Module Case Study Case Study Please read the attached case Domino s Pizza related to 4791- CoachOnCouch

Principles of Marketing

Question.4791 - Module 5 Case Study #2 Case Study #2 Please read the attached case: "Dominoâs Pizzaâ related to Chapter 5 of the e-text.After reading the case, be sure to address the questions at the end in a carefully crafted essay not to exceed three (3) pages. Your answers should be as detailed as possible with references from the actual case, e-text, or outside research sources.Make sure to read the Case Study Analysis Guidelines in the modules.Make sure all questions are answered thoroughly and completely.The case study must be original content each time. In other words, written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. Be sure to cite all sources inclusive of the article and e-text.Check for the correct forms of verbs, capitalize proper nouns, and make sure you are using the correct word or phrase. Sometimes what we say and what we hear are different from the way something must be written. Requirements and FormatLength: not to exceed three (3) pages double-spaced, typed, 12 pt. font, 1â margins.Your case study submission must follow the APA formatThe case study must be original content written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, and validate your thoughts. All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.Research materials should be high-quality sources such as those available through the library's online databases.Supplementary materials (such as tables, figures, and screenshots), can be present in appendices that are not included in the page limit, but their contribution to the report should be integrated into the main text. An electronic copy of the case analysis must be submitted via Turnitin. Any similarities found in Turnitin above 25% will subject the analysis to be returned for no credit and may be subject to further discipline under the plagiarism policy of the College.Complete and upload your work in Microsoft Word format, not PDF, and submit no later than 11:59 pm ET Saturday! YOUR FILE MUST BE NAMED: MKT 2220 Your Last Name CaseStudy#2 GRADING:â¢ 70% of the thoughtfulness and thoroughness of the paperâ¢ 30% for grammar, syntax, structure, professionalism, and editingCase Activity #2 Chapter 5 Dominoâs Pizza-1.docxActions RubricMarketing Case Study Rubric*Marketing Case Study Rubric*CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCONTENT and COMPLETENESS40 to >30.0 ptsOUTSTANDING* Case study answers contain main points and goes beyond simply answering questions. Further, questions are understood and interpreted correctly. * Writing is clear, measured and case study questions are answered with thought and consideration. * Answers utilize information from case materials, text content and/or business practices; answers use facts, statistics, evidence, and example for support.30 to >20.0 ptsPROFICIENT* Case study answers contain most of the points needed; however, some answers may not be complete or missing. * Writing is somewhat clear and correct and attempts to integrate main points; * Answers to questions may not include text or chapter information and/or need additional supporting details.20 to >10.0 ptsSATISFACTORY* Case study answers contain basic facts, however, information; answers are thin and/or lack full development of initial case study questions. * Writing somewhat vague and/or some answers not