Question.4799 - Module 7 DiscussionBusiness marketing (industrial, business-to-business, B-to-B, or B2B marketing) is marketing goods and services to individuals and organizations for purposes other than consumer personal consumption.For this discussion search the internet to identify two websites that are targeted to business customers.For each website, describe the following:The information that would be valuable to the business customer.The types of marketing that are used to target business consumers.Please use the knowledge learned from lecture material or outside resources as you post and be sure to cite all sources.The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).
Answer Below:
Hello xxxxx and xxxxxxxxx Business-to-Business x B xxxxxxxxx A xxxxxxx AnalysisBusiness-to-business x B xxxxxxxxx involves xxxxxxxxx goods xxx services xx companies xxxxxxxxxxxxx and xxxxxxxxxxxxx rather xxxx individual xxxxxxxxx Lamb xx al xxxxxxxxx engaged xx B x marketing xxxxx on xxxxxxxx long-term xxxxxxxxxxxxx showcasing xxxxx propositions xxx providing xxxxxxxx product xxxxxxxxxxx to xxxx businesses xxxx informed xxxxxxxxxx decisions xx illustrate xxx businesses xxxxxx to xxxxx businesses xxxxxx I xxxx analyzed xxx websites xxxx primarily xxxxx business xxxxxxxxx Salesforce xxx Grainger xxxxxxxxxx www xxxxxxxxxx comLinks xx an xxxxxxxx site xxxxxxxxxx is x leading xxxxxxxxxxx customer xxxxxxxxxxxx management xxx platform xxxx provides xxxxxxxxxx with xxxxx to xxxxxx customer xxxx sales xxxxxxxxx and xxxxxxxxx automation xxxxxxxx Information xxx Business xxxxxxxxx Product xxxxxxxxx Salesforce xxxxxxxx in-depth xxxxxxx about xxx CRM xxxxxxxxx including xxxxx automation xxxxxxxxx cloud xxx AI-driven xxxxxxxxx Industry-Specific xxxxxxxxx The xxxxxxx highlights xxx Salesforce xxxxxx to xxxxxxx industries xxxx as xxxxxxxxxx financial xxxxxxxx and xxxxxx Customer xxxxxxx Stories xxxxxxxxxxxx and xxxx studies xxxx businesses xxxxxxxx real-world xxxxxxxxxxxx and xxxxxxxx Free xxxxxx and xxxxx Businesses xxx access x free xxxxx to xxxx the xxxxxxxx before xxxxxx a xxxxxxxx Support xxx Training xxxxxxxxxx offers xxxxxxxxx resources xxxxxxxxx webinars xxxxxxxxxxxxx and xx online xxxxxxxxx for xxxxxxx Marketing xxxxxxxxxx Used xxxxxxx Marketing xxxxxxxxxx offers xxxxxxxxxxx e-books xxxxx and xxxxxxxx reports xx educate xxxxxxxx clients xxxxxx Engine xxxxxxxxxxxx SEO xxx website xxxxx highly xx search xxxxxxx by xxxxx relevant xxxxxxxx related xx CRM xxx business xxxxxxxxxx Email xxxxxxxxx Salesforce xxxx personalized xxxxx campaigns xx nurture xxxxx and xxxx potential xxxxxxxxx engaged xxxxxx Media xxx Digital xxxxxxxxxxx Targeted xxxxxxxx and xxxxxx ads xxxx attract xxxxxxxx decision-makers xxxxxxxx and xxxxxx Salesforce xxxxxxxxxx hosts xxxxxxx events xxx conferences xxxx as xxxxxxxxxx to xxxxxx potential xxxxxxx and xxxxxxxx new xxxxxxxx Grainger xxx grainger xxxxxxxx to xx external xxxx Grainger xx a x B xxxxxxxx of xxxxxxxxxx products xxxxxxxx equipment xxxxx and xxxxxxxxxxx supplies xx businesses xxxxxx multiple xxxxxxxxxx Valuable xxxxxxxxxxx for xxxxxxxx Customers xxxxxxx Catalog xxxxxxxxxx can xxxxxx a xxxx inventory xx over xxxxxxx products xxxxxxxxx safety xxxxxxxxx tools xxx facility xxxxxxxxxxx supplies xxxx Ordering xxx Volume xxxxxxxxx Grainger xxxxxxxx detailed xxxxxxx options xxxxxxxxx bulk xxxxxxxxx for xxxxx orders xxxxxxxxx Specifications xxx website xxxxxx detailed xxxxxxx descriptions xxxxxxxxxx and xxxxxx guidelines xxxxxxxxxxx Services xxxxxxxxxx can xxx up xxxxxxxxx accounts xxxxxxxx orders xxx receive xxxxxx pricing xxxxxxxx and xxxxxxxx Information xxx site xxxxxxxx real-time xxxxxxxx estimates xxxxxxxx delivery xxxxxxx and xxxxx pickup xxxxxxx Marketing xxxxxxxxxx Used xxxxxxxxxxxxx PPC xxxxxxxxxxx Grainger xxxx Google xxx to xxxxx businesses xxxxxxxxx for xxxxxxxxxx supplies xxxxxxxxxxxxx Marketing xxx The xxxxxxx offers xxxxxxxxxxxx pricing xxx services xxx corporate xxxxxxx Loyalty xxxxxxxx and xxxxxxxxx Businesses xxxxxxx from xxxxxxxxx membership xxxxxxx and xxxxxxx promotions xxxxx Campaigns xxxxxxxx sends xxxxxxxx emails xxxx promotions xxx new xxxxxxx alerts xx business xxxxxxxxx SEO-Optimized xxxxxxx The xxxxxxx is xxxxxxxxx with xxxxxxxx related xx industrial xxxxxxxx to xxxxxxx organic xxxxxxx ConclusionBoth xxxxxxxxxx and xxxxxxxx demonstrate xxx B x marketing xxxxxxxxxx focus xx delivering xxxxxxxx information xxxxxxxxxx product xxxxxxxx and xxxxxxxxxxx strong xxxxxxxx relationships xxxxx Salesforce xxxxxx heavily xx digital xxxxxxxxxx through xxxxxxx marketing xxx CRM-based xxxxxxxx Grainger x approach xxxxxxx on xxxxxxxxxxx efficiency xxx logistical xxxxxxx for xxxxxxxxxx These xxxxxxxx highlight xxx importance xx understanding xxxxxxxx customer xxxxx and xxxxxxxxx marketing xxxxxxxxxx accordingly xxxxxxxxxx Lamb x W xxxx J x McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xx c xx page x e x dd x b xx a x Grainger xxx Company xxxxxxx Available xx https xxx grainger xxx Accessed xx th xxxxxxxx Links xx an xxxxxxxx site xxxxxxxxxx com xxxxxxx Website xxxxxxxxx at xxxxx www xxxxxxxxxx com xxxxxxxx on xx FebruaryMore Articles From Principles of Marketing
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