Question.347 - Topic 6 DQ 2 In your own words, define the term reference groups. Think about your purchase decisions and list at least two groups that influence what you buy. For each group, identify whether the influence is comparative, normative, or both, and explain why. In replies to peers, discuss the similarities and differences you see between your reference groups and those of your peers. Explain what you think accounts for these differences.
Answer Below:
Hello xxxxx Reference xxxxxx are xxxxx groups xx which x single xxxx or xxxxx or xx individual xx compared xxxx ideal xxxxxx to xxx groups xxxxx have xxxx degree xx source xxxxxxxxxxx If x group xx called xx reference xxxxx it xxx earned xxxxxxxxxxxxxxx believability xxxxxxxxx and xxxxxxxxxx impact xxxxxxxxx amp xxxxxxxxx My xxxxxxxx decisions xxx influenced xx word-of-mouth xxx symbolic xxxxxx Well xxxxxxxxxxxxx can xx informal xxx of xxxxxxxxxxxxx but xxxx influences xxxx consumers xxxxx making xxxxxxxxxx decisions xxxx because xxx person xxxx and xxxxx about xxx bad xxxxxxxxxx about xxx product xxxx experience xxx be xxxxxx through xxx social xxxxx or xxxxxxxx to x person xx in x product xxxxxx place xxxx informs xxxxxx not xx buy xxx product xxxxxxxxxx since xxxx have xxx got xxxxxxxxx with xxxx they xxxxxx I xxxxxxx prefer xxxx for xxxxxx times xxxxxxxx I xxxx to xxx something x ask xxxxxxxx people xxx find xxxx alternatives xxx then xxxxxx one xx the xxx Symbolic xxxxx influences xx purchasing xxxxxxxx well xxx only xxxx but xxxxxx everyone xxxxxxxx group xx a xxxxx to xxxxx an xxxxxxxxxx is xxxxxxxx to xxxxxx but xxxxx values xxx behaviors xxxx person xxxxxx Schiffman xxx Wisenblit xxx us xxx I xx model xx order xx prepare xxxxxx I xxxxxx other xxxxxxxx models xxx were xxx professionally xxxxxxxxxx but xxxxx attitude xxxxx have xxxxxxxx me xx I xxx to xxxx some xxxxx from xxxx like xxx kind xx dress xxxx wear xxxx Cited xxxxxxxxx L x amp xxxxxxxxx J xxxxxxxx behaviour xxxxxxx Education xxxxxxxMore Articles From Marketing
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