Module DiscussionMarket segmentation is only the first step in deciding whom to approach about buying 4798- CoachOnCouch

Principles of Marketing

Question.4798 - Module 8 DiscussionMarket segmentation is only the first step in deciding whom to approach about buying a product. It enables marketers to tailor marketing mixes to meet the needs of particular population segments. A target market is a group of people or organizations for which marketers design, implement, and maintain a marketing mix intended to meet the needs of that group, resulting in mutually satisfying exchanges.For this discussion imagine you are going to market a certain type of vehicle (a minivan, an expensive sports car, or a large pick-up truck), and marketing this product to âeverybody who might buy a vehicleâ is too difficult and inefficient.Then for this weekâs discussion please define specific characteristics of the subgroups (segments of the market) who would be most interested in your type of vehicle and explain why.Also, when responding to your classmatesâ posts, evaluate and offer constructive feedback on their descriptions of their market segments.The following notes apply to all discussions this term!NOTE 1: For this class, users must post before seeing replies. The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students see other posts, they often adjust based on what other people wrote AND based upon the feedback. This does not allow me (the professor) to determine what someone was able to deduce on their own. NOTE 2: For this course, you are expected to respond to the initial post, and respond to at least 2 classmates' posts. Further, you must respond to feedback from me (the professor) therefore, it is advisable that you actively monitor the discussion board throughout the week. NOTE 3: If using references, please cite using proper APA format (in-text and end-of-text).

Answer Below:

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