Question.3076 - Choose a successful / unsuccessful brand and present its brand-building activities (including experiential contact with the customer, if available), pricing and advertising strategies. Analyse if and how the 4Ps are/are not clear, consistent, credible and competitive. While compiling the presentation, make sure that you link the theoretical knowledge from classes with practice (the brand you have chosen).
Answer Below:
Introduction xxxxxx achieve xxxxxxx in xxx backdrop xx continued xxxxx on xxxxxxx customer xxxxx and xxxxxxxxxx to xxxxx the xxxxxxxxxxx products xxx services xxxxx aspects xxxxxxxxx whether xxx brand xxxxxxxxx to xxxx and xxxxxx in xxx long xxx It xxx to xxxxxxxxx nurture xxx brand-building xxxxxxxxx through xxxxx pricing xxxxxxxxxx product xxxxxxxxx people xxxxxxxxxx and xxxxxxxxx plans xxxxxxxx In xxxxxx s xxxxxxxxxx brand xxx eponymous xxxx all xxxxx aspects xx the xxxxx of xxxxxxx It xxxx stood xxx value xxx money xxx quality xxxxxxxxxx but xxxxxxx to xxxxx steps xxxx competition xxx led xx the xxxxxxxx of xxx brand xx the xxxxxx years xxxx paper xxxxx look xxxx the xxxxxxx of x s xx the xxxx of xxxxxxxxxx to xxxxx out xxxxx aspects xxxxx went xxxxx in xxx case xx this xxxx unbeatable xxxxx st x Product xxxxxxx refers xx the xxxx or xxxxxxx a xxxxxxx offers xx the xxxxxx segment xxxxxxxxxxx Product xxxxxxxx should xxxxxxx unique xxx differentiated xxxxxxx to xxx customers xx make xxx brand xxxxxxxxxx among xxx consumers xx the xxxx of xxxxxxxxxx brand xx had xxxxxxxxx built xxxxxxxxxx and xxxxxxxxxxx product xxxxxxxx Its xxxxxxxx had xxxxxx synonymous xxxx quality xxxxxxxxxx in xxxxxxxx e-mail xxxxxxxx and xxxxxxx messaging xxx provided xx almost x cult- xxxxxx following xxxxx huge xxxxxx of xxxxxxxxxx across xxx globe xxxxxxx it xxxxxxx to xxx it xxx wrong xxxx a xxxxxx of xxxxxxxx steps xx its xxxxxxx offerings xxx first xxxxxxx was xxx failure xx its xxxxxxxxx system xxxxx could xxx manage xx hold xxx ground xx the xxxx of xxxxxxx competition xx rivals xxxx Apple xxx Android xxxx losing xxxxxx made xxxxxxxxxx s xxx operating xxxxxx seem xx be xxxxxxx and xx lacked xxxxxxxx innovation xxxx the xxxxxxxxxxx of xxxxxxxxx who xxxxx on xx rival xxxxxxxxx in xxxx numbers xxx second xxxxxxx it xxxxxxxxx in xxxxxxx feature xxx its xxxxxxxxx to xxxxxxx the xxxxxxxx of xxxxxx and xxxxxxx failure xx key xxxxxxx of xxxxx America xx it xxxxxxxx massive xxxxxxx failure xxxxx had x crippling xxxxxx on xxx brand xxxxx and xxxxxxx acceptance xxx inability xx contain xxx fallout xx the xxxxxxx failure xxx to xxxx of xxxxx image xxx brand xxxxx Thirdly xx suffered xxxx the xxxxxxxxxxxx of xxxxxxx and xxxxxx planned xxxxxxx launch xxxx the xxxxxxxx which xxx aimed xx an xxxxxx to xxx growing xxxxxx market xxxxxxx of xxxxxxxxx the xxxxxxxx tablet xxxx unusually xxxx gestation xxxxxx the xxxxx was xxxxxx to xxxx anymeaningful xxxx in xxx market xxxxxxx changed xx the xxxxxxx innovation xxx the xxxxx and xxxxxx lack xx demand xxx company xxxx a xxxxxxx write-down xx its xxxxxxxx stock xxxxx The xxxxx had xxxxxx to xxxxx its xxxxxxx offerings xx match xxx rivals xxxxx led xx dramatic xxxxxxxxxx in xxx fortunes xxx market xxxxx as xx lost xxx game xx more xxxxxxxxxx Apple xxx Android xxxxxx nd x Price xxxxxxx strategy xx any xxxxxxx has xx match xxx stated xxxxxx segment xxxx it xxxxxxx to xxxxxx Price xx a xxxx powerful xxxxxxxxx variable xxxx provides xxxxxxxxxxx strength xx the xxxxx The xxxxxx the xxxxx is xxx is x very xxxxxxxxx component xx the xxxxxxxx positioning xx the xxxxxxx as xxxx as xxx ability xx the xxxxxxxxxx to xxxxxxx and xxxxxx customers xxxxxxxxxxx In xxx case xx BlackBerry xxx target xxxxxx had xxxx legions xx executives xxx over xxx world xxx were xxxxxxx its xxxxxxxx even xx a xxxxxxx price xxxxx However xxxx the xxxxxxxxxxxx of xxxxx s xxxxxxx and xxxxxxxxxx rise xxxxxxxxxxxxxx phones xxx pricing xxxxxxxxxx of xxx BlackBerry xxxxxx to xxxxx the xxxxxxxxx positions xx the xxxx of xxxxxxx competition xxxxxxxxx were xxxxxxxxx to xxx premium xxxxxx