Module Case Study Case Study Please read the attached case Behr Paint Company related to 4790- CoachOnCouch

Principles of Marketing

Question.4790 - Module 9 Case Study #3Case Study #3 Please read the attached case: "Behr Paint Companyâ related to Chapter 9 of the e-text.After reading the case, be sure to address the questions at the end in a carefully crafted essay not to exceed three (3) pages. Your answers should be as detailed as possible with references from the actual case, e-text, or outside research sources.Make sure to read the Case Study Analysis Guidelines in the modules.Make sure all questions are answered thoroughly and completely.The case study must be original content each time. In other words, written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. Be sure to cite all sources inclusive of the article and e-text.Check for the correct forms of verbs, capitalize proper nouns, and make sure you are using the correct word or phrase. Sometimes what we say and what we hear are different from the way something must be written. Requirements and FormatLength: not to exceed three (3) pages double-spaced, typed, 12 pt. font, 1â margins.Your case study submission must follow the APA formatThe case study must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.Research materials should be high-quality sources such as those available through the library's online databases.Supplementary materials (such as tables, figures, and screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated into the main text. An electronic copy of the case analysis must be submitted via Turnitin. Any similarities found in Turnitin above 25% will subject the analysis to be returned for no credit and may be subject to further discipline under the plagiarism policy of the College.Complete and upload your work in Microsoft Word format, not PDF, and submit no later than 11:59 pm ET Saturday! YOUR FILE MUST BE NAMED: MKT 2220 Your Last Name CaseStudy#3 GRADING:â¢ 70% of the thoughtfulness and thoroughness of the paperâ¢ 30% for grammar, syntax, structure, professionalism, and editingCase Activity #3 Chapter 9 Behr Paint Company-1.docxDownload Case Activity #3 Chapter 9 Behr Paint Company-1.docxThe following content is partner providedThe preceding content is partner providedRubricMarketing Case Study Rubric*Marketing Case Study Rubric*CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCONTENT and COMPLETENESS40 to >30.0 ptsOUTSTANDING* Case study answers contain main points and goes beyond simply answering questions. Further, questions are understood and interpreted correctly. * Writing is clear, measured and case study questions are answered with thought and consideration. * Answers utilize information from case materials, text content and/or business practices; answers use facts, statistics, evidence, and example for support.30 to >20.0 ptsPROFICIENT* Case study answers contain most of the points needed; however, some answers may not be complete or missing. * Writing is somewhat clear and correct and attempts to integrate main points; * Answers to questions may not include text or chapter information and/or need additional supporting details.20 to >10.0 ptsSATISFACTORY* Case study answers contain basic facts, however, information; answers are thin and/or lack full development of initial case study questions. * Writing somewhat vague and/or some answers not supported with facts, evidence, or examples for support.10 to >0 ptsBELOW EXPECTATIONS* Case study answers have several errors in both conceptual level and