Question.3490 - The Marketing Director for Bright Road Health care is looking at ways to improve its Personal Health Record. A Personal Health Record not only engages patients in their own wellness but is a method of retaining loyal patients. In this episode, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s Personal Health Record, a resource provided to their patients.As part of your research, you will describe the scope of strategic marketing and the impact the five environmental forces have on organizational strategy. Using information from the scenario (highlighting relevant environmental forces), you will make recommendations on how to improve the functionality and utility of the Personal Health Record. Recommendations should be supported by research from scholarly peer-reviewed resources.
Answer Below:
The xxxxxxxx Health xxxxxx PHR xx Bright xxxx Healthcare xx essential xxx ensuring xxxxxxx loyalty xx that xxxx can xx retained xx their xxxxxxx to xxxxxxxx However xxx PHR xxxx constantly xxxxx to xxxxxxxx patient xxxxxxxxxxxx and xxxxx elements xxxxxxx to xxx transitioning xxxxxxxxxxx to xx useful xxx relevant xxxxx this xx evolving xxxxxxxxx marketing xx this xxxx is xxxxxxxxx It xxxxxxxxxxxx a xxxx comprehension xx the xxxx external xxxxxxxx that xxxxxxxxx the xxxxxxxxxxxxxx strategy xxxx ScopeThe xxxxxxxxx and xxxxxxxx of xxxxxx demands xxx planning xxx provision xx healthcare xxxxxxxx and xxx dissemination xx benefits xx patients xxx all x part xx strategic xxxxxxxxx in xxx healthcare xxxxxxxx Strategic xxxxxxxxx has x sole xxxxxxx to xxxxx a xxxxx connection xxxxxxx the xxxxxxx of xxx target xxxxxx and xxx products xx the xxxxxxxxxx organisation xxxxxxxxx In xxxxx to xxxxx long xxxx loyalty xxxxxx Road xxxx make xxxx not xxxx patients xxxxxxx are xxxxxxxxx by xxx PHR xxx also xxxxx experiences xxx improved xx a xxxxx nbsp xxxxxxxxxxxxx Forces xxx Their xxxxxx Healthcare xxxxxxxxx techniques xxx heavily xxxxxxxxxx by xxx five xxxxxxxx of xxx environment xxxxxx economic xxxxxxxxxxxxx competitive xxx regulatory xxxxxxxxx nbsp xxxxxx Forces xxxxxxx expectations xxx PHR xxxxxxxxxxx are xxxxxxxx by xxxxxxxx demographics xxxx as xx aging xxxxxxxxxx or xxxxxxx diversity xxxxx younger xxxx savvy xxxxxxxx may xxxxxx more xxxxxxx technology xxxx mobile xxxxxxxxxxx and xxxxxxxxxx capabilities xxxxxxx folks xxx prefer x more xxxxxxxxxxxxx design xxx nbsp xxxxxxxx Factors xxxxxxx a xxxxxxx can xxxxxx access xxx use xxx system xxx impacted xx economic xxxxxxx such xx income xxxxxx and xxxxxxxxxx spending xx may xx a xxxx idea xxx Bright xxxx to xxxxxxx tiers xx PHR xxxxxxxx whereby xxxxx features xxx provided xxxxxxx charge xxx premium xxxxxxxx are xxxxxxx for xxxxxxxxxx amp xxxxxxxxxx nbsp xxxxxxxxxxxxx Forces xxxxx are xxxxxxxxxxxxx and xxxxxxxx associated xxxx the xxxxx improvements xx technology xx incorporate xxxxxxxx technologies xxxx blockchain xxx improved xxxx security xxx artificial xxxxxxxxxxxx AI xxx accurate xxxxxxxxx Bright xxxx needs xxxxxxxxx update xxx PHR xxxxxx Adler-Milstein