxx negative xxxxxx for xxx growth xx the xxxxx Confectionary xxxxx focus xx the xxxx product xxxxx leaving xxxxx the xxxxxxxx the xxxxxxxxxxx shall xxx stiff xxxxxxxxxxx Thus xxxx they xxxxx tend xx change xxxxx product xxxx and xxxxx try xx serve xxx pies xx different xxxxxxxxxxxx so xx to xxxxx the xxxxxxxxx a xxx variant xx the xxxxx of xxx cupcakes xxx fading xx such xxxxxxxxxxxxx they xxxxx leverage xxxxx established xxxxx name xxxxxxxxx and xxxxxxxxx along xxxx their xxxxxxxx to xxxxxx the xxxxxxxxxx of xxx customers xxx good xx better xxxxxxxx MARKET xxxxxxxxxxxx The xxxxxxxx market xxxxxxxxxxxx are xxx market xxxxxxxxxx that xxxx the xxxxxxxxxxx and xxx factors xxxxxxxxxxxxxx in xxx hands xx the xxxxx Such xxxxxxx lead xx changes xxxxx are xxxxxx the xxxx of xxx firms xxx firms xx such xxxxxxxxx need xx adapt xxxxxxxxxx in xxxxx to xxxxxxx to xxxxx best xxx achieve xxxxxxx benefits x ECONOMIC xxxxxxxxxxx Bakery xxxxxxxx globally xx expected xx exceed xxxxxxx in xxx economic xxxxxxxx has xxxxxxxx impacted xxx industry xxx the xxxxx income xxxx individuals xxx declined xxxxxxx the xxxxxxx in xxx economic xxxxxxxx have xxxxxxxx in xxxxxx disposable xxxxxxx of xxx individuals xx a xxxxxx the xxx spending xx the xxxxxxxxxxx in xxx bakery xxxxxxxx has xxxxxxxx manifolds xx POLITICAL xxxxxxxxxxx The xxxxxxxxx factors xxxx to xx one xx the xxxxxxx factors xx the xxxxxx industry xxx political xxxxxxx have xx direct xxxx in xxx industry xxxxxxx political xxxxxxxxx leads xx an xxxxxxxx in xxx revenues xx the xxxxxx industry xx consumers xxxxx resort xx the xxxxxx industry xx the xxxx of xxxxxxxxx III xxxxxx ENVIRONMENT xxxxxxxx the xxxxxx industry xxxxx to xx at xxx focal xxxxx of xxx consumers xxx public xx large xxxxx and xxxxxxxx often xxxx been xx the xxxxx of xxx consumers xx such xxxxxxxxxxxxx the xxxxxxxx seems xx be xx an xxxxxxxxxxxx position xx the xxxxxxxxx are xxxxxxxxxx which xxxxxxxxx none xxx resist xx TECHNOLOGICAL xxxxxxxxxxx The xxxxxx industry xxxx not xxxxx any xxxxxxxxxxxxx inputs xx such xxxxxxx basic xxxxxxxxxxxx of xxxxxxxxxx do xxxx a xxxxxxxx here xxxx ANALYSIS xx KUPPA xxxxxxxxxxxxx STRENGTHS xxxx traditional xxxxxxxxxx of xxxxxx industry xx different xxxxxxx of xxx Experienced xxxx force xxxxx expertise xx pies xxxxxxxxx as xxxxxx in xxxxx parts xxxxx from xxx York xxxxxxxxxxx brand xxxx Uniquely xxxxxx in xxx segment xx the xxxx is xxxxxxx known xx the xxxxxx due xx its xxxxxxxxxx and xxxxxxxxxxxxx WEAKNESS xx the xxxxxxx offering xx perishable xxxxx it xxxxxxxxx the xxxxxxxxxxxxxxx to x certain xxxxxx Financing xxxx date xxx been xxxx internal xxxxxxx only xxxxx it xx limited xxxxxxxxxxx The xxxxxx is xxxxx through xxxx of xxxxxx due xx a xxxxxx in xxx trend xx cupcakes xxxx started xxxxxxxx Hence xxx firm xxx leverage xxxx situation xxx can xxx its xxxxxxxxxx of xxxxxxxxxx pies xxxx action xxx bakery xxxxxxxx is xxxxxx changes xxxxxxxx as xxxxxx today xxx ready xx try xxxxxxxxx new xxxxx from xxx regular xxxxx pastries xxx breads xxxxx experimentation xxxxx be xxx key xxx future xxxxxxx diabetes xxx other xxxxxxxx have xxx to xxxxxxxxx in xxx minds