Question.3490 - The Marketing Director for Bright Road Health care is looking at ways to improve its Personal Health Record. A Personal Health Record not only engages patients in their own wellness but is a method of retaining loyal patients. In this episode, you will work with Bright Road staff members to gather information about their patient demographics, and then analyze the functionality and utility of the Health Care System’s Personal Health Record, a resource provided to their patients.As part of your research, you will describe the scope of strategic marketing and the impact the five environmental forces have on organizational strategy. Using information from the scenario (highlighting relevant environmental forces), you will make recommendations on how to improve the functionality and utility of the Personal Health Record. Recommendations should be supported by research from scholarly peer-reviewed resources.
Answer Below:
The xxxxxxxx Health xxxxxx PHR xx Bright xxxx Healthcare xx essential xxx ensuring xxxxxxx loyalty xx that xxxx can xx retained xx their xxxxxxx to xxxxxxxx However xxx PHR xxxx constantly xxxxx to xxxxxxxx patient xxxxxxxxxxxx and xxxxx elements xxxxxxx to xxx transitioning xxxxxxxxxxx to xx useful xxx relevant xxxxx this xx evolving xxxxxxxxx marketing xx this xxxx is xxxxxxxxx It xxxxxxxxxxxx a xxxx comprehension xx the xxxx external xxxxxxxx that xxxxxxxxx the xxxxxxxxxxxxxx strategy xxxxxxxx discovery xxx analysis xx market xxxxxxx the xxxxxxxx and xxxxxxxxx of xxxxxxxxxx services xxx the xxxxxxxxxxxxx of xxxxxxxx to xxxxxxxx are xxx a xxxx of xxxxxxxxx marketing xx the xxxxxxxxxx industry xxxxxxxxx marketing xxx a xxxx purpose xx forge x solid xxxxxxxxxx between xxx demands xx the xxxxxx market xxx the xxxxxxxx of xxx healthcare xxxxxxxxxxxx Berkowitz xx order xx build xxxx term xxxxxxx Bright xxxx must xxxx sure xxx only xxxxxxxx demands xxx satisfied xx the xxx but xxxx their xxxxxxxxxxx are xxxxxxxx as x whole xxxxxxxxxxxxx Forces xxx Their xxxxxx Healthcare xxxxxxxxx techniques xxx heavily xxxxxxxxxx by xxx five xxxxxxxx of xxx environment xxxxxx economic xxxxxxxxxxxxx competitive xxx regulatory xxxxxxxxx Social xxxxxx Patient xxxxxxxxxxxx for xxx functioning xxx impacted xx shifting xxxxxxxxxxxx such xx an xxxxx population xx greater xxxxxxxxx While xxxxxxx tech xxxxx patients xxx expect xxxx complex xxxxxxxxxx like xxxxxx integration xxx telehealth xxxxxxxxxxxx elderly xxxxx may xxxxxx a xxxx user-friendly xxxxxx Bae xxxxxxxx Factors xxxxxxx a xxxxxxx can xxxxxx access xxx use xxx system xxx impacted xx economic xxxxxxx such xx income xxxxxx and xxxxxxxxxx spending xx may xx a xxxx idea xxx Bright xxxx to xxxxxxx tiers xx PHR xxxxxxxx whereby xxxxx features xxx provided xxxxxxx charge xxx premium xxxxxxxx are xxxxxxx for xxxxxxxxxx Raghupathi xxxxxxxxxxxxx Forces xxxxx are xxxxxxxxxxxxx and xxxxxxxx associated xxxx the xxxxx improvements xx technology xx incorporate xxxxxxxx technologies xxxx blockchain xxx improved xxxx security xxx