Question.4875 - Relevance has always been the challenge of the advertising industry. Summarize Kristi Rogers' assessment of the advertising industry in her TED Talk, "Where Are Our Digital Ads Really Going?" located in the Topic 5 Resources. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI of marketing expenditures on all forms of marketing communications? Is it ethical to collect so much information on consumers through digital media? How could these ideas affect your decisions within the Conscious Capitalism simulation or your future endeavors?
Answer Below:
Hello xxxxxxxxx and xxxxxxxx else x would xxxx to xxx that xxxxxx Rogers xxxxxxxxx the xxxxxxxxxxx industry's xxxxxxx in xxxxx to xxxxxxx relevance xxxxxxx increased xxxxxxxxxxxxx to xxxx consumer xxxx and xxxxxxxx technology xxx assessment xxxxx to xxxxxx critical xxx in xxx adoption xx quantitative xxxxxxxxx compared xx the xxxxxxx industry xxxx has xxxx leverage xxxxxxxxxxxxxx statisticians xxx scientists xx drive xxxxxxxxxxx According xx Rogers' xxxxxxxxxx integrating xxxxxxxxxxxx experts xxxx digital xx campaigns xxxxxxx a xxx increase xx optimizing xxxxxxxxx bidding xxxxxxxxx metric xxxxxxxxx and xxxxxxxx inefficiencies xxxxx highlights xxx strategic xxxxxxxxxx for xxxxxxxxx departments xx invest xx data xxxxxxx capabilities xxx performance xxxxxxxxx to xxxxxxx targeting xxxxxxxx and xxxxxxxx effectiveness xxx Institute xxxxx on xxx Ethical xxxxx although xxxx collection xxxxxx concerns xxxxxx implies xxxxxxxxxxxxx curated xxxx utilization xxxxx improve xxxxxxxx experience xxxxxxx violating xxxxxxx Based xx my xxxxxxxxxxxxx and xxxxx expertise xx marketing xx signals x paradigm xxxxx in xxxxx of xxxxxxxxxxx driven xxxxxxxxxxxxx teams xxx essential xxxxx in xxxxxxxxxxx like xxxxxxxxx Capitalism xx real xxxxxxxx ethical xxxx stewardship xxxxxxxx KPI xxxxxxxxx and xxxxxxxxx optimization xxxxx advanced xxxxxxxxx should xxxxx decision-making xx ensure xxxx profitability xxx consumer xxxxx TED xxxxxxxxx ReferencesTED xxxxxxxxx December xxxxxx Rogers xxxxx are xxx digital xxx really xxxxx Video xxxxxxx https xxx youtube xxx watch x tXJklZnlWQMMore Articles From Marketing Management
.ico)
.ico)
.ico)
.ico)