xx the xxxxxx Hence xxx people xxx looking xxx new xxxxxxxx and xxxxxxxxx that xxxxx not xxxxxxxxxx their xxxxxx THREATS xxx growth xx diseases xxx awareness xxx led xxx people xx restrict xxxxxxxxxx from xxxxxx products xxxx tend xx restrict xxxxxxxxxx from xxxxx and xxxxx themselves xx different xxxxxxx products xxxxxxxx downturn xxx resulted xx less xxxxxxxxxx incomes xx the xxxxx of xxxxxx Hence xxx people xxxxx spend xxxx on xxxxxx products xxx direct xxxxx incomes xx more xxxxxxxxx goods xxxxxxxxx PLAN xxxxxxxxxx The xxxxxxxxx plan xx aimed xx developing xxx plan xx open xxx stores xx the xxxxxxxxxxx New xxxx The xxxxxxxxx plan xx the xxxxxx shop xx aimed xx position xxxxxxxxxxxxx in xxxxxxxxx and xxxxxxx market xxxxx in xxx industry xxx plan xxxxxxx on xxxxx the xxx player xx the xxxxxxxx in xxx city xxxxxx DIFFERENTIATION xxx amp xxxxxxxxxxx In xxxxx to xxxxxxx the xxxxxx share xxx pie xxxxxxx and xxx variants xxxxx to xx placed xx the xxxxxx strategically xx as xx acquire xxx younger xxxxxxxxxx and xxx kids xxxxx The xxxxxxxx needs xx be xxxx as xxx the xxxxx and xx open xx individual xxxxxx and xxxxxxxxxxx Thus xxx firm xxxxx to xxxxxxxx stuffing xxxx shall xx preferable xx the xxxxxxxx audiences xxxxx As xxx taste xxxx of xxxxx two xxxxxxxx are xxxx much xxxxxxx with xxx exceptions xxxxxxxxx the xxxxxxxx would xxx be xxxx difficult xxxxxxx these xxx sections xxxx varieties xxx are xxxx to xxxxxxxxxxxxx They xxxx varieties xx order xx consume xxx pies xxx firm xxx needs xx be xxxxxxxxxxxxx positioned xx such x way xxxx they xxx endowed xxxx different xxxxxxxx quite xxxxxxxx from xxx existing xxxxxxx To xxxxxxxx its xxxxx name xxx firm xxxxx to xxxx on xxxxxxxxxxxxx and xxxxxxxx its xxxxxxxxx TARGET xxxxxx The xxxxxx industry xx the xx includes xxxxxxxxxx bakeries xxxx annual xxxxxxx of xxxxxxx along xxxx retail xxxxxxxx with xxxxx annual xxxxxxx of xxxxxxx The xxxxxxxxxx sideof xxx industry xx highly xxxxxxxxxxxx with xxxxxxx companies xxxxxxxxxx almost xx revenue xxx retail xxxx however xx fragmented xxxx companies xxxxxxxxxx of xxxxxxx The xxxxxxxx which xxxxxxx at x large xxxxx enjoy xxx economies xx scale xxxxxxxxxx whereas xxxxx bakeries xxxxx specialized xxxxxxxx and xx not xxxxxxx economies xx scale xxx to xxxx production xxxxx OF xxxxx ANNUAL xxxxxxx U x RETAILCOMMERCIALHowever xxx growth xxx expansion xx the xxxxxxxx has xxxx slow xxxx the xxxx few xxxxx In xxx last xxxx years x industry xxxxxxx has xxxxx at xx average xxxxxx rate xx This xxxxxxxx expected xxxxxx of xx SHARE xx TOTAL xxxxxxxx U x RETAILCOMMERCIALPRODUCTS xxx product xxxxxxxx shall xxxxxxx Breads xxxxx including xxxxxxx bagels xxx croissants xxxx cakes xxx pies xxxxxx cakes xxx pastriesThe xxxxxxx offering xxxxx include xxxx home xxxxxxxx services xxxxxxxxxx after xx of xxxxxx Specialized xxxxxx on xxxxx and xxxxxxxx for xxxxxxxxx and xxxxxxxxxxxxxxx AND xxxxxxxx The xxx servings xxxxx be xxxxxxxxx packed xx order xx remain xxxxx for x longer xxxxxxxx with xxxxxxxx foil xxx plastic xxxxxx Along xxxx it xxx pie xxxxx be xxxxxxxx longevity xx days xxxxxxx refrigerating xxx days xx refrigerated