Question.4922 - Week 4: Case Discussion (Uncle Betty's)- Q2 - Project Team 12NOTE: The Uncle Betty's case can be accessed in the course packet you purchased from HBP.DISCUSSION OBJECTIVESThe purpose of this discussion is for you to demonstrate how dimensions of a perceptual map help brands compare themselves with competitors as part of effective product positioning.DISCUSSION GUIDELINESThis week's HBP reading (Product Positioning, pp. 17-20) details perceptual mapping as a method for representing how different brands within a product category might be positioned in the mind of consumers. This, in turn, helps specific brands compare themselves with competitors across important product dimensions.Q2: Choose two of the following dimensions where you feel Uncle Betty's rates high on both. Which two competitors mentioned in the case are the most similar to Uncle Betty's on those same dimensions? Finally, what evidence is there that suggests that Uncle Betty's can effectively compete with those brands on those dimensions?Dimensions to consider:QualityFamily FriendlyInnovationPopularityPriceYour original post should be 150 to 200 words in length. You should respond to the original posts of at least two other students, comparing and contrasting their original post with yours.
Answer Below:
A high score was awarded to Uncle Betty in both the quality and family-friendly categories. Offering comfort food of chef-quality in an atmosphere rem...
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