Question.5071 - Discussion #5: Paid, Earned and Owned Media - Discussion Group C: 10In this final discussion, you will use what you learned throughout the course and apply the concepts from Chapter 16. The focus is on Advertising (paid media) and Publicity (earned and owned media). Use the company WONDER ALPINELinks. to address the topics below. First do some research on the company, product and their use of advertising and publicity.INITIAL POST: Look back at the feedback you received on the previous discussions before addressing these topics in your initial post:Say hello and introduce yourself to your new discussion group!1) Briefly describe the target market and marketing mix (include all 4 Ps) used by WONDER ALPINE.2) Describe the use of paid media, earned media and owned media to promote WONDER ALPINE to the primary target market. See Chapter 16. Include in your post the Type of Media (paid, earned or owned), the Message Channel used and an example of each.RESPONSES......Answer these questions in your responses to at least two peers:How does your analysis of the Wonder Alpine's media strategy differ from the other discussion group members?What did you learn from the others' posts that you hadn't thought about?
Answer Below:
Hello everyone, Outdoor enthusiasts, including athletes, retailers, journalists, photographers, cinematographers, and those who are enthusiastic about...
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