Question.3640 - What decisions are made by strategic marketing managers? How is general marketing and healthcare marketing similar and/or different? Discuss three key skills healthcare marketing managers should have to be effective? What current challenges are faced by the contemporary marketing manager in healthcare? Your discussion should be supported by research from scholarly peer-reviewed resources.
Answer Below:
Strategic xxxxxxxxx managers xxx essential xx an xxxxxxxxxxxxxx performance xxxxxxxxxx in xxx healthcare xxxxxx where xxxxxxx directly xxxxxxxxx care xxx patient xxxxxxxx Market xxxxxxxxxxxx targeting xxxxxxxxxxx and xxxxxxxx a xxx in xxx market xxxx includes xxxxxxx price xxxxx and xxxxxxxxx are xxxxx strategic xxxxxxx Healthcare xxxxxxxxx is xxxxxxx to xxxxxxx marketing xxx has xxxx obstacles xxxxxxxxx a xxxxxxxxxxx strategy xxxxxxxxxx and xxxxxxx Marketing xxxxxxxxxxxx and xxxxxxxxxxxxxxx general xxx healthcare xxxxxxxxx strive xx fulfill xxxxxxxx demands xxxxxx brand xxxxxxx and xxxxx value xxxxxxx the xxxxxxxx contains xxxxx and xxxxxxx constraints xxxx cause xxxxxxxxxx marketing xx differ xxxx other xxxxxxxxx disciplines xxxx for xxxxxxxx trust xxxxxxx patients xxx providers xxxxxxxxxx with xxxxxxxxx regimens xxx public xxxxxx in xxxxxxx are xxx normally xxx foremost xxxxxxxxxx in xxxxxxx marketing xxx in xxxxxxxxxx marketing xxxx are xxxxxx Also xxxxx is x stricter xxxxxxxxxx framework xxxxxxxxxxxx healthcare xxxxxxxxxxx so xxxxxxxxx must xxxx sure xxxx all xxxxxx are xxxxxxxxx and xxxxxxx of xxx patients xx respected xxxxxxxxx Skills xxxxxxxx for xxxxxxxxx Healthcare xxxxxxxxxx Analytical xxxxxx The xxxxxx consists xx various xxxxxx patient xxxxxxx and xxxxxxxxxxx dynamics xx order xx understand xxx analyze xxxxx factors xxxxxxxxx need xx be xxxxxxxxxx in xxxx analysis xxxx ability xx required xxx making xxxx driven xxxxxxxxx that xxxxx with xxx strategic xxxxx of xx organization xxxxxxxxxxx For xxxxxxxx healthcare xxxxxxxxx might xxxxxxxxx their xxxxxxxxxx to xxxxx particular xxxxxxx demands xx examining xxx demography xx patients xxx satisfaction xxxxxxx Communication xxxxxx Effective xxxxxxxxxxxxx is xxxxxxxx in xxxx of xxxxxxxxxx marketing xxx the xxxxxxxxxx responsibility xx simplify xxx sort xx medical xxxx so xxxx a xxxx range xx patients xxx easily xxxxxxxxxx the xxxxxxxxxxx Kotler xxxxxxxxx Stevens xxxx also xxxx to xxxx sure xxxx they xxxxxxxxxxx in x way xxxx complies xxxx regulations xxx conveys xxxxxxxxxxxxx Ethical xxxxxxxx making xxxxxxxxxx is x sensitive xxxxx and xxxxx requires xxxx attention xxxx it xxxxx to xxxxxxx decision xxxxxx Managers xx healthcare xxxxxxxxx must xxx deep xxxxxxxx on xxxxxxxxxx their xxxxxxx in x good xxx moral xxx and xxxxx clear xx any xxxxxxx that xxx be xxxxx deceptive xx exploitative xxxxxxxxx This xxxxxxx that xxx promotional xxxxxxxxx are xxxxxxx supported xx unrefuted xxxxxxxx and xxxxxxx to xxxxxxx the xxxxxxxx Existing xxxxxxxxxx There xxx constant xxxxxxx changes xx the xxxxxxxx Along xxxx that xxxxx has xxxx a xxxx in xxxxxxxxxxxxxxx healthcare xxx competitiveness xxxxx are xxxx factors xxxx modern xxxxxxxxxx managers xxxxxx take xxxx of xxxxxxxxxx towards xxxxxxxxx strategies xxx need xx be xxxxxxxxxx to xxx into xxx platforms xxx technological xxxxxxxxxxxx due xx shift xxxxxxx telemedicine xxx digital xxxxxx solutions xxxxxx The xxxxxxxxxx organizations xxxxxxx have xx adapt xx changing xxxxxxx experiences xxx demands xxx COVID- xxxxxxxx has xxxxxxx stated xxxx communication xxx flexible xxxxxxxxx tactics xxx vital xxxxxxxxxx adherence xx constantly xxxxxxxx healthcare xxxxx while xxxxxxxxxxxx innovative xxxxxxxxx strategies xxxxxxxxx to xx a xxxxxxxxxx obstacle xxxxxxxxxxx ReferencesBerkowitz x N xxxxxxxxxx of xxxxxxxxxx Marketing xx ed xxxxx and xxxxxxxx LearningFortenberry x L xxxxxxxxx Marketing xxxxx and xxxxxxxx Learning xxxxxxxxx Marketing xxx Health xxxx Organizations xxxxxxxx A xxxxxxxxxxxxxxx Health xxxxxx nd xxxxxxx n x Wiley xxx https xxx wiley xxx en-gb xxxxxxxxx Marketing xxx Health xxxx Organizations x Building x Customer-Driven xxxxxx System x nd xxxxxxxxxx Links xx an xxxxxxxx site xxxxxx services xxxxxxxxx n x Google xxxxx https xxxxx google xxx books xx en xx id xxxxxxx eUIC xx fnd xx PA xx Thomas x K xxxxxx Services xxxxxxxxx A xxxxxxxxxxxx s xxxxx nd xx Springer xxx g xxxxxxx sig xx scqIcFAZCLu xxx uR xxx v xxxxxxx q x falMore Articles From Marketing
.ico)
.ico)
.ico)
.ico)
