Module DiscussionTo create a proper marketing mix marketers must understand that consumer preferences are constantly 4800- CoachOnCouch

Principles of Marketing

Question.4800 - Module 6 DiscussionTo create a proper marketing mix, marketers must understand that consumer preferences are constantly changing. They must also understand consumer behavior, which involves processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use.For this discussion think about a large purchase you are considering making (canât be textbooks or tuition) and answer the following questions:How will you initially research the product?What thoughts come to mind when deciding what alternatives to researchâor whether to research at all?What are some other potential influences that affect which product you ultimately purchase? Friends and family? Past behavior? What do you know about the brand?Please be as detailed as possible and utilize the knowledge learned from the e-text and our lecture this week in your responses to the above questions.The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).

Answer Below:

Hello xxxxx and xxxxxxxxx Understanding xxxxxxxx Behavior xx a xxxxx Purchase xxxxxxxxxxxxxxxx behavior xxxxx a xxxxxxx role xx marketing xx it xxxxx businesses xxxxxxx a xxxxxxxxx mix xxxx aligns xxxx changing xxxxxxxxxxx and xxxxxxxxxxxxxxx processes xxxx et xx When xxxxxxxxxxx a xxxxx purchase xxxx as x new xxxxxx understanding xxx I xxxxxxxx evaluate xxxxxxxxxxxx and xxxx the xxxxx decision xxxxxxxxxx the xxxxxxx factors xxxxxxxxxxx consumer xxxxxxxx Initial xxxxxxxx ProcessThe xxxxx step xx my xxxxxxxxxxxxxxx process xxxxxxxx conducting xxxxxxxxx research x would xxxxx by xxxxxxxxxxx my xxxxxxxx needs xxxx as xxxxxxxxxxx capabilities xxxxxxx and xxxxxxx life xx determine xxxxx laptops xxx my xxxxxxxx My xxxxxxxx would xxxxxxxxx begin xxxxxx using xxxxxx engines xxxx review xxxxxxxx and xxxxxxxxxxxx pages xx compare xxxxxxxxxxxxxx and xxxxxxxx Additionally x would xxxxx video xxxxxxx on xxxxxxx where xxxx experts xxxxx provide xxxxxxxx demonstrations xxx comparisons xxxxxxx useful xxxxxx of xxxxxxxxxxx would xx customer xxxxxxx on xxxxxxxxxx platforms xxxx Amazon xxx Best xxx as xxxx provide xxxxxxxxxx user xxxxxxxxxxx Son xxx If xxxxxxxx I xxxxx also xxxxx a xxxxxxxx electronics xxxxx to xxxx different xxxxxx in xxxxxx ensuring x am xxxxxxxxxxx with xxx build xxxxxxx and xxxxxxxx Deciding xx AlternativesWhen xxxxxxxxx alternatives xxxxxxx factors xxxxxxxxx whether x research xxxxxxxx options xx go xxxx a xxxxx I xxxxxxx trust xx I xxxx had x positive xxxxxxxxxx with x specific xxxxx such xx Apple xx Dell x may xxxxxxxxxx their xxxxxxxx over xxxxxxxxxxx However xx I xxxxxx that xxxxxxx brand xxxxxx similar xxxxxxxxxxxxxx at x better xxxxx I xxxxx expand xx search xx level xx familiarity xxxx the xxxxxxx category xxxx affects xxx much xxxxxxxx I xxxxxxx Since xxxxxxx are x significant xxxxxxxxxx I xxxxx likely xxxxxxx multiple xxxxxx before xxxxxx a xxxxx decision xxxxx product xxxxxxxxxxxx and xxxxxxxx options xxxxx also xxxx a xxxx in xxxxxxxxxxx which xxxxxxxxxxxx are xxxxx considering xxx Venkataraman xxxxxxxxxx on xxx Final xxxxxxxx DecisionSeveral xxxxxxxx and xxxxxxxx influences xxxxxx my xxxxx choice xxxxxxx and xxxxxx play xx essential xxxx especially xx they xxxx experience xxxx a xxxxxxxxxx brand xx model x recommendation xxxx someone x trust xxx push xx toward x specific xxxxxxxx Past xxxxxxxx also xxxxxxx if x have xxx a xxxxxxxx laptop xxxx a xxxxxxx brand x may xx more xxxxxxxx to xxxxxxxx from xxxx again xxxxx reputation xx another xxxxxxx factor xxxxxxxxxxxxxxxx brands xxxxx for xxxxxxx and xxxxxxxxxx like xxxxx or xxxxxx may xxxx a xxxxxxxxxxx advantage xxxx lesser-known xxxxxxxxxxxxx Marketing xxxxxxx such xx promotional xxxxxxxxx or xxxxxxx offers xxxxx further xxxx my xxxxxxxx Additionally xxxxxxxxxxxxx factors xxxx as xxxxx loyalty xxx perceived xxxxxx may xxxxxxxxxx to xx choice xxxxxxxxxxxxxxxxxxx must xxxxxxxxx that xxxxxxxx preferences xxx dynamic xxx influenced xx multiple xxxxxxx including xxxxxxxx habits xxxxxxxxxxx evaluations xxx external xxxxxxxxxx In xx laptop xxxxxxxx decision xxxxxx research xxxxx reputation xxxx recommendations xxx past xxxxxxxxxxx would xxxxx my xxxxxx Understanding xxxxx behavioral xxxxxxxx allows xxxxxxxxx to xxxxxx their xxxxxxxxxx ensuring xxxx meet xxxxxxxx needs xxxxxxxxxxx while xxxxxxxxxxx a xxxxxxxxxxx edge xxxxxxxxxx Lamb x W xxxx J x McDaniel x D xxxx principles xx marketing xx Title xxxxx ebooks xxxxxxxxx com xxxxxx e x - xxx e xx a xxx c xx page x e x dd x b xx a x Lee x T xxxxxxxxxxxx S x reference-dependent-preferences-based xxxxx of xxxxxxxx warranty xxxxxxxx decisions xxxxxxx of xxxxxxxxx Research x Son x Kim x Development xx methodology xxx classification xx user xxxxxxxxxx UX xx online xxxxxxxx review xxxxxxx of xxxxxxxxx and xxxxxxxx Services