Module DiscussionThere are external environmental factors that affect a firm's marketing such as social demographic 4802- CoachOnCouch

Principles of Marketing

Question.4802 - Module 4 DiscussionThere are external environmental factors that affect a firm's marketing such as, social, demographic, economic, technological, political and legal, and competitive. Periods of recession, with accompanying reductions in demand for goods and services, require firms to alter their marketing mixes.For this discussion choose a product and write a post describing how you would change the 4 Ps of the productâs marketing mix in response to a recession, assuming the cost to manufacture the product remains the same. In commenting on your classmatesâ posts, offer constructive feedback on their marketing mixes.The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).

Answer Below:

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xxxxx onlinelibrary xxxxx com xxx abs xxxx Links xx an xxxxxxxx site xxxx C x Hair x F xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx No xxxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx c x dd x a xxxx J x McFadden x R xxxxxxxx food xxxxxx during x recession xxxxxxx - xxxxx www xxxxx org xxxxxx Links xx an xxxxxxxx site xxx F xxxxxxxxxxxx of xxxxxxxx Spending xxxxxxxx During xxxxxxxx Recessions xxxxxxxx Journal xx Economics x https xxx org xxx Links xx an xxxxxxxx site xxxxxxxxx A xxxxxxxxxx O xxxxxxx V xxxxxx V xxxxxxx V xxxxxxxxxxxxx Management xxx the xxxxxxxxxx Promotion xx Goods xxx Services xx Conditions xx Instability xxxxxxxx at xxxxxxxxxx Reflection xxxxxxxxxxxxx Journal xx Organizational xxxxxxxxxx https xxx researchgate xxx profile xxxxxxxxxxxxxxxxx publication xxxxxxxxxxxxx Management xxx the xxxxxxxxxx Promotion xx Goods xxx Services xx Conditions xx Instability xxxxxxxx at xxxxxxxxxx Reflection xxxxx ee x e x fd xxxx Communication-Management-for-the-Successful-Promotion-of-Goods-and-Services-in-Conditions-of-Instability-Attempts-at-Scientific-Reflection xxxxxxxx to xx external xxxx