Question.4192 - Module 2 Discussion As described in Chapter 2 of e-text, “strategic planning is the managerial decision process that matches a firm’s resources (such as its financial assets and workforce) and capabilities (the things it can do well because of its expertise and experience) to its market opportunities for long-term growth. Choose a company, such as Facebook, Apple, Ford, or another well-known brand. Imagine that you are a company executive who is putting together a 3- to 5-year strategic plan for the organization you’ve chosen. Then for this discussion please respond to the following: Identify what the company is doing well and what it’s not doing so well. Be specific about each of these. Develop three strategic recommendations for the company in terms of markets or products it should pursue and those it should possibly phase out. In your post, explain the strategic position of your company and your three strategic recommendations. Please use the knowledge learned in our lecture this week as you post. The following notes apply to all discussions this term! NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).
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As xxx of xxx most xxxxxxxxxxx technology xxxxxxxxx in xxx world xxxxx Inc xxx built x strong xxxxx through xxx consistent xxxxxxxxxx premium xxxxxxx offerings xxx a xxxxxxxxx customer xxxx Its xxxxxxxxx position xx underpinned xx a xxxxxxxx ecosystem xxxx integrates xxxxxxxx software xxx services xxxxxxxx a xxxx degree xx customer xxxxxxx and xxxxx prestige xxxxxxx despite xxx strengths xxxxx faces xxxxxxx challenges xxxx must xx addressed xx order xx maintain xxx competitive xxxx and xxxxxx long-term xxxxxx In xxxx discussion x will xxxxxxx Apple x current xxxxxxxx identify xxxxx where xx excels xxx where xx can xxxxxxx and xxxxxxx three xxxxxxxxx recommendations xxx future xxxxxx What xxxxx is xxxxx WellApple xxxxxx in xxxxxxx key xxxxx that xxxxxxxxxx to xxx ongoing xxxxxxx Innovation xxx Product xxxxxx Apple x commitment xx design xxxxxxxxxx and xxxxxxxxxx has xxxx a xxxxxxx force xxxxxx its xxxxxxx The xxxxxxx s xxxxxxx to xxxxxxxxx cutting-edge xxxxxxxxxx into xxxxxxxxxxxxx products xxxx as xxx iPhone xxxx and xxxxxxx has xxx the xxxxxxxx for xxx tech xxxxxxxx Its xxxxx on xxxxxxxxxx and xxxxxxxxxxxxx ensures xxxx Apple xxxxxxxx are xxx only xxxxxx but xxxx desirable xxxxx Loyalty xxxxx has xxxxxxxxxx one xx the xxxx loyal xxxxxxxx bases xx the xxxxx The xxxxxxx s xxxxxxxxx of xxxxxxxxxxxxxx products xxxxxxxx from xxx iPhone xx the xxxxx Watch xxxxxx and xxxxx Music xxxxxxx a xxxxxxxx user xxxxxxxxxx that xxxxx customers xxxx the xxxxx world xxxx strong xxxxx loyalty xxxxxxx repeat xxxxxxxx and xxxxx Apple xxxxxxxx high xxxxxx margins xxxxxx Chain xxxxxxxxxx Apple x supply xxxxx is x critical xxxxxxxxx of xxx success xxx company xxx developed xx efficient xxxxxx supply xxxxx that xxxxxx it xx maintain xxxxxxx over xxxxxxxxxx costs xxxxx up xxxxxxxx and xxxxxxx adapt xx market xxxxxxx This xxxxxxx Apple xx maintain x competitive xxxx in xxx highly xxxxxxx tech xxxxxx What xxxxx is xxx Doing xx WellDespite xxx many xxxxxxxxx Apple xxxxx challenges xxxx it xxxxx to xxxxxxx to xxxxxxx its xxxxxxxx in xxx market xxxxxxxxxxxxx on xxxxxx Sales x significant xxxxxxx of xxxxx s xxxxxxx is xxxxx derived xxxx iPhone xxxxx While xxx iPhone xxxxxxx a xxxxxxxx product xxx market xxx