communication clarity and/or there was a complete failure to answer case study questions. * Writing is unfocused or incoherent and/or no case study response provided. * Submission does not use adequate research or sources are not integrated well.40 ptsThis criterion is linked to a Learning OutcomeORGANIZATION & GRAMMAR, SPELLING40 to >30.0 ptsOUTSTANDING* Submission complies fully with the assignment. * Good organization; points are logically ordered and submission has few spelling, punctuation, and grammatical errors allowing the reader to follow clearly.30 to >20.0 ptsPROFICIENT* Submission complies in a competent manner with the assignment. * Organized; points are somewhat jumpy and grammatical and spelling errors included, but not blatant or obvious.20 to >10.0 ptsSATISFACTORY* Submission complies adequately with the assignment. Some organizations; points jump around; and/or unclear. * Submission includes spelling, grammar, and word choice errors.10 to >0 ptsBELOW EXPECTATIONS* Submission does not comply with assignment. And/or poorly organized. * Incorrect words and/or numerous spelling and grammar errors40 ptsThis criterion is linked to a Learning OutcomeCITATIONS AND SOURCES20 to >15.0 ptsOUTSTANDING* References are complete, in-text citation included. * All sources appear to be accurately documented in the required format.15 to >10.0 ptsPROFICIENT* Most sources are accurately documented, but a few are not in the required format. *Cites most data obtained from other sources10 to >5.0 ptsSATISFACTORY* References are incomplete, no in-text citations and/or incorrect APA format. *Many sources (information and graphics) are not accurately documented or many are not in the desired format.5 to >0 ptsBELOW EXPECTATIONS* No references, sources cited and/or APA format not followed.20 ptsTotal Points: 100

Answer Below:

Module xxxx Study xxx OLMarch xx Question xxxxxx the xxxxxx pandemic xxxx employees xxxxxxx in xxxxxx interactions xxxx customers xx walking xxxxxxx retail xxxxxx and xxxxxx questions xxxx as xxxx is xxxx process xxx picking x paint xxxxx and xxxx color xx you xxxx most xxxxxxxx These xxxxxxxxxx questions xxxx a xxxx of xxxxxxxxxxx research xxxxxxxx to xxxxx deeper xxxx consumer xxxxxxxxxxx and xxx factors xxxx drive xxxxx paint xxxxx choices xx asking xxxxx types xx questions xxxx aimed xx uncover xxx emotional xxx psychological xxxxxxx that xxxxxxxxx purchasing xxxxxxxxx For xxxxxxx understanding xxxxxxx customers xxxx toward xxxxxxx tones xxx relaxation xx vibrant xxxxxx for xxxxxxxxxx could xxxxx insight xxxx how xxxx s xxxxxxxx resonate xxxx customers xx an xxxxxxxxx level xxxx kind xx in-person xxxxxxxx was xxxxxxxx for xxxxxxxx stronger xxxxxxxx relationships xxxxxxxxx Behr xxxx direct xxxxxxxx on xxxx consumers xxxxx most xx the xxxxx selection xxxxxxx Lamb xx al xxxxxxxxxxxx Behr xxx able xx gain x better xxxxxxxxxxxxx of xxx people xxxxxxxx color xx their xxxxx what xxxxxxxxxx their xxxxxx choices xxx how xxx company xxx adjust xxx product xxxxx or xxxxxxxxx efforts xx better xxxxx those xxxxx This xxxxxxxx research xxxx allowed xxxx to xxxx insights xxxx potential xxxxxx trends xx consumers' xxxxxxx could xxxxx toward xxxxxxxx preferences xx overlooked xxxxxx segments xxxxxxx the xxxxxxx s xxxxxxxxx direction xxxx et xx Question xxx the xxxxx of xxx Year xxxx surveyed xxxxxxxxx to xxxxxx insights xxxx their xxxxxxxxxxx regarding xxxxx choices xxx their xxxxxxxxx reactions xx various xxxxxx Given xxxx s xxxxxxxxx of xxxxxxxxx low-cost xxx real-time xxxx it xx likely xxxx the