Module DiscussionThis week's discussion is related to Chapter Retailing so be sure to read the 4794- CoachOnCouch

Principles of Marketing

Question.4794 - Module 12 DiscussionThis week's discussion is related to Chapter 14: Retailing, so be sure to read the chapter.âAmazon.com is one of the largest retailers in the U.S. â even though it is almost entirely online. Many big brands and big retailers are feeling the heat from Amazonâs competitive push into almost every product category. Store closures and bankruptcies in the retail industry have been at or near record highs in the last couple of years. As Amazon gets bigger and bigger, some fear it will gobble up market share and make it difficult for traditional retailers to compete.âImagine youâve been hired by the retail industry to provide analysis and strategic recommendations for surviving this aggressive competition from Amazon.Then for this weekâs discussion please address the following questions:What are Amazonâs advantages over traditional, physical retailers that sell groceries, household goods, electronics, books, etc.?What advantages do traditional, physical retailers have over Amazon?What are three to five strategic suggestions you have for traditional, physical retailers so they can stop the loss of market share and revenue caused by online retailers like Amazon?The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).

Answer Below:

Hello xxxxx and xxxxxxxx Amazon xxx significantly xxxxxxxx the xxxxxx landscape xxxxxxxx one xx the xxxxxxx retailers xx the x S xx leveraging xxx online xxxxxxxx The xxxxxxx has xxxxxxxxx traditional xxxxxxxxxxxxxxxx businesses xxx in xxxxx so xxx created xxx challenges xxx physical xxxxxxxxx In xxxxxxxx to xxxx traditional xxxxxxxxx must xxxxxxx Amazon x strengths xxx identify xxxx to xxxxxxxx their xxx advantages xx compete xxxxxxxxxxx Amazon x Advantages xxxx Traditional xxxxxxxxxxxxxxxxxxxx and xxxxxxxxxxxxx Amazon xxxxxxxx enabling xxxxxxxxx to xxxx at xxx time xxxx anywhere xxx ease xx browsing xxx purchasing xxxxxxxx without xxxxxxx home xx a xxxxxxxxxxx advantage xxxx convenience xxxxxxxx a xxxx range xx customers xxxxxxxxxxxx those xxxx busy xxxxxxxxx Wide xxxxxxx Selection xxxxxxxx massive xxxxxxxxx spans xxxxxx every xxxxxxx category xxxxxxxxxx from xxxxxxxxx and xxxxxxxxx goods xx electronics xxxxx and xxxx This xxxxxxxxx product xxxxx allows xxxxxxxxx to xxxx everything xxxx need xx one xxxxx reducing xxx need xx visit xxxxxxxx stores xxxxxxxxxxx Pricing xxx Discounts xxxxxx has xxx ability xx offer xxxxxxxxxxx prices xxx to xxx direct xxxxxxxxxxxxx with xxxxxxxxxxxxx bulk xxxxxxxxxx power xxx advanced xxxxxx chain xxxxxxxxxx Additionally xxxxxx often xxxxxx deep xxxxxxxxx deals xxx promotions xxxxxx it xx attractive xxxxxx for xxxxxxxxxxxxxxx customers xxxxxxxxx Delivery xxx Logistics xxxx its xxxx fulfillment xxxxxxx and xxxxxxxx logistics xxxxxx is xxxx to xxxxx fast xxxxxxxxx same-day xxxxxxxx in xxxx locations xxxxx memberships xxxxxxx free xxxxxxxx further xxxxxxxxx the xxxxxxxxxxx for xxxxxxxxx and xxxxxx Amazon x go-to xxx fast xxxxxxxxxx Personalization xxx Recommendation xxxxxxx Amazon xxxx sophisticated xxxxxxxxxx to xxxxxxxxx products xx customers xxxxx on xxxxx browsing xxxxxxx preferences xxx past xxxxxxxxx This xxxxxxxxxxxx shopping xxxxxxxxxx keeps xxxxxxxxx engaged xxx increases xxx likelihood xx additional xxxxxxxxx Lamb xx al xxxxxxxxxx of xxxxxxxxxxx Physical xxxxxxxxxxxxxxxxxx Product xxxxxxxxxxxx Physical xxxxxx allow xxxxxxxxx to xxx touch xxx immediately xxxxxxxx products xxxx instant xxxxxxxxxxxxx is x significant xxxxxxxxx over xxxxxx where xxxxxxxxx often xxxx to xxxx for xxxxxxxx Personalized xxxxxxxx Service xxxxxxxx staff xxx provide xxxxxxxxxxxx assistance xxxxxxx customers xxxx product xxxxxxxxx answering xxxxxxxxx and xxxxxxxxx expert xxxxxx This xxxxx interaction xxxxxxx trust xxx enhances xxx shopping xxxxxxxxxx Lamb xx al xxxxx Experience xxx Atmosphere xxxx physical xxxxxxxxx create x unique xxxxxxxx experience xxxx reflects xxxxx brand xxxxxxxx Shoppers xxx interact xxxx products xxxxxx demonstrations xxx enjoy x more xxxxxxxxx experience xxxx online xxxxxxxx cannot xxxxxxxxx Strategic xxxxxxxxxxx for xxxxxxxxxxx RetailersEmbrace xxxxxxxxxxx Retailing xxxxxxxxxxx retailers xxxx integrate xxxxx physical xxxxxx with xxxxxx platforms xxxxxxxxx an xxxxxxxxxxx experience xxxxxxxxx should xx able xx buy xxxxxxxx online xxx pick xxxx up xxxxxxxx or xxxx in-store xxx have xxxxxxxx delivered xx their xxxxx This xxxxxxxxxxx bridges xxx gap xxxxxxx the xxxxxxxxxx of xxxxxx s xxxxxx platform xxx the xxxxxxxx experience xx shopping xxxxxxxx Lamb xx al xxxxxxx Customer xxxxxxxxxx In-Store xx differentiate xxxx Amazon xxxxxxxx retailers xxxxxx focus xx creating xx exceptional xxxxxxxx experience xxxx includes xxxxxxxx personalized xxxxxxx interactive xxxxxxx displays xxx engaging xxxxx layouts xxxxxxxx an xxxxxxxxxxx that xxxxxxx to xxxxxxxxx senses xxx increase xxxx traffic xxx enhance xxxxx loyalty xxxxxxxx Data xxx Personalization xxxxxxxxxxx retailers xxxxxx utilize xxxxxxxx data xx provide xxxxxxxxxxxx recommendations xxx promotions xxxx online xxx in-store xxxxx loyalty xxxxxxxx and xxxxxxxx insights xxx help xxxxxx a xxxx tailored xxxxxxxx experience xxxxxxx to xxxxxx s xxxxxxxxxxxxxx engine xxxxxxx Delivery xxx Fulfillment xxxxxxx Physical xxxxxxxxx should xxxxxx in xxxxxx delivery xxxxxxx including xxxxxxxx or xxxxxxxx delivery xx compete xxxx Amazon x rapid xxxxxxxxx Additionally xxxxxxxxxx with xxxxxxxxxxx delivery xxxxxxxx or xxxxxxxx in-store xxxxxx options xxx provide xxxxxxxxxxx similar xx Amazon x offerings xxxx et xx References xxxx C x Hair x F xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx No xxxxx https xxxxxx cenreader xxx reader x a x da- x -a x de x ad xxxx d x c xx c x dd x a