Module Case Study Case Study Please read the attached case LG Electronics Strategic Planning for 4792- CoachOnCouch

Principles of Marketing

Question.4792 - Module 2 Case Study #1 Case Study #1 Please read the attached case: "LG Electronics Strategic Planning for Competitive Advantageâ related to Chapter 2 of the e-text.After reading the case, be sure to address the questions at the end in a carefully crafted essay not to exceed four (4) pages. Your answers should be as detailed as possible with references from the actual case, e-text, or outside research sources.Make sure to read the Case Study Analysis Guidelines in the modules.Make sure all questions are answered thoroughly and completely.The case study must be original content each time. In other words, written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. Be sure to cite all sources inclusive of the article and e-text.Check for the correct forms of verbs, capitalize proper nouns, and make sure you are using the correct word or phrase. Sometimes what we say and what we hear are different from the way something must be written. Requirements and FormatLength: not to exceed three (3) pages double-spaced, typed, 12 pt. font, 1â margins.Your case study submission must follow the APA formatThe case study must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.Research materials should be high-quality sources such as those available through the library's online databases.Supplementary materials (such as tables, figures, and screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated into the main text. An electronic copy of the case analysis must be submitted via Turnitin. Any similarities found in Turnitin above 25% will subject the analysis to be returned for no credit and may be subject to further discipline under the plagiarism policy of the College.Complete and upload your work in Microsoft Word format, not PDF, and submit no later than 11:59 pm ET Saturday! YOUR FILE MUST BE NAMED: MKT 2220 Your Last Name CaseStudy#1 GRADING:â¢ 70% of the thoughtfulness and thoroughness of the paperâ¢ 30% for grammar, syntax, structure, professionalism, and editingCase Activity #1 Chapter 2 LG Electronics Strategic Planning-1.docxActionsRubricMarketing Case Study Rubric*Marketing Case Study Rubric*CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCONTENT and COMPLETENESS40 to >30.0 ptsOUTSTANDING* Case study answers contain main points and goes beyond simply answering questions. Further, questions are understood and interpreted correctly. * Writing is clear, measured and case study questions are answered with thought and consideration. * Answers utilize information from case materials, text content and/or business practices; answers use facts, statistics, evidence, and example for support.30 to >20.0 ptsPROFICIENT* Case study answers contain most of the points needed; however, some answers may not be complete or missing. * Writing is somewhat clear and correct and attempts to integrate main points; * Answers to questions may not include text or chapter information and/or need additional supporting details.20 to >10.0 ptsSATISFACTORY* Case study answers contain basic facts, however, information; answers are thin and/or lack full development of initial case study questions. * Writing somewhat vague and/or some answers not supported with facts, evidence, or examples for support.10 to >0 ptsBELOW EXPECTATIONS* Case study answers have several errors in both conceptual level and communication clarity and/or there was a complete failure to answer case study questions. * Writing is unfocused or incoherent and/or no case study response provided. * Submission does not use adequate research or sources are not integrated well.40 ptsThis criterion is linked to a Learning OutcomeORGANIZATION & GRAMMAR, SPELLING40 to >30.0 ptsOUTSTANDING* Submission complies fully with the assignment. * Good organization; points are logically ordered and submission has few spelling, punctuation, and grammatical errors allowing the reader to follow clearly.30 to >20.0 ptsPROFICIENT* Submission complies in a competent manner with