Discussion Topic Week Case Discussion- Q Avocados from Mexico - Project Team NOTE The Avocados 5445

MKTG 6200 Strategic Marketing Management

Question.5445 - Discussion Topic: Week 5: Case Discussion- Q2: Avocados from Mexico - Project Team 12 NOTE: The Avocados from Mexico case can be accessed in the course packet you purchased from HBP.Week 5: Case Discussion- Q2: Avocados from MexicoRELEVANT READINGSKroff Lecture: Rational vs. Emotional AppealsHBP: Marketing Communications (pp. 20-22)HBP Case: Avocados from MexicoDISCUSSION OBJECTIVESThe objective of this discussion is for you to apply the underlying principles behind creative appeals in marketing communication to the AFM Avocado case.ASSIGNMENT GUIDELINESAs discussed in this weekâs HBP reading (Marketing Communications), there are different types of appeals that can be effective when using storytelling as a method of marketing communication. These include rational appeals and a variety of emotional appeals that include humor, fear, and sexual (see pp. 20-23). After carefully reviewing this section of the reading, along with Kroffâs lecture on rational vs. emotional appeals, answer the question below regarding the Avocadoâs from Mexico (AFM) case.Q2: In the Super Bowl Advertising section of the AFM case, it mentions multiple benefits of advertising during the Super Bowl. After viewing the Super Bowl commercials for AFM at the links below, answer the following questions:If you had to choose one message that AFM was trying to convey across all three commercials, what would it be? How effective was the humor appeal usage across the commercials in conveying that message? Use information from the HBP reading regarding emotional and humor appeals and the caseâs discussion regarding Super Bowl advertising to support your answer.Links to Super Bowl commercials for review:2023 Commercial:https://www.youtube.com/watch/pS6lMScMWtYLinks to an external site.2022 Commercial:https://www.youtube.com/watch/4lXbyQoIoYkLinks to an external site.2020 Commercial:https://youtube.com/watch/xxbOVjtovdgLinks to an external site.Use the following headings for your answers:Message across commercials and evidence: Effective usage of Humor appeal in conveying message: Your original post should be approximately 150 to 200 words in length.After your original post, you should respond to the original posts of at least two other class members, comparing and contrasting the components of your respective positioning statement.

Answer Below:

Strategic xxxxx Decisions xxx Their xxxxxx AFM x marketing xxxxxxxx is xxxxxxxx on xx omnichannel xxxxxxxx that xxxxxxxxx traditional xxxxxxx and xxxxxxxxxxxx channels xx build xxxxx awareness xxx increase xxxxxxx consumption xxx company xxxxxxxxxxxxx used xxxxxxxxxxxxxxx placements xxxx as xxxxx Bowl xxxxxxxxxxx to xxxxxxxx mass xxxxxxxx while xxxxxxxxxxxxx with xxxxxxxxxxxxxx digital xxxxxxxxxxx AFM x decision xx pause xxxxx Bowl xxxxxxxxxxx in xxxxxxx for x comparative xxxxxxxx revealing xxxx digital xxx social xxxxx channels xxxxxxxx similar xxxxx and xxxxxxxxxx at xxxx cost xxxx demonstrates xxx s xxxxx on xxxxxxxxxx media xxxxxxxxxxx for xxxx short-term xxxxxx and xxxxxxxxx brand xxxxxx Alignment xxxx Business xxxxxxxxxx AFM x media xxxxxxxx is xxxxxxxx to xxxxxxx and xxxxxx its xxxxxxxx market xxxxx by xxxxxxxxxx consumer xxxxxxxxxx and xxxxxxxxxx While xxx Super xxxx provides xxxxxxx exposure xxx s xxxxxxxxxxx approach xxxxxxx a xxxxxxx between xxxxxxxxx traditional xxxxx and xxxxxxxx digital xxxxxxx This xxxxxxxxx allocation xx resources xxxxxxxxx brand xxxxxx while xxxxxxxx efficient xxxxxxxx reinforcing xxx s xxxxxxxxxx in xxx avocado xxxxxx