smartphones xxx become xxxxxxxxx and xxxxxx in xxxxxxxxx markets xxx slowed xxxx over-reliance xx a xxxxxx product xxxxxxxx exposes xxxxx to xxxx particularly xx competition xx the xxxxxxxxxx market xxxxxxxxxxx Limited xxxxxx Share xx Emerging xxxxxxx While xxxxx is x dominant xxxxxx in xxxxxxxxx markets xxx presence xx emerging xxxxxxx is xxxxxxxxxx limited xxx to xxx premium xxxxxxx of xxx products xx many xxxxx of xxx world xxxxx consumers xxx more xxxxxxxxxxxxxxx Apple xxxxxxxxx to xxxxxxx with xxxxxxxxxxxx alternatives xxxx companies xxxx Samsung xxxxxx and xxxxxx The xxxx price xxxxx of xxxxx products xxxx makes xx difficult xxx the xxxxxxx to xxxxxxx a xxxxxxxxxxx portion xx the xxxxxxxxxxxx consumer xxxx in xxxxx regions xxxxxxxxxxx in xxxxxxxxx and xxxxxxxxx Services xxxxx faces xxxxxxxxxx competition xx areas xxxx as xxxxxxxxx e x smartwatches xxx streaming xxxxxxxx e x Apple xx and xxxxx Music xxxxx Apple xxx made xxxxxxx in xxxxx markets xxxxxxxxxxx such xx Fitbit xxxxxx and xxxxxxx are xxxxxxx expanding xxxxxx a xxxxxx to xxxxx s xxxxxx share xxxxxxxxx RecommendationsTo xxxxxx continued xxxxxxx and xxxxxxxxx growth xxxxx should xxxxxxxx the xxxxxxxxx strategic xxxxxxxxxxxxxxx Expand xxxxxxx Accessibility xx Emerging xxxxxxx To xxx into xxx revenue xxxxxxx Apple xxxxxx focus xx developing xxxx affordable xxxxxxx lines xxx emerging xxxxxxx By xxxxxxxx a xxxx diverse xxxxx of xxxxxxxx that xxxxx to xxxxxxxxxxxxx consumers xxxxx could xxxxxxxx its xxxxxx share xx regions xxxx as xxxxx Southeast xxxx and xxxxx America xxxx could xxxxxxx offering xxxx affordable xxxxxxxx of xxx iPhone xx well xx introducing xxxxxxxxxxxxxxx models xxxx features xxxxxxxx to xxxxx needs xxxxxxxxx Revenue xxxxxxx Beyond xxxxxx Sales xxxxx should xxxxxxxx to xxxxxx its xxxxxxxx on xxx iPhone xx accelerating xxx expansion xxxx services xxx wearables xxxxx Music xxxxxx and xxxxx Fitness xxxxxxxxx areas xx growth xxxx can xxxx diversify xxxxxxx streams xxxxxxxxxxx strategic xxxxxxxxxxxx in xxxxxxxx or xxxxxxx production xxxxx help xxxxx compete xxxx industry xxxxxxx in xxx entertainment xxx media xxxxxxx such xx Amazon xxx Netflix xxxxxx in xxxxx Technology xxx Sustainability xxxxxxxxxxx Given xxx increasing xxxxxxxx demand xxx sustainability xxxxx should xxxxxxx invest xx environmentally xxxxxxxx initiatives xxxx as xxxxxxxxx energy xxx sustainable xxxxxxx recycling xxxxxxxx Expanding xxx efforts xx green xxxxxxxxxx would xxx only xxxxxxxxxx Apple x reputation xx a xxxxxxxxxxx corporate xxxxxx but xxxx appeal xx eco-conscious xxxxxxxxx particularly xxxxxxxxxxx and xxx Z xxx prioritize xxxxxxxxxxxxxx in xxxxx purchasing xxxxxxxxx ConclusionApple x strategic xxxxxxxx is xxxxxx but xx order xx continue xxx leadership xx the xxxx industry xxx company xxxx adapt xx evolving xxxxxx trends xxx consumer xxxxxxx By xxxxxxxxx into xxxxxxxx markets xxxxxxxxxxxx its xxxxxxx streams xxx investing xx sustainability xxxxx can xxxxxxxx itself xxx continued xxxxxx and xxxxxxx over xxx next xx years xxxxx strategic xxxxxxxxxxxxxxx will xxxx Apple xxxxxx its xxxxxxxx on xxxxxx sales xxxxxx new xxxxxxx opportunities xxx strengthen xxx competitive xxxx in xx increasingly xxxxxxx marketplace xxxxxxxxxx Lamb x W xxxx J x McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xxx c xx page x e x dd x b xx a xMore Articles From Marketing
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