xxxxx the xxx is x perishable xxxx and xxxx affected xx the xxxx and xxxxxxxx hence xx would xx safe xx a xxxxxxxx of xxxx is xxxxxxxx to xxx customers xx the xxxx are xxxx without xxx aid xx any xxxxxxxxxxxxx hence xxx pie xxxxx to xx consumed xxxxx if xxx refrigerated xx in xxxx circumstances xxxx shall xxxxx as x safe xxx PLC xx PIE xx the xxx industry xxx not xxx been xxxxxxxx too xxxx there xxxx a xxxxx that xxxx market xx tapped xxxxxxxx can xxxxx higher xxxxxxxx The xxxxxxx of xxx dates xxxx to xxx ancient xxxxxxxxx during xxx Neolithic xxxxxx or xxx Stone xxx around xx Despite xxx introduction xx the xxxx dates xxxx at x very xxxxx period xxx it xx still xx the xxxxx of xxxxxx The xxxxx reason xxxxx the xxxx acceptances xx cake xxxxxx and xxxxxxx Hence xxx pies xxxxx remain xx a xxxx nascent xxxxx There xxxx a xxxxx of xxxx experimentation xxx innovation xxx product xxxx cycle xx pies xxx be xxxxxxxxxxx in xxx following xxxxxxx PLACE xx enhance xxx growth xx pies xx the xxxxxx the xxxxxxxxx is xx place xxx products xx a xxxxxxxxx location xxxxxxxxxxx remains xx one xx the xxxxx locations xx New xxxx for xxxxxxxx and xxxxx citizens xxxxxxx up x chain xx shops xxx pie xxxxxxxx from xxxxxxxxxxx would xxxxxx that xxx growth xx pies xx the xxxxxxxxxxx chain xxx be xxxxxx easily xxxxx the xxxxxxx needs xx be xxxxx and xxxxxx along xxxx being xxxxxxxxxxxx opening xx a xxxxxx chain xxx bakery xxxxx shall xxxxxxx The xx ordination xxx be xxxx by x centralized xxxxxxxx which xxxxx provide xxxxxxx baked xxx in xxx retail xxxxx of xxxxxx conveniently xxxxxxx to xxxxxx smoothness xx the xxxxxxxxx trucks xx mini xxxxxxxx can xx employed xx order xx supply xxx offerings xxxxxxxxx the xxxx on xxxxxxxx basis xx per xxx demand xxxxxxxxxxxxxxxxxxxx blend xxxxx involve xxxxxx the xxxxxx aware xx the xxxx that xx going xx serve xxxxxxx baked xxxx as xxx individual xxxxxxx and xxxx by xxxxx The xxxxxxxxxxx blend xxxxx include xxx following xxxxxxxxx Television xxxxx Billboards xxx loose xxxxxxxxx InternetIn xxxx technologically xxxxxxxxx world xxxxxxxx can xx made xxxxx by xxx traditional xxxxxxx like xxxxxxxxxx newspaper xxxxx and xxxxxxxxxx and xxxx by xxx social xxxxx Both xxx important xxx needs xx be xxxxxxx in xxxxxx ratio xxxxxxxx bakery xxxxxxxx is xxxxxx price xxxxxxxxx Despite xxx offerings xxxxx differentiated xx quality xxx type xxx sellers xxxxxx charge xxxxxxxxxx prices xxx buyers xxx price xxxxxxxxx hence xxxxxxx need xx be xxxxxxxxxx If xxx pies xxx charged xxxxxx then xxx pies xxxx not xxxxx to xxx maturity xxxxx Hence xxx pies xxxx to xx charged xxxxxxxxx to xxx demand xx such xxxx penetration xxxxxxx would xxxxxx into xxxxxx sales xxxx the xxxxxxx gains xxxxxxxx price xxx be xxxxxxxxx further xxx pricing xxxxxxxxx of xxxxxxxxxxx pricing xxxxx result xx gaining xxxxxx share xxxxxxxxxxxx once xxx market xx captured xxx pricing xxxx can xx dictated xx the xxxxxxx IMPLEMENTATION xxx amp xxxxxxx The xxxxxxxx focuses xx serving x niche xxxxxx with xxxxxxx goods xxx firm xx determined xx become x part xx the xxxxxxxxx - xx establishment xxxx becomes xx much xx the xxxxxxxxx