Question.4189 - Module 1 Discussion Donald E. Petersen, the former chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” For this discussion please respond to the following: How does Donald E. Petersen's statement reflect the marketing concept? The following notes apply to all discussions this term! NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text). This topic is closed for comments.
Answer Below:
Donald x Petersen xxxxx s xxxxxxxxx ldquo xx we xxxx rsquo x customer-driven xxx cars xxx rsquo x be xxxxxx rdquo xxxxxxxxxxxx the xxxxxxx of xxx marketing xxxxxxx which xxxxxxxxxx placing xxx customer xx the xxxxxx of xx organization xxxxx s xxxxxxxxxx The xxxxxxxxx concept xx discussed xx Lamb xxxx and xxxxxxxx in xxxx MKTG xxxxxxxxxx of xxxxxxxxx nbsp xxxxxxxxxx that xxxxxxxxxx achieve xxxxxxx by xxxxxxxxxx customer xxxxx and xxxxx while xxxxxxx organizational xxxxx Petersen's xxxxxxxxx underscores xxx critical xxxx of xxxxxxxxxxxxx and xxxxxxxxxx to xxxxxxxx expectations xx creating xxxxxxxx that xxxxxxxx with xxxx thereby xxxxxxxx a xxxxxxxxx long-term xxxxxxxxxxxxxxx and xxxxxxxxxxxxx Lamb xx al xx its xxxx the xxxxxxxxx concept xxxxxx the xxxxx from xxxxxxx products xx creating xxxxx for xxxxxxxxx Petersen xxxxx s xxxxxx suggests xxxx a xxxxxxxxxxxxxxxx approach xx vital xxx designing xxxx that xxx only xxxx functional xxxxxxxxxxxx but xxxx align xxxx the xxxxxxxxx and xxxxxxxxx preferences xx buyers xxx example xxx manufacturers xxxx consider xxxxxxx such xx safety xxxxxxxx fuel xxxxxxxxxx technological xxxxxxxxxxx and xxxxxxxxx appeal xxx of xxxxx are xxxxxx by xxxxxxxx desires xxx market xxxxxx Without x deep xxxxxxxxxxxxx of xxxxx factors xxx resulting xxxxxxxx may xxxx to xxxxxxx consumer xxxxxxxx leading xx diminished xxxxx and xxxxxx brand xxxxxxx Petersen xxxxx s xxxxxxx aligns xxxx the xxxx that xxx production xxxxxxx itself xxxxxx be xxxxxxxxxx by xxxxxxxx insights xxxxxxxx that xxx final xxxxxxx reflects xxxxx priorities xxxx et xx Additionally xxxxxxxxxx statement xxxxxxxx the xxxxxxx idea xxxx customer-driven xxxxxxxxxxxxx prioritize xxxxxx research xxx consumer xxxxxxxx as xxxxxxxx elements xx their xxxxxxxx By xxxxxxxx listening xx customer xxxxxx and xxxxxxxxx their xxxxxxxx companies xxx anticipate xxxxxxxx trends xxx adapt xxxxx offerings xxxxxxxxxxx In xxx automotive xxxxxxxx this xxxxx mean xxxxxxxxxxx the xxxxxxx demand xxx electric xxxxxxxx sustainability xx advanced xxxxxxxxxxxxxxxxx systems xxx investing xxxxxxxxx to xxxxxxx cars xxxx fulfill xxxxx evolving xxxxxxxxxxxx The xxxxxxxxx concept xxxxxxxxx fosters xx environment xx continuous xxxxxxxxxx driven xx customer xxxxxxxx to xxxxxxxx relevance xx a xxxxxxxxxxx marketplace xxxx et xx Moreover xxxxxxxx rsquo x perspective xxxxxx with xxx notion xx building xxxxxxx customer xxxxxxxxxxxxx a xxx tenet xx the xxxxxxxxx concept xxxx businesses xxxxx a xxxxxxxxxxxxxxx approach xxxx demonstrate x commitment xx understanding xxx addressing xxxxxxxx needs xxxx the xxxx term xxxx focus xxxxxxx trust xxx loyalty xx consumers xxx more xxxxxx to xxxxxx loyal xx brands xxxx prioritize xxxxx satisfaction xxx Ford xxxxx Company xxxxx Petersen xxxxx s xxxxxxxxxx this xxxxx have xxxxxxxxxx into xxxxxxxx vehicles xxxxxxxx to xxxxxxx customer xxxxxxxx offering xxxxxxxx after-sales xxxxxxx or xxxxxxxxxxxx loyalty xxxxxxxx that xxxxxx repeat xxxxxxxxx These xxxxxxx not xxxx strengthen xxxxxxxx relationships xxx also xxxxxxx the xxxxxxx rsquo x reputation xx a xxxxx that xxxxxx its xxxxxxxxx Lamb xx al xxxxxxx Petersen's xxxxxx serves xx a xxxxxxxx that xxx success xx any xxxxxxx is xxxxxxxxxx tied xx the xxxxxxxxxxxx it xxxxxxxx to xxx users x customer-driven xxxxxxxxxx encourages xxxxxxxxx to xxxx their xxxxxxxxx not xxxx as xxxxxxxxxx products xxx as xxxxxxxxx that xxxxxxx specific xxxxx and xxxxxxxxxxx This xxxxxxxx ensures xxxx every xxxxxx of xxx business xxxx research xxx development xx marketing xxx distribution xx aligned xxxx the xxxx of xxxxxxxxxx value xx the xxxxxxxx In xxxxxxx Petersen xxxxx s xxxxxxxxx reinforces xxx importance xx adopting xxx marketing xxxxxxx as x guiding xxxxxxxxx for xxxxxxxxx sustainable xxxxxxx in xxx automotive xxxxxxxx and xxxxxx References xxxx Lamb x W xxxx J x amp xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx nbsp xx Title xxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx c x dd x aLinks xx an xxxxxxxx site xxxxMore Articles From Marketing
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