xxx Jha xxxx Forces xx Competition xxx competition xxxxx up xx more xxxxxxxxxx service xxxxxxxxx start xxxx Bright xxxx needs xx set xxxxxx apart xxxx the xxxxxxxxxxx with xxxxxxxx like xxxxxxxx interaction xxxx other xxxxxx apps xxx personalized xxxxxx insights xxx keep xxxxx of xxx competitors xxxxxxxxx Regulatory xxxxxx Preserving xxxxxxx trust xxxxxxxxxxxx adherence xx healthcare xxxxxxxxx like xxxxx Bright xxxx should xx able xx adapt xxxx to xxx new xxxxx by xxxxxxxxx with xxx the xxxxx standards xxxxxxxxxxxxxx amp xxx nbsp xxxxxxxxxxxxxxxxxxxxx Road xxxxxx prioritize xxxxxxxxx the xxxx experience xx streamlining xxx interface xxx boosting xxxxxxxxxxxxx to xxxxxx phones xx improve xxx efficiency xxx effectiveness xx PHRs xxxxxxxxxxxxx AI xxxxxxx technologies xxx guaranteeing xxxxxx data xxxxxxxxxx will xxxx take xxxx of xxxxxxxxxxxxx and xxxxx issues xx focusing xx the xxxxxxxxxxx advantage xxx patient xxxxxxxxxx Bright xxxx can xxxxxxx itself xxxx ReferencesAdler-Milstein x amp xxx A x HITECH xxx Drove xxxxx Gains xx Hospital xxxxxxxxxx Health xxxxxx Adoption xxxx Health xxxxxxx nbsp xxxxxxxxx E x nbsp xxxxxxxxxx of xxxxxx Care xxxxxxxxx nbsp xx ed xxxxx amp xxxxxxxx Learning xxxx Raghupathi x amp xxxxxxxxxx V xxx Data xxxxxxxxx in xxxxxxxxxx Promise xxx Potential xxxx Health xxxxxxxxxxx Science xxx Systems xxxx Peer xxxxxxxx nbsp xxxxxxxxx to xxxxxxxxx implementation xx updating x PHR xxxxxx in xxx healthcare xxxxxxx has xxxx based xx navigating xxxxxxx environmental xxxxxx including xxxxxxxxxxxxx social xxxxxxxx and xxxxxxxxxx factors xxxxx integrating xxxxxxxx PHR xxxxxx enhances xxx data xxxxxxxx and xxxxxxxxxxxxx crucially xxxxxxxx the xxxxxxx care xxx even xxxxxxx the xxxxx in xxxx term xxxxxxxxxx On xxx contrary xxxxxxx investment xxxxx to xx balanced xxxx the xxxxxxxxx benefits xxxxxxxxxx including xxxxxx patient xxxxxxxx and xxxxxxxxxx service xxxxxxxxxxxxxx Similarly xxxxxx factors xxxx been xxxxxxx a xxxxxxx role xx the xxxxxxx of xxx systems xxxxx variations xx patient xxxxxxxxxxxx including xxx could xxxxxx the xxxxxxxx and xxxxxxxxxxx of xxxxx systems xx regards xx this xxxxxxx have xxxxxxx that xxxx accessibility xx the xxxxx factor xxxx encourages xxx across xxxxxxxxx patient xxxxxx including xxxxx patients xxxxxxx Thusini xx al xxxxxx economic xxxxxxx should xxx be xxxxxxxxxx since xxxxxxxxxxx and xxxxxxxx PHR xxxxxxx could xx costly xxxxxxx ROI xxx improved xxxxxxx health xxxxxxxx could xxxxx justify xxx expense xx nexus xxxx this x successful xxx implementation xxx been xxxxx on x holistic xxxxxxxx where xxxxxxxxxx technological xxxxxxxxxxxx social xxxxxxxx economic xxxxxxxxxxxx and xxxxxxxxxx requirements xxxx been xxxx crucial xxxxx strategic xxxxxxxx and xxxxxxxxxxxxx of xxx environmental xxxxxxx could xxxxx high xxxxxxxxxxx rates xxx even xxxxxxx overall xxxxxxxxxx delivery xxxxxxxxx regulatory xxxxxxxxxxxxxx have xxxx even xxxxxxxx since xxx PHR xxxxxx has xxxx based xx the xxxx and xxxxxxxxxxx where xxxx security xxx privacy xxxxx to xx implemented xx order xx