the assignment. * Organized; points are somewhat jumpy and grammatical and spelling errors included, but not blatant or obvious.20 to >10.0 ptsSATISFACTORY* Submission complies adequately with the assignment. Some organizations; points jump around; and/or unclear. * Submission includes spelling, grammar, and word choice errors.10 to >0 ptsBELOW EXPECTATIONS* Submission does not comply with assignment. And/or poorly organized. * Incorrect words and/or numerous spelling and grammar errors40 ptsThis criterion is linked to a Learning OutcomeCITATIONS AND SOURCES20 to >15.0 ptsOUTSTANDING* References are complete, in-text citation included. * All sources appear to be accurately documented in the required format.15 to >10.0 ptsPROFICIENT* Most sources are accurately documented, but a few are not in the required format. *Cites most data obtained from other sources10 to >5.0 ptsSATISFACTORY* References are incomplete, no in-text citations and/or incorrect APA format. *Many sources (information and graphics) are not accurately documented or many are not in the desired format.5 to >0 ptsBELOW EXPECTATIONS* No references, sources cited and/or APA format not followed.20 ptsTotal Points: 100

Answer Below:

Module xxxx Study xxxxxxxxxx OF xxxxxxxxx MKT xxxxxxxxx th xxxxxxxx LG's xxxxxxx Component xxxxxxxxx SBU xxxxx is x leader xx the xxxxxxxxxxxx vehicle xxxxxxxxxx industry xxxxx be xxxx represented xx the xxxxxxxx Mark xxxxxxxx of xxx Boston xxxxxxxxxx Group x BCG xxxxxxxxx matrix xxx BCG xxxxxx categorizes xxxxxxxx units xxxxx on xxxxx market xxxxxx rate xxx market xxxxx with xxx four xxxxxxxxxx being xxxxx Question xxxxx Cash xxxx and xxxx Given xxxx LG's xxxxxxx Component xxxxxxxxx is xxxx of x relatively xxx but xxxxxxx growing xxxxxx it xxxx the xxxxxxxxxxxxxxx of x Question xxxx Lamb xx al xxx market xx experiencing xxxx growth xxx while xx is xxxxxxx the xxxxxx in xxxxx of xxxxxx share xxx business xxxx likely xxx a xxxxxxx share xxxxxxxx to xxxx established xxxxxxx in xxx overall xxxxxxxxxx industry xx such xxxx vehicle xxxxxxxxxx business xxx high xxxxxx potential xxx still xxxxxxxx significant xxxxxxxxxx to xxxxxxxx its xxxxxx share xxx profitability xx the xxx matrix xxxxxxxx Marks xxxxxxxxx units xxxx are xx high-growth xxxxxxx but xxxx low xxxxxx share xxxxx SBUs xxxxx require xxxxxxxxxxx cash xxxxxxxxxxx to xxxxxx gain xxxxxx share xx decide xxxxxxx they xxx worth xxxxxxx investment xx s xxxxxxx Component xxxxxxxxx is xx the xxxxx stages xx capitalizing xx the xxxxxxx demand xxx advanced xxxxxxxxxx technologies xxxx as xxxxxxxxxx cockpit xxxxxxxxxxx and xxxxxxxxxx vision xxxxxxx The xxx will xxxx continued xxxxx on xxxxxxxxxx partnerships xxx scaling xxxxxxxxxx to xxxxx capture xxx growth xxxxxxxxx of xxx automotive xxxxxxxxxx sector xx LG xxx maintain xxx leadership xxxxxxxx and xxxxxx its xxxxxx share xxx Vehicle xxxxxxxxx Solutions xxx could xxxxxxxxxx transition xxxx a xxxx which xxxxxxxxxx a xxxxxxxxxxx market xxxx a xxxx market xxxxx generating xxxxxxxxxxx revenue xxx profit xxxx et xx Question xxx LG xxxxxx Steam xxxxxx represents x differentiation xxxxxxxx for xxxx Home xxxxxxxxx and xxx Solution xxxxxxx Differentiation xxxxxxxx involves xxxxxxxx unique xxxxxxxx that xxxxxxx value xxxxxxx innovative xxxxxxxx quality xxx performance xxxxxxxx the xxxxxxx to xxxxx out xxxx competitors xxx justify x premium xxxxx By xxxxxxxxxxx the xx Styler xxxxx Closet xx is xxxxxxx into xxx growing xxxxxxxx demand xxx convenient xxxxxxxxxxxxx clothing xxxx solutions xxx Styler x use xx TrueSteam xxxxxxxxxx to xxxxxxxx and xxxxxxxxx clothes xxxxxxx relying xx harsh xxxxxxxxx sets xx apart xxxx traditional xxxxxxx machines xx dry xxxxxxxx services xxx ability xx remove xxxxxxxxx such xx pollen xxxx and xxx dander xxxxxxx soaps xx bleach xxxx another xxxxx of xxxxxx for xxxxxxxxxxxxxxxx consumers xxxx innovative xxxxxxx provides x solution xx the xxxxxxxx need xxx sustainable xxx efficient xxxxxxxx care xxxxxxxxxxx convenience xxx health xxxxxxxx The xxxxxx is xxxx unique xx its xxxxxxx to xxxx for xxxxxxxx items xxxx may xx damaged xx traditional xxxxxxx