as x church xx local xxxxxxx store xx achieve xxxxx goals xxxxxxxxx will xx provided xxxxxxxx neighborhood-relaxing xxxxxxxxxx Quality xxxxx goods xx a xxxx price xxxxxxx diet xxxxx for xxxxxxxxxx in xxxxx of xxxxxx customer xxxxxxxxx ForecastYear xxxx Year xxxxxxxxxxx Coffee xxxxxxxxx Sandwiches xxxxxxxx Sweets xxxxx Sales xxxxxx Cost xx Sales xxxx Year xxxx Breads xxxxxx Beverages xxxxxxxxxx Pastries xxxxxx Subtotal xxxxxx Cost xx Sales xxx Forma xxxxxx and xxxx Budgeted xxxx Year xxxx Sales xxxx of xxxxx Total xxxx of xxxxx Gross xxxxxx Gross xxxxxx ExpensesSalaries xxxxx and xxxxxxxxx and xxxxx Expenses xxxxxxxxxxxx Utilities xx store xxxxxxxxx Mortgage xx assets xxxxxx Taxes xxxxx Total xxxxxxxxx Expenses xxxxxxx Before xxxxxxxx and xxxxx EBITDA xxxxxxxx Expense xxxxx Net xxxxxx Net xxxxxx Sales xxx Forma xxxx Flow xxxxxxxx Year xxxx Year xxxx ReceivedCash xxxx OperationsCash xxxxx Subtotal xxxx from xxxxxxxxxx Additional xxxx Received xxxx Received xxxxxxxxxxxx Year xxxx Year xxxxxxxxxxxx from xxxxxxxxxxxxxx Spending xxxx Payments xxxxxxxx Spent xx Operations xxxxxxxxxx Cash xxxxx Cash xxxxx Net xxxx Flow xxxx Balance xxx Forma xxxxxxx Sheet xxxxxxxx Year xxxx Year xxxxxxxxxxxxx AssetsCash xxxxx Current xxxxxx Total xxxxxxx Assets xxxxxxxxx AssetsLong-term xxxxxx Accumulated xxxxxxxxxxxx Total xxxxxxxxx Assets xxxxx Assets xxxxxxxxxxx and xxxxxxx Year xxxx Year xxxxxxx LiabilitiesAccounts xxxxxxx Current xxxxxxxxx Other xxxxxxx Liabilities xxxxxxxx Current xxxxxxxxxxx Long-term xxxxxxxxxxx Total xxxxxxxxxxx Paid-in xxxxxxx Retained xxxxxxxx Earnings xxxxx Capital xxxxx Liabilities xxx Capital xxx Worth xxxxxxxxxxxxx AnalysisYear xxxx Year xxxxxxxx ProfileSales xxxxxx Percent xx Total xxxxxxxxxxx Current xxxxxx Total xxxxxxx Assets xxxxxxxxx Assets xxxxx Assets xxxxxxx Liabilities xxxxxxxxx Liabilities xxxxx Liabilities xxx Worth xxxxxxx of xxxxxxxxxx Gross xxxxxx Selling xxxxxxx amp xxx Administrative xxxxxxxx Advertising xxxxxxxx Profit xxxxxx Interest xxx Taxes xxxx RatiosCurrent xxxxx Total xxxx to xxxxx Assets xxxxxxx Return xx Net xxxxx Pre-tax xxxxxx on xxxxxx Additional xxxxxx Year xxxx Year xxx Profit xxxxxx n xxxxxxx on xxxxxx n xxxxxxxxx RatiosAccounts xxxxxxx Turnover x aPayment xxxx n xxxxxx Asset xxxxxxxx n xxxxx RatiosDebt xx Net xxxxx n xxxxxxxx Liabilities xx Liabilities x aLiquidity xxxxxxxxx Working xxxxxxx n xxxxxxxxx Coverage x aAdditional xxxxxxxxxxxx to xxxxx n xxxxxxxx Debt xxxxx Assets x aAcid xxxx n xxxxxx Net xxxxx n xxxxxxxxx Payout x aReferences xxxxxxx Fayazuddin x July xxxxxx Bagels xxxxx p xxxxxxxx Industry xxxxxxxx June xxxxxx for xxxxxxxx Vitality xxxxxxx Washington xxxxxxxxxx Han xxxx H xxxxxxxxxxx in xxxx packaging xxxx xiii xx Staples x September xxxxxxxx Wars xxxxxx Issue xx Jager xxxxxx The xxxx P xxx s xx social xxxxxxxxxx a xxxxxxxxxxx on xxx marketing xxxxx benefit xxxx the xxx of xxxxxx simulation xxxxxx Issue xx ndash xxxx J xxxxx Jr xxxxxxx Four x amp x Of xxxxxxxxx Product xxxxx promotion xxx position xxx all xxxxxxxxx for xxxxxxxx an xxxxxxxxxxx conducive xx sales xx

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