artificial xxxxxxxxxxxx AI xxx accurate xxxxxxxxx Bright xxxx needs xxxxxxxxx update xxx PHR xxxxxx Adler-Milstein xxx Forces xx Competition xxx competition xxxxx up xx more xxxxxxxxxx service xxxxxxxxx start xxxx Bright xxxx needs xx set xxxxxx apart xxxx the xxxxxxxxxxx with xxxxxxxx like xxxxxxxx interaction xxxx other xxxxxx apps xxx personalized xxxxxx insights xxx keep xxxxx of xxx competitors xxxxxxxxx Regulatory xxxxxx Preserving xxxxxxx trust xxxxxxxxxxxx adherence xx healthcare xxxxxxxxx like xxxxx Bright xxxx should xx able xx adapt xxxx to xxx new xxxxx by xxxxxxxxx with xxx the xxxxx standards xxxxxxxxxxxxxx Jha xxxxxxxxxxxxxxxxxxxxx Road xxxxxx prioritize xxxxxxxxx the xxxx experience xx streamlining xxx interface xxx boosting xxxxxxxxxxxxx to xxxxxx phones xx improve xxx efficiency xxx effectiveness xx PHRs xxxxxxxxxxxxx AI xxxxxxx technologies xxx guaranteeing xxxxxx data xxxxxxxxxx will xxxx take xxxx of xxxxxxxxxxxxx and xxxxx issues xx focusing xx the xxxxxxxxxxx advantage xxx patient xxxxxxxxxx Bright xxxx can xxxxxxx itself xxxxxxxxxxxxxxxxxxxxxxxx J xxx A x HITECH xxx Drove xxxxx Gains xx Hospital xxxxxxxxxx Health xxxxxx Adoption xxxxxx Affairs xxxxxxxxx E x Essentials xx Health xxxx Marketing xx ed xxxxx Bartlett xxxxxxxx Raghupathi x Raghupathi x Big xxxx Analytics xx Healthcare xxxxxxx and xxxxxxxxx Health xxxxxxxxxxx Science xxx Systems xxxx Response xxxxxxxxx to xxxxxxxxx implementation xx updating x PHR xxxxxx in xxx healthcare xxxxxxx has xxxx based xx navigating xxxxxxx environmental xxxxxx including xxxxxxxxxxxxx social xxxxxxxx and xxxxxxxxxx factors xxxxx integrating xxxxxxxx PHR xxxxxx enhances xxx data xxxxxxxx and xxxxxxxxxxxxx crucially xxxxxxxx the xxxxxxx care xxx even xxxxxxx the xxxxx in xxxx term xxxxxxxxxx On xxx contrary xxxxxxx investment xxxxx to xx balanced xxxx the xxxxxxxxx benefits xxxxxxxxxx including xxxxxx patient xxxxxxxx and xxxxxxxxxx service xxxxxxxxxxxxxx Similarly xxxxxx factors xxxx been xxxxxxx a xxxxxxx role xx the xxxxxxx of xxx systems xxxxx variations xx patient xxxxxxxxxxxx including xxx could xxxxxx the xxxxxxxx and xxxxxxxxxxx of xxxxx systems xx regards xx this xxxxxxx have xxxxxxx that xxxx accessibility xx the xxxxx factor xxxx encourages xxx across xxxxxxxxx patient xxxxxx including xxxxx patients xxxxxxx Thusini xx al xxxxxx economic xxxxxxx should xxx be xxxxxxxxxx since xxxxxxxxxxx and xxxxxxxx PHR xxxxxxx could xx costly xxxxxxx ROI xxx improved xxxxxxx health xxxxxxxx could xxxxx justify xxx expense xx nexus xxxx this x successful xxx implementation xxx been xxxxx on x holistic xxxxxxxx where xxxxxxxxxx technological xxxxxxxxxxxx social xxxxxxxx economic xxxxxxxxxxxx and xxxxxxxxxx requirements xxxx been xxxx crucial xxxxx strategic xxxxxxxx and xxxxxxxxxxxxx of xxx environmental xxxxxxx could xxxxx high xxxxxxxxxxx rates xxx even xxxxxxx overall xxxxxxxxxx delivery xxxxxxxxx regulatory xxxxxxxxxxxxxx have xxxx even xxxxxxxx since xxx PHR xxxxxx has xxxx based xx the xxxx and xxxxxxxxxxx where xxxx security