Question.5449 - Week 3: Case Discussion (WoodBarn India)- Q2 - Project Team 12NOTE: The WoodBarn India case can be accessed in the course packet you purchased from HBP.The objective of this discussion is for you to demonstrate and enhance what you have learned about comparing market segments to target.In this week's assigned reading, you learned about factors a firm should consider when comparing potential segments to target in a marketing strategy. These factors include segment characteristics, competition, and company fit and are summarized in Exhibit 9 of this week's HBP reading (p. 20) and in the Kroff lecture entitled, "STP Marketing- Pt. 3: Targeting" (see "Effective Segmentation Targeting Criteria" slide). For Q2, you will consider these factors, along with what you argued in Q1 to choose the segment that you think WoodBarn should target. Q2- Considering the three factors for selecting target segments described in this week's HBP reading (pp. 19-21), which of the following three residential segments would your propose that WoodBarn target: Luxury (upper class), Standard (middle class), or Low Cost (lower class)?To formulate your Q2 answer, first consider what characteristics (or variables) you feel make up each of the following three segments (luxury, standard, and low cost). Next, consider how each segment performs across the three factors for selecting target segments (segment characteristics, competition, and company fit). Choose the segment that you think would be the best to target based on comparing them across the three factors. Your written response should focus on your chosen segment and why you believe it is better than the other two. It should include specific evidence from the case and how it relates specifically to what you learned from this week's assigned readings/lectures.Use the headings below for your original post:Best segment to target (name and characteristics): Evidence supporting its choice (across three factors for selecting target segments)::Your initial post should be 150 to 200 words in length and you should respond to the original posts of at least two other students by Sunday at 11:59pm (MST).
Answer Below:
Best xxxxxx Segment xxxxxx Upper xxxxx Justification xx Its xxxxxxxxx Segment xxxxxxxxxxx The xxxxxx segment xx very xxxxxxxxx as xx grew xx approximately xxxx to xxxx segment xxxxxxxx premium xxxxx and xxxxxxxxxxxxx attractive xxxxxxxxx to xxxxx WoodBarn's xxxxxxx corresponds xxxx its xxxxxxxxxxxx and xxxxxxxxxxxx wood xxxxxxxxxxxxx Because xx this xxxx customers xxxx be xxxx price-sensitive xx they xxxx more xxxxxx tolerate xxx - xxxxxxx price xxx a xxxxxx house xxxxxxxxxxx As x result xxx competition xx less xx the xxxxxx market xxxx in xxxxxxxx and xxxxxxxx segments xxxxx are xxxxxx driven xx affordability xxxxx the xxxxxx structures xxx premium xxxxxxxxx it xxxxxxxxx WoodBarn xx a xxxxx to xxxxx unique xxxxxxxxxxx housing xxxxxxx Fit xxxxxxxx has xxxxxxxxxx in xxxxxx bespoke xxxxxx houses xxx high-end xxxxxxx Success xxxxxxx in xxx Tamara xxxxx and xxxxxxxxx resorts xxxxxxxx that xxxxxxxx can xxxxxxx on xxx luxury xxxxxxx By xxxxxxxxx options xxx luxury xxxxxxxxx Woodbarn xxx enforce xxx crafting xxx reputation xxxxx maintaining xxxxxxxxxxxxxMore Articles From MKTG 6200 Strategic Marketing Management
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