potential xxxxxxx patient xxxx as xxxx as xxxxxxx health xxxxxxx nbsp xxxxxxxxxx Berkowitz x N xxxxxxxxxx of xxxxxx Care xxxxxxxxx Jones xxx Bartlett xxxxxxxx Thusini x et xx Evaluating xxx Impact xx Personal xxxxxx Records xx Patient xxxxxxxx A xxxxxxxxxx Review xxxxxxx of xxxxxxxxxx Management x van xxx Nat x et xx User xxxxxxxxxx and xxxxxxxx of xxxxxxxx Health xxxxxxx A xxxxxx of xxx Literature xxxxxx Information xxxxxxxxxx Journal x nbsp xxxx analysis xx the xxxxxxxxx marketing xxx functional xxxxxxxxxxxx of xxxxxxxx Health xxxxxxx PHRs xxx been xxxxxxxxxx and xxxxxxxxxxxx I xxxxx even xxxx to xxxxxxxxxx the xxx you xxxx outlined xxx integration xx the xxxx Ps xxxxxxxx in xxxxxxxxx with xxx strategic xxxxxx that xxx impact xxx PHR xxxxxxxx development xxxx it xx essential xx understand xxx adapting xxxxxxxxx strategies xx the xxxxxxxxxxx landscape xxx evolving xxx consumer xxxxxxxx has xxxx highly xxxxxxx particularly xx the xxxxxxxxxx sector xxxxx technological xxxxxxxxxxx and xxxxxxxxxx requirements xxxx been xxxxxxx changing xxxxxxxxx to xxxx et xx importance xx user-centered xxxxxx could xxxxxxx the xxxxxxxxx of xxx systems xxxxxxxxx end-users xx the xxxxxx process xxxxx lead xx a xxxx intuitive xxxxxxxxx Furthermore xxxxxxxx highlighted xxxx user xxxxxxxxxxx in xxxxxx not xxxx improving xxx functionality xxx even xxxxxx the xxxx satisfaction xxx engagement xx the xxxxx hand xxxxxxxxxxx of xxx systems xxxx broader xxxxxx information xxxxxxxx has xxxx crucial xxx the xxxxxxxxxx of xxxx Liu xx al xxxxx it xxxxx be xxxxxx that xxxxxxxxxxxxxxxx between xxxxxxxxx healthcare xxxxxxx could xxxxxxxxxxxxx improve xxx patient xxxxxxxx by xxxxxxxx comprehensive xxx cohesive xxxxxx information xxxxxxxxxx Thus xx could xx evaluated xxxx supporting xxxx suggestion xxxxx standardize xxxxxxxxxxx exchange xx well xx highlighting xxx potential xxxxxxxx of xxxx integration xxxxx enhance xxx patient xxxx Furthermore xx could xx addressed xxxx data xxxxxxxx and xxxxxxx has xxxx essential xxxxx point xxx robust xxxxxxxx measures xxx user xxxxxxx over xxxx access xxxx been xxxxxxxx could xxxxx trust xxx encouraging xxx adoption xx PHR xxxxxxx Robert xx al xxxx from xxx overall xxxxxxxx of xxxxx literature xx could xx said xxxx reinforcing xxxx recommendation xxxxx prioritize xxxxxxxxx data xxxxxxxx and xxxxxxx features xxxx References xxxx Y xxxxx H xxx Chen x User-centered xxxxxx and xxxxxxxxx evaluation xx personal xxxxxx records xxxxxxx of xxxxxxxxxx Informatics xxxx https xxx org x jbi xxxxx to xx external xxxx Liu x Xu x amp xxxxx H xxxxxxxxxxxxxxxx and xxxxxxxxxxx of xxxxxxxx health xxxxxxx in xxxxxxxxxx systems x systematic xxxxxx Health xxxxxxxxxxx Science xxx Systems xxxx https xxx org x - x - xxxxx to xx external xxxx Roberts x Wang x amp xxxxx A xxxxxxx and xxxxxxxx challenges xx personal xxxxxx records x review xx recent xxxxxxxxxxxx Journal xx Health xxxxxxxxxxx - xxxx Links xx an xxxxxxxx site xxxx nbsp xxxx nbsp xxxxMore Articles From Marketing
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