Question.4805 - Module 1 DiscussionDonald E. Petersen, the former chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.”For this discussion please respond to the following:How does Donald E. Petersen's statement reflect the marketing concept?The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).This topic is closed for comments.
Answer Below:
Donald x Petersen x statement xx we xxxx t xxxxxxxxxxxxxxx our xxxx won x be xxxxxx encapsulates xxx essence xx the xxxxxxxxx concept xxxxx emphasizes xxxxxxx the xxxxxxxx at xxx center xx an xxxxxxxxxxxx s xxxxxxxxxx The xxxxxxxxx concept xx discussed xx Lamb xxxx and xxxxxxxx in xxxx Principles xx Marketing xxxxxxxxxx that xxxxxxxxxx achieve xxxxxxx by xxxxxxxxxx customer xxxxx and xxxxx while xxxxxxx organizational xxxxx Petersen's xxxxxxxxx underscores xxx critical xxxx of xxxxxxxxxxxxx and xxxxxxxxxx to xxxxxxxx expectations xx creating xxxxxxxx that xxxxxxxx with xxxx thereby xxxxxxxx a xxxxxxxxx long-term xxxxxxxxxxxxxxx and xxxxxxxxxxxxx Lamb xx al xx its xxxx the xxxxxxxxx concept xxxxxx the xxxxx from xxxxxxx products xx creating xxxxx for xxxxxxxxx Petersen x remark xxxxxxxx that x customer-centric xxxxxxxx is xxxxx for xxxxxxxxx cars xxxx not xxxx meet xxxxxxxxxx requirements xxx also xxxxx with xxx emotional xxx lifestyle xxxxxxxxxxx of xxxxxx For xxxxxxx car xxxxxxxxxxxxx must xxxxxxxx aspects xxxx as xxxxxx features xxxx efficiency xxxxxxxxxxxxx innovations xxx aesthetic xxxxxx all xx which xxx shaped xx customer xxxxxxx and xxxxxx trends xxxxxxx a xxxx understanding xx these xxxxxxx the xxxxxxxxx vehicles xxx fail xx capture xxxxxxxx interest xxxxxxx to xxxxxxxxxx sales xxx eroded xxxxx loyalty xxxxxxxx s xxxxxxx aligns xxxx the xxxx that xxx production xxxxxxx itself xxxxxx be xxxxxxxxxx by xxxxxxxx insights xxxxxxxx that xxx final xxxxxxx reflects xxxxx priorities xxxx et xx Additionally xxxxxxxxxx statement xxxxxxxx the xxxxxxx idea xxxx customer-driven xxxxxxxxxxxxx prioritize xxxxxx research xxx consumer xxxxxxxx as xxxxxxxx elements xx their xxxxxxxx By xxxxxxxx listening xx customer xxxxxx and xxxxxxxxx their xxxxxxxx companies xxx anticipate xxxxxxxx trends xxx adapt xxxxx offerings xxxxxxxxxxx In xxx automotive xxxxxxxx this xxxxx mean xxxxxxxxxxx the xxxxxxx demand xxx electric xxxxxxxx sustainability xx advanced xxxxxxxxxxxxxxxxx systems xxx investing xxxxxxxxx to xxxxxxx cars xxxx fulfill xxxxx evolving xxxxxxxxxxxx The xxxxxxxxx concept xxxxxxxxx fosters xx environment xx continuous xxxxxxxxxx driven xx customer xxxxxxxx to xxxxxxxx relevance xx a xxxxxxxxxxx marketplace xxxx et xx Moreover xxxxxxxx s xxxxxxxxxxx aligns xxxx the xxxxxx of xxxxxxxx lasting xxxxxxxx relationships x key xxxxx of xxx marketing xxxxxxx When xxxxxxxxxx adopt x customer-driven xxxxxxxx they xxxxxxxxxxx a xxxxxxxxxx to xxxxxxxxxxxxx and xxxxxxxxxx customer xxxxx over xxx long xxxx This xxxxx fosters xxxxx and xxxxxxx as xxxxxxxxx are xxxx likely xx remain xxxxx to xxxxxx that xxxxxxxxxx their xxxxxxxxxxxx For xxxx Motor xxxxxxx under xxxxxxxx s xxxxxxxxxx this xxxxx have xxxxxxxxxx into xxxxxxxx vehicles xxxxxxxx to xxxxxxx customer xxxxxxxx offering xxxxxxxx after-sales xxxxxxx or xxxxxxxxxxxx loyalty xxxxxxxx that xxxxxx repeat xxxxxxxxx These xxxxxxx not xxxx strengthen xxxxxxxx relationships xxx also xxxxxxx the xxxxxxx s xxxxxxxxxx as x brand xxxx values xxx consumers xxxx et xx Finally xxxxxxxxxx remark xxxxxx as x reminder xxxx the xxxxxxx of xxx product xx inherently xxxx to xxx satisfaction xx delivers xx its xxxxx A xxxxxxxxxxxxxxx philosophy xxxxxxxxxx companies xx view xxxxx offerings xxx just xx standalone xxxxxxxx but xx solutions xxxx fulfill xxxxxxxx needs xxx aspirations xxxx approach xxxxxxx that xxxxx aspect xx the xxxxxxxx from xxxxxxxx and xxxxxxxxxxx to xxxxxxxxx and xxxxxxxxxxxx is xxxxxxx with xxx goal xx delivering xxxxx to xxx customer xx essence xxxxxxxx s xxxxxxxxx reinforces xxx importance xx adopting xxx marketing xxxxxxx as x guiding xxxxxxxxx for xxxxxxxxx sustainable xxxxxxx in xxx automotive xxxxxxxx and xxxxxx References xxxx C x Hair x F xxxxxxxx C x MKTG xxxxxxxxxx of xxxxxxxxx No xxxxx https xxxxxx cenreader xxx reader x a x da- x -a x -de x ad xxxx d x c xx c x dd x aLinks xx an xxxxxxxx siteMore Articles From Principles of Marketing
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