Question.4793 - Module 13 DiscussionThis week's discussion is related to Chapter 15 Marketing Communications For this week's discussion imagine you are the brand manager for your favorite brand of beverage, footwear, or smartphone.Then using Exhibit 15.5, develop a promotional mix for your selected brand that will help you accomplish all four objectives in the AIDA model.In writing your post describing your promotional mix, be as detailed and creative as you can.In responding to your classmates’ posts, offer constructive feedback on their promotional mixes and ask questions.The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).
Answer Below:
Hello xxxxxxxxx and xxxxxxxxxxxxxxxx Mix xxx Nike xxxxxxxxx Attention xxxxxxxx Desire xxx ActionAs xxx brand xxxxxxx for xxxx I xxxx develop x strategic xxxxxxxxxxx mix xx engage xxxxxxxxx at xxxxx stage xx the xxxx model xxxxxxxxx Interest xxxxxx and xxxxxx Utilizing xxxxxxx from xxxx Principles xx Marketing xxx promotional xxx will xxxxxxx advertising xxxxxx relations xxxxxxxx selling xxx sales xxxxxxxxx to xxxxxxxxxxx reach xxx target xxxxxx Attention xxxxxxxx Consumer xxxxxxxxx Through xxxxxxxxxxxxx capture xxxxxxxx attention xxxx will xxxxxx in xxxxxxxxxxx digital xxx traditional xxxxxxxxxxx campaigns xxxx et xx A xxx strategy xxxx be xxxxxxxxx an xxxxxxxx social xxxxx campaign xxxxx platforms xxxx Instagram xxxxxx and xxxxxxx featuring xxxxxxxxxxx athletes xxxx as xxxxxx James xxx Naomi xxxxx showcasing xxxx s xxxxxx footwear xxxxxxxxxx The xxxxxxxx will xxxxxxxxx the xxxxxxx s xxxxxxxxxxxx technology xxx stylish xxxxxx using xxxxxxx visuals xxx storytelling xx immediately xxxx in xxx audience xxxxxxxxxxxx Nike xxxx secure xxxxxxxxxx television xxxxxxxxxxx and xxxxxxx ads xxxxxx major xxxxxx events xxxx as xxx Super xxxx and xxx Finals xxxxx ads xxxx emphasize xxxx s xxxxx values xxxxxxxxxxx perseverance xxx excellence xxxxx displaying xxx unique xxxxxxx points xx the xxxxxxx Interest xxxxxxxx Consumers xxxx Public xxxxxxxxx and xxxxxxxxxx MarketingAfter xxxxxxx initial xxxxxxxxx Nike xxxx build xxxxxxxx interest xx leveraging xxxxxx relations xxxxxxxxxx and xxxxxxxxxx collaborations xxx company xxxx partner xxxx top-tier xxxxxxx influencers xxx professional xxxxxxxx to xxxxxxxx product xxxxxxxx through xxxx demonstrations xxxxxxxxxxxxxxxxx content xxx workout xxxxxxxxx Nike xxxx also xxxxxxxx buzz xxxxxxx press xxxxxxxx and xxxxx coverage xxxxx its xxxxxx sustainable xxxxxxxx line xxxxxxxxxxx its xxxxxxxxxx to xxxxxxxxxxxx innovation xxxxxxx virtual xxxxxxx launch xxxxxx with xxxxxxxxx athletes xxx live x A xxxxxxxx on xxxxxx media xxxx further xxxxxxxx consumer xxxxxxxxxx Desire xxxxxxxx an xxxxxxxxx Connection xxxxxxx Personal xxxxxxxxx convert xxxxxxxx into xxxxxx Nike x sales xxxxxxxxxxxxxxx will xxxxx personalized xxxxxxxxxxx both xxxxxxxx and xxxxxx At xxxx retail xxxxxxxxx staff xxxx provide xxxxxxxxxx consultations xxxxx augmented xxxxxxx AR xxxxxxxxxx allowing xxxxxxxxx to xxxxxxxxx how xxxxxxxxx shoe xxxxxx fit xxxxx lifestyle xxx performance xxxxx Online xxxx will xxxxxxx AI-powered xxxxxxxx and xxxxxxx shopping xxxxxxxxxx on xxx website xx recommend xxxxxxxx based xx user xxxxxxxxxxx and xxxx purchases xxxxxxxxxxxx email xxxxxxxxx featuring xxxxxxxx testimonials xxxxxxxxxxxxxx content xxx exclusive xxxxxxxxxxxxxxxxx footage xxxx Nike xxxxxxxx will xxxxxx the xxxxxxxxx connection xxxx potential xxxxxx Action xxxxxxx Conversions xxxx Sales xxxxxxxxxx and xxxxxxx IncentivesTo xxxxxxxxx immediate xxxxxx Nike xxxx implement xxxxxxxxx sales xxxxxxxxxx including xxxxxxxxxxxx discounts xxx exclusive xxxxxxxxxxx releases xxxxxxx the xxxx app xxxxx sales xxx buy-one-get-one xxxxxx for xxxxx customers xxxx create x sense xx urgency xxxx et xx Additionally xxxx will xxxxxxxx experiential xxxxxxxxx by xxxxxxxxxx pop-up xxxxxx where xxxxxxxxx can xxxx new xxxxxxxx in xxxxxxxxxx settings xxxx as xxxxxxx tracks xxx basketball xxxxxx These xxxxxxxxxxx experiences xxxx not xxxx drive xxxxxx sales xxx also xxxxxx brand xxxxxxxx By xxxxxxxxxxx advertising xxxxxx relations xxxxxxxx selling xxx sales xxxxxxxxxx Nike x promotional xxx ensures x seamless xxxxxxxx journey xxxxxxx the xxxx model xxxxxxxxxx leading xx increased xxxxx loyalty xxx sales xxxxxxxxxx Lamb x W xxxx J x McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xx c xx page x e x dd x b xx a xMore Articles From Principles of Marketing
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