Question.978 - Congratulations - you get to be Elon Musk and are responsible for rolling out the many dramatic changes inherent in your purchase of Twitter! I know it seems like a big task, and this is not at all meant to become a political assignment. Approach it as objectively as you can in light of the circumstances, and focus on hitting the key points. Write out the 8-step change model. Review the event. Did Musk take actions in each of the change steps that were visible to help facilitate change? Think about the different stakeholders who resisted the change: users, employees, advertisers, etc. Did they support or resist the change, and in what form of resistance: I don't get it, I don't like it, I don't like you. What could have been done to overcome their resistance?
Answer Below:
Module xxxxxxxxxx Heath xxxx University xx Alabama xx Birmingham xx -QL xx Managing xxxxxxxxxx Professor xxxxxx Holifield xxxx th xxxxxx Assignment xxx -step xxxxxx model xxxxxxxx a xxxxxxxxx for xxxxxxxx innovation xxx facilitating xxxxxx Let's xxxxxx each xxxx and xxxxxx Elon xxxxxx actions xx relation xx his xxxxxxxx of xxxxxxx Establish x sense xx urgency xxxxxxx must xxxxx consciousness xxxxxxxxx the xxxxxx for xxxxxx and xxx necessity xx act xx this xxxxx while xxxxxx purchase xx Twitter xxx be xxxxxxxxxxx as xxxxxxxx a xxxxxxx of xxxxxxx because xx represents x substantial xxxxx in xxx platform's xxxxxxxxx and xxxxxxxxxxx direction xxxxx Form x guiding xxxxxxxxx It xx critical xx assemble x group xx important xxxxxxx who xxxxxxx the xxxxxx while xxxxxx particular xxxxxxxxxx to xxxxxxxxx a xxxxxxxxx coalition xxx not xxxxxxxxx it xx reasonable xx infer xxxx he xxxxx include xxxxxxxxx stakeholders xxx experts xx the xxxxxxx to xxxxxx define xxx drive xxx changes xx Twitter xxxxx Create x vision xxx strategy x clear xxxxxx and xxxx are xxxxxxxx to xxxxx transformation xxxxxxxx Musk xxxxx have xx define xxx vision xxx Twitter xxxxxxxxx the xxxxxxxxxxxxxx direction xxxx and xxxxxxxx advantages xx is xxxxx to xxxxxxxxxxx this xxxxxx to xxx stakeholders xxxxx Communicate xxx vision xxxxxxxxxxxxx plays x vital xxxx in xxxxxx management xxxx would xxxx to xxxxxxxxxxx communicate xxx vision xxx Twitter xx users xxxxxxxxx advertisers xxx other xxxxxxxxxxxx Clear xxx consistent xxxxxxxxx is xxxxxxxxx to xxxxxxxx resistance xxx garner xxxxxxx Gupta xxxxxxx broad-based xxxxxx It xx critical xxx successful xxxxxx implementation xx empower xxxxxxxxx and xxxxxxxxxxxx to xxxx action xx is xxxxxxxxx whether xxxx took xxxxxxxxxx efforts xx enable xxxxxxxxxxx action xxx providing xxxxx with xxxxx training xxx support xx well xx incorporating xxxxxxxxxxxx in xxxxxxxxxxxxxxx processes xxx assist xxxxxxxxx change xxxxx Generate xxxxxxxxxx wins xxxxx wins xxx help xx generate xxxxxxxx and xxxxxxxxxxx for xxx change xxxxxxx Musk xxxxx prioritize xxxx wins xxxx as xxxxxxxxx platform xxxxxxxxxxx addressing xxxxxxxx problems xx adding xxx features xx demonstrate xxx beneficial xxxxxx of xxx modifications xxxxx Consolidate xxxxx and xxxxxxx more xxxxxx Musk xxxxx need xx solidify xxx achievements xxx continue xxxxxxxx new xxxxxxxxxxx in xxxxx to xxxxx on xxx first xxxxxxxxx Gupta xxxx may xxxxxx refining xxxxxxx responding xx feedback xxx continually xxxxxxxxx the xxxxxxx user xxxxxxxxxx Anchor xxx approaches xx the xxxxxxx To xxxxxxxxx long-term xxxxxxxxxxxxxx it xxxx become xxxxxxxxx in xxx culture xx the xxxxxxxxxxxx Musk xxxxx have xx focus xx connecting xxxxxxxxx new xxxxxxxxx with xxx beliefs xxxxxxxxxxx and xxxxxxxxx in xxxxx to xxxxxx and xxxxxxxx innovation xxx change xxxxx Now xxxxx consider xxx different xxxxxxxxxxxx and xxxxx resistance xx the xxxxxx Users xxxxxx moves xxx elicit x variety xx reactions xxxx users xxxx people xxx be xxxxxxxxx to xxxxxx because xxxx do xxx comprehend xx are xxx familiar xxxx the xxx features xx functions xxxxx to xxxxxxxx this xxxxxxxxxx users xxxxx be xxxxxxxx with xxxxxxxxx communication xxx education xx the xxxxxxxx of xxx changes xx addition xx training xxx assistance xx help xxxx adjust xx the xxx platform xxxxxx Employees xxxxxxxxx may xx resistant xxxxxxx of xxxxxxx about xxx security xxxxxxx in xxxx procedures xx the xxxxxxxxx on xxxxx responsibilities xxxxxxxx engagement xx the xxxxxx process xxxxxxxx addressing xxxxxxxx and xxxxxx training xxx assistance xxx help xxxx resistance xxx earn xxxxx support xxxxxx Advertisers xxxxxxxxxxx may xxxxxx to xxx move xx they xxxxxxx it xxxx have x detrimental xxxxxxxxx on xxxxx advertising xxxxx or xx they xxxx reservations xxxxx the xxx ownership xxxx clear xxxxxxxxxxxxx about xxx benefits xx the xxxxxxxxxxxxx for xxxxxxxxxxx as xxxx as xxxxxxxxxx their xxxxxxxx concerns xxxxx be xxxxxxxx in xxxxxxxxxx this xxxxxxxxxx Kotter xx summary xxxx may xxxxx on xxxx communication xxxxxxxxxxxx and xxxxxxxxx including xxxxxxxxxxxx in xxx change xxxxxxx resolving xxxxxxxx offering xxxxxxxx and xxxxxxxxxx and xxxxxxx the xxxxx and xxxxxxxxxx of xxx changes xx overcome xxxxxxxxxxx opposition xxxxxx a xxxxxxxxxxxxx and xxxxxxxxx approach xxxxxx the xxxxx can xxxxxx in xxxxxxxxxx support xxx reduce xxxxxxxxxx References xxxxx P xxxxxxx innovation xxxxxxxxxx Kotter xxx International xxxxxxx of xxxxxxxxxx Science xxxxxx J x Leading xxxxxx Harvard xxxxxxxx pressMore Articles From Strategic Management
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