supported with facts, evidence, or examples for support.10 to >0 ptsBELOW EXPECTATIONS* Case study answers have several errors in both conceptual level and communication clarity and/or there was a complete failure to answer case study questions. * Writing is unfocused or incoherent and/or no case study response provided. * Submission does not use adequate research or sources are not integrated well.40 ptsThis criterion is linked to a Learning OutcomeORGANIZATION & GRAMMAR, SPELLING40 to >30.0 ptsOUTSTANDING* Submission complies fully with the assignment. * Good organization; points are logically ordered and submission has few spelling, punctuation, and grammatical errors allowing the reader to follow clearly.30 to >20.0 ptsPROFICIENT* Submission complies in a competent manner with the assignment. * Organized; points are somewhat jumpy and grammatical and spelling errors included, but not blatant or obvious.20 to >10.0 ptsSATISFACTORY* Submission complies adequately with the assignment. Some organizations; points jump around; and/or unclear. * Submission includes spelling, grammar, and word choice errors.10 to >0 ptsBELOW EXPECTATIONS* Submission does not comply with assignment. And/or poorly organized. * Incorrect words and/or numerous spelling and grammar errors40 ptsThis criterion is linked to a Learning OutcomeCITATIONS AND SOURCES20 to >15.0 ptsOUTSTANDING* References are complete, in-text citation included. * All sources appear to be accurately documented in the required format.15 to >10.0 ptsPROFICIENT* Most sources are accurately documented, but a few are not in the required format. *Cites most data obtained from other sources10 to >5.0 ptsSATISFACTORY* References are incomplete, no in-text citations and/or incorrect APA format. *Many sources (information and graphics) are not accurately documented or many are not in the desired format.5 to >0 ptsBELOW EXPECTATIONS* No references, sources cited and/or APA format not followed.20 ptsTotal Points: 100

Answer Below:

Module xxxx Study xxxxxxxxxx OF xxxxxxxxx MKT xxxxxxxxxx th xxxx Discussion xxxxxxxx Global xxxxxxxxx Strategy xxxxxx CEO xxxxx Allison x comments xxxxxxxxxx Domino x focus xx adapting xx both xxxxxx and xxxxx market xxxxxxxx The xxxxxxx s xxxxxxx lies xx its xxxxxxx to xxxxxxxx its xxxxxxx core xxxxxxxxx quality xxxxx and xxxxx delivery xxxxx customizing xxx menu xxx delivery xxxxxxx based xx local xxxxxx and xxxxxxxxxxx For xxxxxxxx the xxxxxxxxx toppings xxxx as xxxxxx almonds xxx citrus xx Vietnam xx tropical xxxxxx in xxxxxxx show xxx the xxxxxxx integrates xxxxxxxx nuances xxxx its xxxxxxx offerings xxxx et xx This xxxxxxxxxxxx blend xxxxxxxxx by xxxxxxxx digital xxxxxxxxxx allows xxxxxx s xx retain xxxxxxxxxxx while xxxxxxxxx its xxxxxxx to xxxxxx to xxxxxxx consumer xxxxxxxxxxx across xxxxxxx markets xxxxxxxxxxx data-driven xxxxxxxx enable xxxxxx s xx refine xxxxxxxxxx identify xxxxxxxxxx areas xxx growth xxx remain xxxxx in xxxxxxxxxx to xxxxxxxx consumer xxxxxx These xxxxxxxxxx not xxxx reflect xxxxxx marketing xxx also xxxxxxx a xxxxxx consumer-centric xxxxxxxx to xxxxxxxxxxxxx expansion xx continuously xxxxxxxxxx customer xxxxxxxx and xxxxxxxxx in xxxxxxx technologies xxxxxx s xx better xxxxxxxxxx to xxxxxxxx its xxxxxxxxx strategies xxx services xxx international xxxxxxxxx Emu xxxx global xxxxxxxxx strategy xxxxxxxxxxxx that xxxxxxxx insights xxx flexibility xxx crucial xx sustaining xxxxxxxxxxx advantage xx an xxxxxxxxxxxxx