Question.1073 - Part A:?Introduce yourself Include things such as: What is your name, major, and where you are from? What do you want to get out of the course? What is one thing you would like us to know about you? Let your passion and personality shine here! Part B: Consumer Choice and Marketing As consumers, we are constantly making decisions that lead to product purchases. As marketers, we want to influence those choices in ways that benefit our organization.? We influence these choices through the prices we charge for our products, the places we sell our products, the tools we use to promote our products and through the actual products we sell.? One important question we must ask is, do the number of products we offer influence the consumers decision to purchase products? Research indicates that having a larger assortment of products will draw more customers to a display. Surprisingly, this does not lead to increased purchase behaviors.? As a matter of fact, research shows that a larger display, for example, with 100 different types of jelly,? will increase the number of people that browse, but a smaller display, for example, with 20 different types of jelly, will increase the number of people who actually purchase a product.? Watch the video and then address the questions below in your initial post.?? QUESTIONS: Do you prefer more choices or fewer choices as a consumer (when and why)? What are some key conclusions made by Prof. Iyengar in the conclusions section of the video? Based on your reading of the textbook so far, what is one course concept that applies to those conclusions?
Answer Below:
A xx name xx Heath xxxx I xx a xxxxxx at xxx UAB xxxxxx School xx Business xxx pursuing x degree xx Business xxxxxxxxxx I xx from xxx currently xxxxxx in xxxxxxxxxx AL x hope xx gain x lot xx knowledge xxxxx marketing xx better xxxx the xxxxxxx I xx employed xxxx put xxx product xxx there x believe xxxx marketing xx a xxxx part xx a xxxxxxx that xxx can xxx go xxxxxxx nor xxx you xxxx too xxxx of xxx thing xxxxx me xx I xx always xxxxxxx I xx a xxxxxxxxx student xxxx a xxxxxxxxx job xxx a xxxx time xxx I xxxx to xxxx busy x am xxxx passionate xxxxx serving xxxxxx and xxxxxx sure xxxxxx are xxxxx care xx in xxx way xxxx I xxx help xxxxxxx forward xx a xxxxx semester xxx Bless x As x consumer xxxxxxx the xxxxx thing xx are xxxxxxx for xxxxxxx a xxx so xx the xxxxxx of xxxxxxx is xxxx it xxxxxxxxx the xxxxxxx of x customer xxxxxxx the xxxx thing xxxx were xxxxxxx for xx example xxxxx be xx a xxxxxxxx is xxxxxxx for x t-shirt xx size xx but xxx shop xxxx has xxxxxxx sizes xx to xxxx L xxxxxxx of xxxx the xxxxxxxx might xxx purchase xxxxxxxx from xxxx shop xxx would xx to x shop xxxx more xxxxxxx In xxx conclusion xx the xxxxx the xxxxxxxxx almost xxxxxxxx my xxxxxxxx about xxx more xxxxxxx for x customer xxx better xx talking xxxxx choice xxxxxxxx and xxx too xxxx options xxx make xxx customer xxxx poor xxxxxxx the xxxxxxxx would xxxx less xxxxxxxxx to xxx choices xxxx make xxx the xxxxxxxx would xx less xxxxxxxxx with xxx choices xxxx made xxx also xxxxx about xxx a xxxxxx can xxxxxx the xxxxxxx of xxxxxx overload xx following x few xxxxxx like xxxxxxxx redundant xxxxxxx categorizing xxx products xxxx and xxxxxxx people xx guiding xxxx in x more xxxxxxxxxx order xxxx makes xxxx sense xxxxxxx if x customer xx indecisive xxxx too xxxx options xxx cloud xxxxx choices xx by xxxxxxxx unnecessary xxxxxxxx and xxxxxxxxxxxx the xxxxxxx will xxxx the xxxxxxxxx make xxxxxx choices xxxxxxxx Business xxxxxx The xxxxxxx of xxx Consumer xxxxxxxx Process xxxxx about xxxxxxx things xxxx recognizing x need xxxxxxx a xxxxxxx for xxx consumer xxxx topics xxxx discuss xxx consumers xxxx sometimes xxxx rational xxxxxxx and xxx get xxxxxxxx about xxxx to xxx and xxxx not xx buy xxx topic xxxxxxx delves xxxx how xxxxxxxxx can xxxx second xxxxxxxx after xxxxxx a xxxxxxxx and xxx there xxx chances xxxx they xxxxxx making xxxx purchase xxxx the xxxxxxx of xxx when x customer xx going xxx for xx expensive xxxxxx and xxxx getting xxxx service xxx cold xxxx results xx considerable xxxxxxxxxxxxxxx and xxxxxx over xxx choice xxx diner xx much xxxx likely xx visit xxxx restaurant xxxxx Cannon xx al xxxxxxxxxx Cannon x P xxxxxxxxx Jr x D xxxxxxxx E x Essentials xx Marketing x Marketing xxxxxxxx Planning xxxxxxxx th xx McGraw xxxx Columbia xxxxxxxx School xxxxxx Iyengar xx Overwhelming xxxxxxxx Choice xxxxxxx Retrieved xxxxxx from xxxxx www xxxxxxx com xxxxx v xxx wNFraBY x sMore Articles From Management
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