xxx privacy xxxxx to xx implemented xx order xx potential xxxxxxx patient xxxx as xxxx as xxxxxxx health xxxxxxx References xxxxxxxxx E x Essentials xx Health xxxx Marketing xxxxx Bartlett xxxxxxxx Thusini x et xx Evaluating xxx Impact xx Personal xxxxxx Records xx Patient xxxxxxxx A xxxxxxxxxx Review xxxxxxx of xxxxxxxxxx Management x van xxx Nat x et xx User xxxxxxxxxx and xxxxxxxx of xxxxxxxx Health xxxxxxx A xxxxxx of xxx Literature xxxxxx Information xxxxxxxxxx Journal x Your xxxxxxxx of xxx strategic xxxxxxxxx and xxxxxxxxxx improvements xx Personal xxxxxx Records xxxx has xxxx insightful xxx well-rounded x would xxxx like xx appreciate xxx way xxx have xxxxxxxx the xxxxxxxxxxx of xxx four xx required xx marketing xxxx the xxxxxxxxx forces xxxx may xxxxxx the xxx system's xxxxxxxxxxx Here xx is xxxxxxxxx to xxxxxxxxxx the xxxxxxxx marketing xxxxxxxxxx in xxx competitive xxxxxxxxx and xxxxxxxx the xxxxxxxx behavior xxx been xxxxxx crucial xxxxxxxxxxxx in xxx healthcare xxxxxx where xxxxxxxxxxxxx advancement xxx regulatory xxxxxxxxxxxx have xxxx rapidly xxxxxxxx According xx Liao xx al xxxxxxxxxx of xxxxxxxxxxxxx design xxxxx enhance xxx usability xx PHR xxxxxxx involving xxxxxxxxx in xxx design xxxxxxx could xxxx to x more xxxxxxxxx interface xxxxxxxxxxx research xxxxxxxxxxx that xxxx involvement xx design xxx only xxxxxxxxx the xxxxxxxxxxxxx but xxxx boosts xxx user xxxxxxxxxxxx and xxxxxxxxxx On xxx other xxxx integration xx PHR xxxxxxx with xxxxxxx health xxxxxxxxxxx networks xxx been xxxxxxx for xxx continuity xx care xxx et xx Hence xx could xx argued xxxx interoperability xxxxxxx different xxxxxxxxxx systems xxxxx significantly xxxxxxx the xxxxxxx outcomes xx ensuring xxxxxxxxxxxxx and xxxxxxxx health xxxxxxxxxxx management xxxx it xxxxx be xxxxxxxxx that xxxxxxxxxx your xxxxxxxxxx could xxxxxxxxxxx information xxxxxxxx as xxxx as xxxxxxxxxxxx the xxxxxxxxx benefits xx such xxxxxxxxxxx could xxxxxxx the xxxxxxx care xxxxxxxxxxx it xxxxx be xxxxxxxxx that xxxx security xxx privacy xxx been xxxxxxxxx where xxxxx out xxxxxx security xxxxxxxx and xxxx control xxxx data xxxxxx have xxxx critical xxxxx build xxxxx and xxxxxxxxxxx the xxxxxxxx of xxx systems xxxxxx et xx Thus xxxx the xxxxxxx findings xx these xxxxxxxxxx it xxxxx be xxxx that xxxxxxxxxxx your xxxxxxxxxxxxxx could xxxxxxxxxx enhancing xxxx security xxx privacy xxxxxxxx References xxxx Y xxxxx H xxxx Y xxxxxxxxxxxxx design xxx usability xxxxxxxxxx of xxxxxxxx health xxxxxxx Journal xx Biomedical xxxxxxxxxxx https xxx org x jbi xxxxx to xx external xxxx Liu x Xu x Huang x Interoperability xxx integration xx personal xxxxxx records xx healthcare xxxxxxx A xxxxxxxxxx review xxxxxx Information xxxxxxx and xxxxxxx https xxx org x - x - xxxxx to xx external xxxx Roberts x Wang x Lucas x Privacy xxx security xxxxxxxxxx in xxxxxxxx health xxxxxxx A xxxxxx of xxxxxx developments xxxxxxx of xxxxxx Informatics x Links xx an xxxxxxxx siteMore Articles From Marketing
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