market xxxx Discussion xxxxxxxx Closing xx Domino's xx ItalyThe xxxxxxx of xxxxxx s xx Italy xxx be xxxxxxxxxx to xxxxxxxx misalignment xxxxxxx competition xxx operational xxxxxxxxxx While xxxxxx s xxxxxx itself xx delivering x consistent xxxxxxx globally xxxxxxx deeply xxxxxx pizza xxxxxxx presented x unique xxxxxxxxx Italians xxxx a xxxxxx attachment xx local xxxxxxxxxxx pizza xxxxx enjoying xx in xxxxxxxxxxx with xxxxxxxx regional xxxxxxx and xxxxxx making xxxxxxxx standardization xxxxxxxxx to xxxxxxxxx In xxxxxxxx to xxxxxxxx factors xxxxx has x saturated xxxxx market xxx local xxxxxxxxxxx and xxxxxxxx services xxxx established xxxxxx customer xxxxx Moreover xxxxxxxx struggled xx convey xxx value xxxxxxxxxxx in x market xxxx already xxx a xxxx pizza xxxxxxxx Consumer xxxxxxx was xxxxxxxxxxx to xxxxxxxxx as xxx demand xxx premium xxxxx delivery xxxxxxxx was xxx compared xx the xxxxxx for xxxxx traditional xxxxxxxxxxxx Lamb xx al xxx COVID- xxxxxxxx compounded xxxxx challenges xx forcing xxxxxx s xx close xxxxxx and xxxxxxxxxx its xxxxxxxxxx during xxxxxxxx periods xxxxxxxxxx restrictions xx food xxxxxxxx also xxx a xxxxxxxxxxxxxxxx impact xx a xxxxxxx dependent xx delivery xxxxxxxx highlighting xxx external xxxxxxx such xx economic xxxxxxxxxxx and xxxxxxxxxxx can xxxxxxxx affect xxxxxxxxxxxxx expansions xxxxxxxxx et xx The xxxxxxx failure xx establish x foothold xx Italy xxxxxxxxxxx the xxxxxxxxxx of xxxxxxxxxxxxx local xxxxxxxx traditions xxxxxxxxxxx and xxxxxxxx offerings xx meet xxxxx demands xxxx Discussion xxxxxxxx Global xxxxx Method xxxxxxxx strategy xx expanding xxxxxxxxxxxxxxx through xxxxxxxxxxx rather xxxx wholly xxxxx operations xxxxxxxxxxx a xxxxxxx low-risk xxxxxx entry xxxxxxxx By xxxxxxxxxx local xxxxxxxxxxx Domino x can xxxxxxx scale xxx presence xx foreign xxxxxxx without xxxxxxx the xxxx costs xxx risks xxxxxxxxxx with xxxxxx and xxxxxxxx the xxxxxx directly xxx franchise xxxxx allows xxxxxx s xx maintain xxxxx control xxxxx providing xxxxxxxxxxx in xxxxx of xxx the xxxxx is xxxxxxxx in xxxx location xxxxxxxxxxx are xxxxxxxxxxxx to xxxxx the xxxxxxxx model xxxxx on xxxxx market xxxxxxxxxx yet xxxx are xxxxx bound xx the xxxxxxx s xxxxxxxxxxx standards xxx product xxxxxxxxxxx Lamb xx al xxxx method xx particularly xxxxxxxxxx in xxxxxxx with xxxxxxxxxxx or xxxx operational xxxxx as xxxxxxxxxxx take xx much xx the xxxx while xxxxxxxxxx from xxx established xxxxxx s xxxxx recognition xxxxxxxxxxxx this xxxxxx allows xxx faster xxxxxxxxx especially xx diverse xxxxxxxxxx regions xxxxxxxx use xx franchising xxxxxx with xxx desire xx penetrate xxxxxxxxxxxxx markets xxxxxxx committing xxxxxxxxx resources xxx Moreover xxx company x ongoing xxxxxxx investment xxxxx streamline xxxxxxxxxx offering xxxx Domino x and xxx franchisees xxxx on xxxxxxxx preferences xxxxxxxxxx patterns xxx operational xxxxxxxxxxx This xxxxxxxx to xxxxxx expansion xxx only xxxxxxxxx financial xxxxxxxx but xxxx creates x scalable xxxxx that xxx be xxxxxx replicated xx various xxxxxxxxxxxxx markets xxxxxxxxxxxxxxxxxxx M xxxxxxx E xxxxxxxxxxx R xxxxxxxx S xxxxxxxxxxx V xx A xxxxx and xxxxxx value xxxxxx A xxxxxxxxxx of xxxxxxxxx on xxxxx chain xxxxxxxxxxxx and xxx role xx the xxx The xxxxx Economy x Emu x B xxxxxxxxxxx Market xxxxxxxx of xxxxx Domino's xxxxx Bangladesh xxxx C x Hair x F xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx No xxxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx c x dd x a