xxxxxxx used xxxxxx surveys xxxxxx surveys xxx an xxxxxxxxx method xxxx allows xxxxxxxxx to xxxxxx responses xxxx a xxxxx geographically xxxxxxx sample xx a xxxxxxxxxx low xxxx Wardropper xx al xxxx approach xxxx facilitates xxxxxxxxx data xxxxxxxxxx making xx easier xxx Behr xx analyze xxxxxx and xxxxxx their xxxxxxxxx strategy xxxxxxx Online xxxxxxx are xxxxxxxxxxx for xxxxxxxxx broad xxxxxxxx about xxxxxxxx attitudes xx they xxxxx for xxxxxxxx questioning xxxx can xxxxxxx specific xxxxxxxxxxx or xxxxxxxx key xxxxxx in xxxxx choices xx addition xx online xxxxxxx Behr xxxxx have xxxxxxxx other xxxxxxxxxxxxxx methods xxxx as xxxxxx media xxxxx and xxxxxxxxx analysis xx tapping xxxx social xxxxx platforms xxxx Instagram xxx Facebook xxxx could xxxx real-time xxxxxxxx directly xxxx their xxxxxxxxx and xxxxxxxxx who xxx actively xxxxxxxx with xxx brand xxxxxxxxxxx email xxxxxxx could xx used xx reach xxxxxxxx customers xxx have xxxxxxx purchased xxxx products xxxxxxxxx the xxxxxxx with xxxx specific xxxxxxxx on xxx consumers xxxxxxxx the xxxxx These xxxxxxx would xxxxxxxxxx the xxxxxx data xxxxxxxx Behr xxxxxxxx a xxxxxxxxxxxx view xx consumer xxxxxxxxxxx Behr xxxxx also xxxx considered xxxxx groups xxxx diverse xxxxxxxxxxxx to xxxx deeper xxxxxxxx into xxxxxxxx segments xx their xxxxxxxx base xxxx as xxxxxxxxxxx or xxxxxxxxxxxx designers xxxxxxxx The xxxxxx Poll xxxxxxxxx in xxxxxxxx that xx millennials xxxxxxxxx a xxxxxx for xxxxxxxxxxxx assistance xxxx selecting xxxxx colors xxx their xxxxx Lamb xx al xxxx quantitative xxxxxxxx provides xxxxxxxx data xx consumer xxxxxxxx highlighting xxx importance xx professional xxxxxxx in xxx decision-making xxxxxxx for x significant xxxxxxx of xxxxxx customer xxxx The xxxx is xxxxxxxx because xx signals x shift xx consumer xxxxxxxx particularly xxxxx millennials xxx are xxxxxxxxxxxx seeking xxxxxx guidance xxx home x cor xxxxxxxxx Pangarkar xx al xxxx demographic xxxxx is xxxxxxx involved xx home xxxxxxxxxxx and xxxxxx may xxxxxx to xxxx professionals xxx assistance xx ensure xxxx they xxx making xxx right xxxxxxx when xx comes xx color xxxxxxx Understanding xxxx preference xxxxxx Behr xx adapt xxx offerings xxx marketing xxxxxxxx to xxxx these xxxxxxxx needs xxx example xxxx could xxxxxxxxx new xxxxxxxx like xxxxxxx consultations xxxx color xxxxxxx or xxxxxxxxxxxxxx with xxxxxxxx designers xxxxxx millennials xxxx accessible xxxx to xxxxxx professional xxxxxxxx Additionally xxxx could xxxxxxxx this xxxxxxx by xxxxxxxxx marketing xxxxxxxxx targeting xxxxxxxxxxx emphasizing xxx company x ability xx provide xxxxxx advice xx tools xx help xxxxxxxxx achieve xxx perfect xxxx for xxxxx homes xxxxxx product xxxxxxxxxxx Behr xxx also xxxxxxx digital xxxxxxxxx and xxxx that xxxxx users xxxxxxx the xxxxxx process xxxx personalized xxxxxxxxxxxxxxx The xxxx from xxx Harris xxxx serves xx a xxxxxxxx tool xx align xxxx s xxxxxxxx with xxx demands xx millennials x key xxxxxxxx group xxx helps xxxxx the xxxxxxx s xxxxxxxxx strategic xxxxxxxx decisions xxxxxxxx they xxxxxx competitive xx a xxxxxxx market xxxx et xx ReferencesLamb x W xxxx J x McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xx c xx page x e x dd x b xx a xxxxxxxxxx A xxxxxx P xxxxxxx R xxxxxxxxxx in xxxxxxxxxxx A xxxxxxxx and xxxxx engagement xxxxxxxxxx Journal xx business xxxxxxxx - xxxxx www xxxxxxxxxxxxx com xxxxxxx article xxx S xxxxxxxxxx C x Dayer x A xxxxxx M x Martin x Y xxxxxxxxxx conservation xxxxxx science xxxxxxx online xxxxxxxxxxxx Biology x https xxxxxx onlinelibrary xxxxx com xxx full xxxx