Question.969 - Using all of the basis of segmentation detailed in figure 7.2, segment the market for your market project company. Then, detail how they have chosen a target market as it applies to the segmentation process. Keep in mind that the process of segmentation will arrive at numerous possible segments and from them targets are chosen. What drives the choice to be a target market? Be sure to cite your sources in your response. Analyze each other’s posts.
Answer Below:
In xxxxxxxxxx with xxx figure xxxxxxxxxxx Walmarts xxxxxxxxxxxxx segmentation xxxxxxx whereby xxxx tend xx identify xxx target xxxxxxxx by xxxxxxxxx the xxxxxxxxx segmentation xxxxxxxx that xxxxxxxx primarily xxxxxxxxxx demographic xxxxxxxxxx psychographic xxx behavioral xxxxxxx in xxxxx to xxxxx the xxxx dynamic xxx changing xxxxxxxx demands xx terms xx demographic xxxxxxxxxxxx Walmart xxxx to xxxxxxxxx their xxxxxxx service xxxxxx based xx specific xxxxxxxxx such xx age xxx instance xxxxxxx at xxx office xxxxxx family xxxx cycle xxxxxx and xxxxxx class xxx example xxxxx promotions xxxxx specifically xx millennials xx baby xxxxxxx ranging xxxx PlayStations xx modern xxx easy xx use xxxx Schuetz xxxxxx segmentation xxxxxxx them xx provide xxxxx that xxxxxxx the xxxxxxxx interests xxx demands xx men xxx women xxxxxxx they xxxx to xxxxx a xxxxxxx range xxxx as xxxxxxxxx for xxxxx and xxxxxxxx products xxx men xxxxx other xxxxxxxx include xxxxxxxxxx products xxx services xxxxxxxxxxxxx the xxxxxx life xxxxx allows xxxxxxx to xxxxxx meet xxx requirements xx families xxxx young xxxxxxxx teens xxx empty xxxxxxx Income xxx social xxxxx segmentation xxxxxx them xx produce xxxxx that xxxxx to x wide xxxxx of xxxxxx levels xxx social xxxxxxxxx wherein xxx product xxxxxx from xxxxxxx line xx to xxxxxxx owned xxxxxxxxxxxx made xxxxxxxx are xxxxxx in xxxx Solomon xx al xxxxxxxxxx segmentation xx used xx Walmart xx discover xxxxxx audiences xxxxx on xxxxxxxx one xxxx example xxxxx be xxxx in xxxxx which xxx the xxxxxxx number xx physical xxxxxx around xxxxxxxx by xxxxxxx with xxxxxxxx stores xxxx Solomon xx al xxxx take xxxx account xxxxxxxx like xxxxxxxxx urban xx rural xxxxxxxxx climate xxx population xxxxxxx and xxxxxxxxx their xxxxxxx varieties xxx marketing xxxxxxxxxx to xxx the xxxxxxxxxx desires xx clients xx various xxxxxxxxxx areas xx analyzing xxxxx elements xxx instance xx warmer xxxxxxxxx they xxx carry xxxx outdoor xxx sporting xxxxxxxx whereas xx colder xxxxxx they xxx stock xxxx winter xxxx Schuetz xxxxxxx Walmart xxxxxxxxx psychographic xxxxxxxxxxxxxxx including xxxxxxxxx value xxxxxxxxx hobbies xxx attitudes xxxx segmenting xxxxxxxxx that xxxxxxx them xx comprehend xxxxx target xxxxxxxx motives xxx ambitions xxx example xxxx may xxxxx to xxxxxxxxxxxxxxxx customers xx providing x variety xx all-natural xxxx as xxxxxxx due xx the xxxxxxx trend xx healthier xxxx alternatives xxxxxxx et xx Walmart xxx tailor xxx marketing xxxxxxxxxx to xxxxxxxxxx lifestyle xxxxxxxxxxx including xxxxxxxxxxxxxxxx consumers xx environmentally xxxxxxxxxxxxx customers xx recognizing xxxxx specific xxxxxxxxx preferences xxxxx shows xxx companies xxxxx nature xx adopt xx the xxxxxxx customer xxxxxx trends xxxxxxx Lastly xxxxxxx utilizes xxxxxxxxxx segmentation xx categories xxxxxxxxx according xx their xxxxxxxx habits xxx tendencies xxxxxxx they xxxxxxx things xxxx usage xxxx commitment xx the xxxxx advantages xxxxxx and xxxxxx Walmart xxx offer xxxxxxxxxxxx incentives xxxxxxx programs xxx targeted xxxxxxxxxxx by xxxxxxxx its xxxxxxxxxx purchasing xxxxxxxxxx For xxxxxxx they xxx provide xxxxxx discounts xx awards xx repeat xxxxxxxxx or xxxx may xxxx customized xxxxxxx suggestions xxxxx on xxxxx purchases xxxxxxx variables xxxxxxxxx Walmart's xxxxxxxx to xxxxxx a xxxxxxxx market xxxxx and xxxxxxxx the xxxxxx should xx consistent xxxx Walmart's xxxxxxx company xxxxxxxx and xxxxxxxxxx since xxx target xxxxxxxx segment xxxxxxx budget-conscious xxxxxxxx families xxx those xxxxxxx for xxxxxxxxxxx Secondly xxx target xxxxxx should xxxx a xxxxx enough xxxxxxxx base xxxx a xxxxxxxxxx amount xx money xxxx is xxx purchasing xxxxx to xxxxxxx sales xxx income xxx the xxxxxxxxxxxx Solomon xx al xxxxxxxxxx Schuetz x Why xxx Walmart xxx target xxxxxxxxx neighbors xxxxxxxx Science xxx Urban xxxxxxxxx - xxxxxxx M x Marshall x W xxx Stuart x W xxxxxxxxx Real xxxxxx real xxxxxxx Pearson xxxxxx EdMore Articles From Marketing
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