Question.4803 - Module 3 Discussion Ethics can be viewed as the standard of behavior by which conduct is judged. Legal standards may not always be ethical, and vice versa. Laws are the values and standards enforceable by the courts. Ethics consists of those unwritten rules we have developed for our interactions with one another. For this discussion please respond to the following:What tools could companies use to ensure that they market in an ethical manner?How involved should the government be in this arena? Are there limits to the effectiveness of government regulation?Please be as detailed as possible and utilize the knowledge learned in our lecture this week in your responses to the above questions.The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).
Answer Below:
In xxx realm xx marketing xxxxxxxx that xxxxxxxxx engage xx ethical xxxxxxxxx is xxxxxxxxx to xxxxxxxx trust xxxx consumers xxxxxxxxxx brand xxxxxxxxxx and xxxxxxxxx long-term xxxxxxxxxxxxx Companies xxx use x variety xx tools xx help xxxxxx they xxxxxx in xx ethical xxxxxx Ethical xxxxx and xxxxxxxxxx Companies xxx develop x code xx ethics xx set xx ethical xxxxxxxxxx for xxxxx marketing xxxxxxxxxx This xxxxxxxx ensuring xxxxxxx in xxxxxxxxxxx transparency xxxx customers xxx avoiding xxxxxxxxx practices xxxxx codes xxx clear xxxxxxxxx for xxxxxxxxx and xxxxxxxxxxxx to xxxxxx and xxx help xxxxxxxxx assess xxxxxxx their xxxxxxxxx practices xxxxx with xxxxxxx principles xxxxxxx Training xxx Awareness xxxxxxxxx can xxxxxxx training xx their xxxxxxxxx teams xxxxx ethical xxxxxxxxxxxxxx This xxxxx include xxxxxxxxxxxxx consumer xxxxxxx ensuring xxx accuracy xx claims xx advertisements xxxxxxxxxx cultural xxxxxxxxxxx and xxxxxxxx exploitative xxxxxxx Ethical xxxxxxxx can xxxx employees xxxx informed xxxxxxxxx and xxxx responsibility xxx their xxxxxxxxx actions xxxxxxxxxxx Audits xxx Certifications xxxxxxxxx third-party xxxxxx or xxxxxxxxx certifications xxxx recognized xxxxxxx organizations xxx help xxxxxx a xxxxxxxxx marketing xxxxxxxxx are xxxxxxxxxxx and xxxx Independent xxxxxx can xxxxxx the xxxxxxx aspects xx marketing xxxxxxxxx customer xxxxxxxxxxxx and xxxxxxx representation xxxxxxxx an xxxxxxxx check xx the xxxxxxxxx claims xxx strategies xxxxxxxx Feedback xxx Engagement xxxxxxxxx to xxx engaging xxxx customers xx another xxxx for xxxxxxxxx ethical xxxxxxxxx By xxxxxxxx customers xx provide xxxxxxxx companies xxx better xxxxxxxxxx the xxxxxxx concerns xx their xxxxxx audience xxx make xxxxxxxxxxx to xxxxx marketing xxxxxxxxxx accordingly xxxxxxxx in xxxxxxxxxxx dialogue xxxx consumers xxx help xxxxxxx ethical xxxxxxxx early xxxxxxxxxxxx Role xxx Regulation xxx government xxxxx a xxxxxxxx role xx setting xxx legal xxxxxxxxx that xxxxxxx marketing xxxxxxxxx but xxx involvement xxxxxx be xxxxxxxx Here's xx exploration xx its xxxxxxxxxxx Government's xxxx in xxxxxx and xxxxxxxxx The xxxxxxxxxx should xxxxxxxxx clear xxxx and xxxxxxxxxxx to xxxxxxx consumers xxx ensure xxxx marketing xxxxxxxxx For xxxxxxxx regulations xxxx the xxxxxxx Trade xxxxxxxxxx FTC xxxxxxxxxx in xxx United xxxxxx set xxxxxxxxx for xxxxx in xxxxxxxxxxx preventing xxxxx claims xxx deceptive xxxxxxxxx Government xxxxxxxxxx also xxxxx safeguard xxxxxxxx privacy xxxxxxxx that xxxxxxxx data xxxxx misused xx marketers xxxxxxxxxxx of xxxxxxxxxx Regulation xxxxx government xxxxxxxxxx is xxxxxxxxx it xxx have xxxxxxxxxxx in xxxxxxxx all xxxxxxx of xxxxxxx marketing xxx covered xxx example xxxxx standards xxx lag xxxxxx rapidly xxxxxxxx marketing xxxxxxxxx especially xx the xxxxxxx age xxx government xxx struggle xx regulate xxxxx issues xxxx as xxxxxxxxxx marketing xxxx privacy xxxxxxxx or xxxxxxxxxxx bias xx advertisements xxxxxxx considerations xxx extend xxxxxx legal xxxxxxxxxx and xxxxxxxxx may xxxx to xxxxxxxxxxx adopt xxxxxx ethical xxxxxxxxx than xxx law xxxxxxxx Furthermore xxxxxxxxx government xxxxxxxxxxx could xxxxxx innovation xx create xxxxxxxxxxxx challenges xx is xxxxxxxxx for xxxxxxxxxx to xxxxxx a xxxxxxx ensuring xxxxxxxx protection xxxxxxx unnecessarily xxxxxxxxx businesses xxxx restrictive xxxxx Conclusion xxxxxxxxx can xxxxxx a xxxxxxx of xxxxxxx tools xxxx as xxxxxxx guidelines xxxxxxxx third-party xxxxxx and xxxxxxxx engagement xx ensure xxxxx marketing xxxxxxxxx align xxxx ethical xxxxxxxxx The xxxxxxxxxxxx role xx crucial xx establishing xxxxx protections xxx its xxxxxxxxxx should xx measured xx it xxx limitations xx addressing xxx full xxxxx of xxxxxxx marketing xxxxxxxxxx Striking x balance xxxxxxx self-regulation xx companies xxx effective xxxxxxxxxx oversight xxx foster xx environment xxxxx ethical xxxxxxxxx thrives xxxxxxxxxx Lamb x W xxxx J x McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xxx c xx page x e x dd x b xx a xMore Articles From Principles of Marketing
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