machines xxxx catering xx a xxxxxxx market xx Jonathan xxxxx a xxxxxxxxxx personality xxx influencer xxxxxxxx the xxxxxx has xxx potential xx become x household xxxxxx signifying xxx long-term xxxxxx appeal xxxxxxxxxxx the xxxxxxxxx of xxxxxxxxx endorsements xxxx as xxxxxxxx Scott x promotion xx the xxxxxxx strengthens xxx position xx the xxxxxx and xxxxx elevate xxx brand xxxxx The xxxxxxxxxxx with x public xxxxxx known xxx expertise xx home xxxxxxxxxxx and xxxxx creates x positive xxxxxxxxxx and xxxxx in xxx product xxxx et xx This xxxxxxxxx approach xxxxxxxxxxx the xxxxxxxxxxxxxxx strategy xx fostering xxxxxxxxx connections xxxx potential xxxxxxxxx In xxxxxxxx the xx Styler xxxxxx with xxx growing xxxxx of xxxxx home xxxxxxxx further xxxxxxxxxxx LG's xxxxxxxxxx to xxxxxxxxxxxx technology xxx customer-centric xxxxxxxxx As xxxxxxxxx increasingly xxxx for xxxx to xxxxxxxx their xxxxx while xxxxxxxxxxx cleanliness xxx health xxxxxxxxx LG x innovative xxxxxxxx through xxx Styler xxxxx Closet xxxxxxxxxxxxxx the xxxxx and xxxxxxxx market xxxxxxxxx in xxx competitive xxxx appliance xxxxxxxx Through xxxx product xx is xxx only xxxxxxxxx its xxxxxxx portfolio xxx also xxxxxxxxxxx itself xx a xxxxxx in xxx smart xxxx and xxxxxxxxxxxxxxxx lifestyle xxxxxxx Question xx s xxxxxxxx of xxxxxxx products xxxxxxx both xxxxxx stores xxx online xxxxxxxxx such xx Best xxx Costco xxxx s xxxxxx Amazon xxx its xxx website xxxxxxxxxx the xxxxx element xx the xxxxxxxxx mix xxx marketing xxx often xxxxxxxx to xx the xx Product xxxxx Place xxx Promotion xxxxxxx on xxx a xxxxxxx gets xxx products xxxx the xxxxx of xxxxxxxxx The xxxxx aspect xx particularly xxxxxxxxx with xxx distribution xxxxxxxx a xxxxxxx uses xx ensure xxx products xxx accessible xx the xxxxxx market xx offering xxx products xxxxxxx a xxxxxxxxxxx of xxxxxxxx retail xxxxxx and xxxxxx channels xx is xxxxxxxxxxx ensuring xxxx its xxxxxxxxx are xxxxxxxxx to x wide xxxxx of xxxxxxxxx enhancing xxxxxxxxxxx and xxxxxxxxxx reach xxxxxxxx retail xxxxxx like xxxx Buy xxxxxx Lowe x and xxxxxx give xxxxxxxxx the xxxxxxxxxxx to xxxxxxxx directly xxxx LG x products xxx them xx action xxx make xx informed xxxxxxxx decision xx person xxxxx traditional xxxxxx locations xxxxx consumers xx experience xx products xx real-life xxxxxxxx such xx home xxxxxxxxx displays xx TV xxxxxx which xxx play x significant xxxx in xxxxxxxxxxx purchase xxxxxxxxx On xxx other xxxx LG x online xxxxxxxx through xxxxxxxxx such xx Amazon xxx its xxx website xxxxx shopping xxxx convenient xxx consumers xxx prefer xx browse xxx buy xxxxxxxx from xxx comfort xx their xxxxx Online xxxxxxxx also xxxxxxxx the xxxxx benefit xx comparison xxxxxxxx where xxxxxxxxx can xxxxxxx assess xxxxxxx features xxxxxx and xxxxxxx Lamb xx al xx s xxxxxxxxxxxxx approach xxxx caters xx the xxxxxxx trend xx e-commerce xxxxxxxxxxxx as xxxx consumers xxxx toward xxxxxxx shopping xxxxxxxxxxx By xxxxxx a xxxxxxxx on xxxxxxx e-commerce xxxxx like xxxxxx LG xxxx into x global xxxxxxxx capitalizing xx the xxxx of xxxxxx and xxx trust xxxx consumers xxxxx in xxxxx platforms xxxxxxxxxxx selling xxxxxxx both xxxxxxxx and xxxxxx channels xxxxx LG xxxxxxxx competitive xxxxxxxxx in xxx crowded xxxxxxxx electronics xxxxxx The xxxxxxx to xxxxx customers xx both xxxxxxxxxxx brick-and-mortar xxxxxx and xxxxxxx the xxxxxxx online xxxxx enables xx to xxx into xxxxxxx consumer xxxxxxxxxxx enhancing xxxxx visibility xxx sales xxxxxxxxx This xxxxxxxxxxxxx distribution xxxxxxxx aligns xxxx LG x global xxxxxx ambitions xxxxxxxx the xxxxxxx to xxxxxxxx product xxxxxxxxxxxx and xxxxxxx its xxxxxx presence xxxxxx different xxxxxxx and xxxxxxxx segments xx conclusion xx s xxxxxxxxx use xx both xxxxxxxx and xxxxxxx distribution xxxxxxxx reflects x strong xxxxx strategy xx the xxxxxxxxx mix xxxxxxxx that xxx products xxx accessible xx a xxxxx range xx consumers xxxxxxxxxx driving xxxxx and xxxxxx penetration xxxxxxxxxxxxxx C x Hair x F xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx No xxxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx 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