for xxx product xxxxxxxxx It xxxxx not xxxxxxxxxx the xxxxx to xxxxx to xxx mass xxxxxx as xx would xxxx diluted xxx brand xxxxx of xxxxx a xxxxxxx brand xxxxx with xxxxx situation xx intense xxxxxxxxxxx offering xxxxxxxx at xxxxxxxxxxx prices xxx its xxxxxxxxx to xxxxx down xxx prices xxxxxxxxxx lost xxx plot xxx consequently xxx brand xxxxx suffered x case-in-point xx its xxxxxxxx pricing xxxxxxxx was xxx launch xx PlayBook xxxxxxxxxx initially xxxxxxx it xx the xxxxxx as x premium xxxxxxxx product xxxx prices xx the xxxxxx end xx the xxxxxx But xxxxxx lackluster xxxxxx and xxxx stock xx its xxxxxx it xxx to xxxxxxxxxxxx offer xxxxxxxx This xxxxxxxx reinforced x picture xx lack xx credibility xxx innovation xx the xxxxx of xxx consumers xxx BlackBerry xxx its xxxxxxx strategies xxx wrong xxxxx rd x Promotion xx get xxx promotion xxxxxxxx right x brand xxx to xxxxx and xxxxxxxx understand xxx the xxxxx s xxxxxxxxx are xxx then xxxxxx the xxxxxxxx accordingly xx effective xxxxxxxxx strategy xxxxxx be xxxx reach xxx intended xxxxxxxx make xxx message xxxxxxxxxx by xxx audience xxx stimulate xxxxxxxxxx to xxxx desired xxxxxx Sandhusen xx the xxxx of xxxxxxxxxx it xxxxxx mismanaged xx understand xxx primary xxxxxx It xxxxxx to xxxxxxx it xxxx consumer xxxxxxx andcould xxx build xx effective xxxxx promotional xxxxxxxx It xxxxxx to xxxxxxxxx understand xxx core xxxxxx segment xxx so xxx promotion xxxxxxxx lacked xxxxxxxxx as xx whether xx market xx as x premium xxxxxxxx or xxxx market xxxxxxx product xx the xxxxxxxxx to xxx its xxxxxxxxx strategy xxxxxxx BlackBerry xxxx both xxx traditional xxxxxxxx base xx executives xxx its xxx young xxx of xxxxxxxxx who xxx not xxxxxx the xxxxxxx In xxxx the xxx of xxxxxxxxxx Thorsten xxxxx while xxxxxxxx to xxx sacking xx the xxxxx marketing xxxxxxx of xxx company xxxxxxxxx quot xx biggest xxxxx was xxxxxxxxx BlackBerry xxxxx something xxxxxxxxx to xxxxxxxxx and xxxxx was xx guidance xx direction xxxx Hempel xx P xxxxxx People xxx the xxxxxxxx and xxxxxxxxxx of xxx established xxx well-performing xxxxx An xxxxxxxxxxxx will xxx be xxxx to xxxxx itself xxxxxxxxxxxx to x new xxxxxxxxx unless xx can xxxxxxxxx the xxxxxxxx of xxx members xxxxxxx Therefore xx is xxxxxxxx to xxxx a xxxxx motivated xxx trained xxxxxxxxx within xxx organization xx have xxxxxxxxxx brand xxxxxxxxxx lost xxx plot xx managing xxx people xxxxxxxxxx It xxxx a xxxx of xxxxxxxxxx while xxx market xxx brand xxxxxxxxxx was xxxxx floundering xx lost xxx Chief xxxxxxxxx Officer xxxxx Pardy xxxxxxxxxxxx Don xxxxxxxx who xxxxxxxxxx the xxxxxxxxxxxxxx of xxxxx Operating xxxxxxx took x long xxxxxxx leave xxxx to xx was xxx vice xxxxxxxxx of xxxxxxx media xxx marketing xxxxx Wallace xxx joined xxxxxxx Later xxxx Bida xxxxxx product xxxxxxx who xxx responsible xxx PlayBook xxx Mike xxxxxx head xx developer xxxxxxxxx also xxxx the xxxxxxx The xxxxxxxx morale xxxx a xxx when xxx company xxxxxxxxx layoffs xx employees xxxxxxx of xxx total xxxxxxxxx Hicks xxxx mass xxxxxx of xxx key xxxxxxxxxx and xxxxxxx employee xxxxxx made xxx people-management xxxxxxxx at xxxxxxxxxx flounder xxxxxxxxxx BlackBerry xxx its x s xxxxxxxxxx wrong xx it xxxxxx to xxxxxx any xxxxxxxx response xx its xxxxxxx business xxxxxxxx in x highly xxxxxxxxxxx market xxxxx with xxxxxxxxxx competition xx could xxxx on xx its xxxxxxxxxx and xxxxxxxxxxxx lost xxxxxx share xx had xx inconsistent xxxxxxxxxxxxxx of xxxxxxxxxx which xxx been xxxxxxxxxxx for xxx failure xx the xxxxxx ReferencesAlshawi x Rethinking xx in xxxxxxxxxxxx and xxxxxxxxxxx Organizational xxxxxxxxx Routledge xxxxxxxxxxx J xxxxxx Segmentation xxx Ps xxxx Verlag xxxxxxxxxxxx Hempel x Inside xxxxxxxxxx s xxxx stand xxxxxxxxx from xxxx tech xxxxxxx cnn xxx BlackBerry xxxxx J xxxxxxxx no xxxxxx How xxx BlackBerry xxxx lost xx empire xxxxxxxxx from xxxx www xxxxxxxx com xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx lost-empireSandhusen x Marketing xxxxxx s xxxxxxxxxxx SeriesMore Articles From Marketing
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